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MADE expo 2017

Hospitality & Real Estate.

Le opportunità di investimento

nel sistema alberghiero italiano e internazionale

Arch. Alessandro M. Pierandrei

PIERANDREIASSOCIATI

value of human centred design

behavioral design

allows us to investigate

what architecture and design

can do for people

rather than

what architecture and design

simply are

human

values

design

enable economical

growth

technological

progress

connect

sustainable

innovation

viability of

the business

technical feasibility

needs &

desirability

environmental sustainability

social innovation

PRODUCTS

& SERVICES

BUSINESS

MODELS

VISION

& VALUES

PIERANDREIASSOCIATI

strategic vision of design

fabrication vs craft-based constrution PIERANDREIASSOCIATI source: http://www.suttonca.co.uk

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reframing building industry

0 4 10 18 26 30

0 4 10 18 26

traditional

construction

method

manufactured

architecture

feasib

ility

outlin

e

desig

n

pla

nnin

g

pro

cedure

s

deta

il

desig

n

tender

feasib

ility

outlin

e

desig

n

+ p

re-t

ender

pla

nnin

g

pro

cedure

s

deta

il

desig

n

fabricatio

n

and a

ssem

bly

on s

ite

constr

uctio

n

fabrication: 30 weeks approximately

construction: 90 weeks approximately

total : 56 weeks

total : 120 weeks

CERTAINTY

time

cost

quality VALUES

-time certainty

-industrial quality control

-construction rapidity

-health and safety

-programmed lifecycle (LCA)

-assembly and disassembly process

-impact on environment

-mass customization vs mass

production

-match global and local

PIERANDREIASSOCIATI Source: https://www.youtube.com/watch?v=rwvmru5JmXk