Maximize your users
Agenda ‣ Ecosystem needs
‣ InMobi LTVP
‣ Demo
‣ Examples (Actions at work)
‣ Getting started
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700K iOS & Android apps 60% app developers don’t profit 30% apps used only once
It’s a tough world out there.. Only user first app businesses will win!
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How do I Maximize each user’s value? SOLUTION:
Understand ALL of your users and act upon each one differently
Monetize through in-app purchase AND
ads?
Maximize
engagement levels for all
users
Acquire users effectively
Increase engagement & monetization
InMobi Lifetime Value Platform (LTVP)
InMobi LTV Platform
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‣ Virtual good sales
‣ Ads
‣ Rewards
‣ Cross promote
‣ And more +
1. INSIGHTS 2. SEGMENTS 3. ACTIONS
User events such as purchases or level completion
Segment users by app usage and user attributes
Monetization and engagement by segment
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Tracking based on user events within the app
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‣ Revenue trend, virtual goods
‣ Engagement time spent, app launches
‣ User Profiles country, carrier
‣ Capture insights unique to your app with custom events
1. INSIGHTS 2. SEGMENTS 3. ACTIONS
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Flexible segmentation to define target user groups
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‣ Purchase History
‣ Engagement
‣ Advancement
‣ Country
‣ Custom Events
1. INSIGHTS 2. SEGMENTS 3. ACTIONS
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Maximize LTV with targeted actions
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‣ Increase monetization with virtual goods sales
‣ Clean new user experience by deferring ads for new users
‣ Increase retention by rewarding highly engaged users
‣ Cross promote to exhausted users
‣ Custom Actions to drive third party monetization or custom rendering
1. INSIGHTS 2. SEGMENTS 3. ACTIONS
User Lifecycle Management: Analytics meets CRM
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‣ Virtual good sales
‣ Ads
‣ Rewards
‣ Cross promote
‣ And more +
1. INSIGHTS 2. SEGMENTS 3. ACTIONS
User events such as purchases or level completion
Segment users by app usage and user attributes
Monetization and engagement by segment
Demo
Responsive Targeting
Actions at Work
Identify pattern: Hardcore users would pay a lot for certain features Segment using rule engine: IF (user time spent == high) & (app section == ‘tough’) Timely unlocks Target segment: Hardcore users
Display offers at right time
Identify pattern: High paying users in developed economies tend to purchase a lot during holidays Segment using rule engine: IF (user purchase history == high) & (date == 31st Oct) & (country == USA || UK) Holiday promotion Target segment: High paying US and UK users
Add cyclic bursts to your sales
Identify pattern: New users are likely to be delighted to see a tailored message Segment using rule engine: IF (App launches < 5) & (country == China) Localized ‘welcome’ Target segment: New Chinese users
Increase retention beyond day 1
Identify pattern: User engagement can be improved with a social taunt Segment using rule engine: IF (user time spent in last month < 50% of average time spent) Social ‘taunt’ Target segment: Waning users
Increase engagement by 30%
Identify pattern: Highly engaged users from USA are most likely to give you viral uplift Segment using rule engine: IF (time spent > 300 hours) & (country == USA) Incentivize virality Segment: Social influencers
Reduce your CPA by as much as 50%
Identify pattern: Advanced users in your top app don’t have other apps in your portfolio Segment using rule engine: IF (levels crossed > 25) & (! Using omegajump)
Smart cross promote Segment: ‘ripe’ users
Increase ROI by acquiring known users
Getting started..
3. Actions ‣ INTEGRATE ACTIONS API to ask for actions at
specific places in app
‣ LAUNCH DYNAMIC ACTIONS on targeted segments 20
Get started in 3 simple steps…
Launch in less than 15 minutes
1. Insights ‣ INTEGRATE EVENTS API to send data —
app open, purchase etc
‣ VIEW INSIGHTS charts to analyze in-app behavior
2. Segments ‣ USE SEGMENT BUILDER to create groups of users
‣ VIEW SEGMENT REPORTS to understand segment trends
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Sign-up below: http://www.inmobi.com/ltvp * First 25 developers who integrate & go live before Dec 31st get $500 free credit on InMobi ad network!
