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PROJECT REPORT
ON
RURAL, EVENT AND DIRECT
MARKETING
TOPIC- IMITATION AND COUNTERFEIT
PRODUCTS
SUBMITTED TO: SUBMITTED BY:
Prof. DINESH WADHWA KARNIKA BHARGAVASHOMA ROYMBA(FT) IV SEMMAJOR- MARKETING
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COUNTERFEIT PRODUCTS:
Counterfeit products are often produced with the intent to take advantage of the superior value of
the imitated product. The word counterfeit frequently describes both the forgeries
ofcurrency and documents, as well as the imitations of works
ofart, toys, clothing, software, pharmaceuticals, watches, electronics and
company logos and brands. In the case of goods, it results in patent infringement or trademark
infringement. This takes advantage of the extremely high prices of illicit drugs and the relatively
low prices of common materials such as baking soda and oregano, as well as taking advantage of
the similarity in appearances that certain house-hold items share with certain illicit drugs.
Counterfeit consumer products have a reputation for being low quality.
The spread of counterfeit goods (commonly called "knockoffs") has become global in recent
years and the range of goods subject to infringement has increased significantly. Apparel and
accessories accounted for over 50 percent of the counterfeit goods seized by U.S Customs andBorder Control.
In a detailed breakdown of the counterfeit goods industry, the total loss faced by countries
around the world is $600 Billion, with the United States facing the most economic impact.
Some see the rise in counterfeiting of goods as being related to globalization. As more and more
companies, in an effort to increase profits, move manufacturing to the cheaper labour markets of
the third world, areas with weaker labour laws or environmental regulations, they give the means
of production to foreign workers. These new managers of production have little or no loyalty to
the original corporation. They see that profits are being made by the global brand for doing little
(other than advertising) and see the possibilities of removing the middle men (i.e. the parent
corporation) and marketing directly to the consumer.
Certain consumer goods, especially very expensive or desirable brands or those that are easy to
reproduce cheaply, have become frequent and common targets of counterfeiting. The
counterfeiters either attempt to deceive the consumer into thinking they are purchasing a
legitimate item, or convince the consumer that they could deceive others with the imitation. An
item which makes no attempt to deceive, such as a copy of a DVD with missing or different
cover art, is often called a "bootleg" or a "pirated copy" instead.
To try to avoid this, companies may have the various parts of an item manufactured in
independent factories and then limit the supply of certain distinguishing parts to the factory that
performs the final assembly to the exact number required for the number of items to be
assembled (or as near to that number as is practicable) and/or may require the factory to account
for every part used and to return any unused, faulty or damaged parts. To help distinguish the
http://en.wikipedia.org/wiki/Currencyhttp://en.wikipedia.org/wiki/Documenthttp://en.wikipedia.org/wiki/Arthttp://en.wikipedia.org/wiki/Toyshttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Softwarehttp://en.wikipedia.org/wiki/Pharmaceuticalhttp://en.wikipedia.org/wiki/Watchhttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Logoshttp://en.wikipedia.org/wiki/Brandshttp://en.wikipedia.org/wiki/Patent_infringementhttp://en.wikipedia.org/wiki/Trademark_infringementhttp://en.wikipedia.org/wiki/Trademark_infringementhttp://en.wikipedia.org/wiki/Globalizationhttp://en.wikipedia.org/wiki/Final_goodhttp://en.wikipedia.org/wiki/Final_goodhttp://en.wikipedia.org/wiki/Globalizationhttp://en.wikipedia.org/wiki/Trademark_infringementhttp://en.wikipedia.org/wiki/Trademark_infringementhttp://en.wikipedia.org/wiki/Patent_infringementhttp://en.wikipedia.org/wiki/Brandshttp://en.wikipedia.org/wiki/Logoshttp://en.wikipedia.org/wiki/Electronicshttp://en.wikipedia.org/wiki/Watchhttp://en.wikipedia.org/wiki/Pharmaceuticalhttp://en.wikipedia.org/wiki/Softwarehttp://en.wikipedia.org/wiki/Clothinghttp://en.wikipedia.org/wiki/Toyshttp://en.wikipedia.org/wiki/Arthttp://en.wikipedia.org/wiki/Documenthttp://en.wikipedia.org/wiki/Currency -
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originals from the counterfeits, the copyright holder may also employ the use of serial numbers
and/or holograms etc., which may be attached to the product in another factory still.
Reasons That Customers Buy Counterfeit ProductsBefore a product manger can do anything about solving the problem that
counterfeit products create, you first need to understand WHY your customers might choose to
purchase a counterfeit product instead of your product:
Quality and Performance: your customers will buy a fake product if they believe that it is
just as good as your real productthey dont see any difference between the two except for
price.
Cost: your customers will buy a fake product because they believe that they cant afford the
real product and yet they feel as though they need the product in order to be successful.
Sentiment: your customers will buy a fake product because they dont like your big
company that makes the real product. This is a major image issue that is generally much
bigger than just your product.
Ethics: your customers will buy fake productsbecause they dont think that it is illegal or
immoral to do so. In this case, you might be dealing with the wrong type of customer
because this is a tough one to change.
Ease: your consumers will buy fake products because they are easy to obtain. This reason
hurts the most youve make getting your product so hard that it has encouraged a
counterfeit market to spring up and simplify the process of obtaining a solution to your
customers problem.
How can one fight against the counterfeit products
Company can retain their existing and potential customers in order to encourage them to selectyour real product and to stay away from counterfeit products:
Counterfeits Are Poor Substitutes: taking the time to show your customers how
fake products really dont deliver the solution to their problems is a key step in diminishing
the attractiveness of counterfeits.
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Show That Pirates Are Not Robin Hoods: in todays media, all too often some product
counterfeiters are portrayed as being sort of a modern day Robin Hood. This glamorous
image can attract customers who think that they are supporting the good guys by buying
counterfeit goods. Revealing who is really creating the counterfeit goods and showing what
they are doing with the money that they are making can quickly dispel this notion.
Give Your Product A Human Face: Often if your product is dominate in a market segment,
customers may start to view you as being a faceless power. Taking the time to reveal who
creates the product and how the products success has make their life better can help to put a
human face on your product.
Talk About Ethical Issues: in the end everyone knows what the right thing to do is and
buying counterfeit goods is NOT the right thing. Simply by having a discussion about ethics
with your customers and taking the time to remind them what the right thing to do is can
sometimes shrink the market for counterfeit goods overnight.
COPYRIGHT LAW
Copyright is a right given by the law to creators of literary, dramatic, musical and artistic works
and producers of cinematograph films and sound recordings. In fact, it is a bundle of rights
including, inter alia, rights of reproduction, communication to the public, adaptation and
translation of the work. There could be slight variations in the composition of the rights
depending on the work.
Copyright is a legal concept, enacted by most governments, giving the creator of an original
workexclusive rights to it, usually for a limited time. Generally, it is "the right to copy", but also
gives the copyright holder the right to be credited for the work, to determine who may adapt the
work to other forms, who may perform the work, who may financially benefit from it, and other
related rights. It is an intellectual property form (like the patent, the trademark, and the trade
secret) applicable to any expressible form of an idea or information that is substantive and
discrete.
COPYRIGHT INFRINGEMENTPiracy is considered to be the illegitimate use of materials held by copyright. For a work to be
considered pirated, its illegitimate use must have occurred in a nation that has domestic
copyright laws and/or adheres to a bilateral treaty or established international convention such as
the Berne Convention or WIPO Copyright Treaty. Improper use of materials outside of this
legislation is deemed "unauthorized edition", not piracy.
http://en.wikipedia.org/wiki/Exclusive_righthttp://en.wikipedia.org/wiki/Intellectual_propertyhttp://en.wikipedia.org/wiki/Patenthttp://en.wikipedia.org/wiki/Trademarkhttp://en.wikipedia.org/wiki/Trade_secrethttp://en.wikipedia.org/wiki/Trade_secrethttp://en.wikipedia.org/wiki/Berne_Convention_for_the_Protection_of_Literary_and_Artistic_Workshttp://en.wikipedia.org/wiki/World_Intellectual_Property_Organization_Copyright_Treatyhttp://en.wikipedia.org/wiki/World_Intellectual_Property_Organization_Copyright_Treatyhttp://en.wikipedia.org/wiki/Berne_Convention_for_the_Protection_of_Literary_and_Artistic_Workshttp://en.wikipedia.org/wiki/Trade_secrethttp://en.wikipedia.org/wiki/Trade_secrethttp://en.wikipedia.org/wiki/Trademarkhttp://en.wikipedia.org/wiki/Patenthttp://en.wikipedia.org/wiki/Intellectual_propertyhttp://en.wikipedia.org/wiki/Exclusive_right -
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Piracy primarily targets software, film and music. However, the illegal copying of books and
other text works remains common, especially for educational reasons. Statistics regarding the
effects of piracy are difficult to determine. Studies have attempted to estimate a monetary loss
for industries affected by piracy by predicting what portion of pirated works would have been
formally purchased if they had not been freely available.
LIST OF IMITATION PRODUCTS
1.Imitation product of GD Pharmaceuticals Private Limited:
Boroline
Purchased from a haat at Agrasen square
Imitation Product Original Product
Price Rs 15 Rs 38
Quantity 20 gm 20 gm
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2.Imitation product of GD Pharmaceuticals Private Limited:
Boroplus
Purchased from a haat at itwariya bazaar malhar ganj
Imitation Product Original Product
Price Rs 17 Rs 25
Quantity 20 gm 20 gm
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3.Imitation product of : Fair Glow
Purchased from a hatt at piplihaana square.
Imitation Product Original Product
Price Rs 23 Rs 30
Quantity 30 gm 30 gm
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4.Imitation product of: Snicker
Purchased from a haat at piplihaana square.
Imitation Product Original Product
Price Rs 5 Rs 10
Quantity 22 gm 25 gm
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5.Imitation product of: Krack Jack
Purchased from a haat at malwa mill market.
Imitation Product Original Product
Price Rs 6 Rs 5
Quantity 66 gm 50 gm
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6.Imitation product of: Boro Viv
Purchased from a haat at malwa mill market.
Imitation Product Original Product
Price Rs 6 Rs 10
Quantity 10 gm 10 gm
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7.Imitation product of: Coffee Bite
Purchased from a haat in musakhedi.
Imitation Product Original Product
Price Rs 0.50 Rs 1
Quantity 1 piece 1 piece
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8.Imitation product of: Ponds
Purchased from a haat in musakhedi.
Imitation Product Original Product
Price Rs 20 Rs 25
Quantity 50 gm 50 gm
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9.Imitation product of: Pepsodent Tooth Paste
Purchased from a haat at agrasen square.
Imitation Product Original Product
Price Rs 10 Rs 10
Quantity 40 gm 25 gm
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11. Imitation product of: Secret Temptation
Purchased from a haat in musakhedi.
Imitation Product Original Product
Price Rs 5 Rs 8
Quantity 15 gm 15 gm
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12. Imitation product of: Spinz Talc
Purchased from a hatt at itwariya bazar malhar ganj.
Imitation Product Original Product
Price Rs6 Rs15
Quantity 20gm 20gm
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13. Imitation product of: Mango Bite
Purchased from a haat at gwaltoli square.
Imitation Product Original Product
Price Rs 0.50 Rs 1
Quantity 1 piece 1 piece
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14. Imitation product of: Candyman
Purchased from a haat at gwaltoli.
Imitation Product Original Product
Price Rs 0.50 Rs 1
Quantity 1 piece 1 piece