Download - Social Media Productivity
Social Media ProductivityMake an impact online;
have a life offline
Mark TosczakConvergeSouth • Oct. 12, 2012
MarkTzk.com@marktzk
What we’ll cover today What does social media productivity
mean?
Key social media activities
You can be too efficient!
Hacks, tools and resources + audience participation!
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What’s Social Media Productivity?
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Not this!
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Or this
http://www.flickr.com/photos/boboroshi/381406394/
Social media productivity is about maximizing the results
you get from your social media time and energy.
MarkTzk.com@marktzk
5 social media activities
1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement
MarkTzk.com@marktzk
1. Planning & Strategy
STEP 1: Figure out your strategy!
Goals -> Strategy -> Tactics
STEP 2: Plan to carry out your strategy!Tactics -> Monthly, weekly and
daily action steps
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5 social media activities
1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement
MarkTzk.com@marktzk
Content Creation
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1. Bank content ahead of time, schedule it
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2. Break content creation into stages
http://www.flickr.com/photos/lac-bac/4679195538/
1. Brainstorming2. Outlining and researching3. Writing sh*tty first drafts4. Editing and polishing5. Scheduling to publish
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Ex. Writing blog posts.
Content Creation3. Make it a ....
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http://www.flickr.com/photos/soo/4901237862/
5 social media activities
1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement
MarkTzk.com@marktzk
Content Curation(third party content or your own)
1. Let content come to you
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Content Curation2. Review it regularly, autoschedule
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http://www.flickr.com/photos/patrick_nouhailler/7120919645/
Content Curation
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Just don’t get too far ahead.
5 social media activities
1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement
MarkTzk.com@marktzk
Engagement
FOCUSMarkTzk.com@marktzk
Engagement
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Engagement
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5 social media activities
1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement
MarkTzk.com@marktzk
Measurement
1. Know what you need to measure (KISS).
2. Don’t look at your stats everyday.
3. Schedule periodic reviews.
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A warning ...
• Don’t be too efficient– Separate personal and business social media
accounts as much as possible– Don’t forget to spellcheck– Think before you tweet/comment/whatever
• Slowing down can be more productive sometimes
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Hacks, Tools & Resources
1. Dashboards Hootsuite, Tweetdeck, SocialOomph, etc., etc. Some are better at some things than other – it’s OK to
use more than one if you have distinct uses or want to separate accounts
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Hacks, Tools & Resources
2. Checklists– Don’t reinvent the wheel or rely on your memory– If you don’t have them, start creating them. – Useful when delgating.– Ex. A checklist for publishing a blog post (what to
do after it’s published, etc.)
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Hacks, Tools & Resources
3. Automation Built into lots of social media dashboards, content
management software Roll your own with IFTTT (ifttt.com) Email filters – don’t let everything get to your inbox
(built into Outlook, Gmail and most other email programs)
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Hacks, Tools & Resources
4. Search Don’t spend a lot of time browsing for information
when you can search for it Ex. Set up alerts/feeds/emails so relevant content
comes to you Ex. Use browser’s search within a page Ex. Google’s or Bing’s “site:linkedin.com” Ex. Search functions within social media sites
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Audience Participation!
• What are your best social media productivity hacks, tips and resources?
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Mark Tosczak
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http://www.linkedin.com/in/marktosczak
RLF Communications (rlfcommunications.com)
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