social media productivity
DESCRIPTION
The terms 'social media' and 'productivity' don't have to be an oxymoron when used together. You can be efficient and effective online, achieve your goals and still have a life offline. I gave this presentation at ConvergeSouth 2012 on Oct. 12 in Greensboro, N.C. If you're interested in this or a similar subject for your group, company or conference, please contact me at my website - marktzk.com.TRANSCRIPT
Social Media ProductivityMake an impact online;
have a life offline
Mark TosczakConvergeSouth • Oct. 12, 2012
MarkTzk.com@marktzk
What we’ll cover today What does social media productivity
mean?
Key social media activities
You can be too efficient!
Hacks, tools and resources + audience participation!
MarkTzk.com@marktzk
What’s Social Media Productivity?
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Not this!
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Or this
http://www.flickr.com/photos/boboroshi/381406394/
Social media productivity is about maximizing the results
you get from your social media time and energy.
MarkTzk.com@marktzk
5 social media activities
1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement
MarkTzk.com@marktzk
1. Planning & Strategy
STEP 1: Figure out your strategy!
Goals -> Strategy -> Tactics
STEP 2: Plan to carry out your strategy!Tactics -> Monthly, weekly and
daily action steps
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5 social media activities
1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement
MarkTzk.com@marktzk
Content Creation
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1. Bank content ahead of time, schedule it
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2. Break content creation into stages
http://www.flickr.com/photos/lac-bac/4679195538/
1. Brainstorming2. Outlining and researching3. Writing sh*tty first drafts4. Editing and polishing5. Scheduling to publish
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Ex. Writing blog posts.
Content Creation3. Make it a ....
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http://www.flickr.com/photos/soo/4901237862/
5 social media activities
1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement
MarkTzk.com@marktzk
Content Curation(third party content or your own)
1. Let content come to you
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Content Curation2. Review it regularly, autoschedule
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http://www.flickr.com/photos/patrick_nouhailler/7120919645/
Content Curation
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Just don’t get too far ahead.
5 social media activities
1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement
MarkTzk.com@marktzk
Engagement
FOCUSMarkTzk.com@marktzk
Engagement
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Engagement
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5 social media activities
1. Planning & strategy 2. Content creation3. Content curation4. Engagement5. Measurement
MarkTzk.com@marktzk
Measurement
1. Know what you need to measure (KISS).
2. Don’t look at your stats everyday.
3. Schedule periodic reviews.
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A warning ...
• Don’t be too efficient– Separate personal and business social media
accounts as much as possible– Don’t forget to spellcheck– Think before you tweet/comment/whatever
• Slowing down can be more productive sometimes
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Hacks, Tools & Resources
1. Dashboards Hootsuite, Tweetdeck, SocialOomph, etc., etc. Some are better at some things than other – it’s OK to
use more than one if you have distinct uses or want to separate accounts
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Hacks, Tools & Resources
2. Checklists– Don’t reinvent the wheel or rely on your memory– If you don’t have them, start creating them. – Useful when delgating.– Ex. A checklist for publishing a blog post (what to
do after it’s published, etc.)
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Hacks, Tools & Resources
3. Automation Built into lots of social media dashboards, content
management software Roll your own with IFTTT (ifttt.com) Email filters – don’t let everything get to your inbox
(built into Outlook, Gmail and most other email programs)
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Hacks, Tools & Resources
4. Search Don’t spend a lot of time browsing for information
when you can search for it Ex. Set up alerts/feeds/emails so relevant content
comes to you Ex. Use browser’s search within a page Ex. Google’s or Bing’s “site:linkedin.com” Ex. Search functions within social media sites
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Audience Participation!
• What are your best social media productivity hacks, tips and resources?
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Mark Tosczak
MarkTzk.com@marktzk
http://www.linkedin.com/in/marktosczak
RLF Communications (rlfcommunications.com)
MarkTzk.com@marktzk