drinkup presentation
TRANSCRIPT
The anti-crisis solution for restaurant owners and their customers
What’s the problem?
“I have fewer and fewer customers, and those that remain consume less than before! Why? The price! But I can’t afford to lower my prices without being sure that I can make more sales!” Restaurant manager in Paris To make up for the decline in consumption in their establishments, restaurant owners are forced to raise their prices: it’s a vicious circle.
The Problem
Price increase
Lower consumption
The solution
To meet the demand of undecided consumer groups by distinguishing yourself from competitors.
Auctions
To give businesses more visibility in the DrinkUp community and offer discounts depending on the size of client groups.
The Good Deals Directory
To draw, whenever they want, potential clients with unique and personalized offers, through push notifications.
Offer Pushing
Selling to groups of clients with discounts to offset the margin on each item through volume.
To make the bars or restaurants in the same sector compete and get the best prices.
To quickly find a place during group outings and get discounts. The more the merrier, and the more you save!
To be notified of good deals in the sector, according to taste.
The French Market
bars and restaurants In the 7 largest French cities 90% are restaurants 10% are bars
13,000 in Paris Launch site of the business
DrinkUp is only aimed at bars and restaurants
in major cities.
22,000
Main Competitors
La Fourchette Restopolitan
AC 2013 : 15M€
Founded in 2007 Booking and restaurant promotion platform.
Founded in 2006 Restaurant promotion platform based on the “one meal purchased, one meal offered” model.
AC 2012 : 12M€ AC 2012 : 1M€
Bought by Trip Advisor in May 2014 for over150M€
AC 2012 : 2,5M€ (approximate)
Differentiation
La Fourchette Restopolitan
- Don’t allow direct interaction with consumers - Price for restaurateur based on the number of customers gotten thanks to Lafourchette - Fixed and constant discounts
- Don’t allow direct interaction with consumers
- Paying for users
- Mandatory 50% discount on food for participating restaurants
Viral Marketing Strategy Pre Launch Currently
Acquisition of the 100 first client establishments in Paris through canvassing. Gathering of student e-mails. Partnerships with school Student Offices in Paris (students being a simple target to reach and heavily affected by the problem)
Launch Q1 2015
Acquisition of new establishments in Paris through canvassing and subscription to the online service. Mass e-mail campaign for Parisian students. Gamification system with sponsorship (potentially for non-students.)
National Expansion Q1 2016
Acquisition of client establishments in major French cities through canvassing and online subscription. Applications become open to the public.
International Expansion Q1 2017
Acquisition of client establishments in European capitals and promotion of the application in those cities.
For Y1, DrinkUp will be reserved for Parisian students
Business Model
DrinkUp operates on a freemium model for professionals . However, the real source of income is in the push to users close to client establishments.
Freemium
Participation to 5 auctions a month +
directory
Free Free
/user 0,04€
Push
Participation unlimited to auctions + directory
39€ Premium
With a conversion rate 10 times higher than for advertising, push allows restaurant owners to inform nearby users of personalized promotional offers.
Its low unit cost allows it to be easily profitable.
Customer Acquisition Forecast
These forecasts are based on the premise that 15 client establishments are contracted per month, which is the current rate.
0
500
1000
1500
2000
2500
3000
3500
Y1 Y2 Y3
3-year Forecast
Prévisions à 3 ans
1400
400
3000
Cash Flow
0
100
200
300
400
500
600
700
800
900
Q1 2015 Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016 Q4 2016 Q1 2017 Q2 2017 Q3 2017 Q4 2017
Outcomes - Incomes
By quarter, in K€
John Smithz
Team Maximum internal skills
Co-Founder, CEO
Fabien Marin
Co-Founder, CTO
Maxime Boudier
Jordane Sanson
Co-Founder, COO
Thierry Frank
Pierre Marin
CSO
Co-Founder, CAO EEMI
EEMI
EEMI
33 years of experience in Business and IT management
30 years of experience in restauration
Prototype Currently Functional
The web page for institutions, web communication relay.
The interface for professionals. It is also available on laptops.
The application for users. Only available on smartphones.
Your Contact Fabien
10 ter rue Lecuirot, 75014 Paris
Address
+33 6 88 19 90 44
Contact Number
www.drinkup.fr
Website
