Driven by

BORDEAUX, AN IDEAL PLACE FOR LA CITÉ DU VIN

LA CITÉ DU VIN, ACCLAIMED SINCE ITS OPENING IN 2016

More than 185 000 visitors

for the first 5 exhibitions

35 000 participants/year

in shows, events, guided tours and tasting workshops

CULTURAL SEASONS

Voted as one of the BEST MUSEUMS IN THE WORLD by National GeographicOctober 2017

« THE UNITED NATIONS OF WINE » according to the Journal des ArtsFebruary 2018

“GUGGENHEIM OF WINE” BBC & The GuardianMay 2016

PRESSE

SOCIAL NETWORKS

58k Facebook

23k Instagram

11k Twitter

LA CITÉ DU VIN, A PLACE TO BE SEEN AND TO EXPERIENCE

AN ICONIC & DASHING ARCHITECTURE Un belvédère with a 360° view on Bordeaux A temporary exhibition space

welcoming 2 exhibitions per year

The Thomas Jefferson Auditorium dedicated to a rich cultural programme

A scenography of 3500 m² in the permanent tour

Dedicated spaces for Oenocultural workshops & visits

LA CITÉ DU VIN, A PLACE TO EXPERIENCE MULTIPLE VISITS

CULTURAL PROGRAM

TEMPORARY EXHIBITIONS

PERMANENT TOUR

OENOCULTURAL WORKSHOPS & VISITS

LA FONDATION POUR LA CULTURE ET LES CIVILISATIONS DU VINDRIVING LA CITÉ DU VIN

MISSIONS OPERATING BUDGET

The operating budget is based solely on

its own revenues and donations from patrons and does not benefit from public subsidies

Protect, celebrate and transmit the cultural, historic and

intellectual dimensions of wine

Bring this living, universal

heritage to the widest possible audienceDrive

la Cité du Vin

70,2 %

8,3 %

8,9 % 3,6 %

9 %Patronage

Wine concept store

Private hires Restaurants & other

Cultural ticketing

2018 REVENUE ALLOCATIONS

THE FONDATION ACTIONSCertified

TOURISM AND DISABILITY

SIGNS LANGUAGES Visits

TRAVEL COMPANIONin 8 languages

Cultural mediation

FOR ALL AUDIENCES,

adults and youngers

Recurring eventsfocusing on

KNOWLEDGE & CULTURE

Original

OENOCULTURAL WORKSHOPS

A rich and variedprogramme of

ARTISTIC EVENTS

Hosting

COLLOQUIUMSand international

FESTIVALS

OPEN TO THE WORLD AND UNIVERSALITY, AUDACITIOUS, DIVERSE & ORIGINAL CONTENTS,

ACCESSIBLE TO AS MANY PEOPLE AS POSSIBLE

ARTISTIC EXHIBITIONS &

guest world wine regions

The PERMANENT TOUR

READING ROOMFree access

More than 2,000 books

TEMPORARY EXHIBITIONS - PAST

MORE THAN 185 000 VISITORS FOR THE FIRST 4 EXHIBITIONS

SPRING 2017

BISTRO ! FROMBAUDELAIRE TO PICASSO

ARTISTIC EXHIBITION

SPRING 2018

WINE & MUSIC, HARMONY AND DISSONANCE

ARTISTIC EXHIBITION

AUTUMN 2017

GEORGIA, CRADLE OF WORLD VITICULTURE

GUEST WINE REGION

AUTUMN 2018

PORTO: DOURO, AN ALCHEMY BETWEEN AIR, LAND AND RIVER

GUEST WINE REGION

SPRING 2019

MIND-BLOWING! WHEN ARTAND DESIGN TAKE ON GLASS

ARTISTIC EXHIBITION

AUTUMN 2019

ARGENTINA, TIERRAS DE CONTRASTES

GUEST WINE REGION

TEMPORARY EXHIBITIONS - FORTCOMING

SPRING 2020DRINK WITH THE GODS

THE FOUNDATION IS DEVELOPING AN AMBITIOUS PROGRAMMING, SEEKING FOR EVERY PROJECT AN ORIGINAL APPROACH FOR A WIDE AUDIENCE.

A story of wine, gods and men

SPRING2021

PICASSO & WINE

DRINK WITH THE GODS

Jean-Yves MarinArchaeologist, director of the Geneva Museum of Art and HistoryChief Curator of HeritageDistinguished from the Legion of Honorand the National Order of Merit

The exhibition will reveal the close ties established by the Greco-Roman civilization between wine, gods and men.

A historical and artistic walk, discovering the many faces of Dionysus and the wealth of rituals associated with him.

Myriame MorelHeritage Curator Mucem (Marseille - France)

Claude SintèsDirector of the Departmental Museum Arles antique (Arles – France)

Isabelle TassignonCurator of the archaeological collection of the Gandur Foundation (Genève- Suisse)

SCIEN

TIFICC

OM

ITY

In 2020, a founding period of wine imaginary is proposed: the Greco-Roman Antiquity - 8th century BC. 5th century AD JC

DRINK WITH THE GODS - A DECOMPLEXED APPROACH TO ANTIQUITY

Clear positioning:

▪ Propose a free and lively reading of Antiquity▪ Focus on experience and sensoriality▪ Promote the tone of the narrative in order to address a wide audience

Goal:

Involve the visitor in his discovery of the theme, by promoting sensoriality, as it was placed at the heart of the sacred rituals of the Greco-Roman world.

Through a very open treatment of space, visitors will walk between the works, following a narrative thread enriched by multimedia devices and sound effects.

SCEN

OG

RA

PH

Y

The scenography of this exhibition was entrusted to the agency bGc studio, founded in 2009 by Giovanna Comana and Iva Berthon Gajsak, both architects registered with the order of architects of Île-de-France. Many great institutions have already trusted them: the Grand Palais, the Picasso Museum, Paris Museum, MUCEM, etc ...

bGc studio

DRINK WITH THE GODS - CREATIONS COMMITTED BY THE FOUNDATION

An unprecedented confrontation between ancient mythology and the artistic universe of three visual artists from the urban arts.

At the invitation of the Foundation, artists from the Bordeaux scene and involved in various projects in France and abroad will create figurative monumental works, echoing the ancient works exhibited. These installations, fully integrated into the exhibition, offer a reading of major mythological scenes yet rarely represented in the ancient period.

Delphine Delas Rouge MonkeyBird

DRINK WITH THE GODS

Exceptional loans

Nearly 80 ancient works from Greece, France and Switzerland will be gathered, showing the refinement of the ancient period. With the exceptional participation of the Louvre Museum and the National Archaeological Museum of Athens.

Works with strong imaginaries

Representations of gods and myths related to the vineyardand wine in ancient iconography (ceramics, mosaics, murals, sculptures ...), banquet scenes and objects attached to the service of wine.But also artistic commissions for the exhibition by local artists from "Street art".

An invitation to explore all the epic riches of the Dionysian myth.

The Rothschild vase : a flagship exhibit

The object, of great rarity both by the myth that it tells that by its form, reveals how the culture of the vine and the wine were imposed in Greece by the intermediary of Dionysus.

Given from baron Edmond de Rothschild to the Musée d’art et d’histoire from Geneva.

The Cratère de Vix: the largest vase ever discovered in Europe

It was found in the tomb of a Celtic princess dating from the 5th century BC. At nearly 1.6 metres tall, it could hold over a thousand litres of wine, equivalent to 25 amphoras! A replica will be on display at the exhibition.

Cratère de Vix, VIe siècle av J.-C., Musée du Pays Châtillonnais – Trésor de Vix, Châtillon-sur-Seine, Côte-d’Or © Mathieu Rabaud – RMN Grand Palais

DRINK WITH THE GODS - 5 SECTIONS AT THE HEART OF THE EXHIBITION

1. At the table of the gods

Visitors will discover the myths forged by the Greeks to explain the invention of the vine and its gift to humanity. At the heart of these myths appears Dionysus, divine figure who will be the thread of the exhibition.

2. Dionysus, the god with many faces

All the complexity of the Dionysos character will be revealed here. Young or old, African or Indian, crazy or wise, the many faces of Dionysos are staged on the vases during a millennium.

3. An unsettling procession

A staging of the procession and the Dionysian feasts will be proposed, illustrating the duality of Dionysosand the effects of the wine, in turn beneficial or destructive.

4. From wisdom to madness: the banquet

The banquet is one of the most emblematic rituals instituted by the Greeks for the consumption of wine and one of the highlights of the exhibition. A banquet hall will be set up in the heart of the course and will gradually become animated, offering a real sensory experience to the public.

5. Civilising wine

This last section is dedicated to the phenomenon of generalization of wine that will accompany the vast cultural transmission from Greece to Italy.

Psykter de style attique à figures rouges, Peintre de Kléophradès,

L.1068, Musée Antoine Vivenel, Compiègne, © Christian Schryve

DRINK WITH THE GODS – LINKED TO THE EXHIBITION

Associated program and cultural mediation*

Privilege visit of the exhibition in the presence of the curator

Conferences on the themes of Dionysus myth and banquets

Conference on the different figures of Dionysus

Shows, art performance, Theater

Film programming

Guided tours for all ages and families

Visits dedicated to disabled public

Paths for pupils and younger ones

Tasting workshops

Exhibition document

* The program is being finalized

Publication

A book will be produced for the exhibition by the Foundation, in close

collaboration with the Curator.

On sale at la Cité du Vin shop

DRINK WITH THE GODS – COMMUNICATION

AdvertisingAdvertising campaign, advertising inserts, press media specialising in culture, radio, print distribution

Public relations Press conference, culture press trip

DigitalGoogle AdWords & Facebook campaigns, display campaigns on dedicated culture platforms, newsletters and emails, highlighted on the laciteduvin.com website

Publishing & distribution plan Communication via all standard 2020 communication materials (flyers, brochures, La Cité du Vin cultural programme), regionaldistribution

Media Plan Key events presenting the exhibition

Exhibition openingon April 9 2020

Opening night

The Gala dinneron 30 January 2020 in Bordeaux

Fifth editionBased on the exhibition

Menu created by the Michelin star chef Pierre Gagnaire

An unmissable date in Bordeaux’s cultural calendar

An opportunity for a sneak previewof the exhibition

A prestige evening for invitingcolleagues and contacts

The artistic exhibition is a highlight of the cultural seasons, a major media plan is deployed on this occasion

DRINK WITH THE GODS – BUDGET BREAKDOWN

This major cultural and artistic exhibition at La Cité du Vin represents the culmination of a long period of work undertaken by the Fondation team, in close collaboration with the curator and the scientific committee.

This exhibition directly supports the Foundation's missions, offering an original perspective and a fresh look at the figure of Dionysus.

Funds from patrons’ donations will enable the Foundation to provide a multi-form exhibition in association with major museum institutions, develop a unique, immersive exhibition design and support local artistic creation through commissions with plastic artists from the urban world.

FUNDING ALLOCATION

Funding provided by the Fondation CCV: €270k

Subsidy from public entities: €50k

Patronage required: €600k

TOTAL

€920k

22%OPERATIONS

€200K

4%CATALOGUE

PRODUCTION€40K

11%COMMUNICATION

€100K35%EXHIBITIONDESIGNIncluding plastic artistcommissions

€320K

28%EXHIBIT PREPARATION €260K

BUDGET BREAKDOWN

FUNDRAISING TARGET

€600k

BECOME PATRON OF LA CITÉ DU VIN

✓ Name appearing on the annual wall of Foundation patrons in the Cité du Vin entrance hall for 12 months

✓ Invitations to events organised by the Cité du Vin and its partners throughout the year

✓ Availability of a patron signature and a Cité du Vin web page

✓ Availability of admission tickets for exhibitions and for the Cité du Vin as a whole*

✓ Reception areas can be made available, plus possibility of attending tasting workshops at La Cité du Vin*

* Number TBC according to your expectations and up to 20% of the amount of your donation

BENEFIT FOR ALL PATRONS

EXHIBITION

PATRON€10,000 after deduction of tax in France

DONATION

€25,000or over

✓ Your logo incorporated into the exhibition’scommunication elements: cultural program, exhibition catalogue, press kits and releases, web pages, exhibition opening invitation

✓ Thanks for your patronage displayed on the wallat the exhibition entrance

✓ Exhibition catalogues for your use

✓ Invitations to the exhibition opening

✓ Invitations for the exhibition for colleagues and clients

✓ Opportunity to organize a customized exhibition tour

EXHIBITION

GRAND PATRON€20,000 after deduction of tax in France

✓ ALL THE BENEFITS OF THE STANDARD EXHIBITION PATRON

+✓ Your logo displayed on the exhibition poster and

associated formats, used as major support for the entire linked media plan

BECOME PATRON OF THE EXHIBITION « DRINK WITH THE GODS »

ADDITIONAL BENEFITS LINKED TO THE SUPPORT OF THE EXHIBITION

DONATION

€50,000or over

BENEFIT EXAMPLES

PROVIDING ENTRANCE TICKETS AND WINE CITY SPACES FOR YOUR EVENTS *

PRIVATIZING A TASTING WORKSHOP: MULTISENSORY OR THEMATIC WORKSHOP

ORGANIZE A UNIQUE EVENING AT THE BELVEDERE ON THE 7TH FLOOR OF LA CITE DU VINRECEIVE CLIENTS FOR A DINNER

OR A COCKTAIL

PRIVATIZING THE AUDITORIUM FOR A CONFERENCE OR A BUSINESS SEMINAR

OFFER TICKETS FOR THE PERMANENT TOUR AND THE TEMPORARY

EXHIBITIONS TO EMPLOYEES OR CLIENTS

ORGANIZE A GUIDED TOUR OF LA CITE DU VIN FOR CUSTOMERS

ORGANIZE THE NEXT MANAGEMENT COMMITTEE

IN A MEETING ROOM

*Up to 20% of the amount of your donation, excluding any additional costs (coordination, caterers, etc.)

PATRONS VISIBILITY AT THE HEART OF THE CITÉ DU VIN

LA CITE DU VIN’S BUILDER PATRONS WALL

CORPORATE PATRONS’S WALL, AT THE ENTRANCE OF LA CITÉ DU VIN

VISIBILITY AT THE ENTRANCE OF THE EXHIBITION