dronepromo pitch 01
TRANSCRIPT
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Droes: A PromoI Case Yo Didt Aready Kow.
1.11.12 | R. Moore
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Treatmet: Form + Cotet
OverviewSe s yor idea, top to bottom. Tik it trog.
Big idea, Toe, Form + Cotet, Emotio, Actio, Story, Impressio
WhAT DOES IT lOOK lIKE?Stye, Paette, Imagery, Aaogy
WhAT DOES IT SOunD lIKE?Msic, Sod Desig, Mood, Toe
In a world where privacy is almost a relic of a bygone era, the White House has allocated almost
63 billion dollars to the Federal Aviation Association. This would allow for the government to
take a Big Brother-esque role in daily civilian life, more so than they do already. Approximately
30,000 drones will occupy civilian airspace by 2020, say many news agencies. Seattle PD already
has a few drones and LAPD has already used it to hunt down Chris Dorner. Lets not forget all the
drone strikes in Yemen and Pakistan, which have killed over 1,000 civilians since they began - and
have begun to intensify under Obamas reign. (Is reign a strong word?)
This promo is a promo for drones - drones in use by the government, by police, by military. Much
like how during the Bush presidency there was a great sense of patriotism and us-vs-them aswell as intense military worship, in the year 2030 I can denitely see something more subtle than
this happening - an explanation to kids as to why drones are good, why they are tools working to
secure our freedoms and liberties. Much like how people say Spy on me all you want - Ive got
nothing to hide and indenite detention if youre suspected of being a terrorist? Theres no way
Id be suspected of being a terrorist! Im trying to liken the tone to something similar to the PSAs
I remember from my own childhood - if you see something strange, tell a cop! theyre going to
help you, that sort of thing. I want there to be a sardonic manner to it, not necessarily satire, but
something close.
So to hone in on this I chose to mimic propaganda posters. Old-fashioned, Do your part! kind
of propaganda. Ive taken reference from both Communist and American propaganda postersbut unfortunately, as it was pointed out to me, the Russians may have had better design, but it
was COMMUNIST design. To make a truly American piece, I had to rely more heavily on Allied
designs, which sadly werent as great.
Im trying to use a limited color palette, but Im actually struggling with it as I u
either into strictly black & white or a rainbow of color whenever I illustrate / de
are supposed to be cheery illustration characters aimed at a younger crowd.
Ive got a script! Of my own voice for now, but I know a girl with a nice, clear v
whos agreed to do a VO for me.
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use as may images as yo tik make sese ere... bWe sod see
Referece: Stye
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use as may images as yo tik make sese ere... bWe sod see
Referece: Stye
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use as may images as yo tik make sese ere... bWe sod see
Referece: Caracters & Textre
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use as may images as yo tik make sese ere... bWe sod see
Referece: Moooooootio
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Breakdow: Cocept
Keywords
Teme
Tesis
Satirica
Sarcastic
SggestiveImpicatios
Parody
Ceery
Paraoia
Orweia
I a ftre were droes ca spy, soot ad captre,
te govermet tries to make te ivasio of idivida
privacy a ormaity, ad te desire to remai private a
trasgressio.
A ist of Ideas, toe, motifs, teciqes, moods,imagery etc.
Pick oe sige idea tat yo tik ecapsates te piece.
Tis is a oe-ier tat sms p te etire piece
Tis sod come from yor eary tikig
Orweia 2030
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Tese are te storyboards Ive got for ow. Te detais aret tere, bt teskeeto is. Im strggig wit restrictig mysef to a 4 coor paette.
Additioay, I tik Im goig to styize tem more... ookig at it ow, teistratio stye is a itte too...pedestria?
coorizatio sti to be doe Im cosiderig makig te droes soot dow at te border, ad to addtextre / detais to te adscape. Te crve of te red stripe is spposed toow into the curve of the borderline.
Camera foows crve of borderie ti it straigtes ot ad beAfgaista motais (Afgai motais?). More detai to btese for sre. Especiay te iform.
Teyre spposed to mimic tese posters
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Ct to a scope. Spposed to be from te Rave droe tat te sodier jstaced. Missies are spposed to foow after ad yo ca see severapeope divig for cover.
Te exposio igts p te scope, ad from te exposio comes ammigbird droe!
Te mmigbird droe ads o a sodiers ad... its spposbackgrod.
Describe aytig were ot seeig i tis beat if frame Describe aytig were ot seeig i tis beat if frame Describe aytig were ot seeig i tis beati f frame
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Storyboard: BThese frames need to reect the nished look AND t ell the s
Describe aytig were ot seeig i tis beatif frame Ct to te may tigs a droe ca do - spotigt, missie, megapoe, radiofreqecy appicatios, ad yes, tats a msroom cod. Ceter is a camerawic Ive yet to coor.
Zoom ito te camera es, come ot to a idyic, sbrba sc
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Storyboard: B
Teyre spposed to mimic tese posters
These frames need to reect the nished look AND t ell the s
Two little kids sleeping in that same bed you just saw. The reection of the
stter i te birds eye is tat of teir widow.A mass of protestors pt o V masks. Text says: like tese gys! Text wi write over: To serve & protect!