dx3 2013 show guide

where canadian business gets digital

SHOW

GUIDE

MarcH 6tH–7tH, 2013Metro toronto convention centre North Building, Hall a

www.dx3canada.com@dx3canada #Dx32013

Produced by

Platinum Sponsors

ShowGuide_DX3_2013.indd 1 13-02-19 9:21 PM

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aimia.com

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www.dx3canada.com SHOW GUIDE 2013 5

Welcome Letter

How did we create a nation comprised of people from all over the world?

We sat down and we fi gured it out.

How did we link cities, towns and villages across a vast land from one coast to the other? We sat down and we fi gured it out.

How do we continue to provide enriching lives, wonderful opportunities, accessible healthcare and education, and a social safety net? Well, not surprisingly, we sit down, roll up our sleeves, have open conversations, and commit to fi guring it out.

But the real trick isn’t fi guring it out. It’s learning how to continually fi gure it out. Things change. Times change. Situations change. Businesses change. And so should you.

The goal of Dx3 isn’t to provide answers. It’s to give you the opportunity to sit down and fi gure it out for yourself and for your company. We’re simply here to provide guidance, expertise, inspiration, consultation, opinion, conversation, demonstration, celebration, and connections to people and companies who are on the same digital journey.

Some are further ahead and can comment on where they’ve been. Others are behind and want to know what lies ahead.

But we’re all heading in the same direction and together, we’ll get to a place where we can be proud and successful.

For the past couple of years, we’ve been on a path of our own and we couldn’t have provided this experience without the support of sponsors, exhibitors, partners, and most importantly, you. We knocked on many doors. A lot of you answered. You helped us help you. Go fi gure.

Here’s wishing you and your business much success in 2013.

Anthony Hull and Ron TiteAnthony Hull, Event Director, Dx3 Ron Tite, President, The Tite Group

INDEX

8 Floorplan & Exhibitor List

10 Dx3 Sessions

12 Advisory Board

13 Dx3 Session Speakers

14 Day 1 Dx3 Session Detail

17 Day 2 Dx3 Session Detail

20 Dx3 Show Features

22 IAB Canada Spotlight Theatre Schedule

24 AdParlor Spotlight Theatre Schedule

25 Incubation Zone

26 Exhibitor List

36 Product List

We � gured it out!


www.dx3canada.com Show Guide 2013 7

Data. Insight. Action.

Sponsors & Partners

Platinum sPonsors

Gold sPonsors

silver sPonsors

Bronze sPonsors

speciality PartnerrtB Partner trade marketing Partner

media Production Partner

news Partner Photography Partner retail Partner

media Partners

Black Car service Content Partner innovation PartnerConversation Partner

CO.

MOBILEEXPERIENCE

airline Partner

associate Partners


8 SHOW GUIDE 2013 www.dx3canada.com

Floorplan & Exhibitor List


www.dx3canada.com SHOW GUIDE 2013 9

Floorplan & Exhibitor List

Acquia, Inc. .................................................718AcuityAds Inc. .............................................612Adconion Direct .........................................404Addictive Mobility ......................................304AddMirror Canada Limited .......................700Affi liateTraction Canada ...........................519Aimia ............................................................631AOL Canada ..............................................308APG Displays ...............................................728Apption .......................................................621Atum Corporation ......................................615Authorize.Net ..............................................419AvantLink .....................................................521Bizo, Inc ........................................................812BNOTIONS ....................................................430Brafton .........................................................821Bubble Finder ..............................................624Canada Post ...............................................200Carbon60 Networks ...................................112Chango .......................................................613ClickTale ......................................................313CMA .............................................................816Communitech ............................................727comScore, Inc. ............................................822Consumer Smart Media ............................600CONVERS%ON ............................................808Cornerstone Group of Companies ..........214DataXu ........................................................315Demac Media ............................................318Digital Media Zone .....................................626Elite Email ....................................................212EQ ADS ........................................................520Ernst & Young .............................................638ExactTarget, Inc. ..........................................818EYEDEMAND ................................................736GoECart ......................................................604

IAB Canada ................................................708IBT Technologies .........................................721Iksula Online Solutions ................................720Infomart, a Division of PostMedia .............437Intela ............................................................418Intema Solutions Inc ...................................204Intertainment Media Inc. ...........................709iQmetrix .......................................................414Jasper Interactive Studios .........................425LBMA ............................................................213Leadsift ........................................................712Marketing Magazine .................................713Marketwire ..................................................208Metroland Media .......................................427Microsoft Advertising .................................412Moneris Solutions ........................................518Moveable Online .......................................618Myplanet Digital .........................................725Numero Uno Web Solutions .......................733Offi ce of the Privacy Commissioner of Canada .........................110Olive Media ................................................408Ominivex .....................................................504OnBrand24 ..................................................814OpinionLab .................................................324Optimal Payments .....................................218OrderDynamics Corp. ................................608Plastic Mobile ..............................................620PostBeyond .................................................532Private Label Nutraceuticals.....................819Reprise Media .............................................810Revenue Automation Inc. .........................815Rocket Fuel .................................................706Rogers ..........................................................400Say Media ...................................................508Scribble Technologies ................................328

Search Engine People ...............................420Shoutlet .......................................................726Sitecore .......................................................512Sitescout ......................................................715SourceKnowledge......................................714Sparksheet ..................................................201StrikeIron ......................................................719TapTrack ......................................................312TC Media .....................................................300The Canadian Press ...................................215The Creative Group ...................................619The Exchange Lab .....................................500The Globe and Mail ...................................223The Mobile Experience Company ...........219Thirdshelf ......................................................632Travel+Escape ............................................337TubeMogul ..................................................813Unata ...........................................................217University of Waterloo Stratford Campus .628Virtual Logistics Inc. ....................................724Yelp ..............................................................221Yesmail Interactive .....................................530Zaptap .........................................................704Vitual Next ............................................. IMIZ01Takemetuit .............................................. IMIZ02OverAir ................................................... IMIZ03Boomerang Doc.................................... IMIZ04I Am Mpowered..................................... IMIZ05HOVR.it ................................................... IMIZ06DanTeb Enterprises ................................ IMIZ07Kira Talent ............................................... IMIZ08Spently .................................................... IMIZ09Verold ..................................................... IMIZ10

Company Name Stand Number Company Name Stand Number Company Name Stand Number

FRONT ST. W

Press & SpeakerOffice

Room 203Room 202

Entrance

Session Rooms

Registration

FLOORPLAN SPONSORED BY:

FRONT ST. W


Room 203Room 202

Entrance

Session Rooms

Registration


FRONT ST. W


Room 203Room 202

Entrance

Session Rooms

Registration



34 Show Guide 2013 www.dx3canada.com

Exhibitor List

SitEcorE 512 www.sitecore.netSitecore redefines how organizations engage with customers online, powering experiences that sense and adapt to a customer’s needs to increase revenue and customer lifetime value and satisfaction. Sitecore was the first Web Content Management system (WCM) to incorporate marketing automation, intranet portal, e-commerce, Web optimization, social media and campaign management technologies into a cohesive, integrated open platform. Sitecore’s software makes it easy for businesses to identify, serve, engage and convert new customers online. Sitecore’s broad choice of capabilities enable marketing professionals, business stakeholders and information technology teams to rapidly implement, measure and manage successful websites and online business strategy. Its powerful development platform, integrated marketing automation tools and intuitive editing workspace enables successful websites of all types. Thousands of public and private organizations have created and manage over 32,000 dynamic websites with Sitecore including ATP World Tour, CA Technologies, Heineken, Microsoft, Omni Hotels, The Knot, Thomas Cook and Visa Europe.

SitEScout 715 www.sitescout.comSiteScout is the world’s leading self-serve platform for buying banner ads on the web and on mobile devices. The company’s powerful, easy-to-use platform and transparent, real-time bidding and reporting empowers advertisers of all sizes to take full control of their marketing campaigns. With a low minimum deposit, and the ability to sign up within minutes, advertisers can test the platform with virtually no risk or commitments. For more information, or to get started with SiteScout today, visit www.sitescout.com.

SourcEKnowLEdgE 714 www.sourceknowledge.comSourceKnowledge as a private video network focuses on serving video with impact. We help advertisers reach, engage and target their audience through video advertising. We reach 5.3 million unique visitors in Canada and 20.9 million unique visitors in the United States. Maintaining direct relationships with publishers, we provide advertisers with quality and scale in a brand-safe environment. We’re a Montreal-based company. Looking forward to meeting you at Dx3!

SparKShEEt 201 www.sparksheet.comSparksheet is an award-winning multiplatform magazine that explores the unexpected connections between different parts of the media and marketing universe, from journalism and entertainment, to advertising and technology.We believe that we are living in a world where media outlets are becoming more like brands and brands are becoming more like media. While content creators are experimenting with new business models and digital platforms, businesses are using content to tell their stories, engage people, and make money.Powered by Spafax, a tenthavenue-WPP content marketing agency, our mission is to help media and marketing professionals make sense of these changes and to spark new ideas for how brands can use content to communicate in a more human, compelling and platform-agnostic way.Through our website, our mobile applications, our podcast and our branded social media platforms, we strive to inform and inspire our audience with magazine-quality editorial and design.

SpEntLy iMiZ09 www.spentlyhq.comSpently’s web-based software helps merchants plan, create, and deliver content to individual customers

using email receipts and order confirmation emails. Re-inventing the receipt in ways no one has done before, an email receipt can now be used to deliver promotional messages, logos, disclaimers, and geographic-based information, all while providing new insights to merchants.Spently’s email receipts have proven to be a key feature that complements the evolving e-commerce and point-of-sale markets by adding a highly effective and newly discovered opportunity for email marketing and customer intelligence.Spently was founded in 2011 when founders submitted their business plan to a college-wide competition and won, becoming recipients of the Humber Venture Fund. Since then, Nicholas and Vincent have gone on to raise additional funding, assemble a great team, launch a product, and take on their first customers.

StriKEiron 719 www.stikeiron.comStrikeIron is the Data-as-a-Service cloud leader with the most mature and reliable platform on the market. StrikeIron’s cloud solutions enable businesses to communicate with consumers in the medium of their choice with highly reliable, efficient and accurate data solutions. StrikeIron’s Email Verification and Hygiene Solution is the most innovative and precise available; offering a reduction in email bounces by 95%+ as well as the ability to identify malicious emails, such as spam traps, honeypots, etc. In addition, StrikeIron offers an SMS gateway for text alerts and notifications, data append, and Contact Record Verification services. All of StrikeIron’s solutions are delivered as SOAP and REST Web Services that can be easily integrated into web forms, CRM systems, websites, and other business applications.

taKEMEtuit iMiZ02 www.takemetuit.comTakemetuit Inc. is an information technology company on the forefront of Indoor Positioning Systems (IPS). Takemetuit’s proprietary IPS system is the shortest distance from the mall entrance to your favorite perfume…from the arena door to your concert seat…from the big box storefront to your new power drill. Our unique technology powers apps to guide customers to the things they want. Its unparalleled accuracy takes a customer within 10 cm of a product.Takemetuit combines the usefulness of navigation technology, with the power of impulse marketing. Retailers can reach consumers at both the right time and the right place. Looking for a power drill – did you know that the drill bit set in the next aisle is on sale this week?With Takemetuit, we are creating an IPS that turns out to be much more than a navigation tool. It is the launching pad for a revolutionized customer experience.

taptracK 312 TapTrack brings the power of analytics and metrics typical of online advertising to Out Of Home marketing. By tracking the relationship between an ad’s physical location and its level of customer engagement, marketers will gain increased visibility into the effectiveness of the medium. In the same way online ads generate metrics when a user actively clicks on them, TapTrack generates metrics from Out Of Home marketing campaigns. Instead of a click, a tap of a mobile phone indicates that someone is interested in the product being advertised. Once a touchpoint is tapped, content such as promotions, coupons and contact information is transferred to the customer’s mobile device using Near Field Communication (NFC). Armed with these metrics, marketers will have the data they need to better inform their Out Of Home media spending and optimize its ROI.

tc MEdia 300 www.tc.tcIn the past year, TC Media has tripled its digital network audience and set the bar as a leader, both in terms of media properties and digital advertising representation.Our digital offering comprises a portfolio of highly popular online destinations, including prestigious brands such as eLLeCanada.com, CanadianLiving.com and ThehockeyNews.com, in addition to exclusive partnerships with some of the largest content publishers in North America such as Undertone, Demand Media, Ziff Davis and the About Group.We reach 13.2 million unique visitors per month in Canada through more than 1,000 websites, bringing our global reach to almost 1 in 2 Canadian Internet user.

thE canadian prESS 215 www.thecanadianpress.comThe Canadian Press is Canada’s trusted news leader, providing a wide range of services for marketing, PR and communications professionals: Need timely news stories, photos and videos for your website or digital screens? We’ll help you achieve your content marketing strategy by providing a dynamic feed of news that is relevant to your brand and engages your audience to come back for more. Need a photo or video captured and distributed with your press release to maximize your media coverage? For over 30 years, our commercial division has specialized in capturing attention-grabbing photos and videos to optimize your chances for media pickup. Need to mitigate potential crises by seeing news stories affecting your company BEFORE they hit the headlines? We’ve got you covered! Talk to us about your content marketing and PR needs, and ask about our free trials and special discounts for Dx3 conference delegates! [email protected]

thE crEativE group 619 www.creativegroup.comThe Creative Group (TCG) specializes in placing interactive, design, marketing, advertising and public relations professionals on a project and full-time basis with a variety of companies. As a division of Robert Half International, the world’s first and largest specialized staffing firm, we are backed by a history of excellenceOur team of staffing and recruiting managers is composed primarily of former creative and communications professionals who know the intricacies of the businesses we serve. Their industry knowledge and expansive professional networks enable them to quickly match freelancers with projects tailored to their skills and job requirements.In addition, our alliances with prestigious industry organizations, including AIGA, the American Advertising Federation, Graphic Design USA and HOW magazine, reinforce our commitment to the profession and help us reach experienced and skilled creative professionals.

thE ExchangE Lab 500 www.theexchangelab.caThe Exchange Lab delivers expertise, results and transparency for agencies wanting to take full advantage of online ad exchanges. It offers specialist trading services across ALL ad exchanges & supply side platforms using market leading DSP technologies.Online media campaigns that are run through the Exchange Lab are all based on agency & advertiser data. Results are optimised in real times by ‘traders’ who have instant access to global ad exchanges & data. These ‘Traders’ use various platforms to offer ‘Real Time Bidding’ and targeting strategies.



Day 1 Sessions

FREE KEYNOTE: The Brand Editor-in-ChiefBenjamin Palmer, CEO & Co-founder, The Barbarian Group

FREE KEYNOTE: Becoming a Niche Content Expert in a New Broadcast EraMichael MacMillan, CEO, Blue Ant Media

8:30-

9:30

10:00-

10:50

11:15-

12:05

1:00-

1:50

2:15-

3:05

3:15-

4:15

A SESSIONS B SESSIONS C SESSIONS D SESSIONS E SESSIONS

FREE KEYNOTE: The End of Retail as We Thought We Knew it to BeDavid Labistour, CEO, Mountain Equipment Co-op

FREE KEYNOTE: Retail Agility in the Digital Age Alan Huggins, President, Lowe’s Canada

8:30-

9:30

10:00-

10:45

11:00-

11:45

1:45-

2:30

2:45-

3:30

3:45-

4:45

FREE KEYNOTE: Inbound Marketing: A Love StoryMike Volpe, CMO, HubSpot

12:45-

1:30

5 Things YouHave to Know:

Mobile

Gary Yentin,CEO & Founder, App Promo

& Mary Beth Barbour,Senior Vice President,Ipsos Reid - Media CT

The Last Kilometre:How to Fulfill in

Canada without Breaking the Bank

Kerry Munro, Group President,Digital Delivery Network,

& René Desmarais, Senior Vice-President, Parcels,

Canada Post

ZMOT:Zero Moment of Truth. It all

starts with Search.

Rafe Petkovic,Head of Industry (Retail),

Google Canada

Brand Transparencyin the Digital Age:

Our Food.Your Questions.

Andrew McCartney,SVP & Managing Director,

Tribal DDB

Focus Groups are Dead: Using Digital

to Test andGather Insights

Alkarim Nasser, ManagingPartner, BNOTIONS


Content Marketing

Dan Levy, Editor, Sparksheet& Charles Lim, Digital Director,

Spafax Interactive

The First Kilometre:Building an eCommerceBack End that Sets You

Up for Success

Matthew Bertulli, Co-Founder &

CEO, Demac Media

Loyalty: The Journey and The Destination

Sean Claessen, Vice President, Creative Strategy, Maritz

AdvertisingThat Learns

Mark Torrance,Chief Technology Officer,

Rocket Fuel

The Future of Mediais Mobile

Kunal Gupta,CEO, Polar Mobile


Big Data

Scott Suthren, Senior Director,Digital Strategy and Customer

Insight, Aimia Inc.

Confessions of aShopaholic: How

Digital Connectivityhas Changedthe Shopper

Ian Cruickshank, Chief Revenue Officer,

Wishpond

When and Howto Start

Implementing RTB

Mladen Raickovic,General Manager, Data Driven Media,

Olive Media

There’s anApp for Profit:

How to Make an App that Makes Money

Gary Yentin, CEO, App Promo& David MacPhie, Director,

Mobile and Companion Viewing, Bell Media

5 Things YouHave to Know:eCommerce

Michael Turcsanyi, President, OrderDynamics

& Sam Barnes, DirectoreCommerce at Laura

Canada

The Path to Purchase:How Mobile/Digital

Drive People to Storeand Get them to Buy

Kelly Jones, Head of Global Thought Leadership Research Program, Microsoft Advertising

All in the Family:Mastering Community

Management

Lucas Samuels, CommunityManager, Uber Toronto &

Andrew Macdonald, GeneralManager, Uber Canada

What’s on Display?Is Display Dead?

Nick Drew,Research Manager,

Yahoo!

Made in Canada:Well.ca

Ali Asaria,CEO, Well.ca

A Look Ahead atSocial Marketing -

The Biggest Changeto Marketing inHalf a Decade

Renny Monaghan,VP Marketing,

Salesforce.com Canada

DEBATE: Big AgenciesDon’t Get It

Matt Hassell, Chief Creative Officer, OgilvyOne Worldwide Toronto

vs.Andy Shortt, Owner, HQvB

Moderated by David ThomasEditor-in-Chief,

Marketing Magazine

What’s Your Number?Making Measurement

Make Sense

Brent Bernie,President, comScore, Inc.

Striking the Checkout Balance: Making it Easier to Pay Online

for Canadians

Jason Davies,Director of eCommerce,Mastercard Worldwide

The Social Suck:Operationalizing

Social forEfficient Business

Dave Fleet,Vice President, Digital, Edelman

Email Intelligence

Tami Forman, Senior Director,Global Corporate

Communications, Return Path

What’s right withCanada?

What’s wrong withCanada?

Drew Green, CEO & FounderShop.ca

How Google CanHelp: Using the Google

Suite of Productsto Advance Your

Digital Business

Eric Morris, Head of MobileAdvertising, Google Canada

Social TV: Multi-Screen

Entertainment andHow it Affects Brands

Matt Di Paoloa, SVP,General Manager,

Critical Mass &Tessa Sproule, Director,

Interactive Content, CBC

Measuring Success ina Connected World

Rick Malhotra,Head of Measurement,

Canada and North America,Retail/eCommerce,

Facebook

Showrooming.Does it hurt or help?

Jeff Lancaster, ManagingDirector, Catalyst Canada

Content Marketing:Making Your Brand

a Media Property forInbound Marketing

Ann Handley, Chief ContentOfficer, Marketing Profs Microsoft

Advertising Xbox Challenge

Moderated by Jonathan Paul, Writer

Made in Canada:Rent Frock Repeat

Lisa Delorme, Co-Founder and CEO & Kristy Wieber,

Co-Founder and President,Rent Frock Repeat

The Future of Shopping:

An experienceexplained.

Darrell MacMullin,Managing Director,

PayPal Canada

Optimization BeyondConversion Data

Chris Knoch,VP Strategic Solutions,

IgnitionOne

Beyond Social

Ed Lee, Social Media Director,Tribal DDB

Share of Screen:Buying Screens,

Not Eyeballs

Robin Zieme, VP Video,Adconion Direct

Published February 12th, 2013. Schedule Subject to Change

The Verdict On Video Is In...

Charlie Whittingham, SVP Sales, BrightRoll


Dx3 Sessions brought to you by Dx3 Sessions brought to you by

DEBATE: The PaywallAngus Frame, Vice President,Digital Media & Technology,

The Globe and Mailvs.

Kenny Yum, Managing Editor,Huffington Post Media Group

Moderated by Rudyard Griffiths,National Affairs Anchor,

CTV News Channel

9:30-

9:45

BONUS KEYNOTE: The Retail Revival – Doug Stephens, Founder & President, Retail Prophet



Exhibitor List

CO.

MOBILEEXPERIENCE

ThE MobiLE ExpEriEncE coMpany 219 www.mxco.co/DX3Mobile X Co. addresses the widely accepted sentiment that, “half the money spent on advertising is wasted… we just don’t know which half.’We help retailers and brands identify true marketing ROI via a scalable, easily managed and customizable analytics platform. We provide a web-based dashboard that displays and interprets consumer behaviour, engagement preferences and the sales impact of marketing activities in real-time and over time. We determine how marketers can optimize the return on investments across online and off-line media channels through a proven methodology and suite of mobile engagement technology solutions.

ThirdshELf 632 www.thirdshelf.comThirdshelf is the next big thing in retail in-store shopping. Thirdshelf allows retailers to easily deploy in-store iPads showcasing their featured products inside a beautiful app, all socially connected.Customers can easily like or share your products with their social network, save a product to their wishlist, or even ask friends for advice, directly from the app.You are no longer limited by physical space. Showcase an unlimited number of products and variations in a beautiful format. Clothes and apparel come to life when customers see how they fit on a model.Your sales team will be able to offer customers detailed information about products such as electronics simply by tapping the product on Thirdshelf.Are you ready for the future?Sign up now at http://thirdshelf.com for our store partners waiting list.

TouchbisTro inc. café www.touchbistro.comWelcome to the future of Mobile Point-of-Sale. TouchBistro is a breakthrough product for the restaurant industry. Instead of servers repeatedly moving between customers and terminals for order management, servers can remain with customers and instantly submit orders to the kitchen and bar. Servers no longer need to write down an order and then enter it into a distant terminal.Eager to gain the benefits of greater mobility and increased speed of service, restaurants have implemented innovative mobile point-of-sale solutions for the iPad such as TouchBistro that enable customers to order and pay table side without ever leaving. Reducing the number of manual processes and time spent walking over to traditional terminals to input food and bar orders each day, servers and wait staff now have more time to spend providing a great guest experience and service to their customers.

TravEL+EscapE 337 www.travelandescape.caTravel+Escape is the home of top rated travel themed television programs with entertaining hosts, compelling stories and exotic locations. T+E’s newest original series Rebel Without a Kitchen premieres this spring starring Fidel Gastro, roving food truck gourmand extraordinaire. Since launching in 2011, @Fidelgastros has been heating up social media letting fans of his food know where he will be ‘popping’ up each weekend. Stop by for a sampling of his famous sandwiches to be a part of the revoluçion – Ole! Travel+Escape is a Blue Ant Media company.

TubEMoguL 813 www.tubemogul.comTubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting, optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the

impact of every dollar spent by brand marketers.The company only partners with premium and transparent inventory sources – including direct publishers and private networks – to deliver video to any audience, in any format, on any device. Advertisers only pay when someone chooses to watch their video and they see exactly which sites their ads ran on, how their ads performed and who watched them. Using PlayTime means never having to choose engagement and accountability over reach.Beyond advertising, brand marketers can use TubeMogul’s OneLoad video distribution to seed their content on multiple sites and the company’s video analytics to measure and compare the performance of their owned, paid and earned video media.

unaTa 217 www.unata.comUnata is a Digital Shopper Marketing company focused on evolving the in-store retail experience. Our award-winning platform powers dynamic and automatically personalized shopper experiences across any digital device, delivering highly engaged users. The platform includes 1-to-1 marketing and analytics tools, integrated with a retailer’s loyalty platform, that allow the retailer to track and engage shoppers across the entire path to purchase. This includes a wealth of supported shopper experiences, such as automated product recommendations, targeted offers, targeted content, points for mobile interactions, interactive lists, in-store experiences, and more!Having recently been selected by Apple for one of the Best Apps of 2012 for our work on Grocery Gateway, and with our upcoming launch of the Longo’s in-store apps, our platform enables the rapid iteration of targeted mobile experiences in order to achieve the highest consumer engagement.

univErsiTy of WaTErLoo sTraTford caMpus 628 www.stratfordcampus.uwaterloo.ca/mdeiThe University of Waterloo Stratford Campus offers Canada’s only master’s program that brings together creativity, technology and business in one graduate degree: Master of Digital Experience Innovation. You can earn your master’s on a full-time or part-time basis and gather the required education hours to apply for Project Management Professional designation (PMP)In core project teams, you’ll work with our industry partners to solve real problems. You’ll consult with faculty and business to gain hands-on experience in team building, business modeling, marketing strategy, critical cultural analysis and design thinking.Visit us at Dx3 or online and find out why the MDEI program at the Waterloo Stratford Campus is leading an evolution in learning and career preparation.

vEroLd iMiZ10 www.verold.comVerold is a software startup based in Toronto, Canada with a grand ambition - to make it faster and easier to create 3D experiences for the web. With recent advances in web browser technology, it is now possible to deliver interactive 3D content to the web without Flash or any other plugin. However, up to now we haven’t had the tools to deliver on the promise of 3D websites, web applications, and online games. Verold Studio provides a collaborative environment where the CG artists who create 3D content and the web designers who use it can work together. We provide tools for creating scenes/levels, managing models and animations, and the heavy lifting of optimizing assets for the web and the engine to run them on your site. Verold Studio is just coming out of incubation, with the first reference apps launching at the Game Developers Conference 2013 in March.

blue: 85c 50m red: 50c 100m 90y 10k black: 5%

virTuaL LogisTics inc. 724 www.virtlogic.caVirtual Logistics Inc. has been providing supply chain data integration solutions that integrate the flow of electronic business documents between organizations. Virtual Logistics provides solutions that integrate the flow of electronic business documents between e-commerce platforms and a variety of accounting software applications.

viTuaL nExT iMiZ01

www.virtualnext.comVirtual Next enables forward thinking merchants to bring the best of gift cards and loyalty cards to the mobile space. Our simple to use solution reduces payment transaction time from 50 to 7 seconds, tracks individual customer purchasing data, and enables the merchants to offer loyalty programs. Virtual Next services can work with the merchant’s existing POS systems and do not require initial IT investments by the merchant.”

yELp 221 www.yelp.caYelp.ca is a website & mobile app that connects people to local businesses. Own a business? Yelp offers a suite of free tools at biz.yelp.ca for you to engage with potential & existing customers. Stop by our booth to learn how to make the most out of your online presence.

yEsMaiL inTEracTivE 530 www.yesmail.comYesmail Interactive is a full-service email marketing solutions provider that powers intelligent customer interactions. Via its marketing platform, Yesmail utilizes its strength in data analysis, modeling and technology to deliver data-driven insights to marketers in real-time, which gives them a better understanding of their customers and the ability to deliver more contextually relevant digital communications.

ZapTap 704 www.zaptap.comZaptap is a privately funded Canadian company based in Fredericton, New Brunswick. Recognizing the need for a social in-store experience that offers customer benefits while contributing to brand messaging, the Zaptap augmented retail experience generates a best-of-all-worlds scenario for consumers, brands and retailers.By scanning a Zaptap tag in-store, shoppers can now unlock value-added information to help them quickly and easily make an informed purchase decision at the retail shelf level.Retailers see the obvious benefits too. They not only have an opportunity to enhance the buyer’s shopping experience via this form of effective and affordable marketing, but thanks to Zaptap’s analytics platform they also gain valuable insights into the consumer’s in-store buying behaviour.Zaptap is not an app. It requires no downloads and no installs. All that is required is a smartphone and a Zaptap.



Day 2 Sessions

FREE KEYNOTE: The Brand Editor-in-ChiefBenjamin Palmer, CEO & Co-founder, The Barbarian Group

FREE KEYNOTE: Becoming a Niche Content Expert in a New Broadcast EraMichael MacMillan, CEO, Blue Ant Media

8:30-

9:30

10:00-

10:50

11:15-

12:05

1:00-

1:50

2:15-

3:05

3:15-

4:15


FREE KEYNOTE: The End of Retail as We Thought We Knew it to BeDavid Labistour, CEO, Mountain Equipment Co-op

FREE KEYNOTE: Retail Agility in the Digital Age Alan Huggins, President, Lowe’s Canada

8:30-

9:30

10:00-

10:45

11:00-

11:45

1:45-

2:30

2:45-

3:30

3:45-

4:45

FREE KEYNOTE: Inbound Marketing: A Love StoryMike Volpe, CMO, HubSpot

12:45-

1:30


Mobile

Gary Yentin,CEO & Founder, App Promo

& Mary Beth Barbour,Senior Vice President,Ipsos Reid - Media CT

The Last Kilometre:How to Fulfill in

Canada without Breaking the Bank

Kerry Munro, Group President,Digital Delivery Network,

& René Desmarais, Senior Vice-President, Parcels,

Canada Post

ZMOT:Zero Moment of Truth. It all

starts with Search.

Rafe Petkovic,Head of Industry (Retail),

Google Canada

Brand Transparencyin the Digital Age:

Our Food.Your Questions.

Andrew McCartney,SVP & Managing Director,

Tribal DDB

Focus Groups are Dead: Using Digital

to Test andGather Insights

Alkarim Nasser, ManagingPartner, BNOTIONS


Content Marketing

Dan Levy, Editor, Sparksheet& Charles Lim, Digital Director,

Spafax Interactive

The First Kilometre:Building an eCommerceBack End that Sets You

Up for Success

Matthew Bertulli, Co-Founder &

CEO, Demac Media

Loyalty: The Journey and The Destination

Sean Claessen, Vice President, Creative Strategy, Maritz

AdvertisingThat Learns

Mark Torrance,Chief Technology Officer,

Rocket Fuel

The Future of Mediais Mobile

Kunal Gupta,CEO, Polar Mobile


Big Data

Scott Suthren, Senior Director,Digital Strategy and Customer

Insight, Aimia Inc.

Confessions of aShopaholic: How

Digital Connectivityhas Changedthe Shopper

Ian Cruickshank, Chief Revenue Officer,

Wishpond

When and Howto Start

Implementing RTB

Mladen Raickovic,General Manager, Data Driven Media,

Olive Media

There’s anApp for Profit:

How to Make an App that Makes Money

Gary Yentin, CEO, App Promo& David MacPhie, Director,

Mobile and Companion Viewing, Bell Media

5 Things YouHave to Know:eCommerce

Michael Turcsanyi, President, OrderDynamics

& Sam Barnes, DirectoreCommerce at Laura

Canada

The Path to Purchase:How Mobile/Digital

Drive People to Storeand Get them to Buy

Kelly Jones, Head of Global Thought Leadership Research Program, Microsoft Advertising

All in the Family:Mastering Community

Management

Lucas Samuels, CommunityManager, Uber Toronto &

Andrew Macdonald, GeneralManager, Uber Canada

What’s on Display?Is Display Dead?

Nick Drew,Research Manager,

Yahoo!

Made in Canada:Well.ca

Ali Asaria,CEO, Well.ca

A Look Ahead atSocial Marketing -

The Biggest Changeto Marketing inHalf a Decade

Renny Monaghan,VP Marketing,

Salesforce.com Canada

DEBATE: Big AgenciesDon’t Get It

Matt Hassell, Chief Creative Officer, OgilvyOne Worldwide Toronto

vs.Andy Shortt, Owner, HQvB

Moderated by David ThomasEditor-in-Chief,

Marketing Magazine

What’s Your Number?Making Measurement

Make Sense

Brent Bernie,President, comScore, Inc.

Striking the Checkout Balance: Making it Easier to Pay Online

for Canadians

Jason Davies,Director of eCommerce,Mastercard Worldwide

The Social Suck:Operationalizing

Social forEfficient Business

Dave Fleet,Vice President, Digital, Edelman

Email Intelligence

Tami Forman, Senior Director,Global Corporate

Communications, Return Path

What’s right withCanada?

What’s wrong withCanada?

Drew Green, CEO & FounderShop.ca

How Google CanHelp: Using the Google

Suite of Productsto Advance Your

Digital Business

Eric Morris, Head of MobileAdvertising, Google Canada

Social TV: Multi-Screen

Entertainment andHow it Affects Brands

Matt Di Paoloa, SVP,General Manager,

Critical Mass &Tessa Sproule, Director,

Interactive Content, CBC

Measuring Success ina Connected World

Rick Malhotra,Head of Measurement,

Canada and North America,Retail/eCommerce,

Facebook

Showrooming.Does it hurt or help?

Jeff Lancaster, ManagingDirector, Catalyst Canada

Content Marketing:Making Your Brand

a Media Property forInbound Marketing

Ann Handley, Chief ContentOfficer, Marketing Profs Microsoft

Advertising Xbox Challenge

Moderated by Jonathan Paul, Writer

Made in Canada:Rent Frock Repeat

Lisa Delorme, Co-Founder and CEO & Kristy Wieber,

Co-Founder and President,Rent Frock Repeat

The Future of Shopping:

An experienceexplained.

Darrell MacMullin,Managing Director,

PayPal Canada

Optimization BeyondConversion Data

Chris Knoch,VP Strategic Solutions,

IgnitionOne

Beyond Social

Ed Lee, Social Media Director,Tribal DDB

Share of Screen:Buying Screens,

Not Eyeballs

Robin Zieme, VP Video,Adconion Direct

Published February 12th, 2013. Schedule Subject to Change

The Verdict On Video Is In...

Charlie Whittingham, SVP Sales, BrightRoll


Dx3 Sessions brought to you by Dx3 Sessions brought to you by

DEBATE: The PaywallAngus Frame, Vice President,Digital Media & Technology,

The Globe and Mailvs.

Kenny Yum, Managing Editor,Huffington Post Media Group

Moderated by Rudyard Griffiths,National Affairs Anchor,

CTV News Channel

9:30-

9:45

BONUS KEYNOTE: The Retail Revival – Doug Stephens, Founder & President, Retail Prophet



Advisory Board

Albert BittonPrincipal, Local Commerce Canada & Group Buying Canada

Blake JarrettPresident & CEO, Blake Jarrett & Company

Brent BerniePresident, comScore, Inc. @comScore

Chris BellVP Snacks, Kraft Canada @KraftCanada

Chris WilliamsPresident, IAB Canada @chris_williams

Dave FleetSenior Vice President, Edelman @davefleet

Dave RobinsonVice President, Emerging Business, Rogers Communications Inc. @RogersBuzz

David BrownExecutive Editor, The Marketing Group, Rogers

Doug StephensFounder & President, Retail Prophet @RetailProphet

Ed LeeSocial Media Director Tribal DDB @edlee

Elaine MahDirector, Intel Canada @e_mah

Eric MorrisHead of Mobile Advertising, Google Canada

Jen EvansFounder and Chief Strategist, Sequentia Environics @nejsnave

James ConnellVice President, Ecommerce & Marketing Roots @jhconnell

Julia CasaleChief Marketing Officer, Casale Media @casalemedia

Kathryn EasterManaging Director, Mom Central Consulting @Kathryn_Easter

Laura PearceDirector of Marketing, AOL Canada @mktg_lp

Martin PriestManager, Online Business Development, Lowe’s Canada @Lowes_Canada

Matt CammaertPresident, Cheil Worldwide Inc. @Treammac

Matt Di PaolaSVP, General Manager, Cirtical Mass @mattdiapaola

Matt HassellChief Creative Officer, OgilvyOne Worldwide Toronto @matthassell

Mitch JoelPresident, Twist Image @mitchjoel

Raymond GirardPresident, Content Marketing, Spafax @spafax_raymond

Ron TitePresident, The Tite Group @rontite

Sean PerkinsDirector, Digital, Starcom MediaVest Group

Simon ConlinSenior Digital Producer, Saatchi & Saatchi @simonconlin

Steve IrvineSenior Business Leader, Facebook @steveirvine

Tanbir GroverDirector of eCommerce, Lowe’s Canada @tanbir_grover

Tracy HackettVice President, Marketing, RBC Royal Bank @RBC

Wilf DinnickEditor and CEO, OpenFile @WilfDinnick



Exhibitor List

ACQUIA, INC. 718 www.acquia.comAcquia helps organizations create great web experiences using Drupal. Co-founded by Drupal’s creator in 2007, its customers include Twitter, Al Jazeera, Turner, World Economic Forum, Stanford University, New York Senate, and NPR. As your enterprise guide, Acquia leverages Drupal’s power while simplifying its deployment. For more information about Acquia, visit acquia.com or call us at +1.781.238.8600.

ACUITYADS INC. 612 www.acuityads.comAcuityAds Inc. is a turbo charged real-time bidding platform. Blending an industry leading machine learning algorithm with cutting edge real-time bidding technology and 500 million user profi les, Acuity is revolutionizing online display and video advertising. Offering unmatched targeting capabilities, iron-clad brand safety and maximized buying effi ciency, Acuity delivers superior results for its clients. Want to learn more? Come check out our booth at Dx3!

ADCONION DIRECT 404 www.adconiondirect.comAdconion Direct drives performance at scale, by identifying the most valuable audience in real time across multiple channels and devices – display, video, mobile, email and social. By combining Adconion Direct’s exclusive fi rst-party data and cross channel insights with proprietary technology and predictive optimization algorithms, we are able to deliver quality results across multiple channels and devices.With over $60 million dollars invested in building a next generation proprietary audience profi ling engine and digital distribution platform, which ingests, maps, and mines over 40 billion audience events monthly across multiple devices and screens. By utilizing vast amounts of fi rst-party cross-channel data, Adconion goes beyond third party data providers, by identifying incremental & unduplicated audiences in real time to deliver performance and results at unmatched scale. This combination of technology and audience profi ling powers over 2,000 advertisers monthly across the platform.

ADDICTIVE MOBILITY 304 www.addictivemobility.comAddictive Mobility specializes in social advertising on mobile. We have leveraged our social targeting capabilities to redefi ne how advertisers and agencies buy and measure ROI of mobile advertising campaigns. Our proprietary technology offers industry leading conversion rates and improved relevancy of advertisements for publishers. The result is added understanding of the mobile audience, which represents a wealth of data and buying power for advertisers. Addictive Mobility uses a social lens to understand social media activity with real-time accuracy. We are located in Toronto.

ADDMIRRORCANADA LIMITED 700 www.addmirror.comAddMirror® offers marketers innovative and impactful advertising options across its exclusive upscale, trendy resto-lounge network. Our core product is a mirror that engages audiences, based on a motion-trigger, to create a unique and highly memorable experience. In addition to high ad recall rates, AddMirror® provides brands an unparalleled opportunity to surprise, connect and become the topic of conversation for audiences.In partnership with Ad-Dispatch’s augmented reality, we invite you to join us for the CHECKPOINT CHALLENGE where we have created a car driving experience with a grand prize valued at over $1,000.

ADPARLORSPOTLIGHT THEATREwww.adparlor.com

AFFILIATETRACTIONCANADA 519 www.affi liatetraction.caAffi liateTraction Canada is the largest Multi-National Affi liate Marketing Agency in Canada with over twelve years of experience. Affi liateTraction Canada is a pure Canadian fi rm with offi ces in Markham, ON. We specialize in only affi liate and top Canadian centric Brands like, The Source, West49, French Connection Canada, Sport Chek, Mattel, eLUXE and many more. We offer an integrated affi liate marketing strategy, multiple affi liate networks, powerful brand oversight, product datafeed management and creative design. Our model includes all costs, eliminates multiple agreements, vendor approvals, technical integration and logins. We provide you a single dashboard for your entire affi liate channel. On average we represent 19% of our clients’ total online revenue. To learn more contact Affi liateTraction Canada at 416.253.7272

AIMIA 631 www.aimia.comAimia’s Proprietary Loyalty Service now incorporates Carlson Marketing’s global loyalty marketing services and builds on the company’s heritage by leveraging its global footprint to deploy our full suite of loyalty management services to manage hundreds of the world’s largest and most successful customer and business loyalty initiatives.We deliver our loyalty expertise across all vertical industries, geographies and channels for both consumer and business-to-business brands. As leading innovators in digital, mobile and social media marketing, we deliver leading-edge loyalty solutions for our clients, and help you get closer to your best customers, employees and channel partners.

AOL CANADA 308 www.aol.caAOL is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffi ngton Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffi ngton Post Media Group destination websites and third party websites, in addition to serving consumer platforms and mobile experiences. AOL also operates one of the largest Internet subscription access services that serves as another distribution channel for its consumer offerings.

APG DISPLAYS 728 www.apgdisplays.comAPG Displays offers one of the most comprehensive portfolios of cutting-edge large video display solutions, each with customized accessories, specialist technical support, and full system design and installation services. We deliver high-level projects for various events and special occasions, creating massive visual impact with our state-of-the-art products. Big or small, we can turn your event, venue or tradeshow into an outstanding presentation environment. For more information contact us at 1.888.885.0228

APPTION 621 www.apption.comApption is an award winning analytics company that helps organizations improve the effectiveness of marketing campaigns through innovative software and services offerings.Unleash the power of AdWords with Apption’s Adigence solution, the only campaign optimizer that quickly and dramatically improves AdWords performance. Using sophisticated, patented machine learning algorithms and state-of-the-art predictive analytics, Adigence gives you an unrivaled new approach to maximizing your AdWords reporting, analysis and ROI. To book a demo at Dx3, [email protected]. Unlock the potential of your data with Apption’s Customer Intelligence service – to boost the effectiveness of your marketing with data mining and predictive analytics that help you gain a deeper understanding of who your best customers are and why. Customer Intelligence provides your organization with analytics to drive highly targeted marketing with customized offers based on what your customers are most likely to buy. To discuss an assessment for your organization at Dx3, email [email protected].

ATUM CORPORATION 615 www.atum.comAtum Corporation is a Canadian leader in Virtual Private Server (VPS) hosting and Virtual IT solutions. We specialize in end-to-end virtual solutions for small to mid-sized business by providing cost-effective hardware consolidation, CRM, ERP and SaaS strategies, a fl exible virtual infrastructure and innovative IT consultation services.Atum delivers ‘The Cloud’ to the modern IT department. From Start-ups ready to skyrocket, to mid-sized businesses looking to cut costs and maximize performance, Atum will introduce your business to the very latest in virtualization technology. Our award-winning suite of managed services are helping our clients reach their business goals faster by realizing the full potential of advanced cloud options. Experience the super cost-effective, premium performance, totally scalable Atum VPS solution. Experience Virtual Freedom.

AUTHORIZE.NET 419 www.authorize.netSince 1996, Authorize.Net has been the preferred payment gateway for merchants, resellers and developers alike. Our 380,000 merchants appreciate our secure and reliable platform for processing transactions 24/7. We also offer a number of value-adding services including advanced fraud tools, recurring billing, secure data storage and our free mobile app. Additionally, the Authorize.Net Verifi ed Merchant Seal can be displayed on a merchant’s website to help establish credibility and build consumer confi dence. Developers utilize our intuitive and fl exible APIs and SDKs to build payment solutions for all types of merchants, including e-commerce, mobile and retail. Resellers and developers also enjoy generous and reliable commissions for each merchant they refer. For more information visit http://www.authorize.net or check out our Developer Center, located at http://developer.authorize.net, for extensive development tools and our popular developer community. Stop by booth 419 for more information.

AVANTLINK 521 www.avantlink.comAvantLink.ca is a technically advanced affi liate network that focuses exclusively on the Canadian market. Driven by innovation and ethics, AvantLink.ca provides affi liates and merchants with the most comprehensive and dynamic affi liate marketing solution available.



Speakers

Benjamin PalmerCEO & Co-Founder The Barbarian Group

Mike VolpeCMO HubSpot

Michael MacMillanCEO Blue Ant Media

David LabistourCEO Mountain Equipment Co-op

Alan HugginsPresident Lowe’s Canada

Doug StephensFounder & President Retail Prophet

Gary YentinCEO & Founder App Promo

Mary Beth BarbourSenior Vice President Ipsos Reid – Media CT

Kerry MunroGroup President, Digital Delivery Network Canada Post

René DesmaraisSenior Vice-President, Parcels Canada Post

Rafe PetkovicHead of Industry (Retail) Google Canada

Andrew McCartneySVP & Managing Director Tribal DDB

Alkarim NasserManaging Partner BNOTIONS

Dan LevyEditor Sparksheet

Charles Lim Digital DirectorSpafax Interactive

Matthew BertulliCo-Founder & CEO Demac Media

Sean ClaessenVice President, Creative & Strategy Maritz

Mark TorranceChief Technology Officer Rocket Fuel

Kunal GuptaCEO Polar Mobile

Scott SuthrenSenior Director, Digital Strategy and Customer Insight Aimia Inc.

Ian CruickshankChief Revenue Officer Wishpond

Angus FrameVice President, Digital Media & Technology The Globe and Mail

Kenny YumManaging Editor Huffington Post Media Group

Rudyard GriffithsNational Affairs Anchor CTV News Channel

Mladen RaickovicGeneral Manager, Data Driven Media Olive Media

David MacPhieDirector, Mobile and Companion Viewing Bell Media

Michael TurcsanyiPresident OrderDynamics

Sam BarnesDirector eCommerce Laura Canada

Kelly JonesHead of Global Thought Leadership Research Program Microsoft Advertising

Andrew MacdonaldGeneral Manager Uber Canada

Lucas SamuelsCommunity Manager Uber Toronto

Nick DrewResearch Manager Yahoo!

Ali AsariaCEO Well.ca

Renny MonaghanVP Marketing Salesforce Canada

Brent BerniePresident comScore, Inc.

Matt HassellChief Creative Officer OgilvyOne Worldwide Toronto

Andy ShorttOwner HQvB

David ThomasEditor-in-Chief Marketing Magazine

Jason DaviesDirector of eCommerce Mastercard Worldwide

Charlie WhittinghamSVP Sales Brightroll

Dave FleetVice President, Digital Edelman

Tami FormanSenior Director, Global Corporate Communications Return Path

Drew GreenCEO & Founder Shop.ca

Eric MorrisHead of Mobile Advertising Google Canada

Matt Di PaolaSVP, General Manager Critical Mass

Tessa SprouleDirector, Interactive Content CBC

Rick MalhotraHead of Measurement, Canada & North America, Retail/eCommerce Facebook

Jeff LancasterManaging Director Catalyst Canada

Ann HandleyChief Content Officer MarketingProfs

Jonathan PaulWriter

Lisa DelormeCo-Founder and CEO Rent Frock Repeat

Kristy WieberCo-Founder and President Rent Frock Repeat

Darrell MacMullinManaging Director PayPal Canada

Chris KnochVP Strategic Solutions IgnitionOne

Ed LeeSocial Media Director Tribal DDB

Robin ZiemeVP Video Adconion Direct

Speaker gifts courtesy of:

The mobile app that helps business professionals build strong personal relationships.

Coming to the Apple App Store on April 1, 2013.

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Session Details

The Brand Editor-in-Chief8:30 AM – 9:30 AMBenjamin Palmer, Ceo & Co-founder, The Barbarian Group

Now more than ever, brands need to be thinking about their overarching creative platform that applies to all channels. it is much different than the old style tagline or commercial where you make it once and show it over and over. Rather, viewers need a fresh but familiar experience every time to stay engaged. The guardian of this is increasingly a brand editor-in-chief who serves as the chief curator, making sure all the content being pumped out into the world is reflective of this, and the underlying brand values. They also take a decidedly editorial and journalistic approach to storytelling, one that earns attention through its merits and insights, rather than boring push messaging.

5 Things You Have to Know: Mobile10:00 AM – 10:45 AMGary Yentin, Ceo & Founder, App Promo & Mary Beth Barbour, Senior Vice President, ipsos Reid – Media CT

To some, this is the year of mobile. No, really. They’re serious this time. But that’s a little like saying, “This is the year of the internet”, isn’t it? what part of mobile will be the first to emerge? will it be mobile search? Mobile transactions? Mobile ads? Mobile-friendly websites? Make sure you’re ready for a mobile economy. Focus on the important stuff, all of which will be shared at this session.

The Last Kilometre: How to Fulfill in Canada Without Breaking the Bank10:00 AM – 10:45 AMKerry Munro, Group President, digital delivery Network, Canada Post & René desmarais, Senior Vice-President, Parcels, Canada Post

Congratulations! You started selling your product online and you just sold 10,000 units to a remote village that receives their food supplies by army helicopter. There goes your profit. while selling in Canada can be easy, the fulfillment of the orders can be challenging. This session will show you how to do it.

ZMOT: Zero Moment of Truth. It All Starts with Search.10:00 AM – 10:45 AMRafe Petkovic, head of industry (Retail), Google Canada

while what happens at the shelf is still very important in the purchase buying cycle, it may not be most important as shoppers often know what they want before they walk into the store. welcome to the Zero Moment of Truth: the moment a shopper searches for a product, or a category, through any number of available search and social platforms. Purchases start here. And so should your thinking.

Brand Transparency in the Digital Age: Our Food. Your Questions.10:00 AM – 10:45 AMAndrew McCartney, SVP & Managing director, Tribal ddB

in an era of open, honest and transparent dialogue, nobody has done it better than Mcdonald’s Canada. harnessing the power of social, the distribution of Youtube, and hundreds of real questions from Canadian consumers, Mcdonald’s received accolades and international exposure from their “our Food. Your Questions.” campaign. what worked? what didn’t? This session will explain.

Focus Groups are Dead: Using Digital to Test and Gather Insights10:00 AM – 10:45 AMAlkarim Nasser, Managing Partner, BNoTioNS

Somewhere, a chicken pesto penne dinner sits cold and uneaten behind a large, two way mirror at a research facility in North York from the mere mention of this session. with all the digital channels available to us, why are we still paying 7 people to sit around a boardroom table to tell us what they think of our TV commercials? There must be a better way. This session will provide it.

5 Things You Have to Know: Content Marketing11:00 AM – 11:45 AMdan Levy, editor, Sparksheet & Charles Lim, digital director, Spafax interactive

The Michelin Guide was created in 1900. Custom corporate magazines have been around almost as long as there was an airline seat pocket to put them in. That being said, content marketing is becoming a major focus for a lot of brands. Niche markets, online distribution and low production costs have all created an environment where any brand can be a publisher or a TV network. where to start? where to focus? who does what? This session will explain.

The First Kilometre: Building an eCommerce Back End that Sets You up for Success11:00 AM – 11:45 AMMatthew Bertulli, Co-Founder & Ceo, demac Media

The front end of an eCommerce platform may get all the attention but more often than not, it’s the back end that will determine whether you’re a successful eCommerce Case Study or a highlight of 5 Things You don’t want to do at dx3 2014. This session will help to ensure it’s not the latter.

Loyalty: The Journey and The Destination11:00 AM – 11:45 AMSean Claessen, Vice President, Creative & Strategy, Maritz

it’s undeniable—Canada loves Loyalty. we’re the 2nd most evolved loyalty market in the world - next only to the uK. with that, the ubiquity of data collection is inevitable and a direct relationship with customers is a necessity. witness the tale of one Marketer’s pilgrimage from Advertising to Loyalty. discover the human science behind what motivates people, and explore the digital implications for us now and into the future.

Advertising That Learns11:00 AM – 11:45 AMMark Torrance, Chief Technology officer, Rocket Fuel

Rocket Fuel improves Roi by combining artificial intelligence with big data to produce advertising that gets smarter and faster with every ad impression. This session takes a look at the impact of artificial intelligence on the digital advertising industry.

The Future of Media is Mobile11:00 AM – 11:45 AMKunal Gupta, Ceo, Polar Mobile

The media landscape is going through immense transformation as readers continue the move from analog to digital platforms with consumer adoption of mobile and social technologies. Kunal Gupta explains why the future of

DAY 1 Dx3 Sessions brought to you by

Dx3 Sessions brought to you by

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TECHNOLOGY AND ADVANCED SOLUTIONS.

For more information visit www.rogers.com/business ortalk to your Rogers representative.

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the media industry is mobile while focusing on key leading indicators and trends.

Inbound Marketing: A Love Story12:45 PM – 1:30 PMMike Volpe, CMo, hubSpot

we all know the balance of power has shifted and the buyer now holds all the cards. what does this really mean for marketing? how can you sell to today’s buyer? what’s love got to do with it? This presentation will try to change your view of marketing and your mindset of how to approach generating more revenue.

5 Things You Have to Know: Big Data1:45 PM – 2:30 PMScott Suthren, Senior director, digital Strategy and Customer insight, Aimia inc.

it seems like the most overused phrase beyond “fiscal cliff” this year was “Big data”. Just as organizations were scrambling to figure out the new world of data, we threw in another term to decipher. what exactly iS Big data? how can you best plan for it? how does it change your business? And what are the 5 things you should focus on? don’t worry. This session will help.

Confessions of a Shopaholic: How Digital Connectivity has Changed the Shopper1:45 PM – 2:30 PMian Cruickshank, Chief Revenue officer, wishpond

The term “shopaholic” used to be associated with images of someone out of a Sophie Kinsella book parading through a mall overburdened by shopping bags and a desire to try on as many outfits as they could over a 9 hour period. well, things have changed. Armed with pre-shop research, mobile intelligence, virtual dressing rooms and deal locators, online or in-store, the new shopaholic is a different kind of shopper.

DEBATE: The Paywall1:45 PM – 2:30 PMAngus Frame, Vice President, digital Media & Technology, The Globe and Mail vs. Kenny Yum, Managing editor, huffington Post Media Group. Moderated by Rudyard Griffiths, National Affairs Anchor, CTV News Channel

Be it resolved that paywalls are necessary for Canadians to have access to objective journalism.



ROGERS IS HELPING TRANFORM BUSINESS WITH CONNECTED

TECHNOLOGY AND ADVANCED SOLUTIONS.

For more information visit www.rogers.com/business ortalk to your Rogers representative.

CUSTOMER RELATIONSHIP MANAGEMENT

SALES FUNNEL

75%

20%

5%

ENTERPRISE COMMUNICATION & COLLABORATION

FLEET & ASSET MGMT

67%

BUSINESS INTELLIGENCE

$1,256

SALES

67%

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Keynote



Session Details

When and How to Start Implementing RTB1:45 PM – 2:30 PMMladen Raickovic, General Manager, data driven Media, olive Media

Some think that real time ad bidding is either the best thing since sliced media plans or the worst thing since liquidation sales. The truth is that RTB should be an integral part of every media plan but there’s a time and a place and a process for doing it. This session will explain how.

There’s an App for Profit: How to Make an App that Makes Money1:45 PM – 2:30 PMGary Yentin, Ceo, App Promo & david MacPhie, director, Mobile and Companion Viewing, Bell Media

All across the country, senior managers are sending instructions from the corner office: “we need an app.” But what’s the point if the app sucks resources and budget from real money making ventures? There’s a way to do it profitably. This session will detail how.

5 Things You Have to Know: eCommerce2:45 PM – 3:30 PMMichael Turcsanyi, President, orderdynamics & Sam Barnes, director eCommerce at Laura Canada

on one hand, providing your customers with the ability to buy your product through an eCommerce platform isn’t as daunting as it may initially seem. Some of the smallest organizations have quickly leveled the playing field with robust eCommerce capabilities. on the other hand, the decision to cross that line should not be taken lightly. This session will detail the important things to consider.

The Path to Purchase: How Mobile/Digital Drive People to Store and Get them to Buy2:45 PM – 3:30 PMKelly Jones, head of Global Thought Leadership Research Program, Microsoft Advertising

Mapping out someone’s thoughts can be like illustrating Chaos Theory. Luckily, mapping out their path to purchase can be a little easier. This session will outline how different mobile and digital platforms and technologies help guide consumers to a purchase decision.

All in the Family: Mastering Community Management2:45 PM – 3:30 PMLucas Samuels, Community Manager, uber Toronto & Andrew Macdonald, General Manager, uber Canada

Three years ago, the community management role didn’t even exist within most organizations. But now, here it is. Few Senior Managers understand it let alone respect it. But engaging with your brand’s community should be about more than just hiring a 23 year old armed with a Facebook profile. Your brand’s reputation is on the line. This session will provide you and those you hire for the role, with all you need to build a strong community management function.

What’s on Display? Is Display Dead?2:45 PM – 3:30 PMNick drew, Research Manager, Yahoo!

Contrary to popular belief, display advertising isn’t dead. it’s alive and well and can be effectively used to drive awareness and engagement, and is a key part of the overall path to purchase... just as long as you’re doing it correctly. This session will detail what’s cutting through and what’s being ignored.

Made in Canada: Well.ca 2:45 PM – 3:30 PMAli Asaria, Ceo, well.ca

“we’d love to be more innovative but it’s so difficult to make it work in Canada.” Really? Maybe you haven’t heard of these companies. They’re not only making it work, they’re radically changing their categories, driving innovation and making money. Success doesn’t end here. it starts here.

Becoming a Niche Content Expert in a New Broadcast Era3:45 PM – 4:45 PMMichael MacMillan, Ceo, Blue Ant Media

The broadcast landscape is always evolving. in this social media age, no longer can broadcasters simply just sell media, there is now a need for them to be niche content experts for advertisers. Brands can no longer rely solely on selling their brand, they need consumers to get engaged with it. Being a niche content expert means being a specialist in the creation of content that is genuine while also having meaningful and engaging relationships with fans and influencers. This dramatically changes the traditional role of “broadcaster” to become true B2C publishers across all media platforms including social, events, magazines, and tablet applications. Blue Ant Media embraces this new vision for what a niche broadcaster is. Find out why niche content is king in today’s marketplace.



Keynote



Session Details



The End of Retail as We Thought We Knew it to Be8:30 AM – 9:30 AMdavid Labistour, Ceo, Mountain equipment Co-op

MeC has, and continues to face challenges in the form of changing demographics, consumer preferences, technology and competition. Creating a culture that is more open, innovative, more digital, and more efficient has been essential. in responding, we have also had to learn that change is no longer a destination but a constant state of mind.

BONUS KEYNOTE: The Retail Revivaldoug Stephens, Founder & President, Retail ProphetJoin retail futurist, doug Stephens for the North American debut of his acclaimed new book, The Retail Revival: Reimagining Business for the New Age of Consumerism - documenting the rise of an incredible new era of consumerism, leading to a complete redefinition of what retail is. The book sheds perspective on how massive demographic and economic shifts, as well as historic levels of technological and media disruption, are turning this once predictable industry into a sea of turbulent change, leaving consumer behavior permanently altered. it examines the key seismic shifts in the market that have even companies like walmart and Procter & Gamble scrambling to cope, and explores the technologies that are transforming how, where, and even why we shop.

A Look Ahead at Social Marketing - The Biggest Change to Marketing in Half a Decade10:00 AM - 10:50 AMRenny Monaghan, VP Marketing, Salesforce.com Canada

what lies ahead in social marketing? Renny Monaghan explores how marketers are coming up with a strategy that shuns the random one-time brand impression, and instead shifts toward a long term engagement strategy that drives conversations and loyalty. he’ll also cover who’s leading the way, what 2013 will look like and steps to accelerate your strategy.

What’s Your Number? Making Measurement Make Sense10:00 AM - 10:50 AMBrent Bernie, President, comScore, inc.

how’s the Roi of your GRP? have you considered CTR with a dash of Roe? we certainly have a lot of data at our disposal to help us make decisions. Sadly, picking the right metric has left marketing managers paralyzed with the fear of choosing the wrong one. Listen closely and you’ll hear them mumbling long forgotten high school math equations while in an excel sheet trance. Before you start mumbling Pythagorean theorem, come to this session. it’ll help you pick what numbers to use when.

DEBATE: Big Agencies Don’t Get It10:00 AM - 10:50 AMMatt hassell, Chief Creative officer, ogilvyone worldwide Toronto vs. Andy Shortt, owner, hQvB. Moderated by david Thomas, editor-in-Chief, Marketing Magazine

Be it resolved that the large, multinational brand agency is too big and too slow to adapt to be able to provide what clients need in a rapidly changing business environment.

Striking the Checkout Balance: Making it Easier to Pay Online for Canadians10:00 AM - 10:50 AMJason davies, director of eCommerce, Mastercard worldwide

There is a ton of debate and forecasting around which institutions will own the digital wallet. instead of focusing on who will offer it, we should examine better ways to get people to pay, however they do it. it’s all about the check out. And you’ll have to check out this session to see how you can be the one who owns that. See what we did there?

The Verdict On Video Is In...10:00 AM - 10:50 AMCharlie whittingham, SVP Sales, BrightRoll

After extensive cross-examination of TV vs. pre-roll and how the two mediums work together and separately, the verdict is finally in, and many may actually be surprised. Although history may provide compelling testimony for TV, key evidence on performance metrics strengthens the case for pre-roll. while many marketers may think the jury is still out on whether these two screens work better together or apart, we’ll call expert witnesses to explain how TV and pre-roll, when used together in advertising campaigns, are revolutionizing the way marketers approach today’s digital videoscape.

The Social Suck: Operationalizing Social for Efficient Business11:15 AM – 12:05 PMdave Fleet, Vice President, digital, edelman

Sure, it’d be great to tweet all day, providing our army of listeners up to the minute updates on our business. But if we did that, we’d have no business to actually talk about. Social is critical to our business but for most us, it’s not our business. So we have to operationalize so it’s easy and efficient.

Email Intelligence11:15 AM – 12:05 PMTami Forman, Senior director, Global Corporate Communications, Return Path

email is the workhorse of the modern marketing mix. it returns more revenue per dollar invested than any other channel. it’s inherently trackable and measurable. But it is not without a few formidable challenges. Across the globe more than 25% of messages, on average, don’t make it to the inbox. So why do some marketers coast through email challenges that hamper so many programs? The answer is email intelligence. The savviest marketers use email intelligence to run programs that consistently outperform their competition. You can, too.

What’s right with Canada? What’s wrong with Canada?11:15 AM – 12:05 PMdrew Green, Ceo & Founder, Shop.ca

doing digital business in Canada isn’t as easy as one might think. But it’s not as difficult as some would have you believe, either. The trick is knowing how to explore what’s right, how to overcome what’s wrong and how to stay focused through the process. This session will detail the highs and lows of launching a successful digital retail business in Canada.

Keynote


Session Details

How Google Can Help: Using the Google Suite of Products to Advance Your Digital Business11:15 AM – 12:05 PMEric Morris, Head of Mobile Advertising, Google Canada

Google has a wide array of tools available for business and a lot of them are free. Often enough, it seems that whatever your question is, the answer is Google. This session will explain how Google and its suite of products can help.

Social TV: Multi-Screen Entertainment and How it Affects Brands11:15 AM – 12:05 PMMatt Di Paoloa, SVP, General Manager, Critical Mass & Tessa Sproule, Director, Interactive Content, CBC

When global live events like the Oscars or Olympics occur, families don’t gather around the TV to follow the action any more. They gather around their devices to follow the snarky user generated commentary coming from the masses over Twitter. What’s the point of watching the red carpet if you can’t follow a hashtag that ridicules it? Social TV has helped TV broadcasts but what has it done to brands and what can you do to succeed? You can start by attending this session.

Measuring Success in a Connected World1:00 PM – 1:50 PMRick Malhotra, Head of Measurement, Canada and North America Retail/eCommerce, Facebook

Facebook’s mission is to make the world more open and connected. It provides many opportunities to communicate with your customers and their friends. But how do you measure the success of those efforts in a way that aligns to your business objectives? This session will outline how to think about measuring Facebook marketing performance in a way that’s meaningful and relevant to your company’s success.

Showrooming. Does it hurt or help?1:00 PM – 1:50 PMJeff Lancaster, Managing Director, Catalyst Canada

Brick and mortar retail locations have always provided an in-person service that differentiated them from their online counterparts. In some cases, that service has been reduced to showrooming products that can be purchased for lower prices at places that don’t have the added burden of the physical overhead. Is this good? Is this bad? What can retailers do about it?



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Session Details

Content Marketing: Making Your Brand a Media Property for Inbound Marketing1:00 PM – 1:50 PMAnn handley, Chief Content officer, Marketing Profs

Countless thought leaders have informed the marketing masses that “Content is King”. while that statement is easily understandable if you work for a publisher or TV network, it’s not as transferable to the brands that have traditionally paid for the content. well, it should be. Content marketing applies the same thought process to the world of brands. This session will explain what brands need to do to become media properties.

Microsoft Advertising Xbox Challenge1:00 PM – 3:05 PMModerated by Jonathan Paul, writer

Get creating. Canada’s top digital agencies will compete to create a campaign for Movember using Microsoft media platforms in only 24 hours. The winning agency will receive $90,000 in free media and trips to Cannes. See the work as they pitch to a panel of experts in the last afternoon of dx3.

Made in Canada: Rent Frock Repeat1:00 PM – 1:50 PMLisa delorme, Co-Founder and Ceo & Kristy wieber, Co-Founder and President, Rent Frock Repeat

“we’d love to be more innovative but it’s so difficult to make it work in Canada.” Really? Maybe you haven’t heard of these companies. They’re not only making it work, they’re radically changing their categories, driving innovation and making money. Success doesn’t end here. it starts here.

The Future of Shopping: An experience explained. 2:15 PM – 3:05 PMdarrell MacMullin, Managing director, PayPal Canada

one of the features on the dx3 trade show floor is the “Retail Showcase”, an innovative experience sponsored by PayPal. This session will detail how retailers can connect, reconnect and hold on to their customers by solving real customer pain points.

Optimization Beyond Conversion Data2:15 PM – 3:05 PMChris Knoch, VP Strategic Solutions, ignitionone

Conversion data is a powerful tool when optimizing media. it allows you to understand which efforts are resulting in ad assisting conversions. This can help drive both top and bottom of the funnel efforts. But by only concentrating on the conversion data, you leave 98% of your potential insights on the table.

Beyond Social2:15 PM – 3:05 PMed Lee, Social Media director. Tribal ddB

Social media used to be something new, exciting and rarely asked for on the brief. Now, it’s still rarely seen on the brief but implicit in almost all communication plans. if all communications are social, aren’t we past the point of calling it something special? ed Lee calls this the post-social era and this session will focus on what this new reality means for clients, agencies and technology developers.

Share of Screen: Buying Screens, Not Eyeballs2:15 PM – 3:05 PMRobin Zieme, VP Video, Adconion direct

in the media world, it used to be easy to buy eyeballs because there were only so many places they could look. well, that certainly has changed. whether it’s TV, online, mobile or tablets, buying screens is the new way to go. But how do you do it? what do you pay? And what metrics beyond GRPs do you apply to gauge whether or not you’ve been successful? This session will help you plan and buy your media in a multi-screen environment.

Retail Agility in the Digital Age3:15 PM – 4:15 PMAlan huggins, President, Lowe’s Canada

To be successful in retail, you simply need to speak with one voice and be where your customer wants you to be. But getting there isn’t always easy. You have to be agile in thought. Agile in process. Agile in development. Agile in execution. And agile in analysis. This session will detail how to navigate the path to success and will identify the challenges along the way.



Keynote



Producf List

Database ManageMent / Warehousing Aimia ............................................................ 631Apption.......................................................... 621BNOTIONS .....................................................430CMA .............................................................. 816CONVERS%ON ..............................................808GoECart .........................................................604Myplanet Digital ............................................. 725Revenue Automation Inc. ................................ 815StrikeIron ....................................................... 719

Digital out of hoMe (Dooh) AddMirror Canada Limited ...............................700Ominivex .......................................................504Sparksheet .................................................... 201Thirdshelf ......................................................632

eCoMMerCe BNOTIONS .....................................................430Canada Post ..................................................200comScore, Inc. ...............................................822Demac Media ................................................ 318GoECart .........................................................604Iksula Online Solutions ................................... 720Intema Solutions Inc .......................................204Jasper Interactive Studios ............................... 425Leadsift ......................................................... 712Moneris Solutions .......................................... 518Moveable Online ............................................ 618Myplanet Digital ............................................. 725OnBrand24 .................................................... 814Optimal Payments .......................................... 218OrderDynamics Corp. .....................................608Reprise Media ................................................ 810Sitecore ..........................................................512StrikeIron ....................................................... 719Thirdshelf ......................................................632

eMail Marketing Adconion Direct ..............................................404Aimia ............................................................ 631Brafton .......................................................... 821CONVERS%ON ..............................................808Cornerstone Group of Companies .................... 214Demac Media ................................................ 318Elite Email .......................................................212ExactTarget, Inc. ............................................. 818Iksula Online Solutions ................................... 720Intela ..............................................................418Intema Solutions Inc .......................................204Marketing Magazine ....................................... 713Metroland Media ............................................ 427Search Engine People ..................................... 420Sitecore ..........................................................512Sparksheet .................................................... 201StrikeIron ....................................................... 719TC Media .......................................................300Yesmail Interactive .........................................530

finanCe systeM Atum Corporation ........................................... 615

fulfillMent / logistiCs / rfiD / Warehousing Aimia ............................................................ 631GoECart .........................................................604Iksula Online Solutions ................................... 720

gaMing AdParlor ..............................................................BNOTIONS .....................................................430

comScore, Inc. ...............................................822Jasper Interactive Studios ............................... 425

geo tagging AddMirror Canada Limited ...............................700Bubble Finder ................................................. 624Leadsift ......................................................... 712Shoutlet ......................................................... 726Sitecore ..........................................................512TC Media .......................................................300

graphiC Design Bubble Finder ................................................. 624Myplanet Digital ............................................. 725

hosting Acquia, Inc. ................................................... 718Atum Corporation ........................................... 615Carbob60 Networks ........................................112Demac Media ................................................ 318GoECart .........................................................604Metroland Media ............................................ 427Myplanet Digital ............................................. 725

inDustry assoCiation CMA .............................................................. 816IAB Canada ...................................................708

interaCtive tv / iptv Adconion Direct ..............................................404Jasper Interactive Studios ............................... 425

internet seCurity Atum Corporation ........................................... 615

Jouralist / MeDia Blue Ant Media ...............................................337Marketing Magazine ....................................... 713Metroland Media ............................................ 427Sparksheet .................................................... 201TC Media .......................................................300

loCation baseD Marketing AddMirror Canada Limited ...............................700Bubble Finder ................................................. 624Canada Post ..................................................200DataXu ...........................................................315Metroland Media ............................................ 427Olive Media....................................................408Shoutlet ......................................................... 726The Mobile Experience Company ..................... 219Thirdshelf ......................................................632

loyalty / inCentives Aimia ............................................................ 631OnBrand24 .................................................... 814Unata .............................................................217

ManageMent / systeMs / seCurity Atum Corporation ........................................... 615Shoutlet ......................................................... 726

Market / Marketing researCh Aimia ............................................................ 631Apption.......................................................... 621Bubble Finder ................................................. 624CMA .............................................................. 816CONVERS%ON ..............................................808Iksula Online Solutions ................................... 720Marketing Magazine ....................................... 713

OnBrand24 .................................................... 814

MeDia buying / planning / Monitoring AddMirror Canada Limited ...............................700Bizo, Inc .........................................................812comScore, Inc. ...............................................822DataXu ...........................................................315EQ ADS ......................................................... 520Intela ..............................................................418Reprise Media ................................................ 810The Exchange Lab ..........................................500TubeMogul ..................................................... 813

MerChanDising GoECart .........................................................604Iksula Online Solutions ................................... 720

Mobile aDvertising / Marketing Adconion Direct ..............................................404Addictive Mobility ...........................................304AddMirror Canada Limited ...............................700AdParlor ..............................................................Aimia ............................................................ 631AOL Canada ..................................................308BNOTIONS .....................................................430Bubble Finder ................................................. 624comScore, Inc. ...............................................822DataXu ...........................................................315ExactTarget, Inc. ............................................. 818Iksula Online Solutions ................................... 720Intela ..............................................................418Marketing Magazine ....................................... 713Metroland Media ............................................ 427Olive Media....................................................408Plastic Mobile ................................................620Reprise Media ................................................ 810Say Media .....................................................508Search Engine People ..................................... 420Sitescout ....................................................... 715TC Media .......................................................300The Exchange Lab ..........................................500The Mobile Experience Company ..................... 219Thirdshelf ......................................................632Zaptap ...........................................................704

Mobile CoMMerCe payMents BNOTIONS .....................................................430comScore, Inc. ...............................................822Iksula Online Solutions ................................... 720Jasper Interactive Studios ............................... 425Moneris Solutions .......................................... 518Optimal Payments .......................................... 218OrderDynamics Corp. .....................................608Plastic Mobile ................................................620Unata .............................................................217

online CoMpetitions AddMirror Canada Limited ...............................700Shoutlet ......................................................... 726

online CustoMer support OnBrand24 .................................................... 814

online publishers Adconion Direct ..............................................404AOL Canada ..................................................308comScore, Inc. ...............................................822CONVERS%ON ..............................................808Marketing Magazine ....................................... 713The Globe and Mail ........................................ 223



Show Features

TC MEDIA FP AD

TouchBistroGrab your java on the run and avoid lines with mobile ordering through Dx3’s café powered by TouchBistro. Just look for the connected staff who will be armed with mobile devices and rapid delivery.

The Dx3 Scavenger HuntYou’re going to tour the Dx3 fl oor so why not win prizes along the way? Using the BNOTIONS developed augmented reality app, the Dx3 Scavenger Hunt lets you visit the best companies and win while you do it.

The Dx3 SWAT Team -sponsored by comScoreThe Dx3 SWAT Team is a team of industry experts at your disposal for customized consultation. Topics include:1. Retail consumer behavior2. Mobile in research & purchase decisions3. Media platformsBook your appointment for personal consulting driven by comScore, interpreted by the experts, and tailored to you.

The AddMirror Check Point ChallengePut yourself behind the wheel with AddMirror. Get the app, start at the AddMirror booth, drive around the trade show fl oor and fi nish on the podium with a checkered fl ag and a customized photo. This is one challenge you’ll want to take for a spin.

Microsoft Advertising Xbox Challenge Canada’s top digital agencies will compete to create a campaign for Movember using Microsoft media platforms in only 24 hours. See the work as they pitch to a panel of experts in the last afternoon of Dx3.

The Intertainment Media Incubation Zone Start-ups try to get a leg-up as they compete for your attention in the Incubation Zone and for $25,000 in fi nancial and in-kind services from Intertainment Media in the live pitch-off. A panel of industry experts will decide who’s deserving. You’ll decide whether they’re right. Life’s a pitch. Check it out.

The Retail Showcase – Shopping Made Simple (sponsored by PayPal)With seamlessly integrated geo-location based mobile payments, interactive touch screens and real-time inventory displays, this shopping experience will give you a glimpse of the new world of retail that awaits the connected shopper – no lines, simple and secure payments anytime, anywhere.

Say Media PartySpend the day with Social Media and spend the night with Say Media. You’ll relax, rejuvenate and re-connect with friends and colleagues at an amazing party where anything can happen. Here’s all you need to know: March 6th. 6:00pm. Maison Mercer (just around the corner from Dx3).

The City of TorontoInnovation PathThe Path to success starts here. Visit with some of Toronto’s best new companies to discover how their technology is gaining traction. and why they might be the ones to watch in the future.



Exhibitor List

Canadian interest in eCommerce platforms as well as in re-platforming to accommodate business expansion. At Dx3 Canada, we plan to interactively showcase our platform offerings to connect with those who want to implement or change their current eCommerce platform, as well as networking with potential partners for integration.

OvErAir iMiZ03 www.overair.comOverAir specializes in Near Field Communication, a very convenient proximity technology, rapidly becoming a standard in virtual mobile payments. We leverage the same platform for marketing purposes to significantly increase customer engagement.Our company provides NFC tags, products, and implementations. Our solutions range from business cards that load automatically into address books, to interactive posters that open websites, or download media. Our NFCs are uniquely encoded, secure, and tamper proof.Our Tags Management Portal allows access to

real-time analytics, complete control on updating information, functions and links; to single or multiple NFC tags. Also there, clients can create microsites, optimize media, and create surveys. Finally, we designed a series of NFC holders that provide a more natural way to tap into a tag, and can be mounted on existing poster boards or signage.

PAyPAL www.paypal.comPayPal is the faster, safer way to pay and get paid online. The service allows members to send money without sharing financial information, with the flexibility to pay using their account balances, bank accounts or credit cards. With more than 123 million active accounts in 190 markets and 25 currencies around the world, PayPal enables global ecommerce. PayPal is an eBay company. PayPal is headquartered in San Jose, Calif. and its international headquarters is located in Singapore. Join us at our showcase area at Dx3 to experience how we’re delivering new innovations that will help shape the retail experience of the future.

PLAstic MObiLE 620 www.plasticmobile.comPlastic Mobile is an award-winning mobile marketing agency of thinkers, artists, creators and builders with one common aspiration: to create extraordinary user experiences. Plastic Mobile is at the heart of the evolution of the interactive mobile technology, pushing the boundaries and setting the bar for the standard of quality. Known for many quality, first-in-kind mobile initiatives, Plastic Mobile delivers exceptional client service and develops highly customized mobile solutions for all platforms, while achieving measurable results. With a diverse client list of some of North America’s best brands, including Rogers, Pizza Pizza, AIR MILES, Axe and Royal Le Page, they are the proud recipients of myriad awards, including the 15th annual Webby shopping award, “The Oscars of the Internet.”

POstbEyOnd 532 www.postbeyond.comPostBeyond is a corporate social media amplification tool that manages and empowers employees to share corporate content through their social media accounts. With PostBeyond, marketing moves from being an exclusive role - to an inclusive activity of all members of your team.Organizations reach exponentially larger audiences. Whether you are a business, social enterprise, non-profit, political party, or association, your social reach is no longer constrained to just your immediate followers.Invited users easily link PostBeyond to their Twitter, Facebook, and LinkedIn accounts. When content is created, users share what they want on the networks they want.

PostBeyond engages employees/users, expand your reach, amplify your impressions, and track results to improve your social media strategy.Visit PostBeyond.com for more information or to connect with the founders.

PrivAtE LAbEL nutrAcEuticALs 819 www.privatelabelnutra.caPrivate Label Nutraceuticals is an industry leader in nutraceutical contract manufacturing. Our knowledgeable, professional team assists our clients in each step of developing their brand, from concept to distribution. Tracking the latest industry trends allows us to offer an extensive list of 400+ stock products, available either as our in-house brand or labeled with your brand. Private Label Nutraceuticals can also formulate custom products to meet the specific needs of our clients. We can produce a variety of product forms, including: Skin Care Products, Capsules, Sprays, Powders, Creams, Tablets, Soft Gels, Juices, Serums, Gels, and Liquid Products. Our comprehensive services also include graphic design support, packaging procurement and label creation, quality control, as well as international fulfillment. We also provide complete marketing services, including website design, SEO/PPC strategy and execution, traditional and online marketing support, merchant account services, affiliate marketing assistance, and more!

rEPrisE MEdiA 810 www.reprisemedia.comReprise Media Canada is a full service Digital Marketing Agency, located in Toronto, ON. Our core services are built around increasing traffic to your site, finding actionable insights via analytics, and increasing your conversions. Using SEM, SEO, Remarketing, Display, and Advanced Analytics, we’re able to deliver on our core services. Please stop by our booth at 810.Joseph McConellogue@DigitalMrktrReprise Media Canada

rEvEnuE AutOMAtiOn inc. 815 www.revenueautomation.comRevenue Automation Inc. is a digital marketing agency that specializes in B2C Marketing Automation. Based in North Vancouver, British Columbia, Revenue Automation Inc. customers are in the B2C space across a variety of industries. Revenue Automation consultants are marketing automation experts focused on helping companies transition from B2C Email Marketing to B2C Marketing Automation. Talk to Us in Booth 815 to Learn More About B2C Marketing Automation and How It Can Help Your Business. For more information, please visit http://www.revenueautomation.com.

rOckEt FuEL 706 www.rocketfuel.comRocket Fuel is the leading provider of artificial intelligence advertising solutions that transform digital media campaigns into self-optimizing engines that learn and adapt in real-time, and deliver outstanding results from awareness to sales. Awarded #22 in Forbes Most Promising Companies in America list, over 700 of the world’s most successful marketers trust Rocket Fuel to power their advertising across display, video, mobile, and social media. Founded by online advertising veterans and rocket scientists from NASA, DoubleClick, IBM, and Salesforce.com, Rocket Fuel is based in Redwood Shores, California, and has offices in 15 cities worldwide including New York, London, Toronto, and Hamburg.

rOgErs 400 www.rogers.com/businessRogers Communications is a diversified Canadian communications and media company. We are Canada’s largest provider of wireless voice and data communications services and one of Canada’s leading providers of cable television, high speed internet and telephony services. Through Rogers Media we are engaged in radio and television broadcasting, televised shopping, magazines and trade publications, sports entertainment, and digital media. We are publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on the New York Stock Exchange (NYSE: RCI). For further information about the Rogers group of companies, please visit rogers.com.

sAy MEdiA 508 www.saymedia.comSay Media is a digital publishing company that creates amazing media brands. Through its technology platform and media services, Say Media enables its portfolio of independent content creators to build passionate communities around key consumer interest areas such as Style, Living, Food and Tech. The company provides simple and accountable ways for the world’s top brands to engage with these passionate audiences, at scale, with a reach of more than 400 million people around the world. For more information visit www.saymedia.com

scribbLE tEchnOLOgiEs 328 www.scribblelive.comScribbleLive is building the world’s largest network for real-time content from premium publishers and leading brands. The emergence of Twitter and other social properties has changed the game both in terms of the speed at which content travels and the format it is delivered in. Yet audiences still value fresh, original content from trusted, authoritative sources. ScribbleLive’s Software-as-a-Service platform provides media and enterprise customers with the capabilities they need to create, manage and deliver content in real-time, whether it be on their own web properties, via their social media presence or amplified via ScribbleLive’s Syndication Marketplace. ScribbleLive’s platform is delivered as a white-label solution, enabling clients to attract audiences to their own sites and leverage existing monetization or marketing strategies. Clients such as Price Waterhouse, ESPN, MSN, The Associated Press, Reuters, and Manulife, who collectively drive over 1.6 billion minutes of audience engagement per month, use ScribbleLive’s platform.

sEArch EnginE PEOPLE 420 www.searchenginepeople.comCanada’s largest and most trusted Internet marketing company. SEO,PPC,Social Media,Local Search,Mobile Search & more! www.searchenginepeople.com

shOutLEt 726 www.shoutlet.comShoutlet is a leading cloud-based enterprise social marketing platform that enables marketers to publish, engage, and measure social marketing campaigns and activities on social media platforms such as Facebook, foursquare, Twitter, and YouTube. Its industry leading functionality includes a Social CRM for Facebook, Twitter, and YouTube management; Social Canvas™ for Facebook tabs, HTML5 pages, and custom contest and web app design; Social Switchboard™ for trigger-based campaign publishing; Social Profiles for data acquisition and interest segmentation; Social Enterprise for corporate-level control of multiple brands, franchises, and agents; and Social Analytics for metric tracking and custom reporting.


At TC Media we connect everything

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DX3_full page_7.875x10.75.indd 1 13-02-07 12:09 PM


Spotlight Theatre Schedule

Located directly on the dx3 show floor, the IAB Spotlight Theatre will feature Canada’s top digital companies presenting on what’s in store for the Canadian digital landscape in 2013.

Subject to change

Get thinkinG

OpTimal paymenTS Fp ad

IAB Canada Spotlight Theatre

March 6thDay 1

10:30 AM – 11:00 AM The Creative Group2013 Salary Trends: What Will You Earn in the Coming Year?Alicia Brum, Branch Manager, The Creative Group

11:10 AM – 11:40 AMintertainment Media Loyalty in the Digital AgeBrad Parry, Chief Marketing officer, intertainment Media

11:50 AM – 12:20 PMdataXuThe Programmatic Marketing RevolutionMike Baker, Ceo, dataXu

12:30 PM – 1:00 PM Addictive MobilitySocial Attribution: The Missing Link For Mobiledilshan Kathriarachchi, President & CTo, Addictive Mobility

1:10 PM – 1:40 PM opinionLabFix it Before it Goes SocialMichael whitehouse, Senior Analyst, opinionLab

1:50 PM – 2:20 PM Myplanet digitalEnhancing Your Digital Strategy with Adaptive ContentNate Archer, Content Strategy Specialist, Myplanet digital

2:30 PM – 3:00 PMRevenue Automation 10 Steps to Creating Your Own B2C Marketing Automation BlueprintPeter hrabinsky, VP of Marketing, Revenue Automation

3:10 PM – 3:40 PMelite emailEmail Marketing Tactics to Achieve Your GoalsRobert Burko, Ceo, elite email

3:50 PM – 4:20 PMAcuity AdsInside RTB: A Must See Look into Industry Game ChangerTai hayek, Ceo, Acuity Ads

March 7th10:30 AM – 11:00 AM Search engine PeopleSEO Demystified – Tips for Improve Search Rankings and PerformanceJeff Quipp, Ceo, Search engine People

11:10 AM – 11:40 AMThe exchange LabDemystifying RTB SessionJames Aitken, Ceo, The exchange Lab

11:50 AM – 12:20 PMScribbleIncrease User Engagement with Second Screen Real-time Story TellingMichael de Monte, Ceo, Scribble

12:30 PM – 1:00 PM AvantlinkI Just Launched My Affiliate Program... Now What?!Chad waite, Marketing Manager, Avantlink

1:10 PM – 1:40 PM ThirdshelfYour Store: Social, Interactive, and Mobile-Friendly Antoine Azar, Ceo, Thirdshelf

1:50 PM – 2:20 PM index Platform by Casale MediaRTB Marketplace Insights in CanadaAlex Gardner, VP, Platform Solutions, index Platform by Casale MediaAndrew Casale, VP, Strategy, index Platform by Casale Media

2:30 PM – 3:00 PMiksula Ecommerce Merchandising: Content, UI and Technology as ToolsSamar Singh, Ceo, iksula

Day 2



@2013DMS /d// igitalmediasummitSPEAKER LINE-UP SUBJECT TO CHANGE

Connect and network with brands, agencies, entertainment and digital executives

Experience successful cross media brand integrations

Identify the key trends transforming and driving digital and social media

Align your digital marketing with overall business goals

Improve your ability to manage multiple campaigns across multiple platforms

Incubation Zone

The Intertainment Media Incubation Zone Get started. Start-ups try to get a leg-up as they compete for your attention in the incubation Zone and for $25,000 in financial and in-kind services from intertainment Media in the live pitch-off. A panel of industry experts will decide who’s deserving. You’ll decide whether they’re right. Life’s a pitch. Check it out. Supported by ernst and Young.

Incubation Zone Participants:

Thank you to the supporting partners:



Exhibitor List

BoomErang Doc ImIZ04 www.boomerangdoc.com BoomerangDoc is a leading provider of Digital Rights Management technology on mobile devices. With BoomerangDoc’s bullet-proof security app, users can be confident about leak-free sharing of private documents. Users can have full control of documents by allowing recipients to view files only for a pre-defined period of time and unsharing at any time with the guarantee that the files cannot be copied or downloaded. BoomerangDoc also allows users to remotely manage and track file activities with advanced audit trail and geo location features. This gives the user total control of all file permissions including saving, copying and redistribution. BoomerangDoc will even prevent anyone from taking a screenshot so there’s no possibility of ever being “”WikiLeaked””. Share files with confidence. Boomerang it!

BIZo, Inc 812 www.bizo.comBizo gives marketers instant access to the people who sign the cheques at work, and have the most to spend on life: business professionals. Fueled by proprietary demographic data, the Bizo Marketing Platform precisely targets more than 100 million professionals around the world, including more than 80 percent of the U.S. business population.Bizo has won the confidence of more than 600 brands including AMEX, Mercedes Benz, Monster, Salesforce.com, Porsche, Microsoft, AT&T, and UPS who use Bizo to exert inordinate influence and effectively target their online marketing programs to the business professional audience.

BnoTIonS 430 www.bnotions.caBNOTIONS is a Toronto based innovation company that works with forward-thinking global brands and disruptive entrepreneurs. Their team of 50 focuses on strategy, design, and development of mobile, web and social products. Their approach solves tough problems, overcomes complicated challenges and creates opportunities through innovation. Their deliverables are products and thinking that creates long-term value for our clients, not campaigns that disappear as quickly as their impact. Clients include Travelocity, Samsung, Janssen Pharmaceuticals, Quest Diagnostics, Lindt Chocolate, C Spire Wireless and The Score. Visit BNOTIONS online at www.bnotions.com or facebook.com/bnotions.

BrafTon 821 www.brafton.comBrafton is a news and content marketing agency. Full-time, in-house content writers and graphic designers create exclusive content targeting clients’ unique audiences, keywords and business goals. Account managers provide consultancy on SEO-friendly content marketing strategies to engage social audiences, drive relevant website traffic and optimize for conversions. Custom analytics reporting ensures the most effective strategies for maximum results. Brafton serves clients throughout North America from offices in Boston, Chicago and San Francisco.

BrIghTroLL www.brightroll.comBrightRoll is the largest independent video advertising platform for reaching audiences across web, mobile and connected TV. The company powers digital video advertising for the world’s largest brands including 90% of the top 50 US advertisers and 17 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and serves more video ads than any other company. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers.

BuBBLE fInDEr 624 www.bubblefinder.comThe ONLY Mobile Marketing Solution You’ll Ever Need!Every storefront has a story. Share your story with nearby mobile customers on Bubble Finder. Upload full-screen, rich, and immersive mobile ads for LOCAL customers to see. Target by date, time of day, and location. Build real followers and grow your business!Be a part of the $7.19 billion mobile spend in 2013. Join the mobile marketing revolution and start with location-based advertising todayVisit our booth for free giveaways, and watch our demo video on bubblefinder.com

canaDa PoST 200 www.canadapost.caBy operating the country’s largest B2C delivery network, Canada Post is uniquely positioned to play a key role in any successful e-commerce strategy. With Canada Post, businesses can reach every Canadian address, access nearly 6,500 post offices and geo-target using our data products. Our web services and ongoing investments in our parcel operations enable us to offer flexible shipping methods, convenient delivery choices, real-time tracking and easy returns options - all part of a superior end-to-end shopping experienceCanada Post is committed to developing our nation’s digital economy. In 2012, we launched the successful Canada Post E-commerce Innovation Awards. Offering a total of $1 million in prizing, these annual awards recognize companies that are pushing the boundaries of e-commerce, whether they’re brash start-ups or retail giants. Canada Post is helping companies succeed. Visit http://canadapost.ca/ecommerceawards

carBon60 nETworkS 112 www.carbon60.comFounded in 1998, Carbon60 is a managed hosting services company based in Toronto, Ontario. Carbon60 works with private and public sector enterprises across Canada to deliver the reliability, security, and performance necessary to support mission-critical websites and applications through their entire development and delivery lifecycle.Carbon60 has enterprise-class cloud computing centers in Toronto and Kelowna, B.C. In partnership with Akamai Networks, Carbon60 specializes in fully-managed cloud hosting solutions perfect for delivering the most critical Windows and Linux-based web sites and applications to nation-wide and global audiences.Carbon60 stands behind its service with an industry-best service level guarantee. This comprehensive SLA is based on the quality of service actually experienced by end users across Canada and around the world as well as the responsiveness of our 24x7 Service Desk.

caSaLE mEDIa www.casalemedia.comCasale Media builds innovative, high-performance advertising technology that maximizes digital media value for publishers and advertisers. Its Index Platform is the first fully transparent real-time bidding (RTB) management technology that allows publishers to access premium demand through an exchange or a publisher’s own private marketplace.Casale Media continues to establish its presence in digital advertising through its premium ad network, MediaNet, which is powered by Optimax, the first real-time ad serving and optimization platform. The company works directly with premium media organizations, with a focus on brand-safety and control for advertisers and publishers.

chango 613 www.chango.comChango provides simple and effective solutions for marketers in an era of real-time media and big data. We solve the common problems faced by marketers today - we PROSPECT for new customers with Search

Retargeting and CONVERT existing site visitors with Programmatic Site Retargeting. Additionally, with Audience Extension and our ‘Trading Desk in a box’ capabilities we enable publishers and agencies to BUILD solutions around their own sites and data.Our clients include the world’s largest brands & agencies, including 55 of the top 500 retailers. We have offices in New York, Toronto, London, Chicago, San Francisco and Los Angeles.

cITy of ToronTo www.toronto.ca/businessThe City of Toronto is committed to creating an environment for business to thrive. The City’s Economic Development and Culture Division staff helps business navigate municipal programs and processes and provides consultation services and hands-on solutions to assist business at every stage of development from start-up to growth and expansion. Learn more about how we can help.

cLIckTaLE 313 www.clicktale.comClickTale is the leader in Customer Experience Analytics, the next advance in web analytics, optimizing usability and maximizing conversion rates of any website. Its patented Customer Experience Visualization™ technology allows ebusinesses to see their customers’ true-to-life online experience at all levels of detail, from aggregated views to playable videos of users’ browsing sessions. Unlike traditional analytics platforms that assess page-to-page navigation, ClickTale reveals the customer experience inside the page. ClickTale, an enterprise-class SaaS solution, is fast to deploy and provides immediate ROI. Serving over 80,000 customers worldwide including Fortune 500 ebusinesses, ClickTale is the fastest growing company in its space.

cma 816 www.the-cma.orgThe Canadian Marketing Association champions marketing as a key driver of business success by embracing Canada’s major business sectors and all marketing disciplines, channels and technologies. CMA programs help shape the future of marketing in Canada by building talented marketers and exceptional business leaders and by demonstrating marketing’s strategic role as a key driver of business success. The Association’s members make a significant contribution to the economy through the sale of goods and services, investments in media and new marketing technologies and employment for Canadians. Against this backdrop, the Canadian Marketing Association is the national voice for the Canadian marketing community, with CMA’s advocacy efforts designed to create an environment in which marketing can succeed. More information can be found on the Association’s website.

communITEch 727 www.communitech.caCommunitech is located in the Waterloo Region, 110 kilometres (66 miles) west of Toronto, Ontario, Canada. Founded by a group of dedicated entrepreneurs in 1997, Communitech is the regional hub for the commercialization of innovative technologies supporting and building a Southwestern Ontario tech cluster of close to 1,000 companies that now generates more than $30B in revenue. A member of the Ontario Network of Excellence (www.oneinnovation.ca), which is funded by the Ontario government, Communitech supports tech companies at all stages of their growth and development from startup companies, to rapidly growing SMEs, to large global players; to create greater numbers of successful global businesses for Ontario and for Canada.



Spotlight Theatre Schedule

Get listeninG.

March 6th

March 7th

Day 1

10:30 AM – 11:00 AM AdParlourHussein Fazal, CEO, AdParlour

11:10 AM – 11:40 AMOptimal PaymentsWhy a Mobile Wallet is Your Key to Multi-Channel SellingDavid Jokinen, Vice-President, Product, Optimal Payments

11:50 PM – 12:20 PMSitecoreConversations, eCommerce and the New Rules of EngagementNate Barad, Product Marketing Director, Sitecore

12:30 PM – 1:00 PM Mobile Debate

1:10 PM – 1:40 PM IntemaRelevant Email Marketing with Predictive ModelingRoger Plourde, President, Intema

1:50 PM – 2:20 PM Cornerstone Group of CompaniesUnderstanding Your Customers OnlineDuong Thai, Director of Search and Web, Cornerstone Group of Companies

2:30 PM – 3:00 PMGoECartDelivering True Omni-Channel Commerce to Today’s Empowered CustomersManish Chowdhary, Founder and CEO, GoECart

3:10 PM – 3:40 PMCarbon60 NetworksOn the Edge of the CloudKelly Beardmore, CEO, Carbon60 Networks

3:50 PM – 4:20 PMAtum CorporationTaking Your Business from 0-60 in the CloudJohn Posan, VP Business Development, Atum Corporation

10:30 AM – 11:00 AM Plastic MobileA Mobile Look at the Seismic Shift in Consumer Behaviour Melody Adhami, President & COO, Plastic Mobile

11:10 AM – 11:40 AMBubblefinder The Future of Local Advertising in a Mobile First WorldAli Shah, Founder & CEO, Bubblefinder

11:50 AM – 12:20 PMExactTarget Using Behavioral Data to Power Marketing InsightsEric Tobias, Vice President of Web Products, ExactTarget

12:30 PM – 1:00 PM Reprise MediaAdvanced AnalyticsJoseph McConellogue, Managing Director, Reprise Media

1:10 PM – 1:40 PM LeadsiftFrom Conversation to Commerce: Deconstructing the Social LeadKevin Dolan, Chief Sales Officer, Leadsift

1:50 PM – 2:20 PM OmnivexEnhancing the Fan Experience with Digital Signage Jeff Collard, President, Omnivex

2:30 PM – 3:00 PMIntertainment Media Incubation Pitch OffStart up companies will pitch to win $25,000 in backingJudging Panel

Day 2

Located directly on the trade show floor, the AdParlor Spotlight Theatre will feature free hands-on sessions with actionable knowledge and amazing demos from trade show exhibitors.

AdParlor Spotlight Theatre

Subject to change



Exhibitor List

comScorE www.comscore.comcomScore, Inc. is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. A preferred source of digital audience measurement, comScore offers a variety of on-demand software and custom services within its four analytics pillars: Audience Analytics, Advertising Analytics, Digital Business Analytics and Mobile Operator Analytics. By leveraging a world-class technology infrastructure, the comScore Census Network(tm) (CCN) captures trillions of digital interactions a month to power big data analytics on a global scale for its more than 2,000 clients.

conSumEr Smart mEdia 600 www.consumersmartmedia.com/We are a digital media company that provides interactive promotional solutions to marketers through consumer-engaging software and hardware technologies. Our location-based kiosks facilitate the interaction between brands and consumers, capture data and provide instant loyalty activations.Our team consists of seasoned marketing professionals and technologically-savvy individuals who are committed to developing innovative solutions in the field of interactive digital media and promotions.With over 30 years of combined knowledge and experience in digital media, marketing, and events, we are excited to introduce our innovative technology and solutions, and look forward to having the opportunity to discuss our methodology with you in more detail.

conVErS%on 808 www.driveconversion.comConversion is a leading integrated digital marketing consultancy. Our proprietary diagnostic tool, called the Conversion Index™ provides a robust measure of a brand’s ability to attract, engage and convert-to-sale today’s digital consumer as well as a strategic framework for senior marketing executives to organize and integrate their digital marketing efforts.Powered by an analysis over 300 digital marketing data points that are scored against either best performance or best practice benchmarks, The Conversion Index™ generates scores across four strategic dimensions of digital marketing effectiveness: Brand Discoverability, Brand Editorial, Brand Community and Brand Measurement that roll up to calculate the Conversion Index™. Throughout this process, key gaps are identified and action plans to close the gaps are created.

cornErStonE Group of companiES 214 www.cstonecanada.comCornerstone’s Search and Web Marketing Services is a digital agency that provides services for some of North America’s top brands including top retailers, financial institutions, pharmaceuticals, consumer products, publishers, business-to-business, not-for-profit and other advertising agencies who partner with us to provide daily management of online campaigns. Our complete suite of services includes Pay-Per-Click Search Marketing, Pay-Per-Click Display Advertising, Search Engine Optimization (SEO), Web Analytics, Email Prospecting, Email Deployment, Mobile Advertising and Social Media Marketing. Our Reporting Packages provide clients with complete ROI details; high-level dashboard campaign results, and detailed analysis by marketing medium.Search and Web Marketing Services Company is part of the Cornerstone Group of Companies; a leading North American provider of prospecting, database management and data integration solutions. Cornerstone’s mission is to help clients, who are some of North America’s largest and most respected marketers, across all marketing sectors, find the best prospects available, regardless of communication channel.

dantEbEntErpriSES imiZ07 www.daneb-enterprises.comDanTeb provides a simple way to keep mobile devices charged when people are on the go by locating free Charging Stations in high traffic, public places. These stations are capable of charging any Smartphone or tablet on the market, up to a dozen simultaneously. Users simply plug their mobile device into the station and wait as it charges. Users are also presented with interactive digital media features to keep them engaged while they wait, including rolling digital video, interaction touch screen applications and a free Wi-Fi hotspot. These features provide a unique communication platform for brands to interact with audiences while they wait for their charge. We differentiate ourselves from current impression-based digital media by offering data on impact and interaction

Data. Insight. Action.dataXu 315 www.dataxu.comAt DataXu, we are transforming the way global brands market to consumers in the digital world. An enterprise data and analytics company, DataXu offers DX3, the first omni-channel marketing management platform. DX3 helps you easily manage the deluge of big data, turning insights about consumer behavior into immediate decisions that impact Return on Marketing Investment (ROMI). We help brands to more effectively and efficiently reach and engage consumers, resulting in improved brand engagement, customer acquisition, and sales.The private company is backed by Atlas Venture, Flybridge Capital Partners and Menlo Ventures. For more information, visit www.dataxu.com or follow us at Twitter.com/dataxu.

demacmedia

dEmac mEdia 318 www.demacmedia.comDemac Media is an award winning eCommerce agency based out of Toronto. As the largest Magento Gold Solutions Partner in Canada, Demac Media was awarded the 2011 Magento Partner Excellence Award, which placed the company among the Top 10 Magento Partners worldwide. From day one the company’s mission has been to be at the core of eCommerce and help grow the industry within Canada. As a full service eCommerce shop, Demac Media provides rich, flexible solutions that have been built, and battle tested with some of the best merchants on the web. Let the company’s knowledge and expertise guide your online business towards sustainable success!

diGitaL mEdia ZonE 626 www.digitalmediazone.ryerson.caOpened in April 2010, the Ryerson University Digital Media Zone is a multidisciplinary workspace for young entrepreneurs infused with the energy and resources of downtown Toronto. Set atop Yonge-Dundas Square, this hub of digital media innovation, collaboration and commercialization is home to both entrepreneurial startups and industry solution-providers. With access to overhead, mentoring and business services, students, alumni and other emerging leaders can fast-track their product launches, stimulating Canada’s emerging digital economy through innovation and job creation. In the Digital Media Zone, Ryerson creates synergies, pioneers novel solutions to industry challenges and propels Canadian small businesses onto the global stage. The country’s brightest entrepreneurs create wealth and employment, demonstrating how universities and the economy can intersect to build great businesses, great cities and a great country.

ELitE EmaiL 212 www.eliteemail.comElite Email is Canada’s leading email marketing

service provider. Our cloud-based platform allows organizations of all sizes to build and grow their mailing list, create eye-catching emails, and track results with detailed reports and analytics. With nothing to download, nothing to install, and no technical skills required, you’ll be up & running right away. Elite Email is perfect for email newsletters, promotions, announcements, and more. There are hundreds of templates that can be customized with point & click simplicity. Share your emails on Facebook, Twitter and more. All services are backed by Elite Email’s outstanding one-on-one support and customer care. Elite Email has won many awards: Canada’s Top 25 Up & Coming IT Companies, Canada’s Top 300 Tech Companies (Branham Group / Backbone Magazine, 2007); Top 50 Email Service Providers in the world (Website Magazine, 2009); Business of the Year in the ‘Under 30’ category (Toronto Business Excellence Awards, 2011).

EQ adS 520 EQAds.comWHO IS EQ ADS? Looking for ways to reach consumers to generate revenue, insights, and drive brand loyalty in a more measurable and accountable way? So were we. That’s why we created EQ Ads.The EQ Ads DSP platform simplifies the complex media buying process to deliver the most targeted audience for marketers, and a great experience for consumer. Whether your goal is to drive more page views to a site, or generate more qualified leads - EQ Ads will deliver results and help find your next customer. As audience specialists, we invest in partnerships with leading technologies to ensure ideal targeting and re-targeting to consumers. Whether you choose to target contextual relevance, search re-targeting, or behavioral segments, EQ will ensure that your message is delivered to the BEST person, on the BEST website at the BEST price possible. Our advanced optimization algorithms will automatically maximize your ROI.

ErnSt & YounG 638 www.ey.com/ca/en/homeErnst & Young helps media, technology, telecommunications and retail companies adapt to change, manage risk, meet regulatory requirements, foster product innovation and develop new business models. Our team of experienced industry professionals in Canada and around the world–supported by the Ernst & Young Global Centers of Excellence–provides a multidisciplinary team of assurance, advisory, tax and transaction services to help you achieve your objectives.

EXacttarGEt, inc. 818 www.exacttarget.comExactTarget is a leading global provider of email marketing and cross-channel interactive marketing software-as-a-service solutions that empower organizations of all sizes to communicate with their customers through email, mobile, social media and the Web. ExactTarget’s powerful suite of integrated applications enable marketers to plan, automate, deliver and optimize data-driven interactive marketing and real-time communications to drive customer engagement, increase sales and improve return on marketing investment.

EYEdEmand 736 www.eyedemand.comEYEDEMAND delivers real-time data and dynamic optimization algorithms to reach audiences with maximum efficiency. A leader in ad serving, advanced analytics, verification, shopping cart retargeting, Big Data analysis, and dynamic creative optimization, EYEDEMAND is the only end-to-end digital advertising platform in the market.



Find out how EYEDEMAND’s technology platform can make your advertising work in the real-time digital world at EYEDEMAND.com

Globe and Mail 223 www.globeandmail.comThe Globe and Mail, through its newspaper, magazine, online and mobile platforms, is Canada’s foremost news media company. Each day, The Globe leads the national discussion by engaging Canadians in its award-winning coverage and analysis of news, politics, business and lifestyle. The Globe and Mail, Canada’s national newspaper, founded in 1844, Report on Business, Canada’s most influential business magazine, and globeandmail.com, the newspaper’s online and mobile media hub, reach a combined 5.7 million readers every month.The Globe has received numerous journalism awards, including the international 2011 prize for General Excellence in Journalism from the Online News Association, nine Michener Awards for Public Service Journalism, and more National Newspaper Awards than any other newspaper in Canada. The Globe and Mail is 85% owned by Woodbridge, the investment arm of the Thomson family, and Bell Canada (15%).

GoeCart 604 www.goecart.comGoECart® provides integrated, on-demand ecommerce solutions that empower retailers to sell more goods and services more efficiently. Our flagship, all-in-one ecommerce suite, GoECart 360™, combines a powerful ecommerce storefront with multi-channel order and inventory management, fulfillment, CRM, and much more. GoECart 360 enables merchants to sell across all major customer touch points-web storefronts, ‘brick and mortar’ stores, call centers, mail order catalogs, and the leading online marketplaces. We help companies grow revenues, automate business processes, lower IT costs, and achieve greater profitability.

HoVr.it iMiZ06 HOVR.IT is a new experience in online shopping designed to help overcome the pain of product search for shoppers, and address the challenges of shopping cart abandonment and lead generation for retailers. Using image recognition technology, the HOVR.IT browser extension makes images online clickable for product search and comparison. It addresses a need for online shoppers who; “see something they like, but can’t find a retailer,” and “found a retailer for something they want but want to comparison shop.” These are identified as the largest contributors to shopping cart abandonment, and by providing tools to create a better product search experience for online shoppers while minimizing the change in behavior; it addresses the downstream effect for retailers. Hover over an image with you mouse, click on the HOVR.IT CTA, and instantly view comparables within the elegant browser sidebar.HOVR.IT helps shoppers go from “Destination of Discovery” (Facebook, Pinterest) to online and bricks & mortar retailers in just one click.

iab Canada 708 www.iabcanada.caThe Interactive Advertising Bureau of Canada, is the national voice and de facto thought leader of the Canadian Interactive marketing and advertising industry; and is a not-for-profit association representing Canada’s most well-known and respected Advertisers, Agencies, Media Companies, Service Associates, Educational Institutions and Government Associations.As the only organization fully-dedicated to the development and promotion of Interactive advertising in Canada, IAB Canada works with its Members to:

CANADA’S LEADING DIGITAL MARKETING EVENT

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B U Y Y O U R T I C K E T S O N L I N E AT :

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PRICE:$300 FOR MEMBERS / $375 FOR NON-MEMBERS

REGISTER BEFORE MARCH 1ST AND GET $50 OFF YOUR TICKET PRICE.

TORONTO

D O N A L D C H E S N U TS A P I E N T N I T R O

SPEAKERS INCLUDE:

C A N D Y C H A N GA R T I S T

I A N J E F F R E YF O U N D E R F U E L

J A N K E S T L EE N V I R O N I C S

B R E N T B E R N I EC O M S C O R E

D A N H I L LI N D E P E N D E N T

MARCH 21

2013

PRESENTING SPONSORS:

FEATURE SPONSORS:

SPEAKERSPONSOR:

SPECIALTYPARTNER:

LEAD MEDIAPARTNERS:

ASSOCIATE MEDIAPARTNERS:



Exhibitor List

Conduct Original, Canadian Interactive ResearchEstablish and Promote Interactive Advertising Standards + Best PracticesDevelop Job Fairs, Educational Courses, Certifi cation Programs and other initiatives that assist the industry in Attracting, Training and Motivating Human ResourcesAct as an Advocate for the Canadian Interactive Advertising Industry to the Canadian GovernmentOrganize Networking Events that enhance communication between Members.

IBT TECHNOLOGIES 721 www.ibt.caAs a manufacturer, iBT Technologies Incdesigns, and manufactures innovative industrial solutions since 1988. Our products have been deployed in airports, factories, train stations, parks,and shopping centers around the world.For more than 5 years, we specialize in Digital Signage offerings.From small industrial ruggedized units, tested in our environmental chamber (-38C to +65C) to external 46’ Digital Signage units, complete with air conditioning and industrial motherboards (5 years life cycle) with -30C + 60C components. Our newest ”outdoor vertical digital display” sided and double sided touch screen models will be showcased at our booth during Dx3.

IKSULAONLINE SOLUTIONS 720 www.iksula.comIksula is a eCommerce services company offering strategic solutions for the Online Retail Industry – B2C & B2B – spanning Technology (web site development and applications leveraging Magento and Drupal); Product Content Production (Descriptions, Cataloging, Articles, Blogs, Product Image Mgmt.); Internet Marketing (SEO, Social Media, PPC, Affi liate Mktg.); Merchandising; Fulfi llment; and Consulting. Iksula specializes in providing complete solutions for Internet and direct commerce companies globally. Our deep domain expertise, technically profi cient workforce and commitment to excellence helps us provide solutions that improve our clients’ top and bottom line. The success of our clients explains our substantial growth – more than quadrupling in size during the recent economically challenging 4 years. Comprehensive internal processes enable Iksula to provide differentiated Delivery support. At Dx3, Iksula aims to drive awareness of our proven thought leadership through execution to help Canadian Online Retailers realize their full potential by factoring us into their diligence process.

I AMMPOWERED IMIZ05 www.i-am-mpowered.comI Am Mpowered helps businesses effectively use charitable donations to create ultra-loyal, emotionally connected customers and employees. The I Am Mpowered platform enables businesses to develop custom rewards programs with a social responsibility twist; instead of incentivizing with “points”, our corporate clients can incentivize people with donations, which the “rewardee” can pass along to charities of their choice. For example, businesses can develop an online program that incentivizes website visitors to “Like” the company on Facebook by donating $1 for every “Like”, or incentivize offl ine QR scanning at retail locations by donating $2 for every scan, and so on. These “donation rewards” are then pooled together and allocated to charities based on votes cast by customers and employees. Our SaaS platform enables businesses to build their own donation reward program as white-label widgets or QR codes that are easily embedded into the company’s own website or placed at physical locations.

INFOMART, A DIVISIONOF POSTMEDIA 437 www.infomart.comInfomart, a division of Postmedia Network Inc., provides media monitoring services, research, content solutions and corporate data to Canada’s best-informed organizations. Tools, dashboards, content and experts—we have them all to help fuel decisions and drive results.Media Monitoring—our extensive list of sources cover all media platforms, with news and social data integrated into one easy-to-use resource. Research—Our expert analysts provide thorough measurement and qualitative analysis of the stories and people that matter to you.Content Solutions—We help you create, license, publish and amplify content that resonates with your audience and helps you build new revenue streams.Our work is backed by the best expertise and customer service in the industry, and that’s why we’re Canada’s leading media insights consultancy.With Infomart, you get the insights you need, when you need it.

INTELA 418 www.intela.comIntela is a global provider of database marketing solutions, offering proprietary web and mobile marketing platforms for brands, advertising agencies, direct marketers and publishing partners. We deliver qualifi ed leads through a suite of performance-based marketing solutions spanning 24 countries worldwide. With the knowledge and experience that comes from having amassed a unique database of more than 110 million consumer profi les and a trusted network of more than 10,000 publishing partners, Intela offers an unparalleled ability to help our clients plan effective media campaigns across mobile and web based applications, globally.

INTEMASOLUTIONS INC 204 www.intema.caIntema is recognized by large and medium sized canadian companies for its Web and software solutions dedicated to customer acquisition and retention marketing programs.INTEMA provides a wide range of products and services in behavioural email campaigns, predictive marketing, online visibility and search marketing.Among its cutting edge solutions, INTEMA provides :The predictive marketing engine, with this revolutionary automatic segmentation technology the customer gets what he wants when he wants it. This unique tool enables extremely customized emails and Website content based on each customer’s behavioural data. Konversation, one of Canada’s most powerful Email marketing platforms designed to optimize and integrate one to one marketing activities.

INTERTAINMENTMEDIA INC. 709 www.intertainmentmedia.comConnecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers. Intertainment owns and operates a number of key properties including Ortsbo, Ad Taffy, itiBiti, DealFrenzy and Magnum Fine Commercial Printing Limited. For more information on the Company and its properties please visit intertainmentmedia.com

IQMETRIX 414 www.iqmetrix.comAt iQmetrix, we are passionate aboutretail. Our purpose is to create great experiences for retailers, their employees and the end consumer. Our products bridge the gap between physical and virtual retail channels, offering the latest in retail management and customer experience technology. XQ Interactive Retail brings elements of online and mobile shopping experiences into the physical store to engage and educate shoppers during the purchase process. RQ4 Retail Management is a complete system for managing all aspects of a store chain operation, including POS, ERP, inventory and HR. Founded in 1999, iQmetrix is a privately-held software as a service (SaaS) company with offi ces in Canada and the United States.

KIRA TALENT IMIZ08 www.kiratalent.comLet’s face it, recruiting sucks. For organizations, it costs over $3,500 per new hire, requires an average of 25 hours per posting, and currently allows for little collaboration. In short, recruiting is stuck in a paper-based process from the 1950’s, until now…Kira Talent infuses video into the recruitment process to allow organizations meet their candidates via video. Organizations can record video questions and send them to candidates who can then respond via video using their webcam. Afterwards, the selection committee can collaborate virtually to rank, share, and compare candidate responses. Kira Talent helps organizations fi nd the hidden gems in their talent applicant pool in an easy-to-use, cloud-based platform.

JASPER INTERACTIVE STUDIOS 425 www.jasperstudios.comJasper Studios is a tech-focused interactive agency having developed a variety of multiplatform software properties almost exclusively for entertainment and new media clients.We provide both creative and technical strategy services as well as specialize in enterprise commerce and mobile solution development.Our team has experience creating interactive solutions for a host of esteemed clients, such as: Discovery Channel Canada, Vision TV, CBC, CTV, Warner Home Video, The Canadian Space Agency, Bell ExpressVu, Sympatico, Quickplay Media, Glassbox Television, West49 Group (a division of Billabong International), and Sesame Workshop (home of Sesame Street).We specialize in complex software prototyping endeavors; experimenting with new technology and pushing developmental and business process boundaries to bring incredible long term value to our clients and partners.

LBMA 213 www.TheLBMA.comThe Location Based Marketing Association is an international, not-for-profi t group dedicated to fostering research, education and collaborative innovation at the intersection of people, places and media.Our goal is simple: To educate, share best practices, establish guidelines for growth, and to promote the services of member companies to brands and other content-related providersMembers of the LBMA include retailers, agencies, brands, media buyers, mobile applications and payments companies, and DOOH and other proximity-based media providers.The association serves as a bridge between the advertising community and the hyper-local platform community, ultimately seeking to drive revenue across the entire system for the benefi t of all.Headquartered in Toronto, and with chapters in New York, San Francisco, Amsterdam, London and Singapore, we look forward to you joining us soon.



Leadsift 712 www.leadsift.comLeadSift enables sales and marketing professionals to identify, pursue and engage leads efficiently, utilizing unique proprietary algorithms to effectively analyze the chatter from popular social media streams. Using advanced semantic analysis, LeadSift can identify true commercial intent and user preferences from tweets, blog posts or Facebook® wall posts, drastically improving the quality of generated leads.

Marketing Magazine 713 www.marketingmag.ca/Marketing is a fully integrated media brand serving Canada’s advertising, marketing, media and PR professionals. Our news and industry perspective is an essential resource for working smarter, more creatively and more effectively. Offering authoritative insight and proven ideas to a global audience through a distinctly Canadian perspective through editorial, events, awards and custom research, Marketing connects the industry and inspires and celebrates great work.

Marketwire 208 www.marketwire.comEvery day, Marketwire plays a critical role in shaping the conversations that happen in newsrooms, corporate boardrooms and social networks around the world, helping communicators move markets, change public opinion and affect consumer behavior.Marketwire is a social communications company that provides everyone, from start-up to Fortune 500 enterprise, with powerfully simple solutions: Global press release distribution, industry-leading social media monitoring and analytics, and a fully integrated marketing communications platform for content creation, optimization, distribution and measurement.Marketwire is majority-owned by OMERS Private Equity (www.omerspe.com), which manages the private equity activities of OMERS Administration Corporation and today has $6.4 billion of investments under management. OMERS Private Equity is headquartered in Toronto, Canada, with offices in New York and London.

MetroLand Media 427

www.metroland.comMetroland Media’s digital network is comprised of 31 community websites covering 114 daily and community newspapers, 11 vertical websites, and 103 mobile news sites and apps on all mobile platforms. Our Digital network generates more than 7 million unique monthly visitors who view more than 42 million pages of content. Metroland’s digital solutions include digital flyer/coupon distribution and hosting, display advertising and rich media, mobile solutions, email marketing, full service social media and reputation management, and unique executions such as group buying and twitter parties. These offerings are available through niche websites which include Flyerland.ca, Save.ca, WagJag.com and Shopcatch.ca. We also represent SHOP.CA! SHOP.CA is a single multi-merchant marketplace with over 1,000 stores and millions of products, and presents a fantastic opportunity to become an e-tailer on an established marketplace with national scale, and opportunities for display advertising.

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2013!



Exhibitor List

MICROSOFTADVERTISING412

www.advertising.microsoft.comMicrosoft Advertising Canada provides advertisers and publishers with media, tools and services designed to drive deep and profi table engagement with a highly targeted and relevant audience. Offering brands a digital canvas to creatively tell their story across multiple screens, Microsoft Advertising makes buying and selling media simple by providing smart and cost-effective planning and campaign management, audience insight and targeting to untangle the complexities of digital media. Advertisers get more out of marketing and content investments by leveraging a robust and global media network of Microsoft properties such as MSN, Windows Live, Xbox LIVE, Bing, Skype and a growing set of partner properties.

MONERISSOLUTIONS 518 www.moneris.comA joint venture between BMO Bank of Montreal and RBC Royal Bank, Moneris Solutions is one of North America’s largest providers of payment processing solutions. Moneris offers credit, debit, wireless, and online payment services for merchants in virtually every industry segment and processes more than three billion transactions annually. With more than 350,000 merchant locations, Moneris provides the hardware, software and systems needed to improve business effi ciency and manage payments. For more information, please visit moneris.com.

MOVEABLEONLINE 618 www.moveableonline.comWe act as the IT strategy and implementation support team for design fi rms, agencies, corporations and institutions.We focus on providing best-in-class corporate digital strategy and implementation, including:Requirements gathering and technical specifi cation,System and information architecture,Site usability, user behavior and interaction,Database architecture,Code development, andIntegration between diverse platforms and systems.In everything we do, our aim is to help our clients achieve their business goals.

MYPLANET DIGITAL 725 www.myplanetdigital.comMyplanet Digital emerged in 2009 with a commitment to unifying meaningful user experience design with technical excellence. Headquartered in Toronto, we’re a quickly growing team of over 45 designers, developers, and business types. We embrace everything digital, but design and build primarily for web, mobile, and tablet form factors. With a culture focused on design thinking and perpetual learning, we embody the interdisciplinary start-up.Along with a top-notch user experience/interactive team, some of our main specialties include Drupal, Magento, mobile development for Android and iPhone devices, PHP and Python-based web applications and integrating legacy systems. We’re proud to work with such clients as Downsview Park, Esri Canada, The Royal Conservatory of Music and Warner Music Group.

NUMERO UNOWEB SOLUTIONS 733 www.numerounoweb.comNumero Uno Web Solutions is changing the game when it comes to SEO. Whether it’s using Search Engine Optimization (SEO) to generate organic traffi c to your site, Pay-per-Click (PPC) campaigns to help you generate web sales, or article submissions to help

spread your reputation across thousands of sites that link back to yours, Numero Uno Web Solutions can specifi cally tailor a plan to help increase your online exposure. Our team consists of seasoned pay-per-click experts, search engine marketers, web designers and content writers. We submit thousands of content articles on a daily basis and are growing that list every day. For more information on Numero Uno Web Solutions, and to discover how the company can help maximize your company’s search engine optimization and online presence, visit www.numerounoweb.com

OFFICE OF THE PRIVACYCOMMISSIONER OF CANADA 110 www.priv.gc.caThe Offi ce of the Privacy Commissioner of Canada was established in 1983 following the passage of the Privacy Act, which governs the personal information-handling practices of federal departments and agencies. The duties of the OPC were extended to the private sector when the Personal Information Protection and Electronic Documents Act (PIPEDA) was fully implemented in 2004. The Privacy Commissioner of Canada, who is independent of government, reports directly to Parliament.Reports to Parliament on issues that touch on the privacy rights of Canadians;Answers public inquiries and investigates complaints;Conducts audits of the privacy policies and practices of federal government departments and agencies, as well as private companies, and advises them on their obligations;Conducts and commissions research,May take cases to Federal Court, andEngages in public education and outreach.

olivemediaOLIVE MEDIA 408 www.olivemedia.caOlive Media, a leader in the online advertising market in Canada, offers advertising opportunities on the internet’s best quality sites in English and French, including NYTimes.com, thestar.com, lapresse.ca, Allrecipes.com and People.com. Olive Media’s product suite offers media buyers and digital marketers end-to-end solutions to reach highly-engaged Canadian audiences across premium desktop and mobile content channels. Olive Media’s mobile offering boasts one of the largest location-based premium ad networks in Canada and a complete portfolio of custom solutions, from mobile web and app development to tablet and rich media creative. For buyers interested in programmatic buying (RTB), Olive Media offers exclusive access to premium inventory through the Olive Private Exchange, a brand-safe premium ad exchange with over 1 billion Canadian impressions and reaching over 70% of the Canadian internet audience. For buyers interested in buying data, Olive Media offers one of Canada’s largest audience targeting platforms reaching hundreds of audience segments.

OMINIVEX 504 www.omnivex.comSince 1991, Omnivex has been helping transform the way businesses interact with their audiences by empowering them to deliver targeted visual messaging, using a single software solution across their business. This solution driven approach provides you with a digital signage platform that is intelligent and adaptable. Customers come to Omnivex because we enable them to touch the right people, at the right time, with the right message. This intelligent use of data to drive digital signage is a clear competitive advantage for our customers.In any business, conditions, expectations and behavior can change quickly. The Omnivex solution gives you the ability to keep pace with—and anticipate —that change. Our solution helps you achieve real business goals, increase revenue, reduce cost, build brand awareness, enhance employee productivity, and improve customer loyalty. It is a single solution that works across all industries and all departments.

ONBRAND24 814 www.onbrand24.comA premier outsourced domestic call center services provider for 30 years, OnBrand24 (www.OnBrand24.com) offers comprehensive inbound and outbound expertise across B2B and B2C markets. We specialize in customer service, order processing, help desk; lead generation, appointment setting, customer win-back and customer research / list scrubbing.Boston, MA-based OnBrand24 becomes an extension of your sales and marketing team. Hiring from a well-educated and talent-rich region of the U.S., our highly capable staff of customer service “brand ambassadors” provides the skills, professionalism and sales experience that far exceed industry norms. All OnBrand24 representatives work on-site at our call center facility, promoting better quality assurance, knowledge sharing, work performance monitoring and reinforcement of our clients’ brands. We are multi-media: phone, email and chat.OnBrand24 has extensive experience in the ecommerce, retail, healthcare, technology, business services and manufacturing industries reducing clients’ business costs while boosting customer satisfaction and sales revenue.

OPINIONLAB 324 www.opinionlab.comOpinionLab is the global leader in Voice of Customer (VoC) feedback innovation, serving a prestigious client list that includes nearly half of Fortune 50 organizations such as Walmart, Bank of America, Ford Motor Company, and many more. With real-time listening solutions for every brand touch point, this pioneering VoC platform invites consumers to share input in their own words, at anytime, from anywhere, helping organizations collect, understand, and leverage both structured and unstructured customer data. For over a decade, hundreds of the world’s leading brands have looked to the familiar feedback symbol to better acquire, engage, and retain customers through an approach so streamlined it’s groundbreaking: listen always, listen everywhere. The result is actionable customer insight that sparks foundational improvement to companies’ products, people, and brands.

OPTIMAL PAYMENTS 218 www.optimalpayments.comAbout NETBANX®The NETBANX service enables merchants to process payments online. Since 1996, thousands of e-commerce, MOTO, and multi-channel businesses around the world rely on the NETBANX gateway and services for the payment processing of credit/debit cards, online direct debit, and alternative payments as well as the management of online payment fraud. The NETBANX solution is state-of-the art, geo-redundant, and PCI-DSS Level 1 certifi ed. A robust and fl exible platform, it can be confi gured or customized to meet the card-not-present needs of any businesses from local e-commerce Websites to large scale international online businesses.For more information about NETBANX visit www.netbanx.com or follow us on Twitter @NETBANXServices.

ORDERDYNAMICSCORP. 608 www.orderdynamics.comOrderDynamics is Canada’s leading on-demand eCommerce solutions provider servicing retailers looking to grow their online sales channel. The success of OrderDynamics is highly attributed to its ability to create superior frontend shopping experiences, enable effi cient backend operations, and partner with clients to deliver long-term sales growth.Our Dynamic Merchandising best practice tools provide superior product presentation control through easy-to-use interfaces. The OrderDynamics solution services different businesses such as multichannel retail, manufacturing, business-to-business, and more.Over the past year, we have seen impressive growth in

ShowGuide_DX3_2013.indd 32 13-02-20 11:00 AM


Producf List

Ad AgencyAffiliateTraction Canada .................................. 519Bubble Finder ................................................. 624comScore, Inc. ...............................................822Reprise Media ................................................ 810Search Engine People ..................................... 420Sparksheet .................................................... 201

Ad exchAnge AdParlor ..............................................................BrightRoll .............................................................Casale Media .......................................................Olive Media....................................................408The Exchange Lab ..........................................500

Ad network Adconion Direct ..............................................404AddMirror Canada Limited ...............................700Bizo, Inc .........................................................812BrightRoll .............................................................Casale Media .......................................................Olive Media....................................................408Say Media .....................................................508Sitescout ....................................................... 715SourceKnowledge .......................................... 714

Ad Serving AOL Canada ..................................................308Bubble Finder ................................................. 624EYEDEMAND .................................................. 736Sitescout ....................................................... 715SourceKnowledge .......................................... 714

AdviSory Ernst & Young ...............................................638

AffiliAte MArketing AffiliateTraction Canada .................................. 519AvantLink ....................................................... 521CMA .............................................................. 816Consumer Smart Media ..................................600Iksula Online Solutions ................................... 720Intela ..............................................................418

AppS AddMirror Canada Limited ...............................700AdParlor ..............................................................Bubble Finder ................................................. 624Iksula Online Solutions ................................... 720Jasper Interactive Studios ............................... 425Metroland Media ............................................ 427Myplanet Digital ............................................. 725Olive Media....................................................408Plastic Mobile ................................................620Search Engine People ..................................... 420Sparksheet .................................................... 201TC Media .......................................................300The Globe and Mail ........................................ 223Thirdshelf ......................................................632TouchBistro Inc. ...................................................Unata .............................................................217

Audit Ernst & Young ...............................................638

BehAviorAl/deMogrAphic tArgeting Adconion Direct ..............................................404AddMirror Canada Limited ...............................700Apption.......................................................... 621Bizo, Inc .........................................................812

BrightRoll .............................................................Bubble Finder ................................................. 624Canada Post ..................................................200Chango ......................................................... 613comScore, Inc. ...............................................822DataXu ...........................................................315EQ ADS ......................................................... 520EYEDEMAND .................................................. 736Intema Solutions Inc .......................................204Leadsift ......................................................... 712Metroland Media ............................................ 427Olive Media....................................................408Say Media .....................................................508Sitecore ..........................................................512Sitescout ....................................................... 715SourceKnowledge .......................................... 714TC Media .......................................................300The Exchange Lab ..........................................500

Blogging CONVERS%ON ..............................................808Metroland Media ............................................ 427Sparksheet .................................................... 201

coMputer hArdwAre/SoftwAre Acquia, Inc. ................................................... 718Apption.......................................................... 621iQmetrix .........................................................414Jasper Interactive Studios ............................... 425Myplanet Digital ............................................. 725Ominivex .......................................................504PostBeyond ...................................................532Scribble Technologies ..................................... 328Sitecore ..........................................................512StrikeIron ....................................................... 719

conSultAntS Atum Corporation ........................................... 615CONVERS%ON ..............................................808Iksula Online Solutions ................................... 720Intema Solutions Inc .......................................204Jasper Interactive Studios ............................... 425Moveable Online ............................................ 618Reprise Media ................................................ 810Revenue Automation Inc. ................................ 815Yesmail Interactive .........................................530

content delivery /MAnAgeMent SySteMSAcquia, Inc. ................................................... 718Aimia ............................................................ 631Carbob60 Networks ........................................112CONVERS%ON ..............................................808Iksula Online Solutions ................................... 720iQmetrix .........................................................414Metroland Media ............................................ 427Moveable Online ............................................ 618Myplanet Digital ............................................. 725Ominivex .......................................................504OrderDynamics Corp. .....................................608PostBeyond ...................................................532Shoutlet ......................................................... 726Sitecore ..........................................................512Sparksheet .................................................... 201Thirdshelf ......................................................632Unata .............................................................217

content MArketing Acquia, Inc. ................................................... 718Aimia ............................................................ 631Blue Ant Media ...............................................337

BNOTIONS .....................................................430Brafton .......................................................... 821CMA .............................................................. 816CONVERS%ON ..............................................808Iksula Online Solutions ................................... 720Myplanet Digital ............................................. 725Reprise Media ................................................ 810Revenue Automation Inc. ................................ 815Say Media .....................................................508Search Engine People ..................................... 420Shoutlet ......................................................... 726The Mobile Experience Company ..................... 219Thirdshelf ......................................................632

crM / ecrM Aimia ............................................................ 631Atum Corporation ........................................... 615CONVERS%ON ..............................................808GoECart .........................................................604OnBrand24 .................................................... 814Shoutlet ......................................................... 726StrikeIron ....................................................... 719Unata .............................................................217

cuStoMer / uSer engAgeMent Adconion Direct ..............................................404AddMirror Canada Limited ...............................700Aimia ............................................................ 631Blue Ant Media ...............................................337ClickTale ........................................................ 313Consumer Smart Media ..................................600CONVERS%ON ..............................................808DataXu ...........................................................315Iksula Online Solutions ................................... 720Intela ..............................................................418iQmetrix .........................................................414Leadsift ......................................................... 712Metroland Media ............................................ 427Moveable Online ............................................ 618Myplanet Digital ............................................. 725OnBrand24 .................................................... 814OpinionLab .................................................... 324PostBeyond ...................................................532Reprise Media ................................................ 810Revenue Automation Inc. ................................ 815Say Media .....................................................508Search Engine People ..................................... 420Shoutlet ......................................................... 726Sitecore ..........................................................512Sparksheet .................................................... 201The Mobile Experience Company ..................... 219Thirdshelf ......................................................632Unata .............................................................217

cuStoMer AcquiSition Adconion Direct ..............................................404AddMirror Canada Limited ...............................700Aimia ............................................................ 631Bubble Finder ................................................. 624CONVERS%ON ..............................................808DataXu ...........................................................315Iksula Online Solutions ................................... 720Intela ..............................................................418Leadsift ......................................................... 712Metroland Media ............................................ 427OnBrand24 .................................................... 814Reprise Media ................................................ 810Revenue Automation Inc. ................................ 815Shoutlet ......................................................... 726



Producf List

Online Publishers (cOnt’d)Metroland Media ............................................ 427Olive Media....................................................408Say Media .....................................................508Sparksheet .................................................... 201TC Media .......................................................300

Online VideO / PhOtOgraPhy Adconion Direct ..............................................404Blue Ant Media ...............................................337Brafton .......................................................... 821Iksula Online Solutions ................................... 720Marketing Magazine ....................................... 713SourceKnowledge .......................................... 714TubeMogul ..................................................... 813

Order ManageMent systeMs Atum Corporation ........................................... 615Demac Media ................................................ 318GoECart .........................................................604Jasper Interactive Studios ............................... 425Myplanet Digital ............................................. 725OrderDynamics Corp. .....................................608TouchBistro Inc. ...................................................

PayMent PrOcessing Atum Corporation ........................................... 615Authorize.Net ..................................................419Jasper Interactive Studios ............................... 425Moneris Solutions .......................................... 518Optimal Payments .......................................... 218

POint Of sale GoECart .........................................................604iQmetrix .........................................................414Jasper Interactive Studios ............................... 425Moneris Solutions .......................................... 518StrikeIron ....................................................... 719TouchBistro Inc. ...................................................

Pr / Press Aimia ............................................................ 631AOL Canada ..................................................308Marketing Magazine ....................................... 713Reprise Media ................................................ 810

Price / shOPPing cOMParisOn Iksula Online Solutions ................................... 720Metroland Media ............................................ 427

real tiMe bidding AcuityAds Inc. ................................................ 612Adconion Direct ..............................................404Bizo, Inc .........................................................812BrightRoll .............................................................Casale Media .......................................................Chango ......................................................... 613DataXu ...........................................................315EQ ADS ......................................................... 520EYEDEMAND .................................................. 736Olive Media....................................................408Reprise Media ................................................ 810Sitescout ....................................................... 715TC Media .......................................................300The Exchange Lab ..........................................500TubeMogul ..................................................... 813

recruitMent Metroland Media ............................................ 427The Creative Group ......................................... 619

retail technOlOgy Aimia ............................................................ 631Demac Media ................................................ 318GoECart .........................................................604Iksula Online Solutions ................................... 720iQmetrix .........................................................414Jasper Interactive Studios ............................... 425Leadsift ......................................................... 712OpinionLab .................................................... 324OrderDynamics Corp. .....................................608Revenue Automation Inc. ................................ 815The Mobile Experience Company ..................... 219Thirdshelf ......................................................632Unata .............................................................217Zaptap ...........................................................704

rich Media / iMaging / MOdeling Adconion Direct ..............................................404BNOTIONS .....................................................430Iksula Online Solutions ................................... 720Metroland Media ............................................ 427Say Media .....................................................508

search / Pay Per click Apption.......................................................... 621Brafton .......................................................... 821Cornerstone Group of Companies .................... 214Demac Media ................................................ 318Iksula Online Solutions ................................... 720Metroland Media ............................................ 427Reprise Media ................................................ 810Revenue Automation Inc. ................................ 815Search Engine People ..................................... 420

shOPPing carts Canada Post ..................................................200DataXu ...........................................................315GoECart .........................................................604Iksula Online Solutions ................................... 720Jasper Interactive Studios ............................... 425Myplanet Digital ............................................. 725OrderDynamics Corp. .....................................608

sOcial cOMMerce AdParlor ..............................................................BNOTIONS .....................................................430DataXu ...........................................................315Demac Media ................................................ 318GoECart .........................................................604Iksula Online Solutions ................................... 720Jasper Interactive Studios ............................... 425Thirdshelf ......................................................632

sOcial Media / netwOrking Adconion Direct ..............................................404AdParlor ..............................................................Aimia ............................................................ 631AOL Canada ..................................................308Bizo, Inc .........................................................812Blue Ant Media ...............................................337BNOTIONS .....................................................430Brafton .......................................................... 821CONVERS%ON ..............................................808DataXu ...........................................................315ExactTarget, Inc. ............................................. 818Iksula Online Solutions ................................... 720Leadsift ......................................................... 712Marketwire .....................................................208Metroland Media ............................................ 427PostBeyond ...................................................532

Scribble Technologies ..................................... 328Search Engine People ..................................... 420Shoutlet ......................................................... 726Sparksheet .................................................... 201Thirdshelf ......................................................632

tax & transactiOn Ernst & Young ...............................................638

telecOMMunicatiOns Rogers ..........................................................400

training Atum Corporation ........................................... 615CMA .............................................................. 816CONVERS%ON ..............................................808IAB Canada ...................................................708

Viral Marketing AddMirror Canada Limited ...............................700AdParlor ..............................................................CONVERS%ON ..............................................808Search Engine People ..................................... 420The Mobile Experience Company ..................... 219Thirdshelf ......................................................632

web analytics Apption.......................................................... 621Bizo, Inc .........................................................812BNOTIONS .....................................................430Brafton .......................................................... 821ClickTale ........................................................ 313comScore, Inc. ...............................................822Cornerstone Group of Companies .................... 214Demac Media ................................................ 318Iksula Online Solutions ................................... 720Moveable Online ............................................ 618Myplanet Digital ............................................. 725Reprise Media ................................................ 810Search Engine People ..................................... 420Sitecore ..........................................................512

web design Acquia, Inc. ................................................... 718BNOTIONS .....................................................430CONVERS%ON ..............................................808Demac Media ................................................ 318Iksula Online Solutions ................................... 720Jasper Interactive Studios ............................... 425Metroland Media ............................................ 427Myplanet Digital ............................................. 725Reprise Media ................................................ 810Sparksheet .................................................... 201

website testing / PerfOrMance Acquia, Inc. ................................................... 718ClickTale ........................................................ 313Demac Media ................................................ 318Iksula Online Solutions ................................... 720Moveable Online ............................................ 618Myplanet Digital ............................................. 725Reprise Media ................................................ 810Sparksheet .................................................... 201

wOrd Of MOuth AddMirror Canada Limited ...............................700AdParlor ..............................................................CONVERS%ON ..............................................808Shoutlet ......................................................... 726


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