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Economic downturn

Social Media in Emails

Measuring campaign outcomes

Image blocking &

spam filters

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According to DMA (2011) “Delivering email marketing still remains one of the main concern and hot topic for marketers.

Eight out of 10 email marketers say getting email messages delivered is a challenge for their organizations. But, only 1 in 10 ranked improving it as a top priority.

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In spite of budget increases, marketers say that one of the main challenge is the ability to integrate social media within email marketing

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58% of people start their online day by reading emails (ExactTarget, 2010)

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Spam filters that are getting better and better. The amount of spam that consumers receive is growing quickly. Market research studies estimate that spam accounts for 45% of all Emails, and advertising related Email makes up 36% of the spam –which puts advertising related Emails at about 16.2% of all email.

Competition

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Competition

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Competition

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Thank you!

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