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93% of US online

consumers and email

subscribers and receive

at least on permission-

based email each day.Channel Preference Survey, ExactTarget

66% of US consumers

have made a purchase

as a result of an offer

received by email.Channel Preference Survey, ExactTarget

49% of consumers want

a seamless shopping

experience across all

channels.Accenture

Moments

Matter

MobileMoments

Over 48% of all opened

emails are opened via a

mobile device.

Litmus

63% of US consumers

say they delete emails

immediately if they are

not optimized for mobile.

Return Path

Responsive

Mobile-Aware

Desktop Centric

Only 12% of the top 160

retailers used responsive

email design.

10% used mobile-aware

design.

78% used largely

desktop-centric designs.

NOPINCHING

• Contrast – carefully consider your

color choices to ensure the text and

images stand out properly against

the background.

• Avoid reversing out small text on a

dark background.

• Text Size – 13px for body copy. No

pinching = 15-16px (depending on

font) and preview it on your mobile

device.

• Imagery – Images help tell your

brand’s story, so consider taking

the time to choose artful shots that

complement your message.

• Layout – One-column layout works

best for mobile. If you have a multi-

column layout, plan how elements

shift or stack.

SocialMoment

The savviest brands will

begin to build small highly

engaged communities

where they can learn more

about what their audiences

want need and desire.WeAreSocial

PersonalizedMoment

41% of consumers buy

more from retailers who

send personalized

emails based on past

buying behaviors. Return Path

12-25% increase in sales

if the transactional

message includes

personalized product

recommendations. ExactTarget

Created 60,000

animated, jangling name

bracelets – one for each

unique name in their

email database.

Generated 3x revenue

versus an email

promoting the same

collection a week earlier.

EGOnomics

What you will see with rapid

data and social sharing is the

death of the average and the

era of you.

Businesses will be able to truly

serve the individual.Ginni Rometty – CEO, IBM

Data EqualsRelevance

We must move from numbers

keeping score to numbers that

drive better actions.

David Walmsley

Head of Multichannel

Marks & Spencer

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