e media
DESCRIPTION
AQA AS Media E-media, form, institution, Audience, McLuhanTRANSCRIPT
E-media
Form, Audience, Institution
Recap
• Stick yesterdays posters on the wall. Prepare a 30 second spoken presentation of your findings (of the chosen website) and discuss it with one other person who is looking at a different website
Objectives: Understand the basics of e-media form and learn the role of citizen journalism within e-media
E-media
Show basics of FORM
Look at the role of the internet
Look at the role of citizen
journalism
Investigate and report on
citizen journalism
Form
• Websites borrow many conventions from print - can you name them?
• Additionally there are Hyperlinks – search bars – banners ads – menu’s – drop down menu’s – video, picture, audio embeds
• Using the post-it notes and examples given identify the websites form
The role of the Internet• Internet as enabling democracy• Internet as antidote to media
texts from large institutions• Internet as liberation from
societal and geographical constraints
• Internet as enhancing political engagement
• Internet as enhancing educational opportunities
“The medium is the message”
• Marshall McLuhan – theorist• Capabilities of
hardware/technology more important than what is being transmitted
• Technology is extension of how we communicate, think and feel
• Electronic media requires active participation & crosses national borders while democratising and decentralising information = Global Village
The Role of YOU
• Citizen Journalism = public contribute to, produce, disseminate or analyse news media i.e. user generated
• Allows access when banned by the state/employer etc
• Allows up to date reporting• Avoids bias?
In small groups come up with someexamples of citizen journalism
Task• Using the sites listed and your notes as starting points, build up your
own profile of what citizen journalism is and means• Think about and refer to key audience theories including Marshal
McLuhan • Provide an illustrated A4 sheet that explains the concept and shows
exampleshttp://journalism.about.com/od/citizenjournalism/a/whatiscitizen.htm
http://mashable.com/category/citizen-journalism/http://gigaom.com/2012/09/14/david-carr-on-newspapers-twitter-and-
citizen-journalism/
• Extension: Look into the concept of Prosumerhttp://www.forbes.com/sites/work-in-progress/2010/07/03/the-shift-from-consumers-to-prosumers/