hs&e social media training - what is social media
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Jez Jowett explains - What is Social Media?? Have a look...TRANSCRIPT
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The Context for Social Media -‐ EvoluJon of the internet / technology People have always been social. Internet turbo charged this.
Stone Age Story Telling
Hackers Gates & Jobs
Tim Berners Lee
iPhone FourSquare Groupon
Obama Effect Twi4er
Apps & widgets
YouTube Facebook
3G
iPod MySpace Broadband SecondLife
Forums Virals Napster Gamers
AD 1970’s 1990’s 2000-‐3 2006-‐7 2008 2009
Groups Socializing
Pre PC
Social = face to face, phone, mail. Social = online, virtual, communiJes
The Context for Social Media -‐ Consumers, trust and transparency. People trust friends and people ‘like me’, not adverJsing.
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Defining Moment : WEB2.0 (Tim O’Reilly 2005) Free, easy, open, collaboraJve.
The 4 Pillars : Content, CommuniJes, CommunicaJons, ConnecJons
All these factors, gave ‘birth’ to social media (though people had been social online since 1972)
+ Price, broadband penetraJon, WIFI.
+ EducaJon, experience, confidence.
+ Online friends. Virtual. Chat. Skype.
+ FUN! I’ll Facebook You! ;-‐)
“People connecJng with other people, through the internet, to share stories, experiences, opinions and content”
It is a conversaJon. It is a relaJonship.
Social Media definiJon
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Social Media Sites (& tools)
FILM Share your own video or watch and comment on others
PHOTO Upload your images for others to see, discuss and download
FRIENDS Connect with your friends (find, share, comment, upload, discuss)
A THOUGHT Express yourself in 140 characters
THOUGHTS Commit to digital paper what you find interesJng and want others to
SOUNDS Share what you are listening to with others, and vice versa
LOCATION Share where you are and what you are doing, and find friends
PROFESSION Connect with colleagues, interests and qualificaJons
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7.57am
Packed our bags & pockets
Twitter Sky News
Custom mac
macbook
macbook
macbook
Mac bag
Mac mini
Wii Board
Wii
Mac keyboard x 3
Remote mouse
HD RFID
FLIP iPod phone
iPhone Cables+
What’s the point?
BY THE TIME I’VE GOT TO TRADITIONAL MEDIA,
I’VE GENERATED MORE CIRCULATION
BY MY OWN ‘SOCIAL’ MEDIA
100,000 + OTS
What have I consumed and shared ?
Opinion Status News LocaJon Friends and family Entertainment Useful things Tickets, event informaJon Exclusives
Social Media content fuels conversaJons
Successful brands in social media make themselves part of the conversaJon with branded content, ie...
Brands create communiJes for fans to get closer to them
Other : http://www.facebook.com/Dominos?sk=wall
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Brands create video content that people want to watch
Other : http://www.youtube.com/user/desperados
The Future
“Social media is the on-going conversation of the planet. As time goes on, it is my home on the internet.
It is my home page, the place where I spend the most time. It is where I do business. It is where I hang out with my friends.
It’s where I find out about new movies, television and products.” Kurt Sondregger, VP Marketing, Ploom.