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Automatic or Manual Path: a Groupware application for Museum Visit Planning using Interaction with Situated Displays Inna Belinky February 3rd, 2016 UNINA 1 Novel technology at the fingertips of the visitors: A living research lab Alan J. Wecker Tsvi Kuflik EVA/Minerva 2016 Intelligent User Interfaces for Cultural Heritage Exploration

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Automatic or Manual Path: a Groupware application for Museum

Visit Planning using Interaction with Situated Displays

Inna Belinky

February 3rd, 2016 UNINA 1

Novel technology at the fingertips of the visitors: A living research lab

Alan J. Wecker

Tsvi Kuflik

EVA/Minerva 2016

Intelligent User Interfaces for Cultural Heritage Exploration

Automatic or Manual Path: a Groupware application for Museum

Visit Planning using Interaction with Situated Displays

Inna Belinky

February 3rd, 2016 UNINA 2

Agenda:

• A modern adaptive guide

• The museum as a living research lab

The Hecht Museum (Movie)

February 3rd, 2016 UNINA 3

The Phoenicians Ancient arts and crafts The Ma’agan Michael Ship

Second floor coins First floor - archeology Museum’s floor plan

• Our goal was to transfer a research prototype of a museum visitors guide into a system that is used by museum visitors on a daily basis

– This goal had two practical aspects:

• Museum visitors guide system – available to regular museum visitors

• Living research lab that enables on going research – Experimenting and evaluating novel technology in realistic

setting

Project goal

4

• Knowing where the visitor is

– Indoor positioning system

• What about the museum constraints?

– Invisible technology…

• What amount of information is needed?

• How can we let the visitors know that information is available?

Challenges

5

• We examined the museum and selected 43 most interesting positions

• We Installed almost invisible indoor positioning system

• We prepared over 300 presentations * three languages

• We introduced additional capabilities – Navigation support – Recommendations – Messaging service

So what did we do?

6

This is how it looks

7

Automatic or Manual Path: a Groupware application for Museum

Visit Planning using Interaction with Situated Displays

Inna Belinky

February 3rd, 2016 UNINA 8

Agenda:

• A modern adaptive guide

• The museum as a living research lab

• We can enable online visit planning

• We can enable onsite re-planning

• We can enable onsite interaction

• We can create a personalized visit summary

• We can study indoor navigation

• We can study interrupt management

• We can monitor visitors’ behavior

• We can provide feedback to the curator

So we have an instrumented museum, so what?

9

Shared setting

Private setting

10

Results

Shared setting Private setting

• Speaking time was longer in the private setting. • Private setting was perceived to stimulate more

discussion.

11

• We can enable online visit planning

• We can enable onsite re-planning

• We can enable onsite interaction

• We can create a personalized visit summary

• We can study indoor navigation

• We can study interrupt management

• We can monitor visitors’ behavior

• We can provide feedback to the curator

So we have an instrumented museum, so what?

12

Visit summary

13

• We can enable online visit planning

• We can enable onsite re-planning

• We can enable onsite interaction

• We can create a personalized visit summary

• We can study indoor navigation

• We can study interrupt management

• We can monitor visitors’ behavior

• We can provide feedback to the curator

So we have an instrumented museum, so what?

14

Landmark-based navigation

15

Shared displays study

February 3rd, 2016 UNINA 16

• We can enable online visit planning

• We can enable onsite re-planning

• We can enable onsite interaction

• We can create a personalized visit summary

• We can study indoor navigation

• We can study interrupt management

• We can monitor visitors’ behavior

• We can provide feedback to the curator

So we have an instrumented museum, so what?

17

Notifications

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Proactiveness allows systems to provide their users with relevant information (or service) at the right time

• Proactive museum visitors guide is one example for such system

• However, when considering proactiveness, two questions pop up: – When to provide information to the users?

• We do not want to interfere

– How to notify the users about the availability of a service ? • We would like to make sure that the user will get the message

19

Motivation

Content types

– Urgent

“The building is on fire! leave now!”

– Important

“Don’t make plans for tonight, we will go out for dinner”

– Relevant

“Keep your head up even though Ido is boring”

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• We can enable online visit planning

• We can enable onsite re-planning

• We can enable onsite interaction

• We can create a personalized visit summary

• We can study indoor navigation

• We can study interrupt management

• We can monitor visitors’ behavior

• We can provide feedback to the curator

So we have an instrumented museum, so what?

21

An illustrative example

22

Visitor movement styles I

Sto(ry)chastics: A Bayesian Network Architecture for User Modeling and Computational Storytelling for Interactive Spaces by Flavia Sparacino (2003)

• Busy

• Selective

• Greedy

Visitor movement styles II Veron E. and Levasseur M. (Ethnographie de l'exposition, Paris, Bibliothèque Publique d'Information, Centre Georges Pompidou (1983)

Classified visitor movements into four styles:

ant fish

grasshopper butterfly

Visitor Style Pairs • Meekrats

• Doves

• Ducks

• Lone Wolves

February 3rd, 2016 UNINA 25

• Visualization of visitors’ behavior

Online access to accumulated data

26

• We compared visit logs

– Regular visitors that used a mobile guide

– Regular visitors that did not use it

The effects of a mobile visitors guide on visitors’ behavior

27

Results: Conclusions

• Using a mobile guide increased visit time

• The mobile guide monopolized visitor’s time

– Both holding power and attraction power increased

• The use of the guide disrupted the social interaction of visitors coming in a group

28

Alan J. Wecker U of Haifa, U of Trento

Tsvi Kuflik U of Haifa

Oliviero Stock

FBK-Irst

Dynamic personalization based on Mobile Behavior:

from Personality to Personalization: A Blueprint

Joint work with: Rose Ginosar, Eynat Sharon Tower of David Museum

• General – Can we use personality data to help our users?

• In what ways?

• Cultural Heritage

– What does this mean in a museum context?

• How? – Coerce > Persuade > Influence – Present in a manner which is the most amenable to

the user for his benefit

Problem

• Tower of David Museum a museum within a castle

– 6 rooms + Entrance and Exit

– 15 Exhibits

Setting

• Some of the Tower of David Museum Exhibits

Setting

Canaanite Period 3200 BCE

First Temple Period 1006 BCE

Second Temple Period 515 BCE

Byzantine Period 324 CE

Roman Period 63 CE

Muslim Period 638 CE

Crusader Period 1099 CE

Ayyubid Period 1187 CE

Mamluk Period 1260 CE

Ottoman Period 1517 CE

British rule – State of Israel 1917 CE

Museum Types- based on identity (Falk )

• Explorer

• Experience Seeker

• Hobbyist/Professional

• Recharger

• Facilitator

• Respectful pilgrims

• Affinity seekers

Type Formula

Fish (NPV – PPS >= PPS) ||((PPS/NPV < = T1) &(NPS/PPS < T3

))

Ant (PPS/NPV > T1 ) &(NPS/PPS > T2)

Butter-fly (PPS/NPV > T1) &(NPS/PPS < T2)

Grass-hopper (PPS/NPV < T1) &(NPS/PPS > T3)

Table 2. Classification of users based on movement

The thresholds T1=0.5, T2=0.5, T3=0.3 were obtained by experimental trial and error until a good clustering was obtained on visitor data at the Hecht Museum (n=400).

Movement pattern

Curiosity Attention Span

Big 5 Falk type %

Grasshopper Low High NO Professional

Hobbyist

41

Fish Low Low NU Recharger 33

Ant High High IO Explorer 10

Butterfly High Low IU Experience Seeker

16

Movement to personality

Table 3 Movement to Personality

• What can you do with personality?

– Develop, Exploit, Manage opportunities

• How can use personality to do this?

– Increase Awareness

– Increase Commitment

– Manage the opportunity in an optimum way (marketing sense)

What do you want to do with personality?

• When increasing Awareness use: – Subtlety

– Frequency

– Length

– Marketing strategy (in the door, in your face…)

– Incentive type (different wordings)

– Context • Location

• Temporal

– Social (not in this study)

How to do this using personality (Factors)

• Calibration of beacons – Range & Frequency

• People follow a general path (not much chance to express personality) – Physical Constraints

• Stairs • Side Rooms • Natural Flow

– Time Constraints • “Museum Fatigue” (rooms seen at end…)

• Developing Solution – Examine the small variants

Initial insights

A Novel Image-Based Positioning Technique Using

Mobile Eye-Tracker

For Enhancing the Museum Visit

Moayad Mokatren, Tsvi Kuflik and Ilan Shimshoni Department of Information Systems

The University of Haifa

Sep 2016 Mobile-CH 39

Research Question

How can we use mobile eye tracker to identify

location and object of interest?

Sep 2016

Mo

bile

-CH

40

Architecture

Fixation point

<Descriptor , FixationPoint>

Sep 2016 Mobile-CH 41

Broadcaster

Locating

Server

Towards Using Mobile, Head-Worn Displays in Cultural

Heritage: User Requirements and a Research Agenda

Natalia Vainstein The University of Haifa

Haifa, Israel [email protected]

Tsvi Kuflik The University of Haifa

Haifa, Israel [email protected]

Joel Lanir The University of Haifa

Haifa, Israel [email protected]

The research

• This study focuses on exploring the potential of HWD to enhance the museum visit experience.

• We first aim to fully understand user requirements for such a guide.

• These requirements drive the development of a smart glasses museum visitors' guide prototype which later will be evaluated in a museum setting

System Requirements

Design and implementation Evaluation

User Requirements for Glasses-Based Guide

• System Proactiveness – most participants preferred to keep the user in control, where the user decides when to receive information.

November 2016 EVA/Minerva 2016

User Requirements for Glasses-Based Guide

Interaction with the device

control the glasses with an accompanied mobile device

using physical touch on the side of the glasses (through buttons or slide gestures)

voice commands

mid-air hand gestures

User Requirements for Glasses-Based Guide

• Device characteristics

light weight device the ability to adjust/remove the display

display for both eyes located at the center of the glasses

User Requirements for Glasses-Based Guide

Information delivery

Text audio video images having information registered to the real-world position of the museum objects (i.e., see-through AR)

March 2016 IUI 2016

User Requirements for Glasses-Based Guide

Personalization and Privacy

multiple content items personalization

March 2016 IUI 2016

Future Work • Comparing the use of HWD with a more

conventional museum visitor's guide at a real museum.

Visualizing Proximity-Based Behavior of Museum Visitors using Tangram

Diagrams

J. Lanir, P. Bak, & T. Kuflik: The University of Haifa in cooperation with IBM Research / Haifa Lab, Israel

50

Tangram Diagrams – Exploring the design space

1. Problem characterization: 1. Encode the ratio between

2D variables 2. Judgment of relative size 3. Pattern detection 4. Comparison of patterns

2. Visual Variables: 1. Absolute Size (outer) 2. Relative Size (inner) 3. Orientation 4. Planes 5. Color

51

Visiting Patterns – Engagement

Show the trade-off between holding power (time spent at an exhibition) and attracting power (% of visitors at an exhibit). Information requirements: 1. What is the engagement of visitors by

exhibit and how do different exhibits relate to each other?

2. How does the usage of the mobile guide affect the engagement of the visitors at every exhibit?

3. What are the different engagement patterns of exhibits expressed by the differences of holding-to-attraction ratio?

52

Visiting Patterns – Engagement

53

• We cover major aspects of the museum visit and we will cover more

So what did we get

Web-based visit planning (at home)

Onsite individual visit

Group interaction with large displays

SSP and Interrupt management

Individual and group navigation and communication support

Post visit summary

54

And if we connect everything

Planning Summary

55

Onsite visit Planning

Summary

The visit becomes a link in a lifelong chain of cultural heritage experience

Automatic or Manual Path: a Groupware application for Museum

Visit Planning using Interaction with Situated Displays

Inna Belinky

Questions?

February 3rd, 2016 UNINA 56

57 February 3rd, 2016 UNINA