ecrea1b morganti luciano ppt
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IBBT SMIT studies on media, information and telecommunication
How Global is the GlobalInternet?The Myth of the Global InternetSymposium - ECREA VUB
Titel van de presentatie10/10/2007 | pag. 2
Aims of the Presentation
• To have an insight about the real “globality” ofthe Global Internet and to share some points forfurther reflection
• To start mapping the complexity of thepolitical economy of the Net by:– Undergoing a first technical actors analysis– Observing Paths of content production and
consumption– Assessing what regions and cultures are developing
into important Net players
IBBT SMIT studies on media, information and telecommunication
Titel van de presentatie10/10/2007 | pag. 3
Critical Questions I
• How global is a global medium if theinfrastructure of connectivity is unevenlydistributed and no healthy competition existsamongst infrastructure providers, websoftware and hardware vendors?
• How global is the Global Internet if its contentproduction and consumption and its cultural-linguistic soul is dominated by three or fourmajor countries?
Titel van de presentatie10/10/2007 | pag. 4
Critical Questions II
• How global is the Global Internet if the maintools for retrieving information are a small setof shareholder-driven enterprises?
Titel van de presentatie10/10/2007 | pag. 5
Structure of the Presentation
1) Geography and topology of the Net
2) Net (Technical) Players
3) Users, Language and Content
Titel van de presentatie10/10/2007 | pag. 6
Topology & Geography of theGlobal Net I
The Internet• Packets switching• TCP/IP --> network of networks• Root Nameservers, Routers, Nameservers, Backbones,
IXPs, and ISPs• Internet protocols: IPv4 (232) and IPv6(2128)• gTLDs and CC• Client - server architecture
The Web• Client - server• Web browser
Titel van de presentatie10/10/2007 | pag. 7
Topology & Geography of theGlobal Net II
Internet = Scale Free Network
Titel van de presentatie10/10/2007 | pag. 8
Topology & Geography of theGlobal Net III
In continent Out continentCentral Core
Tubes
Titel van de presentatie10/10/2007 | pag. 9
Net Players I
Web Server Software
Titel van de presentatie10/10/2007 | pag. 10
Net Players II
• Web Browser Software/OS Platform
Titel van de presentatie10/10/2007 | pag. 11
Net Players III
• Internet Heavyweights
Titel van de presentatie10/10/2007 | pag. 12
Net Players IV
Net heavyweights key partnerships
Search engine, video, instant messagingIM interoperabilityMVNOIM interoperabilityWireless VoIPMobile Music serviceGoogle ToolbarDSL PortalMobile InternetMobile Search
Google - AOLMSN - Yahoo!Yahoo! - SBC - CingularMSN - VodafoneSkype - E-PlusiTunes - CingularGoogle -SUNYahoo! - BellSouthGoogle - T-MobileGoogle - Opera
Partnership DescriptionCompanies
Titel van de presentatie10/10/2007 | pag. 13
Users, Languages &Content I
Internet Penetration
Titel van de presentatie10/10/2007 | pag. 14
Users, Languages &Content II
Top 30 Highest Internet Penetration Rate
Titel van de presentatie10/10/2007 | pag. 15
Users, Languages &Content III
Top 20 Highest Number Internet Users
Titel van de presentatie10/10/2007 | pag. 16
Users, Languages &Content IV
Titel van de presentatie10/10/2007 | pag. 17
Users, Languages &Content V
Titel van de presentatie10/10/2007 | pag. 18
Users, Languages &Content VI
Internet Traffic report
Titel van de presentatie10/10/2007 | pag. 19
Users, Languages &Content VII
Titel van de presentatie10/10/2007 | pag. 20
Users, Languages &Content VIII
Titel van de presentatie10/10/2007 | pag. 21
Users, Languages &Content IX
Web Content by LanguageEnglish 68.4%
Japanese 5.9%
German 5.8%
Chinese 3.9%
French 3.0%
Spanish 2.4%
Russian 1.9%
Italian 1.6%
Portuguese 1.4%
Korean 1.3%
Other 4.6%
Total Web pages: 313 B
Titel van de presentatie10/10/2007 | pag. 22
Users, Languages &Content X
Internet Consumption Quotient GLOBAL PRESENCE
STRONG WEAK STRONG WEAK
Export Enclaves Content
Consumers
Global Traders Internet Islands
Costa Rica
Ecuador
Egypt
Haiti
India
Indonesia
Jordan
Kenya
Paraguay
Peru
Saudi Arabia
Thailand
United Arab Emirates
Bolivia
Chile
Colombia
Estonia
Hungary
Japan
Malaysia
Morocco
Philippines
Poland
Singapore
Slovakia
Spain
Sri Lanka
Viet Nam
Argentina
Austria
Belgium
Brazil
Canada
Czech Republic
Denmark
France
Germany
Greece
Ireland
Italy
Netherlands
New Zealand
South Africa
Switzerland
Turkey
United Kingdom
United States
Venezuela
Australia
China
Finland
Iceland
Israel
Mexico
Norway
Portugal
Russia
South Korea
Sweden
WEAK WEAK STRONG STRONG
DOMESTIC PRESENCE
Titel van de presentatie10/10/2007 | pag. 23
Users, Languages &Content XI
Top 20 Countries in terms of CONE an CC DomainsJuly 1998 January 2001
Country % of
World
Per
Capita
% of
World
Per
Capita
United States 49.2 6.08 42.3 52.68
United Kingdom 7.0 3.93 12.4 69.76
Germany 7.6 3.05 10.3 41.70
Canada 4.9 5.32 3.5 38.06
South Korea 0.8 0.57 3.3 24.06
Netherlands 1.9 4.07 2.4 51.24
Italy 1.8 1.01 2.1 12.08
France 2.0 1.11 2.0 11.60
Japan 1.9 0.48 1.8 4.65
Brazil 2.1 0.43 1.3 2.71
Australia 1.0 1.78 1.3 23.78
Argentina 0.2 0.17 1.1 10.78
China 0.7 0.02 1.1 0.30
Spain 1.0 0.80 1.1 8.93
Denmark 2.0 12.30 0.9 55.97
India 0.3 0.01 0.9 0.31
Switzerland 2.2 10.00 0.7 35.03
Austria 0.7 2.98 0.7 28.01
Sweden 1.9 7.02 0.6 23.90
Hong Kong, China 0.6 3.35 0.6 29.87
Titel van de presentatie10/10/2007 | pag. 24
Users, Languages &Content XII
Number of CONE and CC Domains per 1000 Population
Titel van de presentatie10/10/2007 | pag. 25
Users, Languages &Content XIII
Nielsen/NetRating (2004):
Top 5 search destinations =Google, Yahoo!, MSN Search,AOL Search, Ask JeevesMost of them use the same, often 3rd party, search
tool:Inktomi & LookSmartand/or show cross-similar results
Titel van de presentatie10/10/2007 | pag. 26
Critical Questions I
• How global is a global medium if the infrastructureof connectivity is unevenly distributed and no healthycompetition exists amongst infrastructure providers,web software and hardware vendors?
• How global is the Global Internet if its contentproduction and consumption and its cultural-linguistic soul is dominated by three or four majorcountries?
Titel van de presentatie10/10/2007 | pag. 27
Critical Questions II
• How global is the Global Internet if the maintools for retrieving information are a small setof shareholder-driven enterprises?