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7/31/2019 ED Harshal

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205 : Mandar Ghayal207 : Sanket Ghugare

210 : Ronak Gupta

212 : Harshal Vyawahare

229 : Lokesh Singh

249 : Ronal Patil

Intrapreneurship:Developing Corporate Entrepreneurship


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INTRAPRENUERSHIP

DEVLOPING SPIRIT OF ENTREPRENUERSHIP

WITHIN ESTABLISHED ORGANIZATION.

ALLOWING EMPLOYEES TO INTRODUCE AND

IMPLEMENT INOVATION WITIN THEORGANIZATION

IDENTIFYING AND FOSTERING THE EMPLOYEES

WHO ARE CONSIDERED TO HAVE THE

INTRAPRENUERAL TRAITS.


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Corporate Entrepreneurship

Due to:

Rapid technological change, consumer demand for variety,quality, customization and convenience

Short business cycles

Move from physical to intellectual assets The increase in strategic alliances with small firms,

outsourcing and downsizing

Large firms are changing the way they structure their

processes in order to be more responsive to marketneeds, competitors strategies, and the initiatives ofsmall businesses


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Need, Definition and Importance

Fast Changing Environment

Small firms developing rapidly

Typical Decision making by large organizations

Organizational culture does not allow one to takethe risk

Hence to face the competition Intrapreneurship

needs to be promoted


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Innovative employees disrupt the organization ina constructive way to instigate new products or

services

Eg. Shiv Nadar left DCM to start HCl

Technologies

Resistance to growth, diversification and

Innovation can be overcome by developing a

spirit of entrepreneurship in the organization


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Intrapreneurial Activities

Corporate Venturing create new subsidiary

Organization Innovation create new products,

production processes,etc

Self renewal Bharat Forge Pro Activeness by top executives - Wipro


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Types of Corporate Entrepreneurship

- Hans Schollhammer

Administrative Entrepreneurship R&D activities

Opportunistic Entrepreneurship Fund Managers

in Banks

Acquisitive Entrepreneurship HUL acquiringModern foods

Imitative Entrepreneurship - Samsung

Incubative Entrepreneurship TATA Motors


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THE DIFFERENCES BETWEEN

ENTREPRENEURS AND INTRAPRENEURS

Entrepreneur Intrapreneur1. Entrepreneurship is the process of

searching out opportunities and

arranging resources to exploit these

opportunities for long term gains

1. Intrapreneurship is

Entrepreneurship practiced by people

within established organizations

2. Starting a new business 2. Developing a new product in an

already existing business.

3. Searches resources from external

environment

3. Finds a ready source of "free"

resources within the organization

4. Sole risk taker 4. Risk is shared with the organization

5. Self or VC funded 5. Funded by the company


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Entrepreneur Intrapreneur6. Is his own boss 6. Works for an organization

7. Factors affecting entrepreneurship :- Profits/Losses

- Funding

7. Factors affecting Intrapreneurship :- Rewards

- Hierarchy

8. New methods for research and

development

8. Traditional methods for research and

development

9. Freedom 9. Restrictive policies

10. Approvals given and decisions

taken are fast

10. Long, complex approval cycles


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Entrepreneur Intrapreneur

11. No formal strategy. 11. As its an organizational process,

things have to be strategized

beforehand12. Entrepreneur role models are

present.

12. No entrepreneur role model


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Interpreting INTRAPRENEURSHIP

CREATION OF NEW BUSINESS IN EXISTINGORGANIZATION

e.g.: ITC venturing into FMCG - snacks, Biscuits, and othersegments

RENEWAL / TRANSFORMATION OF EXISTING BUSINESS

e.g.: Introduction of Electric vehicles "Etios" & "Prius" by Toyota

FRAME-BREAKING OR CHANGING THE RULES OF

COMPETITION IN THE INDUSTRY I.E. BEING A "GAMECHANGER"

e.g.: Introduction of Assembly Lines by Ford Automobiles

e.g.: TATA DOCOMO introducing 1 paisa / sec in the Indianmarket.

e.g.: Introduction of sachets by Chic Shampoo


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Famous Examples

Play Station Intrapreneurs: Ken Katuragi

Company: Sony

Year: 1994

Java Programming Language

Intrapreneurs: Patrick Naughton, James

Gosling, Bill Joy Company: SUN MICROSYSTEMS

Year: 1995


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Organizations

KodakInkjet Printer Division Intrapreneur: Cheryl Pohlman

Lesson: Exhaustive market research

Lowered Cartridge prices by 50% causing a 17%

growth

YahooSponsored Search Engine

Intrapreneur: Scott Gatz

Lesson: Responsibility of Idea

Not being In charge of your brainchild cant always be a

bad thing


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Organizations

ToyotaScion17, Free Internet Radio Station Intrapreneur: Jeri Yoshizu

Lesson: Improvisation and Belief

Used Social Networking sites

Got tremendous response

Wal MartIn-Store Health Clinics

Intrapreneur: Alicia Ledlie

Lesson: Responsibility of someone elses Ideas

Execution

Positive response and acceptance


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Developing OrganizationCulture for

Intrapreneurship


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Requirements by Employees

Self-Awareness

Determining their own personal brand

Network-Strategic Alliances

Create an expanded job that leverages yourstrengths and adds greater value.

Create a schedule and try and improve.


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Requirements by Company

Empower people to make decision

Reward- monetary, recognition

Creating a learning culture- Ok to make mistakes

Give employees ownership of their ideas-opportunity to try them out

Be transparent


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Examples

Xerox- Xerox Technology Venture

Google- 20% of employee time

Play- DohJoseph McVicker

IntelApple- Steve Jobs

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