profile presentation & resuméproject portfolio 2012

interaction & service designerEDOARDO COSTA

IDENTITY I’m Edoardo Costa, Italian designer originally from Milan and now based in the Netherlands since 2009.

My focus is on designing interactions, covering the entire design process from user research, definition of personas, UX and interaction v i s i o n s , c o n c e p t u a l i z a t i o n through service design tools, rapid prototyping and user testing.

My personal interpretation of innovation is inspired by D. Norman:“The innovation process can be described as “Hill Climbing”: you keep on climbing to reach a a project solution , but you use a not determined path of holder to go on, without knowing where is the peak you are trying to reach. Movements inside this path are determined by Human Centered Design, Meaning switch an Technology discovery and application.”This is my definition of interaction design: a development process that needs methodology (design research), skills & tools (technology), personality & culture (meaning creation).

ORIGINS

MYWORK INSPIRATION

Designing interactions starts with the exploration of the company strengthens and weaknesses, the market trends and the target users’ environment and reality. This first step allows a clear definition of the promising directions for the design intervention, the requirements and specifications that will guide to the final creation of specific interaction vision and user experience. Both must be embedded into initial prototypes, in order to perform first user test to evaluate, modify and refine them. The design process communicates and elaborates its deliverables with the front end development, giving to the design intervention its final shape.

DESIGN PROCESS

RESEARCH

COMPANY / SWOT analysis / business opportunity / value networks & exchangeMARKET / trends & opportunities / competitors /technology drivers /

USERS / interviews / scenario & experience observation /context mapping / cultural probes / co-creation

CONCEPTUALIZE

DESIGN

SERVICE DESIGN TOOLS / mindmaps / personas / storyboards / customer journeymap / service blueprintUX VISION & PROPOSAL / moodboards / use cases / interaction visions & tables /offering maps

VALIDATE / usability testing / heuristic evaluation /cognitive walkthrough / concept evaluation & improvements

REALIZE / flowcharts / wireframes / look&feel prototypes /experience prototypes / interactive mock-ups

TRAIN STATION

The city is no more safe, and the society is divided between poor and rich people. The state is no more able to guarantee security, so private companies are in charge of public order, but just rich people can afford this service.

The state sold also part of the transport system, so the private services are the best, but only rich people use them.

The rest of the old public line are old and unsafe.

because of terroristic attacks and the spreading of pandemias.People are afraid of each others, and the the strongest wins.

Despite of the polluted and unsafe environment,bicycle has become a surviving mean for poor people.

BIKE FOR SURVIVE

A SIMPLE DREAM

THE WORLD IS COMPLEX

EMOTION + INTELLIGENCE

Efficiency is not enough to solve the complexity of a world where information, knowledge, services, interfaces are connected.A world controlled by a button or by a black shiny screen is not a human world. Technology should help people to improve their skills and abilities, both personal & social.

My aim as interaction designer is to create products and services that employ the full potential of digital technologies to impact in an emotional and smart way the every day life of people.“Target users” are no more just clients, but active stakeholders of every design process. I want my design interventions to make people empowered both on sensorial and rational level.

During my bachelor in industrial design at Politecnico di Milano, I faced the broad range of disciplines connected to the creation of new products. Then I obtained a master degree in Design for Interaction at TU Delft. This master program is specifically structured to teach the human centered approach in every step of project development, from initial field exploration and contextualization, conceptualization, design refining and prototyping and final user tests.Now with my collaboration with DesignThinkers Group, I dive into the field of service design, where all design skills get involved to structure all the aspects of the complex system of products and services offer. In particular I could see how companies can be helped and guided in discovering and adopting the Human Centered approach, that should help them in adapting their offer to continuously changing environment in which they operate.

DEFI

NE

july2012 summer school at Copenhagen Institute of Interaction Designsept 2009 - dec 2011 master in Design for Interaction at TU Delftoct 2005 - jan 2009 bachelor in Product Design at Politecnico di Milano

LanguageItalian - mother tongue, English - professional proficiency, French,basic Dutch

WORK

RESUMÉ

EDUCATIONAdobe Creative Suite: Illustrator / Indesign / Photoshop / Flash / AfterEffects / Premiere proVirtual modeling: Rhinoceros 4 / Autodesk AliasBasis of programming: Arduino / Processing /Max5Service Design Tools: Value Networks / Personas / Customer Journey Map / Service BlueprintInteraction Envisioning: Experience Scenarios / Storyboard / Moodboard

Workdec 2012 - jun 2013 visualizer at Sevendotsmar 2012 - nov 2012 inter at DesignThinkers Group, Amsterdammar 2011 - jul 2011 master graduation project at SHIFFTmar 2009 - jun 2009 internship at ESTERNI, cultural associationjan 2006 - dec 2008 collaboration at Nextplora.spa, marketing & research agency

EXPERTISE

PROJECT PORTFOLIO

ROBERTA / the emotional radioproduct design / interaction design / Arduino / prototyping

ROBERTA is a radio for households, designed to create emotional interactions with her users.Shaped as a cute robot, Roberta needs to be fed, cuddled and cherished to play music. This radio becomes a house pet, with a specific position in the home environment.Roberta shows how the use of normal products can be enhanced with the wise use of emotions and interaction models.

CONCEPTUALIZE

EMOTIONALINTERACTIONS

FEED&CUDDLE

DESIGN MATERIALS

ARDUINO

TEST & REFINE

ROBERTA / storyboard & specifics

FEED = turn on the radio CHEER UP = volume up CUDDLE= volume down TICKLE = tune

rotation sensors fortune selection speakers

pressure sensor for volume downpressure sensor for volume up

eye leds

hearth led

Arduino board

light sensorfor turning on

SNOOP the POOP/ service design proposalservice design / interaction design / concept presentation

Poo Color

SNOOP the POOP is a service proposal for smartphone to help fighting the “poop” problem in city communities.The service has its roots in a the Danish tradition to place a flag on the dog left over, in order to mark it and elicit shame on the dog owner. Thanks to DNA tracing, the application shows you the dog identity, and according to the number of offenses, to start a public trial to judge the offender.LINK TO VIDEO: https://vimeo.com/45755733

PROBLEMDEFINITION

STORYBOARDBRAINSTORMING

INTERVIEWS

PROBES

RESEARCH

SERVICEPROTOTYPE

SNOOP the POOP/ specifics & storyboard

RESEARCH+ GENETICS + SMARTPHONE EVERY DOG IDENTIFIED BY A COLOR FLAG TAMPON DETECTS THE COLOR

PLACE THE FLAG TAMPON WAIT FOR THE COLOR DETECTION START THE APPLICATION

SNOOP the POOP/ the interface

the color of the flag tampon is analyzed and identified

the offernder is shown, withbasic identity information

thansk to geolocalizationand with a specific database,the last offenses are shownon the city map

the dog owner can be warnedto prevent new offenses

in case of multiple offenses,the offender can be calledon a public trial

SNOOP the POOP is designed to create a interactive and digital solution with a social impact for a very common problem in modern city: the missed attention for public spaces by some dog owners.

Since dog owners usually walk their beloved pets in their neighborhood, not far from their home, in case of offenses the local community is called to action by identify the offender, by warning, by celebrating a public trial, in which the offender has to face the accusations due to his misbehavior.

By accusing the dog, the service avoid to create direct attack to the owner, but it urges her/him to take responsibility over the pet behavior. SNOOP the POOP reinterpret and enhances the social pressure power of the “Danish flag accusation”.

SOCIAL PRESSURE

SASÉR / serious game about Smart Gridsgame design / design for education / prototyping / testing

SASÉR is a board game designed to explain players the future electricity consumption model based on Smart Grids and renewable energy sources. By exploring a simulated environment, players discover and learn how the way they use electricity is going to change in the future years, due to environment and resource issues.LINK TO VIDEO: https://vimeo.com/33903706

DESIGNSTRATEGY

FIELD RESEARCH

GAMEDESIGN

LITERATURERESEARCH

FIELDEXPLORATION

FINALDESIGN

USER TESTS& EVALUATION

SASÉR / game elements

EVERY PLAYER HAS A PERSONAL GOAL TO ACHIEVE

IF ALL PLAYERS DON’T GET A SMART METER

The player who achieves

is the game winnerEND OF

THE GAME

FOUR PLAYERS- personal challenge- personal household- initial basic appliances

THE GAMEPLAY IS BASED ON ROUNDS:

- winner can choose the prize

Game flowchart

User tests

The Master of the Grid is a proposal for a digital game that teaches the changes to electricity consumption with specific game dynamics and community interactions. The game play is divided into three parts: the first about energy conservation, the second about renewable resources and the third about the social interaction of energy consumption. The game is connected to the real consumption, in order to steer it towards efficiency and sustainability.

MASTER OF THE GRID / interactive energy gamegame design / UX & UI design / prototyping / testing

GAMEINTERFACE

STATUSICON

PROGRAMICON

GAMECONTENT

GAMEDESIGN

FLOWCHART& WIREFRAMING

GRAPHICS

PAPERPROTOTYPE

USER TESTS& EVALUATION

The Master of the Grid offers a gameplay that drives player through information about electricity, Smart Grids and renewable energy sources; metagames about wise and sustainable behavior for home consumption; a social community based on competition and knowledge exchange between households.

When players complete the first two step of the game, they are given an energy status (red, yellow or green), which indicate the performance they achieved by playing the metagames. This status defines the allowed social interactions in the community (competing & helping) and it can be increased by improving the performance in the metagames, by challenging or helping other users in the community. The game status is also connected to the real home energy consumption, in oder to push players to applying in real life the skills about sustainable and wise consumption behavior acquired in the gameplay.

MASTER OF THE GRID / gameplay

UNDERSTAND & DOPHASE 1

PHASE 2

PHASE 3

START

BUILD HOUSE AND ENERGY PRODUCTIONWITH FOSSIL RESOURCES

SWTICH TO SMART GRIDSAND RENEWABLE ENERGY RESOURCES

GAME STATUS IS INFLUENCED BYREAL CONSUMPTION AND SOCIAL INTERACTION WITH OTHER HOUSEHOLDS

CONSERVATIONMETAGAMES

EFFICIENCYMETAGAMES

PARTIALSTATUS

KILLSTAND-BY

STOPWASTE

FIND THEMONSTER

TIPS &TRICKS

FINALSTATUS

RE-ACTION!

PROGRAM

SHIFT

ADAPT CONSUMPTIONto what is taught by

metagames

COMPETE over metagames

and real energy consumption

THE MASTER OF THE GRIDthe first energy gameto discover, learn and masterthe energy revolution of Smart Grid

NEW GAME

PROFILE

INSTRUCTIONS

SHIFFT.COM

THE MASTER OF THE GRID

the first energy gameto discover, learn and masterthe energy revolution of Smart Grid

800px

600pxNEW GAME

PROFILE

INSTRUCTIONS

WEBSITEIMAGE

GAME STEP

HOME IMAGE

BADE

GS

description of game step

description of energy plant

ENERGY PLANTSselected not selected

ADVISORproduction

impact

space forplant

space forplant

space forplant

space forplant

STEP 1where energy comes from

your house needs energy! place four plants in the spotsthe plants give different energy load with environment impactthe average energy consumption is 3.500 kWh per year, but youcan chose how much energy you wantthis is gonna influence the difficulty of next levels

COAL PLANT uses coal to produce energyit gives a lot of energy, but high pollutionkW/h : 1500environment impact: +103 availableCOAL OIL GAS

ADVISOR

energy impact

1000

2000

3000

4000

5000

6000

5

10

15

20

25

30

35

40

GAME STEP logo decription

BADG

ES

METAGAME

homeicon

feedback

time

score

NEXT

pop-up information

GO ON

Many appliances in our house have the “stand-by mode”, when they consume energy without doing any work.Find them and shut them up before they consume electricity!

TASK 1KILL

STAND-BY

LAUN

DRY

KITCHEN

LIVING ROOM

BED ROOM

ENERGY SAVED

TIMER:01:00

consume:impact:

SCORE:....

?

START

GAME STEP description

NOTIFIER BROWSE

MY HOUSE

otherhouses

friend’shouses

challenges SEND

BADGES SCORE

Notifier

SCORE: 1250

Who is the real Master? Challenge the other Greens and discoverwho was lucky and who was the best!COMMUNITY

Erik

Ruby

OscarLucy

CHALLENGE!

KILLSTAND-BY

FIND THEMONSTER

TIPS &TRICKS

STOPWASTE RE-ACTION

!

PROGRAM

SHIFT

Tim

are you better thanLucy in masteringS.G events?

SENDHOME

CONSUME

MASTER OF THE GRID / interface & user testsWIREFRAMES & GRAPHICS

The user tests have been perfomed with the tecnique of the “cognitive walkthrough”.Participants were introduced and explained the game concept, and given the paper prototype of the interface. The cognitive walkthrough can easily verify if users can understand the interface and if they are able to read and go through it.This tecnique allows to evaluate and modify the interface without complex and time consuming interfaces.COMPLETE INTERFACE: http://db.tt/bZscnONC PRESENTATION: http://db.tt/O0NKjXDj

USER TESTS

BAMBOO by WACOM / learning experienceinteraction design / UX design / UI design / learning experience

This project proposes a specific redesign of the product experience of the BAMBOO tablet by WACOM for its new users. The product and current experience analysis were the basis to create a modular learning experience starting from the product packaging until complete tutorials. Users are guided through different steps that allow them to discover all the feature of the product according to their needs.INTERFACE: http://db.tt/Ih1ZTqft & http://db.tt/AWJyueZr

PRODUCTANALYSIS

EXPERIENCEANALYSIS

INTERVIEWS

OBSERVATION

RESEARCH

COMPLETEPROTOTYPE

UXSTRATEGY

USER TESTS& EVALUATION

NEW

BAMBOO by WACOM / old vs new UX

OLD

Packaging: introduction &product description

Instructions: give the basicinfo about the tablet use

Installation: an interactivevideo explains all features

Tutorials: final complete step,but not compulsory

Packaging: minimal graphic,no product description

Instructions: not appealing Installation: long process andcomplex tutorials

Bamboo Dock: not supportinglearning and product use

In the actual set up, learning experience is provided only by complex and long tutorials.

The new proposal creates a uniform and modular path to learn what they need about the tablet, starting from the packaging to the complete tutorials.

During my bachelor in industrial design at Politecnico di Milano, I faced the broad range of disciplines connected to the creation of new products. Then I obtained a master degree in Design for Interaction at TU Delft. This master program is specifically structured to teach the human centered approach in every step of project development, from initial field exploration and contextualization, conceptualization, design refining and prototyping and final user tests.Now with my collaboration with DesignThinkers Group, I dive into the field of service design, where all design skills get involved to structure all the aspects of the complex system of products and services offer. In particular I could see how companies can be helped and guided in discovering and adopting the Human Centered approach, that should help them in adapting their offer to continuously changing environment in which they operate.

DEFI

NE

CONTACTSEMAIL: edoardo_costa@me.comTELEPHONE: +31 6 39868580WEB: http://www.behance.net/edoardocosta http://www.laltrastanza.comLINKEDIN: http://nl.linkedin.com/in/edoardocostadesignerTWITTER: @laltrastanza