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the first electro-immersion company

CEOArsh Haque

arsh@elektra.tech

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THE PROBLEMPEOPLE LOVE EVERYTHING

ABOUT CONCERTS EXCEPT ACTUALLY GOING.

2

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PROBLEM | market validation

LIVE+70%

share of consumer spending on experiences 1987-2015

MUSIC

2Xglobal recorded

music revenue to double by 2025

CONCERT

annual growth in US ticket sales (2011-2015)

+2%≠

The trends don’t add up; the gap is an opportunity. 3

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PROBLEM | roses & thorns

PHYSICALITY

We lovefeeling the

music.

The thorns outweigh the roses; so we don’t go.

COMMUTE

We hatedriving to dirty

unfriendly venues.

EXPENSE

We hatepaying $77per ticket.

4

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THE SOLUTION

WEARABLE SLEEVES

THAT LET YOUFEEL THE MUSIC.

5

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SOLUTION | case of use (feel better)

A businesswoman returns from a busy day at work on public transit and is trapped between two millennials taking selfies. The sleeves let her kill time, destress from work, and ignore the irritants around her.

7

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SOLUTION | case of use (feel connected)

A group of friends settle in for an evening and listen to music. The sleeve lets them experience something new and bond over music. It’s shisha circle meets rave, all in the comfort of your living room.

8

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SOLUTION | case of use (feel louder)

Two friends go to a concert. The sleeve lets them feel a surge where they touch and immerses them deeper into the music.

9

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SOLUTION | competition

immersive

fix

ed

po

rta

ble

non-immersive 10

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SOLUTION | why we’re better

AFFORDABLE

for less than a festival pass

PORTABLE

anywhere you go

IMMERSIVE

a full-bodyexperience

11

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FOUNDERScompany |

• MPP Paris Institute of Political Studies

• Founded language exchange and medical research companies

• Poet, published in Bodega Magazine

CEOArsh Haque

• 27 years project management at a Fortune 500

• Six Sigma Blackbelt• 6 years small

business owner• India manufacturing

consultant

COONazmul Haque

• BS Computer Science & Electrical Engineering

• Experience in gesture-to-music hardware & proofs of concept for cloud software

• Fluent in Esperanto

CSOBen Douglas

• PhD Psychology• MS Computer

Science & Electrical Engineering

• Runs DARPA-funded AR lab

• Boston Marathonqualifier

CTOSophie Searcy

13

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TIMELINEand milestones

JAN APR JUL OCT JANOCTJULAPRJAN

Marketing & Kickstarter

Product Dev.

Intellectual Property

July 2016

–Proof of conceptFebruary 2017

–Incorporation

–MVP completeDecember 2017

–Provisional patents filed

–Beta product completeMay 2018

–Kickstarter beginsJune 2018

–Kickstarter endsDecember 2018

–First batch ships

–Final patents filed

14

company |

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MARKET SIZE | kickstarter

15

9.5kunits $100x $950kcost / unit initial sales

=

April 2017-August 2017

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MARKET SIZE | the sleeve

16

$23.7B2019 projections forworldwide revenue

from live music ticket sales

$6.9B2015 totallive music

ticket sales inNorth America

$290MProduct sales (Fitbit proxy)

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MARKET SIZE | elektra

17

$6.8B2015

$19.5B2022

haptics industry proxy

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50kspring & summer budget

• Contractors & Salary ($21k)2 developers, attorneys, fundraiser

• Product Dev. & Research ($14k) Beta product & proofs of concept

• Patents ($12k)4 provisional patents & valuation

• Trademarks (3k)Company & product name

STARTUP X 1919430k

campaign budget

180kproduct development

50kintellectualproperty

200koperations & marketing