elevator pitch - tudelft.openresearch.net · a great elevator pitch - introducing yourself, your...
TRANSCRIPT
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Elevator PITCH
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Describe a situation or solution so compelling that the person you’rewith wants to hear more even afterthe elevator ride is over.
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Everybody needsa great elevator pitch
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- Introducing yourself, your company or your project
- If you try to raise money- PERFECT YOUR BUSINESS STRATEGY
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Can be delivered:- Verbally- By Presentation- By Video- As a one-page overview
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Pixar pitchEmail pitch
Rhyme pitch
Question pitch
Twitter pitchOne-Word pitchElevator pitch
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The medium is the message – Marshall Mcluhan
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VIDEO PITCH
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Why video?
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If you want to stand out from the crowd,give people a reason not to forget you
Richard Branson
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EASY TO CONSUME, PEOPLE ARE BUSY
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SHARE & GO VIRAL
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MEASURABLE METRICS
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If a picture is capable of expressing a thousand words, how much more can a video communicate?
SHOW, RATHER THEN TELL
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SEARCH ENGINES LOVE VIDEO
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Used a lot for...
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... CROWDFUNDING
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... JOB APPLICATIONS
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... COMPETITIONS
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Content• Create a headline / Nail the first 5 seconds
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If you can’t explain itsimply,
you don’t understandit well enough
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NAIL THE FIRST 5 SECONDS
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Content• Create a headline / Nail the first 5 seconds
• DESCRIBE THE PROBLEM (SHORTLY)
• GIVE THE SOLUTION
• CALL TO ACTION
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END WITH A CALL TO ACTION
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Tips & Tricks / Do’s & Don’ts
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BE YOURSELF - DON’T HIDE BEHIND THE CURTAINS
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DON’T TALK TOO MUCH ABOUT YOURSELF
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DON’T SELL
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PREPARE - THINK FIRST
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SERIOUSLYKEEP IT SHORT
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LANGUAGE - POSTURE
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BE ENTHOUSIASTIC
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GET CREATIVE...
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... STAGING
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... HUMOR
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... STORY TELLING - THINKING SCENES
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... USE METAPHORES
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Image & Sound• Choose location• Choose the recording equipment• Lightning• Camera points • Shooting the pitch• Editing• Feedback
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MAKING A VIDEO WITH THE SMARTPHONE (IPHONE)
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•Use a tripod•Don’t use digital zoom, go to your object• Light your video•Use the exposure lock•Get the microphone close to your subject• Slow motion and time-lapse• Edit•Get feedback
TIPS WHEN RECORDING A VIDEO
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Editing software
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DESKTOP• WINDOWS MOVIE MAKER (FREE) https://www.youtube.com/watch?v=3ZZij3NNyVg
• iMovie https://www.youtube.com/watch?v=GKu5p4e4CbY
• FILMORA https://www.youtube.com/watch?time_continue=81&v=tHbwZbTm-jE
• Camtasia https://www.youtube.com/watch?v=mH1mdGhjqls
• PINNACLE STUDIO https://www.youtube.com/watch?v=yAE6XxqovPQ
• Lightworks https://www.youtube.com/watch?v=7znIHsyqfm0
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• iMovie (iOS)• Powerdirector (ANDROID) • SPLICE (FREE/iOS) • FILMIC PRO (FREE/ANDROID/iOS)• Adobe Premier Clip (Free)• Quik (FREE/Android & iOS)
SMARTPHONE & TABLET APPs
• FILMORA (Android & iOS)• VIDEOSHOW (FREE/Android & iOS)• Clipper (Free)• Viddy (Free)• Cute CUT (Free)• Viva Video (FREE/Android & iOS)
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SMARTPHONE & TABLET APPsProfessional
• iMovie (iOS)• Vizzywig (iOS)• Pinnacle Studio (iOS)• Videon (iOS)
• Magisto (Free/Android & iOS)• VideoFX Live (iOS)• Kinomatic VIDEO (iOS)
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DO IT YOURSELF