elovera spf ss

8/13/2019 Elovera SPF SS

1/21

Sales Training

EloveraSPF Lotion

UV Spectrum

Divided into following key regions:

UV-C (270 to 290 nm).UV-B (290 to 320 nm).

UV-A (320 to 400 nm).

UVA II (320340 nm)

UVA I (340400 nm)


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Sales Training

EloveraSPF Lotion

Ratio of UV-A to UV-B is approximately 20:1.

UV-A is constant throughout the year.

UV-B is greatest during summer.

UV-B & UV-A reach earths surface in amountsaffected by altitude & season.

UV-C does not normally reach earths surface

because of filtration by ozone & atmospheric

moisture.

Atmosphere does not protect humans completely

from damage by UV-B & UV-A


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Sales Training

EloveraSPF Lotion

UV-B rays, have shorter wavelength

Absorbed by superficial layers of skin, i.e. epidermis& cause visible damage.

UV-A rays have longer wavelengthPenetrate deep into skin & cause invisible damage.

UVA is a severe threat to skin health because of itscarcinogenic effect.

Damage can be immediate & long-term, with effectsranging from sunburn, rashes, cell & tissue damage topremature wrinkling.


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Sales Training

EloveraSPF Lotion

Visible damageis reaction which is seen immediately

after sun exposure e.g. immediate pigmentation,

actinic erythema (sunburn), hyperkeratinisation &tanning.

Invisible damageof skin are those which cause

damage to immune system, harms cell membranes,making it a favorite site for attack by free radicals. UV

light can also destroy DNA & thereby cause cell

death.


5/21

Sales Training

EloveraSPF Lotion

Sunscreensare sun protective lotions/ creams whenapplied to skin, absorbs UV radiation.

Made of chemical absorbers, physical reflectors or

mixture of both.

There are few chemicals that absorb both UV-A & UV-

B radiations. Hence combination sunscreens are

formulated as they are enriched with both UV-A &UV-B absorbing chemicals to provide broad spectrum

protection.


6/21

Sales Training

EloveraSPF Lotion

UV-A chemical sunscreencompounds include

benzophenones (oxybenzone), avobenzone &

mexoryl X.

UV-B chemical sunscreencompounds include

para-aminobenzoic acid (PABA) & its

derivatives, cinnamates, salicylates,octocrylene, ensilozole & camphor derivatives.


7/21

Sales Training

EloveraSPF Lotion

Sun Protection Factor (SPF)

SPF is defined as the amount of UV radiation required to produce1 minimal erythema dose (MED) on protected skin afterapplication of 2 mg.cm of sunscreen product divided by theamount of UV radiation required to produce 1 MED on

unprotected skin.

MED (Minimal Erythema Dose) is the dose of radiation at aspecific wavelength which will produce a delayed erythemaresponse.

MED with Photoprotection

SPF = ---------------------------------

MED without Photoprotection


8/21

Sales Training

EloveraSPF Lotion

It is recommended that broad-spectrum products withSPF of at least 15 be used. Broad-spectrum or full-

spectrum sunscreen provides UV-B & UV-A

protection.

For children 6 months to 2 years, it is recommended to

use sunscreen with SPF of at least 4, although 15 or

higher is considered best.

Because babys bodies may not be developed enough

to handle sunscreen chemicals, they should not be

used on babies younger than 6 months of age.


9/21

Sales Training

EloveraSPF Lotion

Criteria for an ideal sunscreen & how is EloveraSPF

closer to it?

High Sun Protection Factor: Therapeutic

concentration of effective UV absorbing agents

ensures effective protection.

Broad Spectrum Sunscreen: Both UVA & UVB

absorbing sunactive agents have been included.

Protect against Visible & Invisible damages


10/21

Sales Training

EloveraSPF Lotion

Criteria for an ideal sunscreen & how is EloveraSPF

closer to it?

Photo stability of formulation : After absorption of UV radiations

sunscreen agents get converted into byproducts, which might

prove allergic. Such allergic reactions are not reported with the

sunactive agents in Elovera - SPF. All the ingredients arephotostable.

Waterproof : Sunscreen formulation with water proof property so

that after application though patient might sweat but still the

product will be retained on skin for longer time. Secondly

sunscreens are widely prescribed to swimmers where they are

exposed to more amount of reflected light so sun damages are

common.


11/21

Sales Training

EloveraSPF Lotion

Criteria for an ideal sunscreen & how is EloveraSPFcloser to it?

Diffusion of Sunactive agents at dermis : The sunactive

agents of Elovera - SPF are lipophilic so they easily diffuse

at the level of dermis thus protecting from deeper penetrating

UVA radiations.

Non-Comedogenic: Sunscreens are often applied on face &

are prescribed to teens, where acne is a concern. In suchsituations comedogenic formulation might worsen acne. Thus

it is essential that product should be noncomedogenic.

Elovera-SPF is noncomedogenic.


12/21

Sales Training

EloveraSPF Lotion

Therapeutic applications of sunscreens

Apart from photoprotection to normal skin sunscreens

can also be applied in the following conditions to

prevent further damage & improve condition of the skin.

Photocarcinogenesis

Skin cancer because of excessive exposure to UV

radiation.DNA can absorb UV radiation directly leading to

characteristic mutations that apparently result in

altered DNA quality control.


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Sales Training

EloveraSPF Lotion


Photoaging

Skin aging because of excessive exposure toUV radiation.

Photoallergy

Involves interaction of immune system & solar

radiation resulting in damage to skin.


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Sales Training

SunlightTissue InteractionUV Radiation

(Photons)

DNA

NADH, NADPH, Tryptophan, Riboflavin,Melanin (Chromophores*)

Release ROS

Oxidation of Lipids & Proteins

Affect DNA repair

Dyspigmentation

Photoaging

Carcinogenesis

NADH-Nicotinamide Adenine Dinucleotide,NADPH- Nicotinamide Adenine

Dinucleotide Phosphate, *Atomic grouping on which colour depends.


15/21

Sales Training

EloveraSPF Lotion


Polymorphous light eruption (PMLE)

Idiopathic skin eruption that occurs in susceptible individuals on

exposure to UV radiation that is more intense than usual. Seen

most commonly at the beginning of summer.

Porphyrias

Caused by an inherited or acquired abnormality in the heme

metabolic pathway.

Solar urticaria

It is a rare rapidly developing reaction to UV exposure.


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Sales Training

EloveraSPF Lotion


Xeroderma pigmentosum

Stems from a genetic defect in the

ability to repair DNA. Skin neoplasms,

including malignant melanoma as wellas basal cell & squamous cell

carcinoma.


17/21

Sales Training

EloveraSPF Lotion


Drug photosensitivity skin reactionsPhotosensitivity can occur in any individual

exposed to photosensitive agents. Many

anticancer drugs, antidepressants,

antihistamines, antifungals, doxycycline,tetracycline, antiparasitic drugs, psoralens can

cause photosensitivity.


18/21

Sales Training

EloveraSPF Lotion: Composition & Role

of Ingredients

VITAMIN E ACETATE 0.5 %: Antioxidant &Photoprotection

ALOE EXTRACT 10 % : Protects morphology & number

of Langerhans cells, Photoprotection, Reduces

production of ILs. AVOBENZONE 3 %: Photoprotection against UVA I

OXYBENZONE 3 %: Photoprotection against UVA II &

UVB Boosts SPF value in combination with other UV B

absorbers OCTYL METHOXYCINNAMATE 7.5 %: Photoprotection

against UV B

CREAM BASE


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Sales Training

EloveraSPF Lotion Mode of application

Sufficient quantity should be applied to exposed

areas 20 to 30 minutes before exposure to sunlight.

AVAILABILITY

60 ML FLIP-TOP PLASTIC BOTTLE IN A CARTON.


20/21

Sales Training

Elovera - SPF : Competition

Shade (Fulford) : OCTYL METHOXYCINNAMATE 7.5 %

OXYBENZONE 3 % & AVOBENZONE 3 %.

Sunset (Merck) : OCTYL METHOXYCINNAMATE 7.5 %&

OXYBENZONE 3 %

Spectraban (Stifel)

Sunban (H & H)

Umrella (Le Sante)


21/21

Sales Training

Elovera - SPF : Competition

Suncross lotion (Ranbaxy) :OCTINOXATE 7.5 %

OXYBENZONE 3 %,

AVOBENZONE 2 %

ZINC OXIDE 2 %.

SPF-26, 100 ml- Rs.219/30

Sunban Forte cream (H & H) :

OCTYL METHOXYCINNAMATE 8.5 %

OXYBENZONE 3 %

Titanium Dioxide 6 % (In micronised silica coated)UVA/ UVB ratio 0.51

CWL 370 nm

SPF-50, 60 gm- Rs.274/95

elovera spf ss

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