email content ideas - publishers and authors · publishers & authors promote your work share...
TRANSCRIPT
Promote Your WorkPromote recently published articles, stories, research or books
Subject Line:Recently Released: Check out our latest work
Recommended Template:Texty Newsletter
Call-to-Action:• Read excerpt• Listen to an audio clip• Buy now• Share with friends and family
Business Result:• Increase website visits• Increase purchases• Increase email sharing
Suggested mailing schedule: Send a three email series once a publication has been releasedEmail 1: Check out our latest releaseEmail 2: Buy your copy todayEmail 3: Here are a few early reviews
EMAIL CONTENT IDEAS FOR
PUBLISHERS & AUTHORS
Promote Your Work Share Commentary Event Promotion
Event PromotionAnnounce local events such as book signings, author readings or community discussions.
Subject Line:Join us at this special publishers event
Recommended Template:Event RSVP Request
Call-to-Action:• Register now• See full event details• Share with friends and family
Business Result:• Increase attendance and sales• Expand reach through friends and shares
Suggested mailing schedule: • 3 weeks before event• 2 weeks before event• 1 week before event• Day before event
Share CommentaryShare your expert commentary on some of today's most popular publications
Subject Line:Sharing our expert thoughts & opinions
Recommended Template:Announcement Layout
Call-to-Action:• Learn More• Comment• Continue the conversation• Share on social media
Business Result:• Stay top of mind with your followers• Raise your profile as an expert in your industry • Increase visibility/reach through forwards and social
media shares
Suggested mailing schedule: Once a month
Take advantage of the upcoming holidays by sharing new o�erings, events or tips related to:
WINTER
December
• Safe Toys and Gifts Month• Hanukkah • Christmas• Celebrate Short Fiction Day• Poet Laureat Day
January
• New Year's Day• National Cowboy Poetry
Gathering Week• Copyright Law Day• National Thank You Month• Book Blitz Month
February
• Valentine's Day• Give Kids A Smile Day• Library Lovers Month• National African American
Read-In• Random Acts of Kindness Day
SPRING
March
• World Book Day• World Compliment Day• Read an E-Book Week• Return The Borrowed Books
Week
April
• Earth Awareness Month• Poetry & The Creative Mind
Day• Easter• National Poetry Month• Library Snapshot Month
May
• Military Appreciation Month• Mother’s Day• Children's Book Week• Get Caught Reading Month• Reading is Fun Week• Memorial Day
SUMMER
June
• Audio Book Appreciation Month
• Father's day• Children's Sunday• National Bathroom Reading
Month• Worldwide Day of Giving
July
• Independence Day• National Make A Di�erence to
Children Month• Embrace Your Geekness Day• Paperback Book Day
August
• National Read A Romance Month
• Back-to-school• Be Kind to Humankind week
FALL
September
• Labor Day• Banned Books Week• National Keep Kids Creative
October• National Book Month• National Cookbook Month• Great Books Week• Books For Treats Day• Halloween
November
• National Book Awards Week• National Young Reader's Day• Thanksgiving• National Young Reader's
Week• Picture Book Month