email marketing
DESCRIPTION
TRANSCRIPT
@ Email Marketing
Every
Marketers’
Ardent
Ingenious
League
@ Every one in the world still uses email as
a primary medium to contact on internet.
Marketers’
Ardent
Ingenious
League
Every
@ Marketers’, today have to use Email as a need
and not just choice!
Ardent
Ingenious
League
Every
Marketers’
@ Ardent in nature, it has amazing
results.
Ingenious
League
Every
Marketers’
Ardent
@ Ingenious efforts are essential to
understand & get the best returns over time.
League
Every
Marketers’
Ardent
Ingenious
@ League of all social modes with effective
integration.
@ Agenda
• Brief History
• Types
• Process
• Structure & Design
• Costing
• Survey
• Questionnaire
@ Brief History
@ Types of Email Marketing
• Product/Service Emails• E-newsletters• Press Releases• Surveys• Invitations• Thank You
@ Product/Service Emails
• Most common type of email
• Primarily used to encourage repeat business by contacting subscribed readers.
• Offering discounts, vouchers, promotional offers, freebies etc.
• Highly effective marketing tactic.
@ Product/Service Emails
@ Product/Service Emails
@ Product/Service Emails
@ E-newsletters
• Typically distributed once a month or more frequently depending on readers.
• The most viewed email due to people have subscribed to it & are more likely to read it.
• Contain company information, latest products or services, helpful articles, latest news & recent offers or freebies for readers.
• Essential to keep newsletters full of valuable & interesting content, easy to scan font/format.
@ E-newsletters
@ E-newsletters
@ E-newsletters
@ Press Releases
• Used to distribute latest company information.
• Add a new service or product to business, announce approaching events, seminars or classes.
• Effective strategy to blast it out there for the internet world.
@ Press Releases
@ Press Releases
@ Press Releases
@ Surveys
• Great way to find out exactly what challenges or problems consumers/readers are facing.
• Helps create a solution for a particular problem.
• Shows customers that you are listening and that you genuinely care about them
@ Surveys
@ Surveys
@ Invitations
• Focused on a special event.
• Often they are short & sweet and get right to the point.
• Can be used for a variety of promotions
• Don’t take up too much time from readers.
@ Invitations
@ Invitations
@ Thank You
• Very important to build a good rapport with customers and readers.
• Companies send a “thank you” email once user has purchased something.
• Up selling related products through this email
@ Thank You
@ Thank You
Different Emails are required for different activities.
@ Process
@ Analysis
@ Structure & Design• Subject
• Header
• 1st call to action
• Supported Content
• Image Representation
• 2nd Call to Action
• Closing Note
• Footer/Company Information
• Un-subscription link
@ Structure & Design
• Subject: Precise, Short, to the Point, Assertive & Personalized.
• Header: Attractive, Informative, Attention Grabbing, Relevant.
• 1st Call to action: Prompt, Relevant, Distinctive & Prominent.
• Supported Content: Body of the email, support the header/subject line, short & simple, relevant details.
• Image Representation: Well-designed, attractive, informative & relevant, eye catching, Focus on creating trust factor.
• 2nd Call to Action: Prominently Located, Relevant, distinctive from body.
• Closing Note: Support, Thanks, customer care.
• Footer: Social Sharing, Company Information, name & details of sender.
• Un-subscription: Necessary as per Can Span Act, Need to be prominent.
@ Structure & Design
@ Costing
• Two kinds of costing models:– Based on the number of subscribers.
– Based on the message you want to send.
@ SurveyPrioritize the elements listed in the next
slide, in order to create an effective marketing email.
Email Element Priority•Landing Page •From Line •Layout & Images •Time of Day sent •Personalization •Subject Line •Day of the week sent •Message •Call to Action
Email Element Priority•Landing Page 7•From Line 9•Layout & Images 4•Time of Day Sent 6•Personalization 8•Subject Line 1•Day of the week sent 5•Message 2•Call to Action 3
@ Ideal EmailBest Case Neutral Case Worst Case
You have a strong email program with very specific
goals.You use technology to deliver your messages
effectively. Your campaigns offer strong content and messages; you create
custom landing pages to convert clicks to prospects.
You continually test your designs, copy, list and offer to improve your response.
As a result, you usually meet your ROI and business
goals.
You do some email marketing and are generally
satisfied with the results. You send announcements about products and offers; you occasionally use email to generate leads or keep
your name in front of existing ones. You occasionally test a campaign before launch, but it isn’t a major priority. You know your campaigns could be stronger, but you haven’t had time to learn
more.
You use email as a quick-fix – when you’re low on leads, you do a blast message; if you haven’t reached out to
customers, and you create a quick newsletter. You
generally don’t target your prospects – you blast one
message to your entire list. You don’t test your
campaigns, and you don’t know how many of your messages are actually
delivered.
