embracing change with green it
DESCRIPTION
Greg Aldrich presents: Applied Materials' IT organization plays a critical role in helping the company reduce its greenhouse gas emissions. This case study addresses how IT is contributing to Applied's green strategy through innovative programs from the data center to the desk top, from collaboration tools to socially responsible outsourcing.TRANSCRIPT
Applied Materials External Use
Embracing Change with Green ITAn Applied Materials Case Study
Greg AldrichApplied Materials IT Production Services
October 16, 2008
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Applied Materials Overview
Founded 1967
Annual Revenue (2007 approx) $9.7 Billion
Worldwide Employees (approx) 14,500
Worldwide Locations 18 Countries
The Global Leader in Nanomanufacturing Technology Solutions
Semiconductor chips
Flat panel displays
Solar photovoltaic cells
Flexible electronics
Energy efficient glass
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Cost per transistor
FIRST
Cost per area
THEN
Cost per watt
NOW
Driving Down Cost
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Applied Materials Worldwide
Research, Development and Engineering
and/or Manufacturing Centers:
Sales and/or Service Offices
Israel
108 Worldwide Locations
Japan
India
Korea Europe
China
Taiwan
North America
South
East Asia
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Environmental Stewardship
Company commitment to reducing
carbon footprint through…
– Environment focused products
– Improving energy efficiency
– Reducing the impact of operations
Goal: 50,000 ton CO2 reduction by
2012
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IT Commitment
Goal: 10,000 ton Carbon footprint reduction
per year by 2012
20% of corporate commitment
Help lead Applied’s Green Strategy
Achieved 3,000 ton per year reduction to date
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Green IT at Applied
Strategy
Started with a formal “Green
IT” Program to gain focus
Now Green is “business as
usual”
– Creating a “Green culture”
– Green by design
– All projects have green
transparency
Initiatives
PC Refresh
Server Virtualization
Data Center Optimization
Server Room Consolidation
Enhanced Collaboration Tools
Telepresence
Enabling the remote worker (Applied Anywhere)
Improved multi-function devices
Socially Responsible Outsourcing
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PC Refresh
Transitioned notebooks and desktops to more energy-efficient models – Energy Star compliant models
Established aggressive hibernation settings
– 10 minutes versus 20
Replaced broken CRTs with more
efficient LCDs
13,000 new systems deployed to date
Combined savings of 750,000 kWh/month
Phased approach to manage capital outlays
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Server Virtualization
Reduces hardware footprint
Improves use of existing resources
Speeds deployment of new “virtual servers”
500 physical servers now virtual machines on just 40
Qualified for Austin Energy rebate up to $200K
Achieved same computing power at half the cost
Cut time to deploy new servers from 3 days to 3 hours
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Data Center Optimization
9,000 square feet
Optimize air flow and reduce cooling requirements
Retired older equipment through Austin Energy’s rebate program
Instituted hot aisle, cold aisle structure
Moved vents, cooling equipment
Installed a high-efficiency membrane roof
Saved 37.1 kWh per year
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Server Room ConsolidationSanta Clara Headquarters
Consolidated 27 rooms down to 1
Moved 85 physical servers and 50 Terabytes of storage
Leveraged self-contained hot aisle environment
Achieved a 35% reduction in energy
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Collaboration Tools
Reduce greenhouse gases through reduced travel
Improve collaboration and productivity
Microsoft Office Communicator 2007
Microsoft Office SharePoint Server
Web and Audio conferencing
Enhanced video conferencing
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Telepresence: The next level of collaboration
High definition, lifelike meeting experience
Increased global coordination
Greater customer intimacy
Increases productive hours of executives
ROI in one year
Four sites in Austin, Santa Clara and Israel
Expansion planned in Asia
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“Applied Anywhere”
Encourages employees to work from anywhere
– Home, office, customer and supplier locations
Reduces commuting
Enhances productivity
Increases customer intimacy
Raises morale
30 % IT participation
Deployed supporting technologies
– Home routers with physical IP phones
– Portable IP Softphones
– Web and Audio Conferencing
Reduces facilities and real estate requirements
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Print/Fax/Copies
Energy efficient models
Double sided
“Think before you print”
Reduced printing YTD by about 50%
Carbon reduction in toner savings
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Socially Responsible Outsourcing
Promote awareness of social responsibility among our managed
services partners
Drive green strategies beyond our organizations
Include criteria in supplier selection and evaluations
Focus Areas
– Labor
– Health and Safety
– Environmental
– Management Systems
– Ethics
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Reuse and Recycling
Formal corporate program focused on asset recovery
Covers any item no longer needed by the business
Three strategies
– Reuse within Applied
– Resale
– Recycle
PCs, CRT monitors, servers and server racks
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Carbon Footprint Reduction
*Red Box denotes projections.
0
100
200
300
400
500
600
700
800
900
To
ns o
f C
O2
Q4 '07 Q1 '08 Q2 '08 Q3 '08 Q4 '08
Quarterly Carbon Dioxide Footprint Reduction
PDC Telepresence
Telepresence
Data Center Optimization
PC Refresh
Server Refresh
MFD Deployment
GIS Applied Anywhere
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Get Started Now
Identify your top energy users
Leverage your technology refresh cycle
Make being green a community effort
Change behaviors and technology
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Safe Harbor Statement
This presentation contains forward-looking statements, including those relating
to Applied Materials’ cost-per-watt-reduction strategy, solar business, product
capabilities, served markets and growth opportunities, and the solar industry
outlook. These statements are subject to known and unknown risks and
uncertainties that could cause actual results to differ materially from those
expressed or implied by such statements, including but not limited to: demand
for solar products, which is subject to many factors, including global economic
and market conditions, energy costs, government policies and incentives
relating to renewable energy, technological innovations and evolving industry
standards; the performance of acquired businesses; Applied Materials’ ability
to (i) develop, deliver and support its broad range of products, (ii) manage its
resources and production capability, (iii) predict the characteristics of, and
capitalize on opportunities in, emerging markets, and (iv) attract and retain key
employees; and other risks described in Applied Materials’ SEC filings. All
forward-looking statements are based on management’s estimates,
projections and assumptions as of the date hereof, and Applied Materials
undertakes no obligation to update any such statements.
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What’s next for Applied Materials Green IT?
Expand Telepresence use
Proliferate Applied Anywhere and
expand to managed services
partners
Server virtualization by default
Continue PC refresh cycle
Alternative energy purchases
Enhance collaboration tools
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Benefits of Green Programs
Cost savings
Improved financial performance
Environmental stewardship
Enhanced reputation with stakeholders