emerging trends in social media - digital east 2012
DESCRIPTION
This session will dive deep into emerging trends, technologies, and tools in the social media landscape. We’ll focus on the best tools for monitoring, publishing and measuring social media; how social media is driving fundamental changes to digital design, function, and even the development process; as well as how brands can exploit trends like fracturization, curation, and transmedia marketing. The goal of the Third Annual Digital East is to promote forward thinking and thought leadership on digital topics. Presented by TechMedia, Digital East supports digitally-oriented activity, innovation, and the resultant economic development of the mid-atlantic region.TRANSCRIPT
Emerging Trends in Social MediaDevon Smith, threespot
#deast12
Agenda• Intro• Trends • Techniques • Tools • Q&A
Devon Smithwww.24UsableHours.com @devonvsmith
threespotwww.threespot.com @threespot
Who we’re working with @threespot
EMERGING TRENDS
@devonvsmith
Fracturization
Niche Networks
Rise of the Makers
Brands as Curators
The Power of Hashtags
Mobile Engagement
An Instagram is worth a thousand Tweets
Digital Meets Analog
Becoming Data-Centric
Social Media as Utility
EMERGING TECHNIQUES
@devonvsmith
Staff as Brand
Communications Department as Resource
Data Design Content Tech
Multidisciplinary Staff
Guest-a-Gramming
Real Time Response
Becoming a Platform
Give Them Something to Do
Responsive (Social) Design
Beyond the Embedded Twitter Feed
Subverting Expectations
EMERGING TOOLS
@devonvsmith
Crowdbooster
FollowerWonk
Topsy
raw data people contenttiming
RowFeeder
Google Analytics
Social Advertising as Market Research
Social Advertising as Access to Data
Social Algorithms
Sticky Share Bars
Stylized Share Buttons
Slow Shutter PanoHipstamaticInstagram
Snapseed PicFX Vintique Camera+
PicTwoDiptic TiltShift Color Splash
Photosynth CinemagramQuiptionPhonto
Take photos
Filters & Frames
Combine images
Text & Movement
Mobile Photo Apps
QUESTIONS?
@threespot @devonvsmith