emma@thepineapplelounge.com emmaworrollo.com@emmaworrollo

The Pineapple Lounge is an insight consultancy that has been in business for 5 years. Its MD and founder Emma Worrollo is into her 10th year of research specialising in young people and their families. Emma established the business aged 28 with a 6 month old baby, and has grown it to a team of 10 with offices in London and New York (and had a second child somewhere in between).

Emma’s career can be likened to one long study of Generation Z, dedicating a decade to watching yesterday’s kids become today’s young adults. As a result she has a unique and unrivalled intuition for this demographic that global brands use to predict the future, protect their products and innovate against.

A W A R D S

Best New Agency (Finalist MRS Awards 2013)

Cultural Insight (Finalist MRS Awards 2015)

New Consumer Insight (Winner MRS Awards 2015)

W E B S I T E

Emma writes about modern motherhood and her experience of balancing business and babies on her website emmaworrollo.com. Emma also provides thought leadership on issues and topics related to family brands and marketing.

R E L E VA N T S U B J E C T S

Children and technology

Children’s media trends

Millennial parents

Generation Z

21st century family life

Global family trends

Marketing and advertising to children/parents/family

Children/youth trends

New parents (baby and pre-school brands)

07595 218 054 thepineapplelounge.com@TPLresearch

EMMA WORROLLOMANAGING DIRECTORThe Pineapple Lounge

Expert in engaging Generation Z and modern families

Professional speaker

Thought leader

Writer

Spokesperson

Qualitative researcher

Brand consultant

Emma’s stance on family brands & marketing

“The way young people and modern families are viewed by the commercial industry is too often out dated and

insular. Companies move too slowly and rely on generic assumptions about this demographic, and as a result

can miss out on fresh opportunity. Generation Z are the most exciting, compassionate generation of youth

we’ve ever had. I help educate and inform businesses on how to build relationships with them and their

families to enable both parties to mutually benefit from each other in meaningful ways.”