employee tools don’t have to suck! how rei upleveled their retail service design through user...

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Catherine Ho User Experience Designer @CatherinewithaC Employee tools don’t have to suck! Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=20 Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org #UXPA2016

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Page 1: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Catherine Ho User Experience Designer @CatherinewithaC

Employee tools don’t have to suck!

Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=20 Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016

Page 2: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

There's a curtain there and something's behind that curtain.

I don't know what that something is.

- Aaron, research participant”

Page 3: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Mobile Selling Assistant POS mobile sled iPod Touch Apps

Page 4: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

User

10,000 employees in 145+ stores

Page 5: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Forge your own path1

Page 6: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

1 Forge your own path

Page 7: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

6 Common issues that enterprise UX Designers have to Face

1. Complex requirements 2. Bureaucracy and red tape 3. Internal politics 4. Large project teams 5. Too many stakeholders 6. Technology stack is out of date

from Jessica Tiao’s webinar How to Design Enterprise Apps that Sell

1 Forge your own path

Page 8: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

1 Forge your own path

Page 9: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Every person on your team matters

2

Page 10: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Every person on your team matters

2

Page 11: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Every person on your team matters2

Page 12: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Every person on your team matters2

Page 13: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

2 Every person on your team matters

Page 14: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Back away from the screen3

Page 15: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Back away from the screen3

Page 16: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

@CatherinewithaCBack away from the screen3

Page 17: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

@CatherinewithaC

Page 18: Employee tools don’t have to suck! How REI upleveled their retail service design through user research
Page 19: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Physical prototyping as a tool to situate in context. Physical

prototyping as a tool to explore interaction modalities in physically

connected environments.

- Karey Helms, Make the Invisible Physical, WIAD16 Bristol

Back away from the screen3

Page 20: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Back away from the screen3

Page 21: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Fall in LOVE with your user4

Page 22: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Fall in LOVE with your user4

Page 23: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Grow user empathy & contextual inquiry competencies

Richer stories for illustration Humanizing and advocacy for users Design and storytelling skills

Fall in love with your users4

Page 24: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

It almost feels like cheating because your users are

showing and telling you what they need, it’s almost too easy.

- Designer colleague”

Fall in love with your users4

Page 25: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Dan Willis Preparing for the UX Apocalypse

Page 26: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

not-so-happy ending…

Page 27: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

There’s only so much you can do

5

Page 28: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Forge your own path Every person on your team matters Back away from the screen Fall in LOVE with your user

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5 There’s only so much you can do

Page 29: Employee tools don’t have to suck! How REI upleveled their retail service design through user research

Session Survey: http://www.uxpa2016.org/sessionsurvey?sessionid=20 Conference Survey: http://www.uxpa2016.org/survey www.uxpa2016.org

#UXPA2016

Also, help me improve as a speaker w/ feedback

http://bit.ly/rei-uxpa

So, let’s talk…

Thank you Stephanie Lorenz UX team at REI Allan Kempson Kylee Abbott

Josh Froscheiser Scott Berkun Green Vests: Seattle flagship, Denver, Soho NYC, Salt Lake City, Kirkland

Catherine Ho User Experience Designer @CatherinewithaC