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Brief of Dongfeng Liuzhou Motor Co., Ltd.


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2

C ONTENTS 1. Introduction of Dongfeng Liuzhou Motor Co., Ltd. (DFLZ)

3.The current situation of DFLZ

4.The cornerstone of the enterprise development

2. Brief introduction of Products

5. Examples of domestic partners


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3

ChinaLiuzhouis far away from

Nay Pyi Taw 1460Km.

Myanmar

Nay Pyi Taw

DFLZM is the

exportbase of DFM

in SoutheastAsia.

1. Introduction of DFLZ

Ch inaGuang xi zhu ang

Nay Pyi Taw

Myanmar

Liuzhou

1.1 Location of Liuzhou


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Liuzhous Tourism

the worlds largest

natural miniascape


1.2 Development of Liuzhou


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Liuzhous Night view

The city night view is

considered as the top three

most beautiful all over the

world




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Liuzhous Culture

Rare stoneCulture

Liuzhou city has the largest

rare stone museum and

establishes the biggest stone

market in China.




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1.2 Development of Liuzhou city


Liuzhous Industry

Liuzhou is also a famous

industrial city in China.

It covers more than 30

different industries and

possessing more than 3,400

enterprises, with 5 Chinese

top 500 industrial companies,

DFLZ is one of them.


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First Guangxiautomobile in 1969

First Chinese

medium diesel

truck in 1978

First flat head truck

of China in 1991

First passenger

vehicle of Dongfeng

Motor Corp in 1992

First Chinese own

brand MPV in2001

First American style

heavy duty truck ofChina in 2005

First Dongfeng

Motor own brand

passenger car in

2007

First Dongfeng

Motor own brand

SUV in 2013

First Chinese high-

efficient logistic

truck in 2012

Dongfeng Motor own brand

New products in 2014

First heavy duty

truck of Southern

China in 2003

First Chinese heavy

truck past Germany

TUV in 2008

During the development of more than 40 years,

we have never stopped our steps .

1.3 Development of DFLZMFounded in 1954


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Commercial vehicle sector:The safe truck of the year in China

2009

The most satisfactory enterprise Mar.

15, 2010

The trustworthy enterprise for protecting

consumers interests

The best technical equipment - Balong

M7C truck

The Top Ten Brands in the service

industry 2013

The Gold Medal winner in the 13th

Logistics Fair

The winner of the fuel-efficient truck for

six consecutive times


1.4 DFLZs Award


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Passenger vehicle sector:

National Labor Medal in 2009

Dongfeng Fengxing MPVthe premium reputation

brand

Most costumer satisfied & qualified brand of

Chinese MPV marketChinese own-brand car sales champion

The champion of Information Times Cup fuel

Challenge

Appointed as ASEAN Expo official vehicles


1.4 DFLZs Award


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PV-

JOYEAR SERIES

JOYEAR XL/LV JOYEAR X3 JOYEAR X5 JOYEAR S50

SEGMENT HATCHBACK SMALL SUV SUV SEDAN

SEATS 5 5 5 5 5 5 5

DISPLACEMENT 1.5L 1.6L 1.5L 1.6L 1.8T 1.5L 1.6L

ENGINE

Mitsubishi

4A91S

Mitsubishi

4A92

Mitsubishi

4A91S

Mitsubishi

4A92

Rover kawachi 18K4G

Mitsubishi

4A91S

Mitsubishi

4A92

POWER KW) 88 90 88 90 118 88 90

MAX TORQUE N.M) 143 155 143 155 215 143 155

2.Brief introduction of Products

2.1 PV --JOYEAR SERIES : For family purpose


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520mm

2.1Hatchback Segment

520mm

Joyear XLJoyear LV

Mitsubishi 4A9 engine1All-aluminum build2Aluminum cylinder3MIVEC

GETRAG

A famous German gearbox



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2.1 SUV SegmentJoyear X3

Mitsubishi 4A9 engine 1.5L/1.6L

For driving in the city

Joyear X5

Rover kawachi 18K4G engine 1.8T

For driving outside / for sports



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2.1Sedan Segment

Mitsubishi 4A9 engine1.5L/1.6L

Belgium Punch CVT gearbox

Keyless start system

Daylight equipped



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PV-

LINGZHI SERIES

V3 M3 M5-D19 M5-Q3 M5-Q7 CM7

SEGMENT MINI VAN MINI VAN MINI VAN MINI BUS MINI BUS MINI BUS BUSINESS MPV

SEATS 5/7 9 / 11 7 9/11 7/9/11 7/9/11 7

DISPLACEMENT 1.5L 1.6L 1.6L 1.9T 2.0L 2.0L 2.4L

ENGINE

Mitsubishi

4G15S

Mitsubishi

4G18S1

Mitsubishi

4G18S1

Yunnei

D19TCI

Mitsubishi

4G94

Mitsubishi

4G63

Mitsubishi

4G69

POWER KW) 82 83 83 82 89 82 121

MAX TORQUE N.M) 130 138 138 235 168 163 215

2.2 PV--LINGZHI SERIES : For business purpose



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2.2 LINGZHI SERIES M7: Businessclass cabin

Luxury interior / comfortable seats

M5: Firstclass cabin

For daily business purpose

V3/M3: Economy class cabin

For logistics and transport



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FengxingCM7

Large Business MPV

Joyear S50

A-class sedan

New p roducts in 2014

Daytime driving lights

ESP

Standard configuration

Daytime driving lights

Vehicle luxurious sofa seat

360 degree panoramic camera systemsliding sash

in the window

6-airbag

2.3 The New products



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20CV114


2.4 Commercial Vehicles


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CV products

M3

Flathead medium

truck

M5

Flathead heavy truck

M7

Flathead heavy

truck

Long-haul truck

Drive 4262844

2

6

2

6

4

8

2

8

46

4

8

2

8

4 4

2

6

2

6

4

Power 130260Ps 260420Ps 380550Ps 290340Ps

Engine Yuchai,Cummins Yuchai,Cummins,Weichai Cummins Cummins,Weichai

We are cooperative partner

of Cummins, we together

developed the M7 model,

which is for the high level

logistics transportation.

All the cabins of our commercial

vehicles are developed from Renaultkerax , with guidance of Renault




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3. The current situation of DFLZ





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6%

49%

35%

9% 8%20%

11%20%

109%100%

36%

50%

2008 2009 2010 2011 2012 2013

The fiercest competition: There are nearly all brands of the world in China market,including imported brands, joint venture brands and Chinese own brands;

Fast growth speed of DFLZ: DFLZ is the leader of passenger vehicle market in China

with the annual growth speed of 50%.

DFLZ growth speed

Segment market growth speed

3.1 The market performance of PV:

Imported brands

(More than

50 brands, more than 120 sub-brands and 600 models)

Joint venture brands

(More than 30 brands,more than 100 sub-

brands and 500 models)

Own brand

(More than

20 brands, more than 80sub-brands and 400

vehicle models)

PV competition



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7

9

11

Hatchback Urban SUV Sedan

Joyear S50

A-class sedan

Joyear X5

CompactUrban SUV

Joyear XL/LV

Plus-size Family

Hatchback

5

20

8

Mid-high class MPVMid-class MPVSmall-

Displacement MPV

Lingzhi V3

Small MPV/VAN

15

Lingzhi M3

Small displacement MPV

5

Joyear X3

Small urban SUV

Fengxing CM7

Large-class MPV

3.2 Each segment performance of PV:

Family Segment Business Segment

Lingzhi M5

Mid-class MPV



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Sale volume and market share are No.1in China from 2012 to 2013

ResourceChina Association ofAutomobile Manufactures

Household MPV

Joyear

Xenia

Volkswagen

Touran

HeyueRS

Verso

Freema

32.1%

18.5%

16.2%

14.9%

7.8%

5.5%

28.4%

18.4%

16.0%

14.9%

9.2%

7.7%

63778

41270

36044

33578

20653

17286

70077

40424

35310

32454

17088

12034

volume Market share volume Market share

Year: 2012 Year: 2013


3.3 The market performance

f


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No.1 of Business MPVin China

ResourceChina Association ofAutomobile Manufactures

28.3%

Geart Wall V80

MP-X

18.0%

13.9%

8.1%

7.0%

4.8%

4.5%

3.2%

2.0%

1.7%

Lingzhi

GL8

Refine

Succe

Odyssey

Grace

NV200

Elysion

24.2%

21.3%

18.0%

8.4%

6.9%

5.6%

5.0%

2.3%

1.8%

1.4%

72723

64001

54093

25157

20900

16798

14958

6867

5528

4187

110112

70191

54152

31432

27278

18573

17639

12510

7861

6570

Business MPV

volume Market share volume Market share

Year: 2012 Year: 2013


3.3 The market performance

h i i f


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3.5 2014 market competition performance


56%

43%

-10%

-2%

-19%-28%

35%

24%

1%

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

60%

70%

0

100000

200000

300000

400000

500000

600000

SGWM

Changan

GreatWALL

Chery

BYD

Geely

DFLZM

JAC

Lifan

Jan-Aug domestic sales data In 2014

Domestic sales Export sales annual growth

The annual growth rate 35%,

Industry ranked No.3

3 Th i i f DFLZ


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3.6 The future prospect of PV: First

Paintingplant start

2013 2015 2016

2012.9

Projectstart

2012 2014

2013.12.28Assembly &

Painting plant finished

2014.6 first period40JPH

2016.6 secondperiod 80JPH

Second Paintingplant start

Aerial View of first period

2014.10

The annual production

capacity will be400,000 units

The new PV plant is ready: DFLZs new plant has put into production in June

Remark: 40JPH mean it can produce 40 unit per hour

Aerial View of second

period


3 Th i i f DFLZ


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3.7 The future prospect of PV: Second

Product line keeps being improved: keepexploiting new subdivision market, keep

creating new products, keep improving product coverage!

Household Series Business Series

Large-class MPV New Engine

Mid-class MPV

Small MPV

Shorten&narrowing

Urban SUV

Sedan markte

New surface

&power

household MPVNew body

CM7A 2.0T/6MT

F500/F500L

CM3B/CV3B

/SX6SX5

S50 HEV / EV

S500(5/7seat) S600(7/8seat)

SX7(7seat)

S50 2.0L

Compact-Class

New surface& power

Mid-Class


Body rebuild

3 Th t it ti f DFLZ


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3.8 Market performance of CV

Tractor head Cargo Tipper Special truck

6*2 Longka

6*2Balong 507

6*4 M7C

Our tractor head is No.1 in the long-distance tractor head market, the

proportion reached 90%.

In the lightweight coaltransportation market,

DFLZ is No. 3.

The new highclass logistics product have the strongperformance in the dangerous chemical transportation

market.

V3 express transportation productsbecome the fastest growth product

in the cargo truck market.

First brand of South China

heavy-duty transport

logistics market

4*2ChenglongV3

8*4

Balong507

4*2Chenglong price

8*4 Gravel King

We are the No. 1 of SouthernChina sand gravel construction

and transport market.

As for the tipper market, we

are the No.1 of smallhorsepower market.

As for thespecial truck,our company

is SouthernChina's

largest production.

Enterprises development better than the industry: 2013DFLZ growth rate is 36.2%, higher than the industry 16%


3 Th t it ti f DFLZ


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3.9 The future prospect of CV

Integrated the product line: Integrated the product line: It will be the combination of morecompetitive high-grade, medium-grade and low- grade products.

M7

M5

Longka

M3

2014

He

avy-duty

Mid-duty

Line Class

Grand

Mid

2015

Newheavy duty

Newmid-duty

G7Expecting

OMING

SOON

Economy



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4. The cornerstone of the enterprise development



4 Th t f t i d l t


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4.1 Strong R & D capabilities

Computer Aided Design PRO/ENGINEER/CATIA

CAE computer analysis American-made MSC large-sized universal finiteelement analysis software

4. The cornerstone of enterprise development

4 Th t f t i d l t


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Three coordinate measuringchamber

Italy-made three coordinates

measuring machine

5-axes high speed CNC

milling machine

5-axes heavy duty CNC

milling machine

Germany ALTOS lasercamera

The largest R & D center of

Dongfeng Automobile in

South China


4.1 Strong R & D capabilities

4 Th t f t i d l t


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4.2 World-class CV production line


4 The cornerstone of enterprise development


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Bottom plate welding robot Fengxing MPV body welding line

Roll edge robot Automated Guided VehicleLeft & right wall welded / handling robot


4.2 World-class CV production line



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4.3 Excellent global supply chain

DFLZ has many world famous parts suppliers.




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CV new baseput into 1.8

billion investment, to create an

annual output capacity of

100,000 CV

Aerial view of PV plant

PV new baseA modern and

standard CBU

factory.

DFLZ schematic

plan image of

two bases

4.4 Huge investment




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The total investment of

first period of PV plant is

up to 1.8 billion RMB

whose annual production

capacity is up to 400,000

units .

4.4 Huge investment



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4.5 The advanced marketing management concept

We study Nissan production management mode deeplypromote the lean management theory in each link of the

whole value chain; creating a "the whole staff, the whole process, the whole value chain" lean management mode.

R & D Purchase Produce QualityMarketing and

after-sales

Merchandise

planning DistributorsSupplier

Cooperation functions

From 2008 to 2013, we start the go to global

strategy.From 2014 to 2019, we start coming in

strategy.

We are training

in Dongfeng

Nissan, Nissan,Renault in

batches

Inviting Nissan experts to

our company helps us to

improve the managementlevel




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New car sales

Building balanced and steady development profit model of distributor

Transition from product vendorsto service providers

manufacturer-distributor

win-win cooperation mode

Corn

erstone

pillar

Used car

replacement

Car

Credit

Finance

lease

Finance and

InsuranceSpare parts After-sale

Service

We will help our distributors have a rich profit structure and increasing their profitability.

Customerlifetimevalue-oriented

4.6 We develop with distributors

Expend Auto Aftermarket,and build manufacturer-distributorwin-win cooperation mode!



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5 Examples of domestic partners


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5.1 Haichuan 4S room in Nanyang - small city but great achivement

The population of Nanyang city: 0.6 million , growing 80% than 2012

81

3437

33 31 28 30

40 42

6165

118

0

20

40

60

80

100

120

140

1 2 3 4 5 6 7 8 9 10 11 12

2012 sales volume the sales volume of single model break through 100 units

The sales volume of Haichuan 4S room reaches 600 units in 2013.


2013 sales

volume



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0

5

10

15

20

25

30

0

50

100

150

200

1 2 3 4 5 6 7 8 9 10 11 12

5.2 Nantong Yongda :

The happiest thing is to be the dealer of Fengxing auto

2010

2011

2012

2013

Sales of 778 units, an increase of 83% in 2009

Selling 1783 units, an increase of111%

Selling 2890 units, an increase of 70%

Target 3565 units, an increase of 23%

The population of Nantong

cityMore than 0.9 million.

Yongda has got promotionyear by year, in 2013, the sales

was 3565 units,increased 23%

monthly.

At the same time, speeded

up the marketing

transformation, it waseffective to promote the

clients collection and the

quantity of order.

Sales

performance

Clients frominternet

&calling

Clients toshop

Orderquantity

Market performance




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5.3 The pathway to success of Nantong Yongda

Increase

the

clients

collection

Preempt the advertising

resource take the advantage ofhigh-end outdoor advertising media

Cooperate with the media and

strengthen the relationship with themMaintaining good media relations and public

relations crisis handling: Conduct PR

Launched off-line activities

frequentlymake the best of theguests collection

Start the digital marketingStrengthening the implementation of the

incoming customers, network customers

and retain customer development work

Internet

Outdoor

Driving

Launched off-line activitiesPotential customers development: the opening

five network operators platform, setting the

Commissioner to establish department KPI

development team working on the potential effect of

customer checklist.

Existing customers Development: Build popular

riders club, set commissioners, planning bimonthly

retain customer marketing activities.




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5.4 Dongan4S room in Wuhan -big city &greater achievement

157

327 421

355

645 745

949

1583

2157

2680

4038

15703270

4210 3550

6450 70208806

14070

18862

24868

34026

0

5000

10000

15000

20000

25000

30000

35000

40000

0

500

1000

1500

2000

2500

3000

3500

4000

03 04 05 06 07 08 09 10 11 12 13

Ten-year Fengxing road of Dongan 4S

room

The annual growth speed of sales volume

68

The annual growth speed of sales amount56

The population of Wuhan city

More than 10 millio

Sales volume Sales amount




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5.5 Dongan-Seeking to develop from sub-line operation

Year Joyear Lingzhi

2008

238

560

2009

320

607

2010

440

703

2011

866

803

2012

966

1714

2013

1177

2462

total

4007

6849

Year

Joyear

Lingzhi

2008

262.5

372.2

2009

318.6

375.4

2010

399.5

388.0

2011

321.5

428.0

2012

357.2

602.6

2013

529.6

612.2

total

2189.2

2778.6

Through 6 years of efforts, both Joyear hatchback and Lingzhi MPV have made great achievement in Dongan 4S room.

Sales Profit 10000 RMBunit




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Truck repair shop in 2002

The population of Yizhang

county0.6 million

5.6 Huarui 4S room in Yizhang- focus on terminal and line marketing

Yizhang Huarui company locates in a small town of Hunan Provincewhich population is only 600,000 and the per capita GDP is 1522 USD.It

begins cooperation with Dongfeng Liuzhou Motor Co., Ltd. In 2002

In 2013, the sales volume actually reached 872, increased 86%

compared with last year and made a profit of 17.44 million RMB.

High standard 4S shop of DFLZ




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5.7 Success key of Huarui 4S room: Line work

terminal point

1Collection of potential

customers, start from unfamiliar

customers (users of competing

products) visits. Looking, visiting

unfamiliar customers, collecting

potential customers.

2. Put the AD on transport sub-network, service sub-network and

gravel plant two ads (banners, wall

advertising, etc.)!

3. Holding fixed point display

makes the customers to touch,

learn and be fond of BALONG, till

they buy it, finally spread it.

4. Developing and visiting the key

customers to preserve the

relationship with them and

cultivating opinion leaders.

Starting point




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22008

105153

56718

46398

37268

42899

28009

37000

144668

167899

226206

48968

2002 2003 2004 2005 2006 2007 20092008 201220112010 2013

DFLZ has achieved a new development stage in both CV and PV market inChina with the market approved products and professional marketing strategy.

We will transform our overseas strategy, develop overseas market andfinally achieve brands globalized.




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Next, Reaching Out to the World

AFRICA

Middle East

South America

southeast Asia

Above we introduced ourdomestic performance, currently

we only export commercialvehicles to several countries inSoutheast Asia;

Based on the stable growth ofdomestic sales, next we are going

to greatly develop overseasbusiness, to introduce domesticmarketing experience abroad.

We has established different teams for South America, Mid-East, Africa areas.We do hereby sincerely expect to establish a long-term partnership with youand create a bright future together.



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