encompass visual guide - rebranding
DESCRIPTION
One of my school individual project to rebrand a non profit organisation from A-Z, as well as produce some design elements for the organisation.TRANSCRIPT
ENCOMPASS
Ignatius Rio/ [email protected]: Table of Contents
ENCOMPASS: VISUAL GUIDETABLE OF CONTENTSPart 1: Who We Are
Introduction 04Voices 05Value 06Areas of Focus 07
Part 2: Elements and Guidelines
Elements Overview 09Logo 10Typography 12Photography 13Color Palette 15Secondary Elements 16Brand Application 17Website 18
Encompass Visual Guide / Page 02
Part 3: Creator Information
Creator Information 21
1.WHO
WE ARE
Ignatius Rio/ [email protected]: Who We Are
INTRODUCTION ENCOMPASS: A NEW VISUAL IDENTITY SYSTEMEncompass Community Services was established in 1985. Our organisation offers a range of programs and services for people with disability.To harness its support for people with disability,Encompass must present itself as a unfied cause with shared values and common voice.
THIS IS A RULE BOOK TO GUIDE YOU, NOT LIMIT YOUThis document is intended as a guide, however not all circumstances can be considered, so as a result, common sense is required and should be used where appropriate. If it feels right for Encompass, it most likely is!
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Ignatius Rio/ [email protected]
VOICESEncompass: Who We Are
EQUALITYA high quality services for all customers.
TOP OF MINDAnother ‘000’ for anyone who needs help.
WARMBring the sense of belonging to our customers.
DIRECTIONIn the front row to support anyone to achieve bright future.
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Ignatius Rio/ [email protected]
VALUE Encompass: Who We Are
ENCOMPASS: A NEW SYSTEM OF VALUEEncompass does not define community members by their circumstances. With the most experienced, professional and determined staff, we ensure that all members of the community are educated and trained to achieve their full potential.
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Ignatius Rio/ [email protected]
AREAS OF FOCUS Encompass: Who We Are
EMPLOYMENT SERVICESEncompass provide services for people with disability looking for work
RESPITE SERVICESEncompass offers people with disabilities the opportunity to travel as part of group visiting towns in regional Victoria.
COLLEGE OF EDUCATION AND TRAININGEncompass provide training programs designed to beaddapted to individuals’ learning needs and expectation.
OPTIONS AND CONNECTIONS SERVICESEncompass provide life skills programs for young proplewho have a disability and for those experiencing learning and social difficulties.
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2.ELEMENTSGUIDELINES
Ignatius Rio/ [email protected]: Elements and Guidelines
ELEMENTS OVERVIEWNOTE - The identity system is flexible and robust enough to work across a full range of applications. It’s made up of 4 elements. Each element plays an important role in bringing the brand to life and communicating our voices and commitment to support anyone to achieve bright future.
Logo
Color
Typography
Photography
COMPASSEN
COMPASSEN
AaBbCc Din Pro Regular1234567890!@#$%^&
Din Pro Bold1234567890!@#$%^&
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Ignatius Rio/ [email protected]: Elements and Guidelines
LOGOACCEPTABLE LOGO VERSION
Bellow are the only acceptable version of our logo. Each version has specific purpose and should not be used in ways other than listed.
Full-color CMYK/RGBThe full-color version of the logo is the pref-fered versions and, whenerver possible, should be used on all branded materials. Note - This version of the logo may only ap-pear on a white or grey background.
Knockout (white)The knockout version is for use on a dark background or photograph. Note - You must ensure that the background is dark enough to provide enough contrasr for clarity.
BlackWhen applying the logo in one-color applica-tions, such as faxes, newspaper ads or pre-mium items, use the black version on white background or light colored background.Note - The black logo must always be solid black, not grayscale.
COMPASSEN Minimum Size
COMPASSEN
COMPASSEN
Spacing
35mm
COMPASSEN
COMPASSEN
Knockout Version Black Version
0.5xx
0.25x
Pantone
Web
PMS 485 PMS 425
C:0 M:95 Y:100 K:0 C:0 M:0 Y:0 K:70
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Ignatius Rio/ [email protected]: Elements and Guidelines
LOGO: DON’TSUNACCEPTABLE LOGO VERSION
01. Distort the Encompass logo02. Crop the Encompass logo03. Rotate the Encompass logo04. Change the color of Encompass logo.05. Use a colored background over the logo.06. Change the position of the logo.
01.
COMPASSEN
02. 03.
04. 05. 06.
COMPASSEN COMPASS
EN
COMPASSEN
COMPASSEN
COMPASSEN
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Ignatius Rio/ [email protected]: Elements and Guidelines
TYPOGRAPHYTHE PRIMARY TYPEFACE OF THE ENCOMPASS - is DIN Pro. DIN Pro is clear, clean, and an extremely legible font. It gives weight to messaging and in context of the en-tire identity system, it offsets the playfulness of the other visual elements. Its construction flows seamlessly with the identity system. With its semi- condensed proportions, it’s a flexible font when it comes to flowing text into layouts. Primarily, DIN Pro Bold and Regular weights should be used most commonly. DIN Pro Black, Medium and Light can be used secondarily, as needed.
THE SECONDARY AND WEB TYPEFACE OF THE ENCOMPASS - is Helvetica Neue. Hel-vetica Neue is to be used sparingly - only in the exceptional circumstance where din pro is not available and expensive (print).
Din Pro Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789Din Pro Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
Helvetica Neue Regular
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789Helvetica Neue Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789
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Ignatius Rio/ [email protected]: Elements and Guidelines
PHOTOGRAPHYMORE ALIKE THAN DIFFERENTWe want to potray people with disability can do anything like normal people in common.
KEEP IT REALWe want to form a relatable bond with the rest of the world. To do this, we need to ensure that the people and the scenes we feature feel real. If the scene feels staged, or the expressions of the people feels acted, it’s not right for Encompass.
SHARE RELEVANT STORIESEvery photo tells a story. Our main story is ‘people with disability can be anything they want’, so we should be sure to show scenes where our services are helping people with disability to be a hero.
MORE ALIKE THAN DIFFERENT
KEEP IT REAL
SHARE RELEVANT STORIES
Source: http://www.encompass-cs.org.au/index.cfm
Source: http://www.oddee.com/item_97470.aspx
Source: http://static.guim.co.uk/sys-images/Guardian/
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Ignatius Rio/ [email protected]: Elements and Guidelines
PHOTOGRAPHY: DON’TS01. 02.
03. 04.
UNACCEPTABLE LOGO VERSION
01. Use imagery that feels pessimistic.02. Use images that feel staged or stock.03. Use images that use textural filters.04. Use images that use filters or obvious editing.
Source: http://www.2space.net/news/article/372669-1312373402/ Source: http://www.patriotledger.com/lifestyle/50_plus/x1664571560/WEB-EXTRAS-Who-is-eligible-for-elderly-disabled
Source: http://www.unilever.com/ Source: http://www.desmeem.com/diary/?p=817
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Ignatius Rio/ [email protected]: Elements and Guidelines
COLOR PALLETENOTE - The identity system is flexible and robust enough to work across a full range of applications. It’s made up of 4 elements. Each element plays an important role in bringing the brand to life and communicating our voices and commitment to support anyone to achieve bright future.
Primary
Secondary
PMS 485C: 0 M: 95 Y: 100 K:0
PMS 425C:0 M:0 Y:0 K:70
PMS 109C: 0 M: 9 Y: 100 K:0
PMS 144C: 0 M: 51 Y: 100 K:0
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PMS 13-1006C: 9 M: 11 Y: 20 K:0
Ignatius Rio/ [email protected]: Elements and Guidelines
SECONDARY PATTERNS
Encompass Visual Guide / Page 16
#EMPLOYMENT #RESPITE
#EDUCATION& TRAINING
#OPTIONS &CONNECTIONS
FOUR - different icons which represent every major service from Encompass.
Ignatius Rio/ [email protected]: Elements and Guidelines
BRAND APPLICATIONSTATIONERYSome examples of visual branding on Encompass stationaries.
Envelope
Letter Head
With Compliments
Name Card
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Ignatius Rio/ [email protected]: Elements and Guidelines
WEBSITE
Encompass Visual Guide / Page 18
THE APPROACH OF THE ENCOMPASS’ WEBSITE - is easy and simple interface. The Encompass’ website contains of three major elements, which are header, content menu, and footer navigator. The easy interface will be found on static header and footer navigator, and the content menu will change when the user scroll it down or up.
COMPASSEN
SERVICES
ABOUT US
CALL NOW: 03-5222-3377
BUSINESSES
THE PADDOCK
Employment ServicesRespite ServicesCollege and Education TrainingOption and Connections Services
Our Stories
Curtain ConnectionGeneral StoreHomeStartReadyStart
Urban Farm
400 Pakington StreetGeelong, VIC 3220
Phone: (03) 5222377
ENCOMPASS
Fax: (03) 52296191
[ M E N U C O N T E N T ]
COMPASSEN
SERVICES
ABOUT US
CALL NOW: 03-5222-3377
BUSINESSES
THE PADDOCK
Employment ServicesRespite ServicesCollege and Education TrainingOption and Connections Services
Our Stories
#ENCOMPASS
Curtain ConnectionGeneral StoreHomeStartReadyStart
Urban Farm
400 Pakington StreetGeelong, VIC 3220
Phone: (03) 5222377
ENCOMPASS
Fax: (03) 52296191
COMPASSEN
SERVICES
ABOUT US
CALL NOW: 03-5222-3377
BUSINESSES
THE PADDOCK
Employment ServicesRespite ServicesCollege and Education TrainingOption and Connections Services
Our Stories
Curtain ConnectionGeneral StoreHomeStartReadyStart
Urban Farm
#RESPITE#EMPLOYMENT#EDUCATION& TRAINING
#OPTIONS &CONNECTIONS
400 Pakington StreetGeelong, VIC 3220
Phone: (03) 5222377
ENCOMPASS
Fax: (03) 52296191
COMPASSEN
SERVICES
ABOUT US
CALL NOW: 03-5222-3377
BUSINESSES
THE PADDOCK
Employment ServicesRespite ServicesCollege and Education TrainingOption and Connections Services
Our Stories
03-5222-3377
Curtain ConnectionGeneral StoreHomeStartReadyStart
Urban Farm
400 Pakington StreetGeelong, VIC 3220
Phone: (03) 5222377
ENCOMPASS
Fax: (03) 52296191
Template of Static Header & Footer Examples of Menu Content
Ignatius Rio/ [email protected]: Elements and Guidelines
WEBSITE
Encompass Visual Guide / Page 19
COMPASSEN
SERVICES
ABOUT US
CALL NOW: 03-5222-3377
BUSINESSES
THE PADDOCK
Employment ServicesRespite ServicesCollege and Education TrainingOption and Connections Services
Our Stories
#ENCOMPASS
Curtain ConnectionGeneral StoreHomeStartReadyStart
Urban Farm
400 Pakington StreetGeelong, VIC 3220
Phone: (03) 5222377
ENCOMPASS
Fax: (03) 52296191
COMPASSEN
SERVICES
ABOUT US
CALL NOW: 03-5222-3377
BUSINESSES
THE PADDOCK
Employment ServicesRespite ServicesCollege and Education TrainingOption and Connections Services
Our Stories
Curtain ConnectionGeneral StoreHomeStartReadyStart
Urban Farm
#RESPITE#EMPLOYMENT#EDUCATION& TRAINING
#OPTIONS &CONNECTIONS
400 Pakington StreetGeelong, VIC 3220
Phone: (03) 5222377
ENCOMPASS
Fax: (03) 52296191
COMPASSEN
SERVICES
ABOUT US
CALL NOW: 03-5222-3377
BUSINESSES
THE PADDOCK
Employment ServicesRespite ServicesCollege and Education TrainingOption and Connections Services
Our Stories
03-5222-3377
Curtain ConnectionGeneral StoreHomeStartReadyStart
Urban Farm
400 Pakington StreetGeelong, VIC 3220
Phone: (03) 5222377
ENCOMPASS
Fax: (03) 52296191
THE ENCOMPASS’ WEBSITE AT GLANCE- which contains of three major pages, such as home screen (page 01), services section (page 02), and contact information (page 03).
Page 01 Page 02
Page 03
3.CREATOR
INFORMATION
Ignatius Rio/ [email protected]: Creator Information
CREATOR INFORMATION THE ENCOMPASS VISUAL GUIDE DESIGNED BY,
IGNATIUS RIO212327682/ DEAKIN UNIVERSITY 20133 STATESMAN AVENUE, BURWOOD EAST, 3151, VIC, AUSTRALIA+61450708717/ [email protected]
Encompass Visual Guide / Page 21