Enterprise Gamification Driving Incremental Revenue Growth

- An IHG Case Study

Nirav Shah

Sr. Marketing Director & Corp. Communications

CIGNEX Datamatics

March 13, 2014

Topics

• Introduction to the User eXperience Platform (UXP)

• CIGNEX Datamatics’ UXP

• Enterprise Gamification Driving Incremental Revenue

Growth

• About CIGNEX Datamatics

• Q&A

UXP – User eXperience Platform

An integrated set of technologies integrated into a highly user-centric platform

Portals Today

Portals

Intranet, Extranet

Social Networking

Web and Enterprise Content

Enterprise Search

Business Insights & Analytics

Business Applications

Communities

Content Search

Insights

Complex Apps Sites

Collaboration Platform for the Enterprise and Internet

Why User Experience?

User Experience

User Adoption

Productivity & Collaboration

User Behavior

Delight Your End Users

Brand Reinforcement

Empower Customers, Partners, Employees

Defining User Experience

Users

• Branding • Creative Design • Content • Presentation

Illustrative

• Content Relationship

• Taxonomy • Search • Layout &

Navigation

Informative

• Videos • Comments • Call to Action • Personalization • Customization

Interactive

User eXperience Platform

User Experience Platforms are ‘User/Consumer Driven IT’

Text Text User

eXperience Platform

Portals

Mashups

Content

Collaboration

Context

Analytics

Search

APIs Social

UX Design & Mgmt

RIA

E-Commerce

Mobile

Source: Gartner

Illustrative

Informative

Interactive

User Experience

CIGNEX Datamatics’ UXP

Integrated UXP Solution Strategy

Positioning Strategy

Technology Assessment

Features

Go-to-Market

Solution Evaluation

IT infrastructure

Portal Deployment

Creative Design Content Creation

Transformation Technical Rollout

Graphics and Creative Services

Illustration Services

Full Services & composition

Editorial Services

Abstraction & indexing

Search Solutions

Multimedia & Videos

Mobile Apps

Conversion

eBooks

UXP Portal Deployments

Integration with Enterprise Apps

Device Portability

Ongoing Activities

Intelligence Services

Maintenance

Web Analytics

Big Data Analytics

SEO Content Services

Social Media Marketing

Social Media Intelligence

Portal Maintenance Services

Cataloging and Content Upgrades

Link Analysis

Product Upgrade

Performance Tuning

Load Testing

WS Configuration

Log Files

User Experience – Illustrative, Interactive, Informative

Liferay - Integrated UXP Solution

ERP CRM RIA Framework

Big Data DAM

Learning Management

e-Commerce

.Net Systems

Analytics

SSO

ESB/Web Service/ RESTful/CMIS Integrations

Gamification ECM

Liferay Enabling User eXperience Platform

Illustrative

Informative

Interactive

User Experience

Liferay Portal: UXP Platform

• Use of Open standards, Web services and integration • Flexible Architecture & Lean Platform • Availability of standard tools and messaging architecture • SOA architecture • Connectivity built into core • Business logic built into Application layer and API • Single database with modern data management tools • Support – internal and through partners • Product Roadmap • Very approachable to collaborate on Product roadmap

Big Data Alfresco (ECM) Salesforce (CRM) SAP (ERP) Documentum (ECM) Microsoft Office® JasperSoft Magnolia Terracotta (scalability) Intalio (BPM) Mule (ESB) Pentaho (BI) Gamification Magento(e-commerce) ICE Faces (dynamic UI) OpenX integration Moodle(E-learning) SugarCRM (CRM) SSO for SharePoint

Integration with

Case Study – Meeting Point Portal

Liferay-based UXP with Enterprise Gamification

About IHG

• Headquartered in Denham, UK, the largest hotel company in the world measured by rooms

4600 Hotels

11 Brands

IHG Rewards Club – 74 million

100 Countries

Driver and Strategy

Drive Incremental Revenue Growth through User Adoption, Engagement, Collaboration

Gamification

Hotel Content Management (all hotel info)

IHG Way of Sales

Provides access to all sales

content & tools

Hub for sales team to remain

updated on trends, ask

questions etc.

Foster incentive based reward &

achievement system

Measuring effectiveness &

usage of meeting content

Portal Components

System Applications - Intranet, Sales Apps

Security - Homegrown

Administration – Liferay

SSO– PING

Contextual – Sector Specific Meeting Info

Predictive Search - Solr

Social – Forums, Chat, Comments

Gamification – Bunchball Nitro

Dynamic proposal Generation

Skins inline to the identity of 11 brands

Infrastructure UXP Elements

Stakeholders

Worldwide Sales

Regional Sales

Marketing Team

Brand Team

Rewards Team

Legal Training

Content – Google Translate

What is Gamification?

A series of Design Principles, Processes, Systems used to influence, engage and motivate individual, groups and communities to drive behaviors and effect desired outcome

Gamification Advantages of Gamification

• Collaboration through competition & participation • Visibility - Top Performers, Leaderboards • Insights on content through analytics and reports • Increase in application adoption (ex: registrations, page views, return visits etc.) • Formal and informal learning • Clarity on sales goals, targets and forecasts

Post-Activity on Gamification • Rewards • Spending Points at Store • Achievement and Reputation

Earn Points through Gamification • Visiting site more often • Taking training • Watching Videos • Sharing • Taking Quizzes • Ratings • Comments on Discussions

Enterprise Gamification

For User For Business Owner

Solution Architecture

Web Content

Analytics Integration

Discussion Board

Training Blogs

Testimonial

Chat Room

Collaterals Videos

Integration

Document Library

Liferay CMS

Google Analytics

Business Objects

Analytics

Tomcat Server PeopleDB Hotel Management

System (homegrown)

Gamification Engine

Content Analytics

Gamification

Web Services

Selecting Sectors

Meeting Point – Selecting Sectors

Select Sector

Sector-specific Homepage

Select Levels

Missions

User Points

Sector – Top Players Top Players

Standings

Feeds

Sector - Challenges

Risk and Reward Quizzes

Polls Discussion Challenge

Store

Redeeming Points at Store

User Profile

User Profiles

Trophy Dashboard

Progress Bar

Adoption Graph

Deployment in-process in Asia, Middle East, Africa, Mexico & Canada

Benefits of Gamification Tangible Benefits Intangible Benefits

• Enterprise Level Collaboration

• Improved User Management

• Faster Return on Investment

• Improved Quality and

Timeliness of data

• Reduced Learning Curve

• On average

• 3000 challenges

completed/week

• 70 unique visitors

• 100 actions/user

• Half time spent on site spent

on discussion forums

Increase in Average Bookings - 40 bookings/week

Illustrative Informative Interactive

User Experience

About CIGNEX Datamatics

What We Do Since 2000, delivering Open Source solutions for

the enterprise through adoption and integration

to:

• Address business goals

• Increase business velocity

• Lower the cost of doing business

• Reduce TCO

• Gain competitive advantage

Portal Solutions Content

Solutions

Big Data Analytics Solutions

400+ Implementations

450+ Experts

200+ Integrations

13 Books on Open Source

5000+ Community Contributions

Offices : America | India | UK | Europe | Singapore | Australia

Where We Can Help You

Managed Cloud Services Develop • Deploy • Manage

VAR/Annual Product Subscription Liferay • Alfresco • Cloudera Hadoop • MongoDB

Extended Development Center Center of Excellence

UI • Development • Integration • Customization • Migration • Testing • Training • Support (24*7)

User eXperience Platform

Portals Liferay, Drupal, JBoss,

ZK, HTML5,

MuleSoft

• Intranet • Extranet • EAI • SOA

• Social Collaboration

• Big Data Portal • Mobile Portal • Custom Portal

Enterprise Content Management

Content Alfresco, Drupal,

Magento, Adobe CQ

JBoss, Moodle, Ephesoft,

Liferay

• WCM • DM • RM • CMS • DAM

• e-Commerce • e-Learning • ERP • Imaging Solutions

SERVICES

Making Data Work

Big Data Analytics

Hadoop Ecosystem,

MongoDB, Pentaho,

Talend, Solr, Jaspersoft

• Data Integration

• Information Delivery

• Data Analysis

• Enterprise Search

Enterprise Mobility Strategy • Mobile UX • App Development • MEAP/MDM

Questions info@cignex.com

nirav.shah@cignex.com

Thank You