entrepreneurshipA guide� journe� t�

share

CatalyseDURATION : 3 MOS. COACH ENGAGEMENT :

HIGH LEVEL

AccelerateDURATION : 3 MOS. COACH ENGAGEMENT :

HIGH LEVEL

launch & growDURATION : 6 MOS. COACH ENGAGEMENT :

LOW TO MEDIUM LEVEL

Understand the individual’s career assets stockpile: Skills, Tools, Capabilities

Understand the individual’s personal and character assets: Passions, Strengths, Aspirations

Individuals gain full knowledge of their own state-of-being and get critical feedback from selected partners. This becomes the founda-tion on which to develop an entrepreneurial idea.

Resources are provided to make the financial transition, including support and advice on pension and wealth management.

Assess

Are you ready to be an entrepreneur, and “work 80 hours per week to avoid working 40?”

Assessing the Motivation, Capacity and Stamina required

Interviews, exchange and feedback with TBG experienced executives help the individual evaluate his/her readiness for a bold change.

This step is a “knock-out” step and if individuals are not suited to move forward they are referred back to client company.

Purpose defineMembers begins to assemble the first picture of several new commercially viable endeavours. Reflecting on past achievements, current capabilities, future desires

Assembly of “evaluators” list that provide critical assessment of each idea. The client seeks input from TBG executives and the EtoE Pathfinder group to develop specific business propositions.

TBG maintains a wide network of individuals who are happy to support new entrepreneurs and whose mind-set is positive, development focused and engaging.

TBG executives continue to be available for coaching, as is the VBO centre. It is expected that the EtoE Pathfinder group will be attractive to participants as an on-going resource after completing year one of the program.

Business propositions are evaluated against TBG’s 5 success criteria, as well as critical feedback from “Evaluators”

This interactive step can be lengthy as the person often re-evaluates their business propositions and continues to hone them using feedback from the evaluator group. The output of this step is a reviewed business proposal that represents the person’s intended future.

validate

branding

launchThe person launches a new business. He/she is guided through the start-up process and is provided support services through the TBG VBO (Virtual Back-office) service. These services include: Virtual personal assistant Logo/templates/graphics support Social media support Financial advice (personal and professional) Expense recording and initial bookkeeping.

The participant is now fully engaged in the new business

but TBG executives are available at any time for questions and intermediate coaching.

In collaboration with the TBG EtoE Pathfinder Group individuals develop their own brand: What do you stand for; Developing your personal story; Understanding the difference between a sales pitch and your brand

Individuals are coached in: Development and importance of a brand and Accessing the market to imprint that brand

Use of social media (LinkedIn, Twitter, Blogging, etc.) and other business connectivity tools

Individuals develop a marketing plan for the new business evaluating various media to “spread the word”.

Leveraged use of Connectors / Multipliers;

Mavens/Reinforcers; Sales/Accelerators

The individual spends most of his/her focussing

externally on business development rather. Leveraging the EtoE Pathfinder Group is crucial at this stage.

growThe person is automatically enrolled in the EtoE Pathfinder Group which meets on a quarterly basis, as well as for ad hoc events, which offer Capability building, Peer learning, and Business coaching

With a team of highly motivated, like-minded individuals (most of

whom are already entrepreneurs).

step 1

step 2

step 3 step 5

step 4 step 6step 7

step 8