erica anderson (co-founder of seed&spark) at digital media day 2016

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Page 1: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016
Page 2: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

Seed&Spark is a technology platform that reimagines the studio

for film and TV.

Page 3: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

What we’ve accomplished so far• A distribution footprint reaching 100M US

homes

• Over 370 crowdfunded movies and shows with the highest campaign success rate in the world (over 75%)

• A platform membership with subscription streaming + subscription crowdfunding

• A first-of-its-kind partnership for independent Virtual Reality creators to fund and distribute

• Completed Techstars Boston 2016

Page 4: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

WAIT!

Page 5: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

WAIT!WE HAVE BIG 2016 PROBLEMS:

1. Diversity of Content2. Sustainability for Creators

Page 6: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016
Page 7: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

SEED&SPARK 7

Page 8: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016
Page 9: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

SEED&SPARK 9

We’re inside a HUGE market.

a $32B+ market in the U.S. alone

Annual Independent Production Spend

Annual Independent Production Earn

$5.5B

$27B

Page 10: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

And it’s crazy inefficient.Even when $27B is grossed on a $5.5B spend…

fewer than 2% of independent projects BREAK EVEN.

Why?!1. Fundraising without real traction

2. Little access to useful, real time data

3. Barriers to wide distribution

4. Zero Audience aggregation

Page 11: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

YOU ARE HERE

Page 12: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

I…win?

Page 13: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

WTF?!

Page 14: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016
Page 15: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

Best. In. Class.

Campaign Success Rate Average Project Size75% 39% 11% $17.5k $7.5k $4k

Kickstarter Kickstarter

Indiegogo Indiegogo

Seed&Spark Seed&Spark

Page 16: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

excited to watchbefore it’s

made!

4104

Build the crowd

Page 17: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

more than

370 films and

$5M raised on

Seed&Spark2014 H1 2014 H2 2015 H1 2015 H2

$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

$1,400,000

From 40,000 Supporters

Page 18: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016
Page 19: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

Lives in: Los Angeles

Watches: Netflix, iTunes, Verizon FiOS, Seed&Spark

Prefers: Shorts, Series

Devices: TV, Laptop

We know the crowd

Page 20: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

We message the crowd effectively

Page 21: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

We distribute to 100M homes

Page 22: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

300% Growthquarter over quarter

Page 23: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

SEED&SPARK

Black Hole of Viewership Data

Page 24: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

A studio in the hands of the audience.

Page 25: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

Membership grows crowdfundingBy December 2016:12,000 streaming membersAllocating $60,000 a month to new crowdfunding projects

By December 2017:90,000 streaming membersAllocating $450,000/month to new crowdfunding projects.

Page 26: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

Our World-Class Team

Page 27: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

SEED&SPARK 27

Oh, you already saw this?

Maybe that’s why 80% of these BOMB.

Page 28: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

10,000 CREATORS 10,000 FANS EACH

Page 29: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

(it was one of these)

Page 30: Erica Anderson (Co-Founder of Seed&Spark) at Digital Media Day 2016

Thanks for watching.