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    2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1

    Cisco Confidential 1 2012 Cisco and/or its affiliates. All rights reserved.

    Cisco Visual Networking Index (VNI)

    Global Forecast Update; 20112016

    May 2012Under Embargo Until May 30, 2012

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    2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 2

    Service Adoption

    Forecast

    Cisco VNI Forecasts are complementary and statistically aligned.

    Fixed & Mobile IP

    Traffic Forecast

    ResidentialMobileBusiness

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    2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 33

    By 2016, global IP traffic willreach an annual run rate of1.3 zettabytes per year

    1.3 zettabytes is equal to:

    10X more than all IP trafficgenerated in 2008 (121 exabytes)

    38 million DVDs per hour

    What is a zettabyte?

    One trillion gigabytes

    Approximately 1021(1,000,000,000,000,000,000,000 bytes)

    Source:Cisco VNI Global Forecast, 20112016

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    2012 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 4

    94 EBper mo

    31 EBper mo

    110 EBper mo

    77 EBper mo

    59 EBper mo

    44 EBper mo

    Source: Cisco VNI Global Forecast, 20112016

    2011 2012 2013 2014 2015 2016

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    Source: Cisco VNI Global Forecast, 20112016

    More Devices

    More Internet Users

    Faster Broadband Speeds

    More Rich Media Content

    GrowthCatalysts

    Nearly 19 Billion Connections 4-Fold Speed Increase

    3.4 Billion Internet Users 1.2 Million Video Minutes/Second

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    North America

    2.9 Billion by 2016CAGR 14.1%

    Western Europe

    2.6 Billion by 2016CAGR 13.2%

    Central/Eastern Europe

    1.3 Billion by 2016CAGR 10.2%

    Latin America

    1.6 Billion by 2016CAGR 12.2%

    Middle East & Africa

    1.8 Billion by 2016CAGR 10.4%

    Asia Pacific

    8.7 Billion by 2016CAGR 14.1%

    Source: Cisco VNI Global Forecast, 20112016

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    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    3.5

    4.0

    2011 2012 2013 2014 2015 2016

    NumberofDevices(B)

    372M

    3.57B

    57.2% CAGR 20112016

    Source: Cisco VNI Global Forecast, 20112016

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    0

    1

    2

    3

    4

    5

    6

    7

    8

    2011 2012 2013 2014 2015 2016

    IPv6-Capable Fixed Devices IPv6-Capable Mobile Devices

    4.03B

    NumberofDev

    ices(B)

    49% CAGR 20112016

    372M

    3.57B

    662M

    Source: Cisco VNI Global Forecast, 20112016

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    0.0

    0.5

    1.0

    1.5

    2.0

    2.5

    3.0

    3.5

    4.0

    2011 2012 2013 2014 2015 2016

    IPv6-Capable Fixed Business Devices IPv6-Capable Fixed Consumer Devices

    2.45B

    NumberofDevices(B) 65.2%

    CAGR

    91M

    1.12B

    281M

    Source: Cisco VNI Global Forecast, 20112016

    54.2%CAGR

    57.2% CAGR 20112016

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    North America

    269 Million by 2016CAGR 1.6%

    Western Europe

    319 Million by 2016CAGR 2.5%

    Central/Eastern Europe

    197 Million by 2016CAGR 7.7%

    Latin America

    287 Million by 2016CAGR 11.0%

    Middle East & Africa

    542 Million by 2016CAGR 16.1%

    Asia Pacific

    1.7 Billion by 2016CAGR 13.2%

    Source: Cisco VNI Global Forecast, 20112016

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    =

    =

    Tablet

    Internet-Enabled 3DTV

    Internet-Enabled HDTV

    64-bit Laptop/PC

    Gaming Consoles

    1.2 X (monthly 32-bit laptop fixed traffic)

    = 4.1 X (monthly 32-bit laptop fixed traffic)

    = 2.0 X (monthly 32-bit laptop fixed traffic)

    =3.2 X (monthly 32-bit laptop fixed traffic)

    3.4 X (monthly 32-bit laptop fixed traffic)

    Source: Cisco VNI Global Forecast, 20112016

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    North America

    3.5-Fold growth11 to 37 Mbps

    Western Europe

    3.8-Fold growth11 to 42 Mbps

    Central/Eastern Europe

    3.1-Fold growth10 to 29 Mbps

    Latin America

    2.8-Fold growth4.2 to 12 Mbps

    Middle East & Africa

    2.5-Fold growth3.4 to 8.4 Mbps

    Asia Pacific

    4.4-Fold growth8.1 to 36 Mbps

    Source: Cisco VNI Global Forecast, 20112016

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    10 Mbps

    44%of all broadbandconnections by 2016

    5 Mbps

    74%of all broadbandconnections by 2016

    Source: Cisco VNI Global Forecast, 20112016

    2 Online Video(HD Streams)

    1 SD BusinessVideoconference

    1 Online musicstream

    3 Online Video(HD Streams)

    1 Business DesktopConference call

    4 Online musicstreams

    1 Online Gamingstream

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    10 Mbps

    44%of all broadbandconnections by 2016

    5 Mbps

    74%of all broadbandconnections by 2016

    3%of all broadbandconnections by 2016

    100Mbps

    Source: Cisco VNI Global Forecast, 20112016

    20 minutes 2 minutes

    Online Video (HD movie download)

    41 minutes

    Online Video (HD movie download) Online Video (HD movie download)

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    Source: Cisco VNI Global Forecast, 20112016

    Fastest Growing

    Residential Services

    TAM and Devices for

    Residential Market

    Highest Penetrated

    Residential ServiceTV Households2011: 1.7 Billion2016: 1.9 Billion

    Residential Internet Users2011: 1.7 Billion2016: 2.3 Billion

    Devices/Connections2011: 2.4 Billion2016: 5.4 Billion

    Digital TV13.8% CAGR2011: 694 Million2016: 1.3 Billion

    VoIP10.6% CAGR2011: 560 Million2016: 928 Million

    Online Music2011: 1.1 Billion63% of Internet Users

    2016:1.8 Billion79% of Internet Users

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    Source: Cisco VNI Global Forecast, 20112016

    Fastest Growing

    Business Services

    TAM and Devices for

    Business Market

    Highest Penetrated

    Business ServicesBusiness Internet Users2011: 1.6 Billion2016: 2.3 Billion

    Business Mobile Users2011: 483 Million2016: 569 Million

    Devices/Connections2011: 2.2 Billion2016: 5.0 Billion

    Desktop Video43.2% CAGR2011: 36 Million2016: 219 Million

    LBS*42.9% CAGR2011: 27 Million2016: 158 Million

    Instant Messaging (IM)2011: 470 Million30% of Business Internet Users

    2016:745 Million32% of Business Internet Users

    SMS (texting)2011: 364 Million75% of Business Mobile Users

    2016: 498 Million88% of Business Mobile Users

    * LBS=Location Based Services

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    2016

    32.3 GB

    Traffic/month

    2011

    11.5 GB

    Traffic/month

    50 GB

    Traffic/month

    Future

    Source: Cisco VNI Global Forecast, 20112016

    3 Online HD movievideos13 VoD episodes

    6 HD Desktop videoconferencing calls

    122 Online music

    tracks

    2 3D Online HD movievideos8 Online HD movievideos38 VoD episodes

    14 HD Desktop videoconferencing calls

    307 Online musictracks

    2 Online 3D movievideos11 Online HD movievideos53 VoD episodes

    33 HD Desktop videoconferencing calls

    307 Online musictracks

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    2016

    83.7 GBTraffic/month

    2011

    26.2 GBTraffic/month

    100 GB

    Traffic/month

    Future

    Source: Cisco VNI Global Forecast, 20112016

    7 Online HD movievideos30 VoD episodes

    12 HD Desktopvideo conferencingcalls

    239Online music

    tracks

    4 3D movies20 HD movies95 VoD episodes

    33 HD Desktop videoconferencing calls

    683 Online musictracks

    6 3D movies23 HD movies114 VoD episodes

    40 HD Desktopvideo conferencingcalls

    802 Online musictracks

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    North America

    27.5 EB/Month by 201622% CAGR, 3X Growth

    Western Europe

    24.4 EB/Month by 201627% CAGR, 3X Growth

    Central/Eastern Europe

    6.0 EB/Month by 201639% CAGR, 5X Growth

    Latin America

    7.6 EB/Month by 2016

    49% CAGR, 7X Growth

    Middle East & Africa

    3.8 EB/Month by 201658% CAGR, 10X Growth

    Asia Pacific

    40.6 EB/Month by 201631% CAGR, 4X Growth

    Source: Cisco VNI Global Forecast, 20112016

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    0

    20,000

    40,000

    60,000

    80,000

    100,000

    120,000

    2011 2012 2013 2014 2015 2016

    PetabytesperMonth

    Non-PC Based Traffic

    PC-Based Traffic

    69%

    22%

    78%

    Source: Cisco VNI Global Forecast, 20112016

    29% CAGR 20112016

    31%

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    0

    20,000

    40,000

    60,000

    80,000

    100,000

    120,000

    2011 2012 2013 2014 2015 2016

    Petabytespe

    rMonth

    Mobile Data (78% CAGR)

    Fixed/Wired (20% CAGR)

    Fixed/Wi-fi (34% CAGR) 39%

    51%

    10%

    29% CAGR 20112016

    Source: Cisco VNI Global Forecast, 20112016

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    0

    20,000

    40,000

    60,000

    80,000

    100,000

    120,000

    2011 2012 2013 2014 2015 2016

    Petabytes/Month

    Business

    Consumer12%

    88%

    16%

    84%

    Source: Cisco VNI Global Forecast, 20112016

    29% CAGR 20102015

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    0

    10,000

    20,000

    30,000

    40,000

    50,000

    60,000

    70,000

    80,000

    90,000

    2011 2012 2013 2014 2015 2016

    PetabytesperM

    onth

    VoIP

    Online Gaming

    File Sharing

    Web/Data

    Internet Video

    Online Gaming and VoIP forecast to be 0.73% of all consumer Internet traffic in 2016

    22%

    23%

    54%

    Source: Cisco VNI Global Forecast, 20112016

    29% CAGR 20112016

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    0

    5,000

    10,000

    15,000

    20,000

    25,000

    30,000

    35,000

    40,000

    2011 2012 2013 2014 2015 2016

    Petabytes

    perMonth

    Video CallingAmbient Video and Internet PVR

    Internet-Video-to-PC: LiveMobile VideoInternet-Video-to-PC: Short FormInternet-Video-to-TVInternet-Video-to-PC: Long Form 8%

    11%

    37%

    8%

    14%

    14%

    Source: Cisco VNI Global Forecast, 20112016

    8%

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    0

    2,000

    4,000

    6,000

    8,000

    10,000

    12,000

    14,000

    2011 2012 2013 2014 2015 2016

    PetabytesperMonth

    Business Mobile Data

    Business Managed IP *

    Business Internet *

    27%

    54%

    * Video conferencing is included in both the Business Internet and Managed IP categories

    Source: Cisco VNI Global Forecast, 20112016

    22% CAGR 20112016

    19%

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    0

    5

    10

    15

    20

    25

    30

    35

    40

    2011 2012 2013 2014 2015 2016

    PetabytesperMonth

    Video Phones

    Executive Video Conferencing

    Multiscreen Room Video Conferencing

    Desktop Video Conferencing

    Singlescreen Room Video Conferencing

    Web Conferencing with Video

    18%

    61%

    Multiscreen/Executive Videoconferencing and Videophones will be 1.4 % of all business video traffic in 2015

    19%

    Source: Cisco VNI Global Forecast, 20112016

    42% CAGR 20112016

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    Total IP Traffic 110 Exabytes per month by 2016

    By 2016, annual global IP traffic will reach 1.3 zettabyte

    Fixed Internet 80.6 Exabytes per month by 2016

    Managed IP 18.1 Exabytes per month by 2016

    By 2016, 1.2 M video minutes cross the network each second

    Business IP video conferencing will grow 6-fold from 2011-2016

    Mobile Data

    Mobile video will increase 18-fold from 2011 to 2016

    10.8 Exabytes per month by 2016

    Source: Cisco VNI Global Forecast, 20112016

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    Press Releases

    White Papers / FAQs

    Cisco VNI Web-based Tools / Free Apps

    IP Traffic Forecast inquiries:[email protected] Adoption Forecast inquiries:[email protected]

    Source: Cisco VNI Global Forecast, 20112016

    IP Traffic Forecast: http://www.cisco.com/go/vniService Adoption Forecast: http://www.cisco.com/go/vnisa

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    Thank you.

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    In 2011, there were 2.4B residential devices and connections;by 2016, there will be 5.4B residential devices and connections(17.3% CAGR).

    In 2011, there were 5.6B consumer mobile devices and connections;

    by 2016, there will be 8.4B consumer mobile devices and connections(8.3% CAGR).

    In 2011, there were 2.2B business devices and connections;by 2016, there will be 5.1B business devices and connections(18% CAGR).

    Source: Cisco VNI Global Forecast, 20112016

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    Digital TV will be the fastest growing service across allresidential service categories (TV & Internet) from 2011to 2016 (13.8% CAGR).

    Mobile video will be the fastest growing consumer

    mobile service from 2011 to 2016. (42.9% CAGR).

    Desktop video conferencing will be the fastest growingservice across all business service categories (mobile &fixed) from 2011 to 2016 (43.2% CAGR).

    Source: Cisco VNI Global Forecast, 20112016

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    In 2011, the average Internet user generated 12 GB/mo;by 2016, the average Internet user will generate 30 GB/mo.

    By 2016, more than one-third of total IP traffic will comefrom devices other than PCs.

    By 2016, wi-fi will account for nearly half of all IP traffic.

    By 2016, the gigabyte equivalent of all movies ever madewill cross global IP networks every 3 minutes.

    Source: Cisco VNI Global Forecast, 20112016