OCR – Level 3 Cambridge Introductory Diploma in

Media

Unit 14: Producing a Print based Media Product

P2 Evidence

Name: Emily ThompsonCandidate Number: 6107Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

Contents: Title: Slide:

Location Recce 3

Location Recce Image Plans 4

Planned Format and Style 5

Risk Assessment 6

Location Images 7

Images – Intellectual Property 8

Production Legal and Ethical Issues 9 - 10

Press Complaints Commission 11 -12

How to make a Complaint 13

Complaint Case Study - “Waitrose” 14

Complaint Case Study – “That’s Life!” 15

Conclusion 16

Unit 14 – Producing a Print Based Media Product – “Location Recce”

Before taking the main images for the front cover and double page spread of the magazine I had to conduct a location recce. This meant that I travelled to the chosen location of the shoot and assessed whether there were potential hazards that could cause harm or disrupt the schedule. When I was at the location I took several photos of some of the potential hazards that were identified.

Some of the risks that have we will have to be aware of include barbed wire along some of the paths on the route to the location. As well as large trip hazards which will have to be carefully overcome when carrying equipment to and from the location.Other hazards that were included were weather related, this meant that suitable protection of the equipment and artist will have to be provided in case of sudden rain or wind.

Trip hazard on route to location Barbed wire surrounding the location and paths leading to

Sharp brambles surrounding location

After the location recce was conducted a detailed image plan was created based on the potential hazards found.

Unit 14 – Producing a Print Based Media Product – “Location Recce Image Plan”

Location: Photography Studio Fields near Kingswood

Time - 12:35pm 12:00pm

Date - 21st October 2014 26th October 2014

Why? - Professional clean look similar to that of my magazine of inspiration (Q Magazine). The use of spotlights create a dramatic shadow on the face.

The rural scenery matches the typical image of the artist, who is laid back and has a casual style. The green background brings the artist into the foreground.

Picture Needed/Required: Face looking straight into the lens of the camera. Zoomed out image of artist leaning on a tree log holding his guitar.

Shot Type - Close Up Wide Shot

Props Equipment - Camera, Tripod, Tungsten Light Camera, Guitar, Tripod, Light Reflector

Lighting - Middle Key Lighting Natural Light + Reflector

Costume - Patterned shirt with collar Coloured chinos, patterned jumper, brown boots and blue coat

Person/People - Joseph Robinson Joseph Robinson

Why? - This photograph needs to have a dramatic feel, that will attract the reader to look into the article. This will be placed on the front cover.

For this photograph I need to have a more informal style as it will be on the double page spread. Next to it will be the interview with the artist.

Permission Needed: I need to make contact with the model, to make sure we are in agreement with the projected plans. Permission is also needed to be given to take images of them.

I need to make contact with the model, to make sure we are in agreement with the projected plans. Permission is also needed to be given to take images of them.

Potential Hazards/Risks: The studio may in be use at the time we want to take the photographs, this means we may have to re-organise when we take the photos.

The weather may be rainy, this means I will have to cover the camera and lens with a waterproof case.

Unit 14 – Producing a Print Based Media Product – “Planned Format and Style”

Unit 14 – Producing a Print Based Media Product – “Risk Assessment”

When taking and editing the images for the front cover and double page spread I had to take into consideration risk assessment. This meant that I had to look at all individual ‘safe working practices’ and how they could affect the final images.

Image Risk Assessment- Permissions:Before taking the images I needed to make sure that the artist gave their full permission to being photographed and the image being published both online and in print media. I found that the best way to gain permission was to send an email to the artist describing what they have to wear, the location and time of the shoot. I also attached a permission form which they had to sign and date and send back. By gaining permission through this method the magazine has declared proof of a signed document, this means that if there are any future legal difficulties it would not be the magazine at fault.- Area Assessment:When scouting the location for the images several area checks had to take place. This risk assessment had to be conducted to guarantee both the artist and the people who are taking the images are safe. Areas that should be looked at are possible hazards such as uneven ground levels, running water, heights and weather conditions.

Evidence of a permission letter that was sent and signed to the artist.

When conducting the photo-shoot for the magazine I will be using images of the person, I have had to contact them in advance and ask for their permission. I decided the best way to make contact with them was via email, this way it is quick and any documents that need to be signed can be sent back easier. I also had to let the subject know what role they will be portraying in the photograph ‘George Ezra’, with this I included what clothes they had to wear and the poses they will conduct.

Unit 14 – Producing a Print Based Media Product – “Planned Format and Style – Location Images”

Before taking the images for the front cover and double page spread I have to make sure that I did some location scouting. This was so I could further assess what will be needed when taking the photos and the potential risks and hazards. Additionally I have taken some photos of the equipment that I will be using, this includes a Canon camera and a several lights.

Lighting will only be used in the studio environment, when taking the images for the double page spread in the field I will have to use a circular light reflector to highlight the subjects distinctive features. By scouting out the location before the image have been taken this can guarantee high quality images.

Unit 14 – Producing a Print Based Media Product – “Images – Intellectual Property”

A watermark is a form of intellectual copyright, it can be found both online and in written documents. It is typically a faint design of either the copyright logo or the name/company the image was created by. By providing a watermark on images this prevents other people from using the image without the authors permission. The watermark is difficult to get rid of on a photo as it is layered over the top. I feel that it is best to use a watermark in some of the images, mainly those that are posted online. This is due to the fact that images online are easier to transfer using the copy and paste action.

I decided that I would create a watermark for some of the images for the front cover and double page spread. These editions will be online only as there is a higher risk of the images being copied without official permission.I created these watermarks in Adobe Photoshop CS5, this was done by creating a stamp with the magazine name and then placing it over the image. By using the stamping tool it meant that I could adjust the size of the watermark to fit the different images. An example of this is that there was less room for a watermark on the front cover compared to the double page spread, therefore I had to reduce the size and fit it around the artists head.DPS Watermark Front Cover Watermark

An example of a watermark.Source:http://friedmanphoto14.blogspot.co.uk/

2015/01/what-is-watermark.html

Unit 14 – Producing a Print Based Media Product – “Production Legal and Ethical Issues”

Before the magazine can be published and consumed by the reader there are several legal and ethical issues that must be checked beforehand. Two of the main bodies that handle the regulations of media publishing are the Independent Press Standards Organisation (IPSO) – {previously known as the Press Complaints Commission} and the Advertisement Standards Authority (ASA), these are both based in the UK. Some of the main legal areas include; copyright, the right to privacy, seditious libel and criminal libel. Ethical issues include; discrimination, children and accuracy.

Legal Constraint's:

Copyright – This is a form of intellectual property, it enables the creator of content the power to exclusive rights of their work. Therefore if copyright is broken they will be compensated for their intellectual effort. When publishing the magazine we need to guarantee that none of the content we publish does not breach any copyright laws. If we do plan to use copyrighted content, such as an image we must seek permission from the original creator.

The right to privacy – Everyone has the right to their own privacy. Therefore when publishing content about people we need to make sure that we are not breaching any regulations. To make sure this does not occur, all of the people that feature in the magazine will be asked for permission to use their images and information in publication.

Seditious and Criminal Libel – Seditious libel is when information that is considered offensive is written about the government, whereas criminal libel is publishing information about someone or something that can create a negative reputation for the person.

Sources: https://www.ipso.co.uk/IPSO/cop.html , http://www.asa.org.uk/

Ethical Constraint’s:

Discrimination – The magazine has responsibly for all of its content to meet the editors code of practice. Therefore no content should include prejudicial content based on an individuals race, colour, religion, gender and sexual orientation. This may only be mentioned if there is appropriate relevance to the story.

Children – As children are considered vulnerable there are many limitations to publishing content that specifically features them. Therefore it is important to establish a contract of agreement that can be signed by the child's parent/ guardian to enable us to publish content if entirely necessary. The safeguarding of children is vital to keeping a positive reputation for the magazine.

Accuracy - Content that is published must not be inaccurate, misleading or distorted. This includes pictures, interviews and general information. Sourcing of details also must be precise, therefore material published should be definite fact and no rumours. If this ethical guideline is broken an official apology to the person must be made from the magazine.

Unit 14 – Producing a Print Based Media Product – “Legal and Ethical Issues”

Privacy:Another element of legal issues that has to be taken into consideration is privacy, when we publish the magazine we have to make sure that we do not release any personnel details, such as peoples address and contact numbers. This is protecting them and their identity from others who could read the magazine and may use the information in a negative way.Another element where privacy may be an issue is when readers are entering their details to subscribe to the magazine, we have to make sure that they understand we may use their details for data analysis but not distributing the information for any other use. I also have to consider the age of the people subscribing to the magazine and entering competitions, therefore to prevent any illegal age issues there will be a restriction to the age limit this is to prevent those who are vulnerable giving us their personal information.

When producing the magazine I will have to make sure that I take into consideration all of the legal and ethical issues mentioned above when dealing with other people content. However I will also have to create measures to protect the content that we publish. One example of this is creating a copyright on recurrent features such as the logo, strapline and images. I would gain copyright permission on each of these by signing up and making payments to the UK copyright service.

Copyright: Intellectual PropertyBefore creating the magazine there are several legal areas that need to be researched. When using content within the magazine that was not created by us we have to contact the original creators and seek permission to use such content, if this is not done the magazine can come under criticism and it is highly possible that we will face a fine. Additionally with the copyright law we will have to prove that we have permission from the content creator that was can use their material.

Contract Challenges:When obtaining the content through copyright, the material is given to us through a contract. Once this is signed the contract must not be changed or broken, this means that company that owns the logo has the rights of some legal control over the magazine. Therefore if the magazine in any way changes the logo or content this is classed as plagiarism and there could be legal issues.

Unit 14 – Producing a Print Based Media Product – “Legal and Ethical Issues – Press Complaints Commission”

Source: http://www.pcc.org.uk/cop/practice.html

When producing the music magazine I will have to consider the editors code, this can be found on the official Press Complaints Commission website. The first thing the editors code states is that those who contribute to making the magazine “have a duty to maintain the highest professional standards”, this connotes that all areas of the magazine including the content and the way we handle subscribers information need to be dealt with in the most specialised way. This sets a professional benchmark, guaranteeing our readers quality, reliability and experience.

Areas that are highlighted with the Editors Code:- Accuracy- Opportunity to

reply- Privacy- Harassment- Intrusion into grief

or shock- Children/ Children

in Sex Cases- Hospitals- Reporting of Crime- Clandestine devices

and subterfuge- Victims of sexual

assault- Discrimination- Financial journalism- Confidential sources- Witness payments

in criminal trials- Payment to

criminals

Additional information that is stated in the Editors Code that must be applied to the magazines development is having to applying the code, including all highlighted areas (see textbox to the left) to both print and online based material. This means that all editors will have to check through information that we publish to make sure we are within the guidelines of the code. We also have the responsibility to dealing with complaints directly from the Press Complaints Commission, these can be about copyright issues or privacy breaches.

Source: http://www.pcc.org.uk/cop/practice.html

Unit 14 – Producing a Print Based Media Product – “Legal and Ethical Issues – Press Complaints Commission”

It is the editors responsibility to ensure content that is published within the magazine, including on the double page spread and front cover is not “inaccurate, misleading or distorted information and pictures”. By following the editors code this can guarantee the highest quality of publication to the readers. Other areas that are included in this accuracy policy include maintaining the layout of typical repeat features such as the magazine logo and strapline.On the double page spread accuracy is vital with the article and images provided. The writers style must be consistent throughout and supported by appropriate images in relation to the article. Additionally if an interview is conducted it is highly important that the opinions and information given by the interviewee is correct, this is so the portrayal of their character is prominent and can create a feeling of personal identity (Katz – Uses and gratifications).

For the magazines front cover and double page spread we will have to obtain permission from anyone we want to photograph and publish in the magazine. To make sure that we do not breach the editors code I have directly contacted the model that we plan to photograph via email. I have taken a screenshot of requesting the permission and the response from the model. This now means we have the opportunity to take pictures of the person without any legal complications.

Unit 14 – Producing a Print Based Media Product – “Legal and Ethical Issues – How to make a complaint”

Complaints Procedure: (Source: https://www.ipso.co.uk/IPSO/makeacomplaint.html)

1. Initial Assessment – The complaint is received and determined whether it falls into the complaints category and breaches certain codes. If it doesn’t they will write back explaining the reasons why it does not fall into the category.

2. Referral to the Publication – If the complaint does breach a code, the detail of the complaint will be sent to the head editor of the publication. The editor will then take the complaint, if the issue has not sorted in 28 days we will provide informal guidance on the complaints process.

3. The Investigation – If the complaint is not resolved by the publication, the Complaints Committee will write to the editor of the publication to request response to the complaint.

4. Adjudication by the Complaints Committee – If the complaint still remains unresolved, the Complaint committee will decide whether there has been a breach of the Editors code and will be published.

5. Remedies – If the Complaints Committee determines that the Code has been breached, it can require the publication of its upheld adjudication and/or correction.

6. Review of the process – If your complaint proceeds through steps 2 through 5 but you are unhappy with the process by which the decision of the Complaints Committee was made, you may request a review by the Complaints Reviewer.

On the right is a screen grab of the official IPSO complaints webpage. Here you can enter all the details of your complaint, including the type of complaint, the publication name and whether you have already contacted the publication. Once all of this information has been completed the page then redirects you to another page where they require you to tell you additional information about how the editors code of practice has been breached. This is then sent off to IPSO who proceed to conduct an initial assessment and the complaint is processed.

Unit 14 – Producing a Print Based Media Product – “Complaint Case Study” Sources:http://www.dailymail.co.uk/news/article-2999340/Waitrose-magazine-includes-Taste-Israel-advert-hammered-online-ignoring-illegal-occupation-Palestine.htmlhttp://www.walesonline.co.uk/news/wales-news/magazine-scam-lures-readers-claiming-8239523http://www.independent.co.uk/life-style/food-and-drink/news/waitrose-magazine-defends-taste-of-israel-pamphlet-against-complaints-it-ignores-the-illegal-occupation-of-palestine-10113539.htmlhttp://rt.com/uk/241433-waitrose-taste-israel-magazine/http://www.palestinecampaign.org/taste-apartheid-courtesy-waitrose/

A recent example of a magazine which was reported to the press complaints commission (PCC) was the Free Waitrose Kitchen magazine. The element of the magazine that was criticised was one of the ‘Tastes of the world’ inserts, that was a government sponsored pamphlet focussing on the ‘Taste of Israel’. This causes some controversy as people took to social media to express their strong opinions how this was a form of government propaganda. Customers of Waitrose, a popular UK supermarket were quoted sending back their free coffee cards which are given to exclusive members.Additionally not only on social media were people protesting, throughout the day several groups of protesters gathered outside Waitrose stores nationwide.

The PCC recognised the disrupt that the magazine insert caused after receiving over 400 complaints in several days. They are still investigating the matter as there is no evidence to suggest that it is breaking the editors code of practice and is instead a debatable view because of the happenings in Israel.The Palestine Solidarity Campaign have encouraged people to continue making complaints about the magazine insert so the problem is recognised. And have included on their website the best ways to enter a complaint.

Unit 14 – Producing a Print Based Media Product – “Complaint Case Study” Sources:http://www.theguardian.com/media/2013/apr/05/thats-life-magazine-censured-murdererhttp://www.pressgazette.co.uk/pcc-thats-life-breached-editors-code-making-payment-sister-murdererhttp://www.pcc.org.uk/newsarchive/index.html?article=ODM1OQOne example of a gossip magazine that has been

investigate by the press complaints commission is ‘That’s Life!’. That’s life is aimed at a female readership and typically includes real life shocking stories that have been submitted by others. The magazine is only published in the UK and Northern Ireland by H Bauer Publishing.

In April 2013 the magazine was investigated after receiving several complaints from members of the public that breached the editors code of practice. The article in question included an interview with the sister of a convicted murderer. The complaint to the PCC was made by the victims sister. The interviewee was paid by the magazine to reveal further details of the case, and appeared to glamourise the killing. This breached clause 16 of the editors code which states, “Payment or offers for stories, pictures of information, which seek to exploit a particular crime or to glorify or glamourise crime in general, must not be made directly or via agents to convicted or confessed criminals or to their associates – who may include family, friends and colleagues.”

Once the complaint had been reviewed they agreed that the sister of the murderer was not a ‘victim’ and instead an ‘associate’ because of her being an immediate family member to the murderer and receiving payment from the magazine for the interview.

This was a clear instance in which a crime had been exploited in breach of Clause 16: by receiving payment for the story Ms Hodgson had directly benefited from her brother's crime. The complaint was upheld.

The official complaint report.

Detail of clause 16 in the Editors Code

Unit 14 – Producing a Print Based Media Product – “Conclusion”

The purpose of this learning outcome was to assess the risks and hazards when creating the magazine as well as the legal and ethical issues that may be encountered once it has been published.

First I looked at the risk assessment of taking the photographs for the images within the magazine. Because of the risk I therefore decided to conduct a location recce, this meant that I would identify areas and objects that could cause harm to those involved with the photoshoot. I took several photos of these dangerous areas and they were noted down as a hazard.

From this risk assessment I created two image plans, the first was in depth including details such as date, permission needed and potential hazards. Whereas the second included equipment, location and purpose.

Additionally I explored more into risk assessment and the permissions that will need to be gained to ensure maximum safety. I contacted the artist that we will be photographing and asked them to fill out a consent form.

As well as looking at risk assessment I also looked at in depth the legal and ethical issues that can arise once the magazine has been published. I found case studies of magazine that had broken the editors code of practice, and looked at measures how I could prevent this.