OCR – Level 3 Cambridge Introductory Diploma in

Media

Unit 30: UK Media Publishing

P4, M2 and D2 Evidence

Name: Emily ThompsonCandidate Number: 6107Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

Week Beginning: Monday 17th November 2014

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

The date of publication is decided for the month. Based on my magazine of inspiration (Q magazine) I plan for the magazine to be released around the end of each month.

After the initial release date for the magazine is set a schedule is created. This is so that if anything is changed from the original content there will be an alternative and the magazine will be released on time.

The whole team come together and decide on the content that is going to be published in the magazine ,this can include inviting special guests, photographs and even advertisements.

The person who is going to create the content is decided, this means we choose between in-house writers or external writers for each article. Additionally illustrations are also being created whilst this is being decided.

Research is started into the artists and bands that will be interviewed. Other articles will be considered by the writer and relevance to how recent and interesting they are.

Contact is made with those we want to interview. Drafts of the interview are made and image plans are created.

Once the interview questions have been proofread the interview is conducted with the artist, this is done either in person or by phone.

Who: Me, Editor, Writer and Publisher.

Who: Me, Editor, Writer and Publisher.

Who: Me, Editor, Writer and Publisher.

Who: Me and Writer Who: Me and Writer. Who: Me, Writer and Editor.

Who: Me and Artist

17th November 2014 18th November 2014 19th November 2014 20th November 2014 21st November 2014 22nd November 2014 23rd November 2014

Week Beginning: Monday 24th November 2014

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

The planned images are taken with the artist. Then edited in Photoshop later on in the day.

The interview and photographs are added into the structure of the magazine. Other features such as additional articles and advertisements are chosen.

The quality control of the magazine is monitored, details such as article facts, spelling and grammar mistakes and page layout all have to be checked.

The final layout of the magazine is checked by the Editor and Designer. This is important to see if the content flows well through the magazine. As well as adequate space for advertisements.

The first hard copy of the magazine will be printed out, the Editor will look over the final piece and check again for any mistakes.

Once all the content is proofread by the team the whole magazine is sent to print. When all of the magazines have been printed they will be boxed up and sent to a warehouse. Then there they will be sorted and sent to smaller distributers to be sold to the public.

The magazine is released on sale to the public.

Who: Me, Editor and Artist

Who: Me, Designer and Editor

Who: Me and Editor Who: Me, Editor and Writer

Who: Me and Editor Who: Me, Publisher and Editor

Who: Publisher

24th November 2014 25th November 2014 26th November 2014 27th November 2014 28th November 2014 29th November 2014 30th November 2014

Unit 30 – UK Media Publishing – “Production Plan”

Location: Photography Studio Fields near Kingswood

Time - 12:35pm 12:00pm

Date - 21st October 2014 26th October 2014

Why? - Professional clean look similar to that of my magazine of inspiration (Q Magazine). The use of spotlights create a dramatic shadow on the face.

The rural scenery matches the typical image of the artist, who is laid back and has a casual style. The green background brings the artist into the foreground.

Picture Needed/Required: Face looking straight into the lens of the camera. Zoomed out image of artist leaning on a tree log holding his guitar.

Shot Type - Close Up Wide Shot

Props Equipment - Camera, Tripod, Tungsten Light Camera, Guitar, Tripod, Light Reflector

Lighting - Middle Key Lighting Natural Light + Reflector

Costume - Patterned shirt with collar Coloured chinos, patterned jumper, brown boots and blue coat

Person/People - Joseph Robinson Joseph Robinson

Why? - This photograph needs to have a dramatic feel, that will attract the reader to look into the article. This will be placed on the front cover.

For this photograph I need to have a more informal style as it will be on the double page spread. Next to it will be the interview with the artist.

Permission Needed: I need to make contact with the model, to make sure we are in agreement with the projected plans. Permission is also needed to be given to take images of them.

I need to make contact with the model, to make sure we are in agreement with the projected plans. Permission is also needed to be given to take images of them.

Potential Hazards/Risks: The studio may in be use at the time we want to take the photographs, this means we may have to re-organise when we take the photos.

The weather may be rainy, this means I will have to cover the camera and lens with a waterproof case.

Unit 30 – UK Media Publishing – “Planned Format and Style”

Unit 30 – UK Media Publishing – “Planned Format and Style – Location Images”

Before taking the images for the front cover and double page spread I have to make sure that I did some location scouting. This was so I could further assess what will be needed when taking the photos and the potential risks and hazards. Additionally I have taken some photos of the equipment that I will be using, this includes a Canon camera and a several lights.

Lighting will only be used in the studio environment, when taking the images for the double page spread in the field I will have to use a circular light reflector to highlight the subjects distinctive features. By scouting out the location before the image have been taken this can guarantee high quality images.

Unit 30 – UK Media Publishing – “Estimated Production Costs”

When creating this magazine we have to make sure that there is a budget to the production. This is so we know how much the company is spending and the general income profit that we will be making from the published content. One of the major areas where the beget will be spent is on staff, for the magazine production we need a team of people that each cover different specialities for the construction process. Examples of staff that we will need are; freelance journalists, an editorial team and researchers.

Job Role: Salary: Job Role: Salary: Job Role: Salary:

Editorial Content Team: Editorial Design Team: Business and Publishing Team:

Editor in Chief £30,000 - £85,000 Per Year (1)

Creative Director £30,000 - £75,000 Per Year (1)

Publisher £30,000 - £65,000 Per Year (1)

Features/Associate Editors

£26,00 - £30,000 Per Year (1)

Designers £15,000 - £35,000 Per Year (2)

Marketing Manager £20,000 - £50,000 Per Year (2)

Editorial Assistant £18,000 - £21,000 Per Year (2)

Freelance Designer £250 - £400 Per Day

Director/Executive £40,000 - £80,000 Per Year (1)

Sub/copy Editors £15,000 - £20,000 Per Year (3)

Publishing Rights Manager

£25,000 - £50,000 Per Year (1)

Journalist £12,000-£26,000 Per Year (3)

Copyright Manager £22,000 - £54,000 Per Year (1)

Freelance Journalist £400-£700 Per 1000 Words

Print Production Planner

£16,000 - £30,000 Per Year (1)

Sources: https://suite.io/annie-suh/1y2h2nm, http://www.journalismdegree.com/job-titles-in-print-and-online-journalism/, http://publishinginnovation.blogspot.co.uk/2008/12/magazine-staff-roles-and.html, http://www.payscale.com/research/UK/Industry=Publishing/Salary

Unit 30 – UK Media Publishing – “Publicising Job Roles”

As my magazine will be part of the Bauer Media Group I have created a mock up page to demonstrate how the brand will look on their website. This will be one of the main ways of recruiting people to work for the magazine. I have made sure to include on the page the main ideology of V magazine and how we appeal to our readers. It is important to ensure that the people we are recruiting feel that same passion that the brand has, this guarantees that the content we publish is of the highest standard.

Additionally I have provided other methods of contacting the magazine; including Facebook, Twitter, YouTube and the main web address links.

Unit 30 – UK Media Publishing – “Estimated Production Costs”

Office Budget: Cost:

Office Space £128,340 Per Year

Equipment £27,146 Per Year

Printing £27,921.60 Per Year (12 Editions)

One of the most important aspects for the production costs is investing in office space. I have chosen to base the magazine in London as it is easily accessible and there are a large variety of offices to choose from. I went on to the website findalondonoffice.co.uk to research the availability and the costing of hiring a 2070 square foot office. The final estimate was £128,340 Per Year.

Another costing that I will have to include within the budget is the printing for the magazine. I researched many different printing companies including ‘Blurb’, however I worked out that the only profit that the magazine would make is around 50p. I then found a company called mixam they specialise in high quality printing for a lower cost. On the website there are different options for paper type (gloss, matte), how many pages and the thickness of the paper. For my magazine I will create a softcover magazine with 54 pages at the size of 130gsm. In total I will buy over 5,000 copies that value at 0.47p each, this will in total cost £2326.80.

Unit 30 – UK Media Publishing – “Estimated Production Costs”

When creating this budget I also have to factor in the costs of producing the magazine. As this will be high quality I will need to purchase the most professional software available. I have chosen to buy the Adobe Creative Cloud Suite, this includes all of the latest Adobe programs that will be available for all of the twenty members in the production team. The costs of the packages for the twenty people for one year is £9,146 (excluding VAT), if this was to be paid on a monthly basis it would be £760.20 a month.

Other equipment that will be needed for the magazine publishing team is computers. Investing in these computers means that the content that is finally published will have a professional and clean appearance. One of the cheapest iMac’s is £899.00, there is the option to buy or rent. In total for a computer for all twenty staff it will be a one-off payment of £18,000.

Unit 30 – UK Media Publishing – “Planned Format and Style - Front Cover”

Puff Promotion:By placing the puff promotion at the top of the page, when the magazine is picked up this will be one of the first things the reader will see, as well as the logo. I believe that having this here entices the reader to buy the magazine more as they also have the change to win something or gain something for free. Another reason why it has been placed in the top right hand corner of the page is because typically people turn the page here, when they turn the page their eye will catch the bright red promotional colours and shapes.

Article Feature:On this hand drawn draft of the front cover I wanted to include more information about the content that can be found inside the magazine. Therefore I plan to include a small textbox with the name of one artist or title. This will be placed over the front cover subjects lower chest, as this is not considered as an important area that creates ‘star appeal’.

Main Story:I have decided to place the main story to the right of the main image, this is because the ‘star appeal’ that is created when viewing the image will draw the eye to the bulk of text next to them. To make the main story title more interesting I could include a direct quote from the interview. Additionally I thought that by placing the main story underneath the magazine logo, when they view the logo they will see the story as the most important thing within the magazine. Looking at my research of Q Magazine many of their front covers have used this layout for the main story text.

Magazine Logo:I have decided to place the logo of the magazine in the top right hand corner of the magazine, this is due to the fact that when people pick up the magazine it will be one of the first things they see. This is very effective when they are placed on a magazine shelf within a shop. I have been inspired for the placement of the logo by Q Magazine, this is due to the fact that they include bright colours that should be one of the main aspects the reader sees when they first pick up the magazine. To ensure that it is eye-catching they have placed it in the top left hand corner of the page.

Magazine Layout:When producing the drafts of my magazine I wanted to make sure that it looks professionally structured and well presented. I have followed a similar layout from Q Magazine, which includes placing smaller items over the body of the front cover artist. Also another feature is the text of the main story and cover lines wrapping around the silhouette of the artist.

Unit 30 – UK Media Publishing – “Planned Format and Style – Front Cover”

Technical Convergence:I plan to include technical convergence on the front cover of my magazine, these will be in the form of a official magazine web address and social media logos. The placement of this convergence will be at the bottom of the page. This is due to the fact that it is not of high importance and there will be technical convergence found at the bottom of every page.

Cover Lines:As the main story is at the top of the page I decided to place the cover lines of the magazine under the magazine logo. When creating the magazine I have to make sure that the cover lines do not overlay on the main image, this could reduce the ‘star appeal’ of the person on the front if they become less recognisable.

Bar Code:On the bar code I will have the issue month and the price of the magazine . This will always be at the bottom of the page as it is less important. Additionally it will be positioned based on the image that is going to be on the front, to make sure that it does not cover the artists features.

Strap Line:For my strapline I have decided to place it near the main magazine logo. This is similar to that of my magazine of inspiration (Q magazine). The purpose of this is so that when they read the logo they then see the strapline and associate it with the brand. This repetition can give the magazine a more well known identity.

House Style:Features that I plan to repeat throughout my magazine are the type and size of the font. The font I have chosen for the main story headline is ‘Minion Pro’, I will use this several times throughout the magazine such as the drop capital for the main articles. Other fonts that I will include are ‘Poor Richard, Century Schoolbook and Eras Demi ITC’, all of these fonts are similar to that of Q Magazine with an interesting formal style.

Unit 30 – UK Media Publishing – “Planned Format and Style – Double Page Spread”

Main Image:The inspiration from this double page spread layout came from Q magazine. By having the whole image on only one side of the page I can make sure all of the subject is seen. Also because of its size when the reader is looking through the page will catch their eye because of what is in the image. The position of the subject in the image is centred and has been taken in a wide shot, this enables the reader to see who the article is about what their personality is like from gestures such as their posture.

Article Images:By including smaller images that relate to the article and the interview this makes the page more interesting for the reader. By including images the page becomes more visually appealing. I also have the opportunity of adding captions for each image so the reader will be tempted to find out how the image relates to the article.

Info About Artist:Including information about the artist before the main interview provides minor background details about who they are. I have decided to lay this out on the page just underneath the main story title and the stand first on the left hand column of the page, this is due to the fact that it will be read from left to right.

Interview:The reason for the positioning of the interview being after the main information is so that the reader has the opportunity to find out interesting personal information about them, such as their music style and other quirky features. The interview text will be formatted in a differentiated questions and answer style, this is responses will be clear and easy to read. My idea for using a differentiated question style is from Q Magazine, in all of their interviews so the reader can establish who is talking they make part of the text stand out more than others. Additionally they also shorten or use the initials of the name of the person being interviewed. This saves space in the magazine and is easier to read through.

Unit 30 – UK Media Publishing – “Planned Format and Style – Double Page Spread”

Quote From Interview:To make the page more interesting and to fill some of the blank and uninteresting space I decided to include a quote from the interview. By doing this when the image is viewed the reader will see the quote and then proceed to read the article out of interest. In Q Magazine they make sure to include a quote from the interview, this is to spark interest for the reader when they see it with the image; this then entices them to continue reading more of the article.

Main Image:The layout of this image is different to my other designs of the double page spread. Instead of limiting the main image to only one side of the spread I wanted to overlap the image so it serves as a more interesting background for the text. This means that on the outside borders of the text you will be able to see features of the image. Although this may cause some problems when reading the text so I will have to consider either making the background have little detail or surround the text with text boxes.

Main Story Title:Compared to the previous ideas for the main title, on this plan I wanted to place it further down the page. This was to spread things out differently compared to a normal layout which will attract the attention of the reader.

Stand First:I feel that the stand first is very important as this introduces the reader into the topic of the article. Also because the font size is also bigger it serves as an eye catching feature of the page.

Unit 30 – UK Media Publishing – “Interview Draft Planning”

For my double page spread within the magazine I plan to conduct an interview with the well known artist, George Ezra. As well as featuring on his own double page spread he will be the main headline for the magazine and will create ‘star appeal’ (Richard Dyer).I have chosen to interview George Ezra as he is a well known, up-and-coming indie genre artist who has only been in the music industry since featuring on an introducing stage at Glastonbury Festival 2013. Since his success at Glastonbury he has had three singles in the top charts and is famously known for his quirky stylised song ‘Budapest’. Additionally this year he has released his first album, by featuring him in the album we are essentially promoting the new album as well as drawing readers in because of his previous hit songs.Some of the questions that I will ask in the interview will be based around his new career in the music industry. I also want the interview to have an informal feel so other questions including ‘What his musical inspiration was as a child’, this will spur on possibly humorous answers.

The presentation of the interview on the double page spread will be laid in a differentiated question and answer style. This is typical in many of Q magazine interviews, and makes it easier for the reader to understand the information that is being published.

This is my page of inspiration that is from the October issue of Q magazine. They have used differentiated question and highlighted this by the boldness of the writing and the different colours of red and black.

Interviewer: Hello George! It’s good to finally have a chat with you – how has your past week been?GEORGE: Hi! Yeah it’s been great thanks, very busy but exciting.

Interviewer: I bet! Has your life changed much since climbing to the top of the music chart with ‘Budapest’?GEORGE: It’s non-stop, since signing the record deal then travelling around Europe people have been recognising me more and I’ve had hundreds of amazing opportunities thrown at me!

Interviewer: Wow! Did you gain your inspiration for the song Budapest when you went travelling?GEORGE: (Laughs) Yeah you could say that. I got a bit drunk when the Eurovision contest was on, and I missed the train to Budapest. This made me think that there are many songs about losing something for somebody else. So I thought why not write a song about giving up things I don’t have?

Interviewer: So how does the George Ezra song writing process work?GEORGE: When I have a spark of inspiration I write my ideas down everywhere, sometimes even on the walls. Although people see it as crazy it’s just how my mind works, I don’t want to lose that inspiration. Most of the lyrics have some reference to the place I am inspired.

Interviewer: So your new album is being released soon, what can we expect from it and when can we have a listen?GEORGE: Well the two EP’s that have been released so far (Budapest and Cassy O) were meant to introduce people to listening to me with a band, this is because I do gigs on my own usually. The new album will be me with the band and when I gig I will be joined by the guys. We’re hoping for it to be released around the start of June/July, the music included has a summer vibe so would be perfect for the festival atmosphere.

Interviewer: Have you learnt any important or tough lessons from your early experiences of the music industry?GEORGE: I’d say the first thing I learnt when joining the music industry was to listen to those around you, this is because you’re all in it together trying to make it and its best to have friends rather than enemies. However it’s also important to be yourself and have your own opinions as the music industry is looking for people who can be themselves through both music and ideas.

Interviewer: I saw that you have sold out your tour! How does that feel having such a high demand of people wanting to listen to you?GEORGE: It’s crazy!! I never thought that I would come this far in music as it started out as a hobby when I was younger. Although picking up the guitar then and now the feeling hasn’t changed at all, it is still my passion and I will always love playing even if no one wants to listen.

Interviewer: What was the first song that you ever wrote? And how old were you?GEORGE: (Laughs) I wrote my first song around thirteen years old, I remember it being called ‘Wishing Well’. I have no clue what it was about but I’m so glad there is no recordings of it as that would be embarrassing!

Interviewer: When you were younger and started playing the guitar who was your musical inspiration?GEORGE: I grew up listening to Bob Dylan and Woody Guthrie, people find it strange that my inspirations are revolved around older blues and folk sound but within the music I create its more 21st century.

Interviewer: Finally, thank you George for your time it’s been great talking with you. Do you have any words of inspiration for your fans who are looking to pursue a music career?GEORGE: Thank you. Never stop playing music even if they tell you too, be unique and always look for opportunities to better yourself.

I created a magazine interview draft, this featured the popular indie music artist George Ezra. When creating the questions I took inspiration from Q magazines interview style, this was relevant and informative questions that create an interesting response.

I also had to take into consideration the answers of the questions from the artist, as I could not interview them in real life. To make sure the answers were accurate I conducted some small scale research into other interviews they had.

Unit 30 – UK Media Publishing – “Draft Article - Interview”

Unit 30 – UK Media Publishing – “Magazine Flat Plan”

For my magazine I created a flat plan, this has enabled me to organise the structure of the pages of the magazine. I have included what I will place on each page including example images and advertisements. I have highlighted two of the double page spreads, these are the ones that I am going to create.

Unit 30 – UK Media Publishing – “Magazine Masthead/Logo”

When creating my magazine masthead/logo I wanted to make sure that it was easy to read and eye-catching. Therefore when it is on magazine shelves it will be the first thing that is seen.I had to ensure that the logo was similar to that of my magazine of inspiration Q magazine, hence I made sure it was one bold block colour, in the end I chose a royal blue so it connotes to the readers that this is a professional, reliable and high quality magazine.

For my logo I will just include the first letter of the magazine name (Volume), I wanted to choose a font that was similar to q magazine. I tried and tested different font styles on Photoshop and dafont.com to overview how I wanted to final product to look. In the end I found a font called ‘RomanT’ , this is a very traditional font that is easy to read and I feel will work well on the front cover of the magazine.

Font Name:

Test:

SuperFrench

Swis721 BdOul BT

Centaur

Felix Titling

After editing the font on Photoshop I created the main logo. When creating the logo I used several different effects including stroke, bevel and emboss. I believe that all of these features made the logo appear professional. The background colour for the logo is a solid navy blue, I plan to continue using this colour throughout the magazine.

House Style Consistency:By exploring the fonts and colour choices for the magazine I have been able to develop and plan where I will include consistency throughout the magazine features.An example of this is using the main magazine ‘V’ logo on every page of the magazine. By including it next to the page number at the bottom of the page, this can connote to the reader the professionalism and reliability of the magazine.

Unit 30 – UK Media Publishing – “Magazine Fonts and Colours”

Font Name: Font Preview: Font Usage:

Minion Pro

- Cover Lines- Price and Date on

Barcode- Web Address- Drop Capital- Stand First

Just Another Stamp Font

- Headline- Main Article Title

Poor Richard- Strapline- Article Titles

Century Schoolbook

- Puff Promotion

Eras Demi ITC- Puff Promotion

Eras Light ITC- Main article font

I had to make sure when deciding the magazine fonts and colours that they looked professional and clean cut. This is because my magazine is aimed at the higher end of the market to a variety of people.I have chosen several fonts that will be used in my magazine, there is a large range because some are easier to read than others when sized differently. For the main headline and cover lines the font will be the same, this is so there is a consistency throughout the magazine and prevents it from looking overcrowded on the front cover. Other fonts such as ‘Eras Light ICT’ are being used as they are easier to read when they are a smaller font size, therefore I will use this as the main article font.The primary colour that I will use is a dark royal blue, this will be on Volume magazines logo of ‘V’ and used in other places throughout including technical convergence, promotions and headers. I was inspired when creating the initial mood boards for the magazine and found the dark blue the most eye-catching. The reason for this colour choice is because its similar to Q magazine where it has one solid bright colour. That is repeated throughout the magazine, which I plan to do.

I have chosen to include two fonts for the puff promotion, this is due to the fact that I want one to be the most striking with text such as ‘Exclusive!’ then there will be information below in a clearer text where the reader can find out what the promotion is telling them.

Unit 30 – UK Media Publishing – “Front Cover Plans”

Strapline – Before creating a strapline for the magazine I need to ensure that it is similar to that of Q magazine, my magazine of inspiration. Q magazine’s notable strapline is “The modern guide to music and more”, I wanted to make sure that my strapline is similar to this. One problem that I came across when brainstorming ideas for the strapline was that I had to make it simple but catchy. My final idea that I chose for the strapline will be “Turn up the music”, I have chosen this as it is associated with the main title of the magazine ‘Volume’.

Images – Q magazine is famously known as the popular indie music magazine that produces one of the highest quality images in the publishing industry. Therefore when taking my images I need to make sure that they are of a high standard that can compete with others like Q magazine. When the images are being taken it is essential to have the correct lighting, angle and expression, for both the front cover and the double page spread. The images on Q magazines front covers illustrates the high standards of production and photography that the magazine produces.Main Headline –

For the front cover of the magazine I want to create elements of ‘star appeal’ (Richard Dyer), this means that I will include the famous artists name (George Ezra) in the biggest font on the page. Additionally I will make sure that the font is an interesting style and has suitable effects such as shadowing and highlights to really draw the attention of the readers.

“Turn up the music” – Volume Magazine

“Discover great music” – Q Magazine

This is the font that I have chosen for the main headline of Volume magazine.

Unit 30 – UK Media Publishing – “Feedback on Front Cover”

When producing the front cover I wanted to make sure that all connotations had been covered. Therefore throughout the process I asked for feedback on what could be improved. The final version of the front cover has been created after the magazine pitch and I used the constructive criticism I was given to adjust the final details.

Unit 30 – UK Media Publishing – “Final Front Cover”

I felt that one of the most important features that needed to be included on this magazine front cover was a clear masthead and strapline. By including this it connotes to the readers that there is a professional custom. I continued this theme of high quality also through the colour and font choice. Royal blue typically implies something of high importance and priority, as well as the font I have used (RomanT) the sharp edges draw attention from the eye.For the strapline I wanted to make this relate to the masthead of the magazine. As ‘V’ is short for Volume magazine I thought it was appropriate for the final strapline to be ‘Turn up the music’, additionally this demonstrates to the reader the genre of the magazine.

In the bottom left hand corner of the magazine I have placed the barcode. This is similar to that of my magazine of inspiration ‘Q Magazine’. Included in the barcode is the retail price (£2.49), the date of the issue and technical convergence that includes the magazines official website and social media logos. By including technical convergence this means that the audience will be able to engage even further with V magazine and discover extra free content online.

On this list positioned to the left of the magazine cover are the secondary stories, these are less important than the main headline but still have some high prominence. I have ensured that these cover lines gain some ‘star appeal’ – (Richard Dyer) by including the names of famous artists and bands such as Ed Sheeran and Bastille. When creating these cover lines I wanted to use the artists original fonts this is so when people see the magazine they will recognise them easier. The positioning of these cover lines have been placed on the right hand side of the page so they do not cover the artists face fully. However some font has to cover their face otherwise the information would not be able to be read easily. Other features that I wanted to include on the cover lines are using consistent colours of the magazine. The royal blue of the logo has been used on the main titles of some of the cover lines, this is to draw attention whilst keeping the magazines front cover structured. I decided to also use some other colours such as red and orange, the purpose of this was to draw the reader to the story as they contrast well with the other blue and white fonts.

Unit 30 – UK Media Publishing – “Final Front Cover”

The main headline has been placed underneath the magazine masthead, this will be the first place a reader will look once they recognise the magazine. As it is on the same side as the masthead this can show that as it is underneath this has high importance.The main headline for V magazine is ‘George Ezra’ this is the name of the feature artist on the double page spread. By making this the main headline it creates ‘star appeal’ – (Richard Dyer). To make the headline stand out on the page I used similar colours to that of the V magazine masthead, this royal blue has an eye catching effect to draw attention. Additionally with this font that I sourced from ‘dafont.com’ I added a white stroke around the edge of the lettering, this is to make the text stand out from the page. I decided to also include other text surrounding the headline to give the reader an insight into what is featured in the main article, this includes a quote from the artist and also a large secondary headline which is ‘How music changed my life’. For these secondary headlines they are have simpler fonts that do not draw much attention compared to the main headline and are only in the simple colours of black and navy blue.

The main image for this page was taken in a studio set up. In the editing process I added different effects that included a glamourous skin tone and advanced hair selection. By doing these extra details in post-production it has ensured that the image has the highest professional standard. Originally the image was placed slightly more to the left on the page. I decided to move it over to the right so more of the magazine masthead could be seen and the headlines on the left can be read easier without them overlaying over the subjects face which can take away ‘star appeal’ – (Richard Dyer). The technical codes that have been used is a close up shot, this type of shot was chosen for the final front cover as it connotes to the reader that they are going to get up close and personal with the person who is featured.

By using puff promotions this could increase the sales of the magazine, this is due to the fact that people may pick up the magazine with the promise that they are going to obtain some content for free. On this puff promotion we used the new album that has been released by Ben Howard, this promises to the readers that when they buy the magazine through a subscription they can have the album for free. By using language like ‘exclusive’ and ‘free’ this attracts the eye as the reader feels as if this is something of high importance.

Unit 30 – UK Media Publishing – “Feedback on Double Page Spread”

Again for my double page spread I asked for feedback and ideas how to improve the double page spread. I used the feedback that can be seen in the yellow box. Other than that, that was the only feedback that I could use. In my pitch and feedback interview afterwards I received no constructive criticism on the double page spread. And was praised on the high quality and interesting image that was used and the continuance of the magazines recurrent font and colour scheme.

Unit 30 – UK Media Publishing – “Final Double Page Spread”

The stand first has been positioned below the main headline in smaller text, but it is still larger than the main body of text. The purpose of this stand first is to sell a feature of the main story to the reader to spark an interest. By using descriptive and attention grabbing language such as ‘popular’ and ‘striking gold’, they entice the reader to find out more.

The purpose of the quote that is overlaid on the image page is to highlight the most important or entertaining aspects of the interview. These are usually thought provoking and include some elements of drama. For example “I write my ideas down everywhere, sometimes even on the walls.” This can relate to Katz uses and gratification theory, where the sole purpose of this article is to inform and educate the reader. I have positioned the text at the top of the page so it can be easily seen, this is because the colour contrasts well with the lighter background.

When scouting the location and taking the final images for the double page spread I had to ensure that the image connotes the genre of the artist. Therefore I made sure to include props such as an acoustic guitar and a simple brightly coloured backdrop. Because of the simplicity of the background the when the reader views the image the primary focus will be on the artist.

I decided to use a drop capital at the start of the article, this is due to the fact that the larger font and different colouring draws the reader in to read the article. I kept the colour scheme of the drop capital similar to that of the rest of the magazine, this connotes professionalism and consistency.

Beneath the stand first I have included the credits of people who created the article. This is slightly larger font than the main bulk of text to illustrate the high importance of the person.

Unit 30 – UK Media Publishing – “Final Double Page Spread”

By adding captions to some of the images in the article, this explains why they have been included and the relevance to the article.

Associated images have been included so the bulk of the text can be read more easily. Also it provides the reader with additional content to look at that can heighten interest.

To make the interview questions and answers easier to read I used differentiated questions and answers. This is where the font, colour or size of the text is changed to establish who is talking; this makes the interview easier on the eye to read and causes less confusion. On the double page spread I chose to only change the colour of the text to illustrate who is talking, I made sure to use the house colour of royal blue to keep consistency.

On the bottom corners of each page I have included page numbers. This will be the same font colour and style throughout the whole magazine. Additional there is a small V logo and the date of the issue, the V logo is the only thing that is in blue, this highlights the logo and can connote high importance.

Unit 30 – UK Media Publishing – “Step-by-Steps – Front Cover”

Step One:The first process of creating the magazine was making the background colour. I chose to use the black and white gradient tool on the blank canvas and then slightly change the opacity so it would have this faded effect. I made sure to place the darker shading of the gradient in the top left hand corner of the canvas as this is where the logo will be placed. This is similar to the front cover of my magazine of inspiration, Q magazine.

Step Two:Once I had applied this gradient I then proceeded to turn on the ruler lines. This will aide me with the positioning of objects on the Photoshop document. The next stage was inserting the main magazine logo. I created the logo separately in another Photoshop document, therefore I placed the image on the canvas by going to File>Place.. The font that I used for the main logo was ‘RomanT’, I used this because the lettering was easy to read. After placing the logo I added the strapline of ‘Turn up the music’ on the right hand side of the box.

Step Three:The next important feature was added next, the main image. I edited this image in a separate Photoshop document so I could accurately select around difficult details such as individual hair strands. The technique that I used for this was my using the mask tool, and then radius. By adjusting the radius this enables you to control how much of the image is selected by slightly changing the selection area. I then softened the edges so they would not appear as harsh on the final product. Other corrections that I made on the image was using the spot tool to hide any skin blemishes, this gave the subject a clean look that was suitable for the front cover.

Unit 30 – UK Media Publishing – “Step-by-Steps – Front Cover”

Step Four:The next stage of creating the magazine was to insert the barcode of the magazine. Inside the barcode individually I had to insert, social media site logos, the magazines website, date and price of the issue. Again I used the place tool to insert the image of the barcode. As well as the text tool to create details such as the pricing and date of issue. I had to make sure that there is consistency throughout the magazine, therefore I used the same font as the magazine logo to demonstrate this.

Step Five:I then decided to add the puff promotion to the front cover of the magazine. By following conventions that I researched from similar indie genre magazines I positioned this in the top right hand corner, opposite the magazine main logo. The shape of the puff promotion I chose was circular, this is so it stands out on the page from the rest of the information. The main colours for the puff promotion are blue and white; this follows some consistency to the magazine style, whilst also standing out with the interesting fonts.

Step Six:Then I created the main headline. I sourced the font for this from ‘dafont.com’, it is the style ‘justanotherstampfont – demo’. Once I downloaded the font, I sorted out the positioning and style of the lettering. To edit this I had to right click on the text layer and then select ‘blending options’, on here there are the selections of adding shadows, strokes and emboss. By adding some of these extra effects to the main headlines it makes it stand out to the rest of the text on page and it will be the first thing that is seen. When positioning the main headline I made sure to position it to the side of the subject, by doing this it will not take away any ‘star appeal’ (Richard Dyer) from the artist. Additionally the text needs to be easy to read so I kept the background the simple black to white gradient so it would not interfere with the colours of the text.

Unit 30 – UK Media Publishing – “Step-by-Steps –Double Page Spread”

Step Seven:After positioning the main headline I then created other features that would accompany the main headline. This included an interesting quote from the interview on the double page spread and an interesting title that will engage the reader. I wanted to keep the fonts for these two pieces of text simple so it would not draw attention away from the main headline. I used the consistent magazine colours of royal and blue and black so it would show the high standard of magazine editing. I also had to make sure that the text was appropriately positioned around the subjects face so it would not take away the ‘star appeal – (Richard Dyer)’ that they generate.

Step Eight: The final process was to insert the magazines cover lines, I wanted them to stand out and not just be a bulk of boring text therefore I added features that would separate the text well. One of these features was inserting simple black lines in-between the individual cover lines, this is so it could be read more easily and is more appealing to the eye. Another feature that I added was using different colours, I made sure to insert eye catching colour such as red, white and orange that would capture the readers eye to the story, this would inform them of other content that is in the magazine. Finally I also used artists and bands original logos, this is so the reader would recognise the artists by their signature title and it also separates the text from the consistent magazine font.

Unit 30 – UK Media Publishing – “Step-by-Steps –Double Page Spread”

Step One:For the first step in creating the double page spread I imported the main image into the Photoshop. Then I changed the levels to make the whole image brighter and also adjust the contrast slightly. I felt that the colours of the page should stand out so changed the tones of the blues and greens in the image by going on the selective colours feature, this made the image become really attention grabbing and it highlights the genre of the artist.

Step Two:This next step was creating the main headline and stand first. I wanted to show consistency throughout the magazine so I decided to use the same font that I used for the front cover headline. I simply selected the text tool and chose the area where I wanted to the text to appear, I then adjusted some features such as the size and the spacing between the text. For the stand first I used another one of the magazines simple fonts, instead of using black throughout this page I wanted it to stand out so I decided to use the magazines consistent royal blue colour. This both highlighted the large

Step Three:The next part of creating the double page spread was to create the smaller details underneath the main headline and stand first. This included features such as adding the magazine branding, I did this by inserting the logo and then writing ‘Volume Exclusive’. By including this it connotes to the reader that they have exclusive access to the artist and the latest in depth information about them. I also included another small feature such as the credits to the writer and photographer. This was placed at the top of where the start of the article will be.

Unit 30 – UK Media Publishing – “Step-by-Steps –Double Page Spread”

Step Four:The main body of text was the next thing to be created on the double page spread. I had to check through thoroughly to look for any spelling mistakes before it was inserted. I placed the text into three different columns to make it easier to read. On the interview section of the text I made sure to include differentiated colours for the questions and answers this is so it is easier for the reader to establish who is talking. Another feature that I included was a stand first, this is at the start of the text and grabs the reader attention and draws them into reading the text. I made sure that all of the content that is added to the double page spread is similar to the house style of the magazine, this is so it shows consistency.

Step Five:As I could not fit all of the text onto one half of the page I decided to add a translucent column onto some of the image. I feel that this worked quite well as you can still see some of the image behind the text but the writing can still be read. It also takes up some of the blank space in the image which can distract the attention away from the image, by inserting this column now more focus is on the subject, enticing people to read the article and find what it is about.

Step Six:To make the page look more visually appealing I added a smaller image that was placed within the text columns, this helps to separate the text better and also provides the reader with more visual stimulation which will help them understand the article better. I felt that this image should be in black and white so it does not draw too much attention away from the main half page image.

Unit 30 – UK Media Publishing – “Step-by-Steps –Double Page Spread”

Step Seven:The quote on the image was the next element that was added to the page, I picked an interesting quote from the main bulk of text. The purpose of this is to be short and entertaining and needs to highlight an interesting point in the article that will make the reader want to read on. It has been placed over the top of the main image so it connotes high importance. Also I had to make sure that when placing this image that the text can be clearly seen, therefore I placed it over the stop of some of the blank space in the image above the subject.

Step Eight:The final step includes adding smaller details such as inserting elements of branding in the magazine. In the bottom corners of the pages I have included the magazines logo, page number and date. This will be consistent throughout the rest of the magazine.

Unit 30 – UK Media Publishing – “Risk Assessment”

When taking and editing the images for the front cover and double page spread I had to take into consideration risk assessment. This meant that I had to look at all individual ‘safe working practices’ and how they could affect the final images.

Image Risk Assessment- Permissions:Before taking the images I needed to make sure that the artist gave their full permission to being photographed and the image being published both online and in print media. I found that the best way to gain permission was to send an email to the artist describing what they have to wear, the location and time of the shoot. I also attached a permission form which they had to sign and date and send back. By gaining permission through this method the magazine has declared proof of a signed document, this means that if there are any future legal difficulties it would not be the magazine at fault.- Area Assessment:When scouting the location for the images several area checks had to take place. This risk assessment had to be conducted to guarantee both the artist and the people who are taking the images are safe. Areas that should be looked at are possible hazards such as uneven ground levels, running water, heights and weather conditions. Evidence of a permission letter that

was sent and signed to the artist.

Unit 30 – UK Media Publishing – “Risk Assessment”

Software Risk Assessment- Resizing an Image:When editing the images that I had taken on location I wanted to keep a professional high image quality. This meant that I looked into different ways of guaranteeing that the final images would have no evidence of resizing pixilation. I found that the most useful method of resizing images whilst also keeping the original high quality pixel size was to use the ‘Transform Tool’ on Adobe Photoshop. This technique is when resizing the image to hold down the ‘Shift’ key on the keyboard. The purpose of this tool is to keep the dimensions of the image the same so they are not stretched and distorted which can in turn affect the pixel quality.- Eyedropper Tool:To maintain consistency throughout V Magazine I wanted to make sure that all of the colours were the same. On Adobe Photoshop is the ‘Eyedropper Tool’ that helps choose and find a colour of an object, then you have the opportunity to save the chosen colour into a swatches palette. This meant that every time I created a new text or object to be inserted into the magazine pages, to find the magazines colour I had to go into my ‘Saved Swatches’ palette and choose the colour I wanted to use. This sped up the colour choosing process as well as keeping a professional standard for the magazine.

Naming the Colour Swatch The Colour Picker and Eyedropper Tool Symbol on the ‘Tools Panel’

Using the ‘Transform Tool’ to resize and image. Before and after.

Unit 30 – UK Media Publishing – “Conclusion”

Within this learning outcome I focussed on producing the materials that will be needed, to create the magazine pages. I formed a production plan that had deadlines within each day and what was expected to be completed. This will help with the organisation of the magazine pages and ensure they are all completed to the highest quality possible.

Another small plan that I created was for the images, this included details such as the location, time, props, and equipment that is needed. This will aid with structuring the day for taking images as everything will be planned and prepared so no time will be wasted looking for equipment or costumes for the shoot.

An important area that I looked at was the costs and losses of the magazine. In this section I created an estimated production costs table which highlighted the salaries of every member of staff that was required for production. I also included the smaller costs that will affect the magazine such as office space, equipment and printing. By estimating these costs and losses I will be able to predict how successful the profit will be for the magazine and if I need to raise the profit by including more advertising within the magazine.

Other materials that were produced to benefit with the production process were detailed hand drawn drafts, in depth step-by-steps and risk assessments.