OCR – Level 3 Cambridge Introductory Diploma in

Media

Unit 30: UK Media Publishing

P3, M1 and D1 Evidence

Name: Emily ThompsonCandidate Number: 6107Center Name: St. Andrew’s Catholic SchoolCenter Number: 64135

Set Brief - Print

Project/Brief –

Music Magazine & Promotion

SLIDE NUMBER: TITLE:

4 - Mind Map – First Idea

5 - Mood Board – First Idea

6 - Mind Map – Second Idea

7 - Mood Board – Second Idea

8 - Front Cover Analysis

9 - Double Page Spread Analysis

10 - Genre of the Magazine

11 - Layout of the Magazine

12 - Layout of the Magazine

13 - Style of the Magazine

14 - 19 - Survey Analysis

20 -21 - Interview Analysis

22 - Magazine Flat Plan

23 - Spending Power

24 - Magazine Masthead/Logo

25 - Magazine Fonts and Colours

26 - 27 - Planned Format and Style - Front Cover

28 - 29 - Planned Format and Style – Double Page Spread

30 - Interview Draft Planning

31 - Draft Article ‘Interview’

32 -Planned Format and Style – Image Plans

33 -Planned Format and Style – Location Images

34 - Production Plan

35 - Budget Summary

36 - 43 - Legal and Ethical Issues (PCC)

44 Conclusion

Generation of Ideas

Colour Schemes

Masthead Names

Brand Identity

ImagesFrequency of Release

Target Audience

Price

Unit 30 – UK Media Publishing – “Mind Map – First Idea”

Price:The price of the magazine will be around £2.49, this is so it is cheaper than other competitors whist also keeping interesting content.

Masthead Names:• M• U• Shuffle• Playlist• Volume• More Music (MM)

Colour Schemes:The colour scheme of the magazine will be royal blue, lighter blues, dark green, white and black. I have chosen this colour scheme as this can connote to the reader that the content is informative, this is very similar to the style of Q magazine where they use one primary colour that is consistently used throughout.

Frequency of Release:It will be released on a monthly basis, this is because of the price being more expensive than other weekly magazines. However the content will be greater compared to a weekly issue as there will be more information.

Target Audience: The target audience of the magazine will be between ages 15-34 year old, this is due to the fact that the genre of the magazine is indie. I have based my idea from the statistics of Q magazine, where the highest proportion of readers are younger. The target gender of the magazine will be equal, within the content there will be a balanced amount of adverts that are aimed at both genders. Additionally on the front cover the person who is featuring will have some appeal to both males and females.

Images:On the front cover of the magazine the main image will be of a new and upcoming artist, this connotes the presence of the indie genre, whilst also promoting the featured article of the artist inside. The technical code of this image will typically be a close up or a mid-shot, this is so the reader can view their body language and expression of the person, enticing them to find out more about who they are.

Brand Identity:Specific features that will be seen throughout the magazine will include technical convergence, this is self-advertisement of the brand, it will be applied through social media links before and after articles.

Unit 30 – UK Media Publishing – “Mood Board – First Idea”

Q – “Discover Great Music”Using the word ‘discover’ can signify (De Saussure) to the reader that they will find something interesting and new. From this in relation to Katz’s theory, the purpose of the magazine is to ‘inform and educate’. The strapline of my magazine will include features like this to appeal to a large target audience.

Unit 30 – UK Media Publishing – “Mind Map – Second Idea”

Generation of Ideas

Colour Schemes

Masthead Names

Brand Identity

ImagesFrequency of Release

Target Audience

Price

Masthead Names:• Listen• Download• Now• YM (Your Music)• Beat

Brand Identity:A feature that will be included within the magazine will be ‘puff promotions’ this can increase the overall readership of the magazine due to the appeal of gaining ‘free content’.

Images:On the main front cover of the magazine the focal point will be an image of an ‘indie’ genre artist. This can create ‘star appeal’ (Richard Dyer) with the reader who will be more likely to buy the magazine if they recognise an artist. The technical code of the photograph will typically be a long shot this is so the main attention when viewing the front cover will be on the artists face.

Frequency of Release:The magazine will be released every month, this is due to the fact that there will be lots of content within the magazine. This also correlates with the higher average price compared to a weekly magazine.

Target Audience: The average age that the magazine will be targeted towards is between the ages 20-35. This is because the content of the magazine will include features such as writing style that is best suitable for an older audience.

Price:For the price of the magazine it will average around £3.50, although the price is higher than other competitor magazines once bought the reader has the opportunity to also download the content onto an electrical device.

Colour Schemes:The colour scheme of the magazine will revolve around pastel colours, these give the magazine a classic and clean look. This follows the theme of informative music content. Additionally the colour scheme will not be any way biased towards either gender, this increases the target audience spectrum.

Unit 30 – UK Media Publishing – “Mood Board – Second Idea”

The Wire - “Adventures In Sound And Music”By including both ‘sound and music’ this connotes to the reader that the magazine covers all genres, thus ‘injecting’ (Hypodermic Syringe Theory) the impression they will find something new.

Unit 30 – UK Media Publishing – “Front Cover Analysis”

Through my analysis of Q magazine there are specific features that I will ‘ repeat’ (Steve Neale - 1980) and adapt into my own creation of a indie genre music magazine.

One of the most important features that I believe should be included is a clear cut masthead and strapline. This connotes to the reader that the magazine is of high importance and is of a professional quality.

Additionally another code and convention that I will ‘repeat’ (Steve Neale - 1980) is the technical code of the main image. This is focussed on a close up of the artists face, this creates suspense and interests the reader into finding out why this style of photograph has been chosen. With my photograph I will use Photoshop, this is so I can deliver a professional quality image that is suitable for being the main feature of the page.

The variety of text size and font draws attention to specific articles that are being advertised. This creates a diversity of content whilst also grabbing the readers eye with ‘star appeal’ by including band and artist names.

Other visual codes that I plan to include on the front cover are symbols such as the ‘+’, this notifies the reader of extra content that is available. Secondly, borders or ‘bubbles’ around text that is typically seen on ‘puff promotions’ will be used. The different shape on the page draws the eye well whilst also keeping it away from other text so it does not get lost within the majority of artist names.

Unit 30 – UK Media Publishing – “Double Page Spread Analysis”

One of the main features of the double page spread that I plan to include is an image that ranges over more than half of the page. A technical code of this will be the shot type, which will be focussed with a long shot of the artist. In the example shown there is high contrast in the image, this has brought out important background elements such as ‘Big Ben’, this can connote the British features of the magazine. I plan to ‘repeat’ (Steve Neale – 1980) this within the technical conventions of my magazine this is so it gives the most dramatic effect possible.

Within the main article of this double page spread a drop capital has been used, this is an effective method of attracting the readers attention to the start of the text. To accentuate its presence they have coloured the drop capital in the typical Q magazine red, this is contrasting with the main body of text which is black.

Underneath the main image a quote in bold red and white text from the interview has been included. The purpose of this is to focus on the most central and amusing aspects. The quote has been positioned at the bottom of the page so it can be easily seen against the image.

From my additional research of music magazines, I have noticed that this particular magazine does not contain other associated images on its double page spread. This may be due to the fact that the main photograph is highly detailed and by including other images surrounding this can become too overcrowded and overpowering for the reader.

The stand first for this article is below the main quote. I feel that within this example pairing the quote and stand first together does not work as well because there are no effective eye-catching aspects other than the drop capital.On my double page spread for the magazine I would choose to position the stand first above the main body of text, this is so the reader is attracted to the larger text first off and will then continue to read on into the article.

Through my research of music magazines I have developed an understanding on the diversity of the music genre. When looking at Q magazine I established the content of the indie genre, from this I plan to ‘repeat’ (Steve Neale – 1980) this genre category for the music magazine I will produce.

The ‘repetition’ of this genre is due to the fact that there are many positive features of the indie category, this includes the continual modernizing of music and artists. This can further connote to the reader that the magazine is the most up-to-date so therefore is the best to discover different music and artists every month.

Another connotation that can be gathered from the indie genre is behind the meaning of the word. The definition of ‘indie’ means individual. In relation to music, bands and artists that are indie are independent from other genres and create music that does not fall into a typical music category. This means that the genre has a variety of music styles and the popularity of the content released cannot be predicted. Because of the diverse range of independent musician styles, the indie genre can appeal to a large quantity of people and is not people specific.

Unit 30 – UK Media Publishing – “Genre of the Magazine”

Steve Neale (1980) – “Genre’s are instances of repetition and difference”

Unit 30 – UK Media Publishing – “Layout of the Magazine”

Front Cover:The most appealing feature on the front cover is the large image that is placed in front of all the surrounding text, even including the magazines iconic masthead/ logo. This portrays to the reader that the person who is featured within the magazine is of high importance, and the interview that has been conducted will contain information that is sure to inform and educate (Katz). However there is some text has not been put behind the image, this is typically an attention grabbing quote from the front cover artist and the name of the person who is featuring, this can create ‘star appeal’ (Richard Dyer) to help sell this media text. The position of this text is on a less important part of the image such as the shoulders, this is so it does not cover the identity of the person which could reverse the effect of ‘star appeal’. For my magazine I plan to use this image and quote layout as I believe it is the most effective way to encourage readers to buy the magazine. To make sure that the image comes across as the most appealing item on the front cover I will use professional software such as Photoshop CS6 to edit the photographs that I take.Another important feature on the front cover of Q magazine that I plan to ‘repeat’ (Steve Neale -1980) in my own music magazine is the use of ‘puff promotions’. Q magazine uses these to advertise free and exclusive content from artists, a denotation of this from issue 298 (May 2011) is “ Free! Exclusive unheard Foos album!”. This can connote to the reader that they are accessing content that is of high demand and only exclusive to them as they have bought the magazine. In the issue of Q magazine that included this puff promotion, to access the free exclusive album they must subscribe to the magazine. This is a tactical method of gaining a higher subscription rate to the magazine and thus increasing sales and readership. By using puff promotions on the front cover layout of my magazine, this entices readers to find out more about what is inside the magazine. Additionally I could use a technique similar to Q’s and offer content free when bought with a subscription.

When researching other popular music magazines I explored the visual codes of both the front cover and the double page spread. An area that is most important to how a magazine is perceived by the readers is through the layout of the page.

Unit 30 – UK Media Publishing – “Layout of the Magazine”

Double Page Spread:In Q magazine the normal format for the page is to have one half nearly taken up by all images of the band/artist. The opposite side then includes information about them and the interview that was conducted. The most eye-catching feature on these double page spreads it the large bold title, which sometimes is spread across onto both pages. I will ‘repeat’ (Steve Neale – 1980) this text format within my magazine as I feel it is an effective way of gaining the readers attention because the title is not confined to one page, additionally elements of ‘star appeal’ can also contribute to this. The colours of the text also are vital to capturing the readers attention, for example the denotation of “Sing out sisters” has been printed on the double page spread in two differ colours, white on one half of the page, and black on the other. These colours stand out well on the pages as they are bright and contrasting, they can also connote to the reader the high importance of the article.

Another feature of these double page spreads that I plan to ‘repeat’ (Steve Neale – 1980) is the layout of the text. The positioning of the text within the columns of the article have been made to fit around other text and images. I would achieve this through the use of Photoshop. This gives the article a professional and smooth look whilst also making it easy to read.An additional feature of the text within the article is the quote included from the interview, this is usually overlaid on the main image or in the centre of the story. With Q magazine the quote is typically found over the main image, the purpose of this is when the reader views the image the next thing they will view is the quote. The quote usually revolves around the most interesting or humorous feature of the article captivating the readers attention and urging them to read further into the article.Another element that I will include in the magazine is the use of a consistent page numbering at the bottom of each page. Also next to the page number will be the official website for the magazine, this is an example of technical convergenc3e. I gained inspiration for this from Q magazine.

Unit 30 – UK Media Publishing – “Style of the Magazine”

I have decided that the colour scheme of the music magazine will include the colours royal blue, white and black. This gives the magazine a classic and clean style, additionally the content of the magazine will be clear and easy to read, highlighting the best features of the information included.

To achieve the colour scheme throughout the magazine I will use the Photoshop software. Within this software there is the action of choosing and saving a colour to the swatches tab after using the Eye Dropper tool. This means that it will be easier to access the colour within the saved colour palette.

Through my research and mood board inspiration I have collated my ideas into what I want the overall style of my magazine to include.

Eye-Dropper Tool

Naming the Swatch

Chosen Colour Palette

Unit 30 – UK Media Publishing – “Survey Analysis”

To aid with my research into the target audience and demographics of a typical magazine readership I created an online survey through the website ‘surveymonkey.com’.

Within my survey I asked nine questions surrounding the topic and research of a indie music magazine. I then sent out the survey to two hundred people via email. After three days I closed the survey and a total of fifty people completed it online.Survey Monkey automatically collates all of the data into bar charts, I have used these charts to analyse my results.

This is the email that I sent to the two hundred people. On here I included a direct link to my survey.

Here I have print screened what my survey looks like to those who are completing it. The font is easy to read and there are a variety of question types and answer methods, this includes checkboxes, dropdown menus and comment sections.

Unit 30 – UK Media Publishing – “Survey Analysis”

Question One: Are you male or female?For the first question I wanted to gain an idea of who was filling out the survey, this way I can analyse the responses accordingly.Hartley’s seven subjectivities relates to this question because of the focus on gender. Through research on my magazine of inspiration (Q magazine) I have found that these results do not match, however there is no explanation behind this, as the survey was sent out to a randomised group of people which could have been originally unbalanced by gender.

Question Two: How old are you?Again I wanted to look at who was filling out the survey, therefore I asked the question ‘How old are you?’. There was some elements of variety within the results, however the majority were aged between ages 15-24. With reference to Hartley’s seven subjectivities, these data trends are very similar to my ‘magazine of inspiration’, Q magazine where a high proportion of the audience are in a younger age range.

No. 1

No. 2

Unit 30 – UK Media Publishing – “Survey Analysis”

Question Three: Which of these names for an indie genre music magazine do you prefer?For this question I wanted to ask the respondents what title of an indie music magazine they would prefer. Additionally if they did not like any of the suggested titles they can specify their own, one individual response that I gained from this was ‘1ndie’. By using this method of allowing respondents to comment their own view this enables me to gain a wider perspective of what the target audience would like to see in the music magazine market.From analysis of my results for this question, the title that was deemed most popular was ‘Shuffle’, however the second most popular was ‘Volume’. Because of the close votes between the two I have decided that the title of the magazine will be called Volume. This is due to the fact the I can use the unusual shape of the ‘V’ to use a smaller logo, similar to the logo of ‘Q’ magazine.

Question Four: Within a music magazine what articles would you like to read?The purpose of this question was to view what the target audience would like to see within a music magazine. I gave three options and also created a comment section which was useful. In the comment section many people said ‘all of the above’, because of this I have decided that in my magazine I will include all of the content mentioned in the three options. Although I will take into consideration the popularity of individual responses and include more articles about new bands rather than album reviews.

Unit 30 – UK Media Publishing – “Survey Analysis”

Question Five: Would you prefer the frequency of the magazine to be released monthly or weekly?Part of the research that I needed to conduct was to find out whether the target audience would prefer for the magazine to be released weekly or monthly. From analysis of the results there are a large proportion of people that prefer the magazine to be released monthly, statistically 88% of the people asked thought this.

Question Six: If you were to buy a monthly music magazine, what price do you think it should be sold for?I used this question in my survey as I wanted to find out how much people are willing to pay for a monthly music magazine. The results were very surprising as I estimated the there would be a large proportion of people that would choose the cheapest option of £2.49, however this was not the case. There was also a lot of variety throughout the prices with three people willing to pay £3.99. From these primary research results I can correlate this to the spending power and socio-economic needs of the target audience. The highest proportion of people are would like to spend £2.49, however there are a small amount who are willing to spend at least £3.99, this connotes the disposable income of the target audience and that within the socio-economic chart they are mainly in band E.

Unit 30 – UK Media Publishing – “Survey Analysis”

Question Seven: Do you have an account on any of these social media sites?For this question I wanted to look at the amount of people who were linked to a social media sites, this is so if I was to market the magazine through social media I would know which one would be the most effective. The highest proportion of participants are connected on Twitter and Google+. However I must also take into consideration when marketing that 18% do not have any of the social media sites mentioned, therefore I will have to market to the smaller proportion through another method.

Question Eight: Would you prefer to read content from a magazine online?The purpose of this question was also to support researching into marketing schemes for the music magazine. The results show that 52% of the people asked prefer to read content from a magazine online, this can be backed up with comments from the question such as “(Yes) Quicker source of information, furthermore I would not need to keep flicking through pages.” Although the response rate for no was also very high at 48%, some of the opinions of those who said no included, “(No) Prefer to just pick up and read without having to log onto a machine.” From the data of these results I have decided that I will offer to readers the chance to buy a subscription to both online versions and hardcopies of the magazine, these can be combined together or bought separately.

Yes Response

No Response

Unit 30 – UK Media Publishing – “Survey Analysis”

Question Nine: Which is the best way for a music magazine to be marketed?This is the last question on my survey, the aim was to discover the audiences final opinion on the best way to market the magazine, this has some relation to previous questions seven and eight. I gave three main answer options, social media, official website and TV advertisements and the opportunity to comment if they had any other ideas. The highest chosen answer was marketing through social media sites, the response rate for this was 68%. This connotes to me that people believe that social media is the best way to advertise because of the sheer amount of people that are signed up to the sites. This is backed up with evidence from my previous answers on the question seven “Do you have an account on any of these social media sites?”.Additionally if I was to advertise through social media it would be the cheapest option, this is because I can use the method of self advertising by creating my own music magazine page on the site and then inviting people to comment, like and share content that is posted online.I received two comments for this question, they suggested the ideas of using advertising such as billboards and other music magazines. I have taken into consideration the idea of using other magazines to promote my own. I feel this would have some positive effects due to the fact that they will already be interested in the music genre because they have bought the magazine. However it may be more difficult to sell because the reader may be satisfied with the magazine they already read, content will have to be interesting and different to others to have the greatest impact.

Questions asked for my music magazine research:

1. Within a music magazine what articles would you like to read?

2. Would you prefer to read content from a magazine online?

3. Would you prefer the frequency of the magazine to be released monthly or weekly?

Before creating my music magazine I needed to conduct several pieces of research to explore the opinions of the target audience. I decided that I would conduct an informal face-to-face interview, this is so that there will be a great amount of qualitative data with lots of detail in the responses. A positive of this is that it has a high amount of validity. For this interview I will ask three questions and encourage an informal style to the responses, this is so there is no interviewer bias where I influence the response of the participant.To collate the interview responses I will record the initial interview and then write down the responses from the recording at a later stage. I have included several screen shots of the interview recording.

Unit 30 – UK Media Publishing – “Interview Analysis”

Unit 30 – UK Media Publishing – “Interview Analysis”

I interviewed five different people for this research. As the data that was collected was qualitative it is not easy to categorise. Instead I analysed some of the individuals responses to the questions. These will help me further gain an understanding of what the target audience wants to see in an indie music magazine.

Interview with Carmel Seager:

Interviewer: Within a music magazine what articles would you like to read? And why?

Carmel: Typically within an indie music magazine my favourite articles are feature pages on new bands and artists. This way you are up to date with trends in music and can have interesting conversations with other people about them.

The answer that Carmel has provided connotes that the most important articles that appeal to her within the whole magazine are on new and upcoming bands and artists. This links well with the indie genre as there are many new artists creating music categorised in the genre. For my magazine based on research I now plan to include a feature on a new artist, this could include a small interview to increase readership.

Interview with Joseph Robinson:

Interviewer: Would you prefer to read content from a magazine online? And why?

Joseph: I think that both online and hardcopies of the magazine are suitable to read as it depends where you are reading it from. Having the content online means it is more accessible to people but also I believe it is nice to flick through a hard copy of a magazine sometimes, especially if there are inserts or freebies.

If you could only choose one format when reading the magazine, which one would it be? And why?

Joseph: If I really had to choose only one… I would probably say hardcopy. This is because when you are paying money upwards of £2.00 for a magazine you want something physically in front of you that you can keep.

An analysis of Joseph’s answer connotes that he is in favour of both access to online and hard copy content. This is also backed up with evidence from my previous primary research which demonstrates that the split between the two opinions are nearly equal. From Josephs answer he has said that he would prefer to have a hardcopy magazine if he is paying over £2.00.This has given me the idea to create the offer of online and hardcopy subscriptions, readers can buy individual or combined subscriptions for a lower price. Additionally online content will be cheaper than the hardcopy as there is no physical magazine copy.

Unit 30 – UK Media Publishing – “Magazine Flat Plan”

For my magazine I created a flat plan, this has enabled me to organise the structure of the pages of the magazine. I have included what I will place on each page including example images and advertisements. I have highlighted two of the double page spreads, these are the ones that I am going to create.

Unit 30 – UK Media Publishing – “Spending Power”

For Volume magazine I have to predict the target readership and the initial spending power they have. To make sure that the data I publish is correct I am basing the predicted statistics from already published information on Q magazine. I have chosen Q magazine and it is similar in the content it produces and genre of music it focusses on.

Source: http://magazines.bauermediaadvertising.com/magazines/detail/Q

Source: http://ncrafts.files.wordpress.com/2013/05/socio-economic-needs.png

From looking at statistics from the official Bauer Media advertising press pack I have analysed that the typical Q reader is between the ages of 15-24. This is similar to that of Volume magazine due to the fact that there are some features within the content like profanities that may not be appropriate for younger ages. This is in reference to Hartley's seven subjectivities and how age, gender, class, self image , nationality, family and ethnicity must be considered when looking at spending power.The spending power of the readers will also be similar to Q magazine, currently Q has a high 70% of readers that are in the socio-economic bracket of ABC1. This connotes that they are more likely to have a higher amount of disposable income. By looking at this data I am able to predict that they will be more willing to spend money on a slightly more expensive magazine based on the quality of the content. There is one difference between the statistics of Q Magazine and the predicted statistics of Volume magazine. Q magazine has an unequal split on their readers gender, this may be due to their gender targeted advertisements I aim for Volume to have a nearly equal gender balance, this will be due to the fact that there will limited targeted advertisements and content will not appeal to only one gender.

Unit 30 – UK Media Publishing – “Magazine Masthead/Logo”

When creating my magazine masthead/logo I wanted to make sure that it was easy to read and eye-catching. Therefore when it is on magazine shelves it will be the first thing that is seen.I had to ensure that the logo was similar to that of my magazine of inspiration Q magazine, hence I made sure it was one bold block colour, in the end I chose a royal blue so it connotes to the readers that this is a professional, reliable and high quality magazine.

For my logo I will just include the first letter of the magazine name (Volume), I wanted to choose a font that was similar to q magazine. I tried and tested different font styles on Photoshop and dafont.com to overview how I wanted to final product to look. In the end I found a font called ‘RomanT’ , this is a very traditional font that is easy to read and I feel will work well on the front cover of the magazine.

Font Name:

Test:

SuperFrench

Swis721 BdOul BT

Centaur

Felix Titling

After editing the font on Photoshop I created the main logo. When creating the logo I used several different effects including stroke, bevel and emboss. I believe that all of these features made the logo appear professional. The background colour for the logo is a solid navy blue, I plan to continue using this colour throughout the magazine.

House Style Consistency:By exploring the fonts and colour choices for the magazine I have been able to develop and plan where I will include consistency throughout the magazine features.An example of this is using the main magazine ‘V’ logo on every page of the magazine. By including it next to the page number at the bottom of the page, this can connote to the reader the professionalism and reliability of the magazine.

Unit 30 – UK Media Publishing – “Magazine Fonts and Colours”

Font Name: Font Preview: Font Usage:

Minion Pro

- Cover Lines- Price and Date on

Barcode- Web Address- Drop Capital- Stand First

Just Another Stamp Font

- Headline- Main Article Title

Poor Richard- Strapline- Article Titles

Century Schoolbook

- Puff Promotion

Eras Demi ITC- Puff Promotion

Eras Light ITC- Main article font

I had to make sure when deciding the magazine fonts and colours that they looked professional and clean cut. This is because my magazine is aimed at the higher end of the market to a variety of people.I have chosen several fonts that will be used in my magazine, there is a large range because some are easier to read than others when sized differently. For the main headline and cover lines the font will be the same, this is so there is a consistency throughout the magazine and prevents it from looking overcrowded on the front cover. Other fonts such as ‘Eras Light ICT’ are being used as they are easier to read when they are a smaller font size, therefore I will use this as the main article font.The primary colour that I will use is a dark royal blue, this will be on Volume magazines logo of ‘V’ and used in other places throughout including technical convergence, promotions and headers. I was inspired when creating the initial mood boards for the magazine and found the dark blue the most eye-catching. The reason for this colour choice is because its similar to Q magazine where it has one solid bright colour. That is repeated throughout the magazine, which I plan to do.

I have chosen to include two fonts for the puff promotion, this is due to the fact that I want one to be the most striking with text such as ‘Exclusive!’ then there will be information below in a clearer text where the reader can find out what the promotion is telling them.

Unit 30 – UK Media Publishing – “Planned Format and Style - Front Cover”

Puff Promotion:By placing the puff promotion at the top of the page, when the magazine is picked up this will be one of the first things the reader will see, as well as the logo. I believe that having this here entices the reader to buy the magazine more as they also have the change to win something or gain something for free. Another reason why it has been placed in the top right hand corner of the page is because typically people turn the page here, when they turn the page their eye will catch the bright red promotional colours and shapes.

Article Feature:On this hand drawn draft of the front cover I wanted to include more information about the content that can be found inside the magazine. Therefore I plan to include a small textbox with the name of one artist or title. This will be placed over the front cover subjects lower chest, as this is not considered as an important area that creates ‘star appeal’.

Main Story:I have decided to place the main story to the right of the main image, this is because the ‘star appeal’ that is created when viewing the image will draw the eye to the bulk of text next to them. To make the main story title more interesting I could include a direct quote from the interview. Additionally I thought that by placing the main story underneath the magazine logo, when they view the logo they will see the story as the most important thing within the magazine. Looking at my research of Q Magazine many of their front covers have used this layout for the main story text.

Magazine Logo:I have decided to place the logo of the magazine in the top right hand corner of the magazine, this is due to the fact that when people pick up the magazine it will be one of the first things they see. This is very effective when they are placed on a magazine shelf within a shop. I have been inspired for the placement of the logo by Q Magazine, this is due to the fact that they include bright colours that should be one of the main aspects the reader sees when they first pick up the magazine. To ensure that it is eye-catching they have placed it in the top left hand corner of the page.

Magazine Layout:When producing the drafts of my magazine I wanted to make sure that it looks professionally structured and well presented. I have followed a similar layout from Q Magazine, which includes placing smaller items over the body of the front cover artist. Also another feature is the text of the main story and cover lines wrapping around the silhouette of the artist.

Unit 30 – UK Media Publishing – “Planned Format and Style – Front Cover”

Technical Convergence:I plan to include technical convergence on the front cover of my magazine, these will be in the form of a official magazine web address and social media logos. The placement of this convergence will be at the bottom of the page. This is due to the fact that it is not of high importance and there will be technical convergence found at the bottom of every page.

Cover Lines:As the main story is at the top of the page I decided to place the cover lines of the magazine under the magazine logo. When creating the magazine I have to make sure that the cover lines do not overlay on the main image, this could reduce the ‘star appeal’ of the person on the front if they become less recognisable.

Bar Code:On the bar code I will have the issue month and the price of the magazine . This will always be at the bottom of the page as it is less important. Additionally it will be positioned based on the image that is going to be on the front, to make sure that it does not cover the artists features.

Strap Line:For my strapline I have decided to place it near the main magazine logo. This is similar to that of my magazine of inspiration (Q magazine). The purpose of this is so that when they read the logo they then see the strapline and associate it with the brand. This repetition can give the magazine a more well known identity.

House Style:Features that I plan to repeat throughout my magazine are the type and size of the font. The font I have chosen for the main story headline is ‘Minion Pro’, I will use this several times throughout the magazine such as the drop capital for the main articles. Other fonts that I will include are ‘Poor Richard, Century Schoolbook and Eras Demi ITC’, all of these fonts are similar to that of Q Magazine with an interesting formal style.

Unit 30 – UK Media Publishing – “Planned Format and Style – Double Page Spread”

Main Image:The inspiration from this double page spread layout came from Q magazine. By having the whole image on only one side of the page I can make sure all of the subject is seen. Also because of its size when the reader is looking through the page will catch their eye because of what is in the image. The position of the subject in the image is centred and has been taken in a wide shot, this enables the reader to see who the article is about what their personality is like from gestures such as their posture.

Article Images:By including smaller images that relate to the article and the interview this makes the page more interesting for the reader. By including images the page becomes more visually appealing. I also have the opportunity of adding captions for each image so the reader will be tempted to find out how the image relates to the article.

Info About Artist:Including information about the artist before the main interview provides minor background details about who they are. I have decided to lay this out on the page just underneath the main story title and the stand first on the left hand column of the page, this is due to the fact that it will be read from left to right.

Interview:The reason for the positioning of the interview being after the main information is so that the reader has the opportunity to find out interesting personal information about them, such as their music style and other quirky features. The interview text will be formatted in a differentiated questions and answer style, this is responses will be clear and easy to read. My idea for using a differentiated question style is from Q Magazine, in all of their interviews so the reader can establish who is talking they make part of the text stand out more than others. Additionally they also shorten or use the initials of the name of the person being interviewed. This saves space in the magazine and is easier to read through.

Unit 30 – UK Media Publishing – “Planned Format and Style – Double Page Spread”

Quote From Interview:To make the page more interesting and to fill some of the blank and uninteresting space I decided to include a quote from the interview. By doing this when the image is viewed the reader will see the quote and then proceed to read the article out of interest. In Q Magazine they make sure to include a quote from the interview, this is to spark interest for the reader when they see it with the image; this then entices them to continue reading more of the article.

Main Image:The layout of this image is different to my other designs of the double page spread. Instead of limiting the main image to only one side of the spread I wanted to overlap the image so it serves as a more interesting background for the text. This means that on the outside borders of the text you will be able to see features of the image. Although this may cause some problems when reading the text so I will have to consider either making the background have little detail or surround the text with text boxes.

Main Story Title:Compared to the previous ideas for the main title, on this plan I wanted to place it further down the page. This was to spread things out differently compared to a normal layout which will attract the attention of the reader.

Stand First:I feel that the stand first is very important as this introduces the reader into the topic of the article. Also because the font size is also bigger it serves as an eye catching feature of the page.

Unit 30 – UK Media Publishing – “Interview Draft Planning”

For my double page spread within the magazine I plan to conduct an interview with the well known artist, George Ezra. As well as featuring on his own double page spread he will be the main headline for the magazine and will create ‘star appeal’.I have chosen to interview George Ezra as he is well known as an up-and-coming indie genre artist who has only been in the music industry since featuring on an introducing stage at Glastonbury Festival 2013. Since his success at Glastonbury he has had three singles in the top charts and is famously known for his quirky stylised song ‘Budapest’. Additionally this year he has released his first album, by featuring him in the album we are essentially promoting the new album as well as drawing readers in because of his previous hit songs.Some of the questions that I will ask in the interview will be based around his new career in the music industry. I also want the interview to have an informal feel so other questions including ‘What his musical inspiration was as a child’, this will spur on possibly humorous answers.

The presentation of the interview on the double page spread will be laid in a differentiated question and answer style. This is typical in many of Q magazine interviews, and makes it easier for the reader to understand the information that is being published.

This is my page of inspiration that is from the October issue of Q magazine. They have used differentiated question and highlighted this by the boldness of the writing and the different colours of red and black.

Interviewer: Hello George! It’s good to finally have a chat with you – how has your past week been?GEORGE: Hi! Yeah it’s been great thanks, very busy but exciting.

Interviewer: I bet! Has your life changed much since climbing to the top of the music chart with ‘Budapest’?GEORGE: It’s non-stop, since signing the record deal then travelling around Europe people have been recognising me more and I’ve had hundreds of amazing opportunities thrown at me!

Interviewer: Wow! Did you gain your inspiration for the song Budapest when you went travelling?GEORGE: (Laughs) Yeah you could say that. I got a bit drunk when the Eurovision contest was on, and I missed the train to Budapest. This made me think that there are many songs about losing something for somebody else. So I thought why not write a song about giving up things I don’t have?

Interviewer: So how does the George Ezra song writing process work?GEORGE: When I have a spark of inspiration I write my ideas down everywhere, sometimes even on the walls. Although people see it as crazy it’s just how my mind works, I don’t want to lose that inspiration. Most of the lyrics have some reference to the place I am inspired.

Interviewer: So your new album is being released soon, what can we expect from it and when can we have a listen?GEORGE: Well the two EP’s that have been released so far (Budapest and Cassy O) were meant to introduce people to listening to me with a band, this is because I do gigs on my own usually. The new album will be me with the band and when I gig I will be joined by the guys. We’re hoping for it to be released around the start of June/July, the music included has a summer vibe so would be perfect for the festival atmosphere.

Interviewer: Have you learnt any important or tough lessons from your early experiences of the music industry?GEORGE: I’d say the first thing I learnt when joining the music industry was to listen to those around you, this is because you’re all in it together trying to make it and its best to have friends rather than enemies. However it’s also important to be yourself and have your own opinions as the music industry is looking for people who can be themselves through both music and ideas.

Interviewer: I saw that you have sold out your tour! How does that feel having such a high demand of people wanting to listen to you?GEORGE: It’s crazy!! I never thought that I would come this far in music as it started out as a hobby when I was younger. Although picking up the guitar then and now the feeling hasn’t changed at all, it is still my passion and I will always love playing even if no one wants to listen.

Interviewer: What was the first song that you ever wrote? And how old were you?GEORGE: (Laughs) I wrote my first song around thirteen years old, I remember it being called ‘Wishing Well’. I have no clue what it was about but I’m so glad there is no recordings of it as that would be embarrassing!

Interviewer: When you were younger and started playing the guitar who was your musical inspiration?GEORGE: I grew up listening to Bob Dylan and Woody Guthrie, people find it strange that my inspirations are revolved around older blues and folk sound but within the music I create its more 21st century.

Interviewer: Finally, thank you George for your time it’s been great talking with you. Do you have any words of inspiration for your fans who are looking to pursue a music career?GEORGE: Thank you. Never stop playing music even if they tell you too, be unique and always look for opportunities to better yourself.

I created a magazine interview draft, this featured the popular indie music artist George Ezra. When creating the questions I took inspiration from Q magazines interview style, this was relevant and informative questions that create an interesting response.

I also had to take into consideration the answers of the questions from the artist, as I could not interview them in real life. To make sure the answers were accurate I conducted some small scale research into other interviews they had.

Unit 30 – UK Media Publishing – “Draft Article - Interview”

Location: Photography Studio Fields near Kingswood

Time - 12:35pm 12:00pm

Date - 21st October 2014 26th October 2014

Why? - Professional clean look similar to that of my magazine of inspiration (Q Magazine). The use of spotlights create a dramatic shadow on the face.

The rural scenery matches the typical image of the artist, who is laid back and has a casual style. The green background brings the artist into the foreground.

Picture Needed/Required: Face looking straight into the lens of the camera. Zoomed out image of artist leaning on a tree log holding his guitar.

Shot Type - Close Up Wide Shot

Props Equipment - Camera, Tripod, Tungsten Light Camera, Guitar, Tripod, Light Reflector

Lighting - Middle Key Lighting Natural Light + Reflector

Costume - Patterned shirt with collar Coloured chinos, patterned jumper, brown boots and blue coat

Person/People - Joseph Robinson Joseph Robinson

Why? - This photograph needs to have a dramatic feel, that will attract the reader to look into the article. This will be placed on the front cover.

For this photograph I need to have a more informal style as it will be on the double page spread. Next to it will be the interview with the artist.

Permission Needed: I need to make contact with the model, to make sure we are in agreement with the projected plans. Permission is also needed to be given to take images of them.

I need to make contact with the model, to make sure we are in agreement with the projected plans. Permission is also needed to be given to take images of them.

Potential Hazards/Risks: The studio may in be use at the time we want to take the photographs, this means we may have to re-organise when we take the photos.

The weather may be rainy, this means I will have to cover the camera and lens with a waterproof case.

Unit 30 – UK Media Publishing – “Planned Format and Style”

Unit 30 – UK Media Publishing – “Planned Format and Style – Location Images”

Before taking the images for the front cover and double page spread I have to make sure that I did some location scouting. This was so I could further assess what will be needed when taking the photos and the potential risks and hazards. Additionally I have taken some photos of the equipment that I will be using, this includes a Canon camera and a several lights.

Lighting will only be used in the studio environment, when taking the images for the double page spread in the field I will have to use a circular light reflector to highlight the subjects distinctive features. By scouting out the location before the image have been taken this can guarantee high quality images.

Week Beginning: Monday 17th November 2014

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

The date of publication is decided for the month. Based on my magazine of inspiration (Q magazine) I plan for the magazine to be released around the end of each month.

After the initial release date for the magazine is set a schedule is created. This is so that if anything is changed from the original content there will be an alternative and the magazine will be released on time.

The whole team come together and decide on the content that is going to be published in the magazine ,this can include inviting special guests, photographs and even advertisements.

The person who is going to create the content is decided, this means we choose between in-house writers or external writers for each article. Additionally illustrations are also being created whilst this is being decided.

Research is started into the artists and bands that will be interviewed. Other articles will be considered by the writer and relevance to how recent and interesting they are.

Contact is made with those we want to interview. Drafts of the interview are made and image plans are created.

Once the interview questions have been proofread the interview is conducted with the artist, this is done either in person or by phone.

Who: Me, Editor, Writer and Publisher.

Who: Me, Editor, Writer and Publisher.

Who: Me, Editor, Writer and Publisher.

Who: Me and Writer Who: Me and Writer. Who: Me, Writer and Editor.

Who: Me and Artist

17th November 2014 18th November 2014 19th November 2014 20th November 2014 21st November 2014 22nd November 2014 23rd November 2014

Week Beginning: Monday 24th November 2014

Monday Tuesday Wednesday Thursday Friday Saturday Sunday

The planned images are taken with the artist. Then edited in Photoshop later on in the day.

The interview and photographs are added into the structure of the magazine. Other features such as additional articles and advertisements are chosen.

The quality control of the magazine is monitored, details such as article facts, spelling and grammar mistakes and page layout all have to be checked.

The final layout of the magazine is checked by the Editor and Designer. This is important to see if the content flows well through the magazine. As well as adequate space for advertisements.

The first hard copy of the magazine will be printed out, the Editor will look over the final piece and check again for any mistakes.

Once all the content is proofread by the team the whole magazine is sent to print. When all of the magazines have been printed they will be boxed up and sent to a warehouse. Then there they will be sorted and sent to smaller distributers to be sold to the public.

The magazine is released on sale to the public.

Who: Me, Editor and Artist

Who: Me, Designer and Editor

Who: Me and Editor Who: Me, Editor and Writer

Who: Me and Editor Who: Me, Publisher and Editor

Who: Publisher

24th November 2014 25th November 2014 26th November 2014 27th November 2014 28th November 2014 29th November 2014 30th November 2014

Unit 30 – UK Media Publishing – “Production Plan”

Sources of Income: The main source of income for my magazine will be advertisements. I have obtained the advertising rates from my magazine of inspiration (Q magazine), I will use these rates to reflect those of my magazine. Another method of gaining income for the magazine is creating competitions through puff promotions, when entering the competition readers will have to sign up to a subscription service of the magazine. This increases readership of the monthly magazine on a continual basis as well as guaranteeing a certain amount of money every month.Personnel: I will need several people in my team for creating the magazine.- Editor - They will check and finalise content such as images and interviews, making sure they are of highest - professional quality when published.- Designer – Their role within the magazine will to be organise the layout, this includes the photos and text.- Writer – They will structure all of the text from the magazine, mainly interviews and main articles.

Unit 30 – UK Media Publishing – “Budget Summary” Advertising Within the Magazine:The advertising within my magazine will be similar to that of Q magazine, this includes a diversity of adverts that are aimed at a range of people. Looking at statistics of Q magazine they have established that they have a higher male dominated readership, therefore when looking through their content it is noticeable that they have a higher percentage of adverts that are aimed at the male audience. For my magazine I want to be equal when directing the advertisements at the readers, therefore I will include mainly music advertisements (as they are non-bias towards genders) and also an equal amount of adverts that focus on products that are not specifically for males or females, such as food, concerts and electronics.

The amount of advertisements that are included in my magazine will be spread evenly throughout the magazine. This is so the readers are not bombarded by the advertising and deterred away from the magazine. The position of the advertisements within the magazine will be based on the fact how much the product/company want to pay. The more bigger or towards the front the magazine the advert is the more expensive it will be.

Source:http://www.bauermedia.co.uk/uploads/QMediaPack-Feb2013.pdf

Unit 30 – UK Media Publishing – “Production Legal and Ethical Issues”Before the magazine can be published and consumed by the reader there are several legal and ethical issues that must be checked beforehand. Two of the main bodies that handle the regulations of media publishing are the Independent Press Standards Organisation (IPSO) – {previously known as the Press Complaints Commission} and the Advertisement Standards Authority (ASA), these are both based in the UK. Some of the main legal areas include; copyright, the right to privacy, seditious libel and criminal libel. Ethical issues include; discrimination, children and accuracy.

Legal Constraint's:

Copyright – This is a form of intellectual property, it enables the creator of content the power to exclusive rights of their work. Therefore if copyright is broken they will be compensated for their intellectual effort. When publishing the magazine we need to guarantee that none of the content we publish does not breach any copyright laws. If we do plan to use copyrighted content, such as an image we must seek permission from the original creator.

The right to privacy – Everyone has the right to their own privacy. Therefore when publishing content about people we need to make sure that we are not breaching any regulations. To make sure this does not occur, all of the people that feature in the magazine will be asked for permission to use their images and information in publication.

Seditious and Criminal Libel – Seditious libel is when information that is considered offensive is written about the government, whereas criminal libel is publishing information about someone or something that can create a negative reputation for the person.

Sources: https://www.ipso.co.uk/IPSO/cop.html , http://www.asa.org.uk/

Ethical Constraint’s:

Discrimination – The magazine has responsibly for all of its content to meet the editors code of practice. Therefore no content should include prejudicial content based on an individuals race, colour, religion, gender and sexual orientation. This may only be mentioned if there is appropriate relevance to the story.

Children – As children are considered vulnerable there are many limitations to publishing content that specifically features them. Therefore it is important to establish a contract of agreement that can be signed by the child's parent/ guardian to enable us to publish content if entirely necessary. The safeguarding of children is vital to keeping a positive reputation for the magazine.

Accuracy - Content that is published must not be inaccurate, misleading or distorted. This includes pictures, interviews and general information. Sourcing of details also must be precise, therefore material published should be definite fact and no rumours. If this ethical guideline is broken an official apology to the person must be made from the magazine.

Unit 30 – UK Media Publishing – “Legal and Ethical Issues”

Copyright: Intellectual PropertyBefore creating the magazine there are several legal areas that need to be researched. When using content within the magazine that was not created by us we have to contact the original creators and seek permission to use such content, if this is not done the magazine can come under criticism and it is highly possible that we will face a fine. Additionally with the copyright law we will have to prove that we have permission from the content creator that was can use their material.

Contract Challenges:When obtaining the content through copyright, the material is given to us through a contract. Once this is signed the contract must not be changed or broken, this means that company that owns the logo has the rights of some legal control over the magazine. Therefore if the magazine in any way changes the logo or content this is classed as plagiarism and there could be legal issues.

When conducting the photo-shoot for the magazine I will be using images of the person, I have had to contact them in advance and ask for their permission. I decided the best way to make contact with them was via email, this way it is quick and any documents that need to be signed can be sent back easier. I also had to let the subject know what role they will be portraying in the photograph ‘George Ezra’, with this I included what clothes they had to wear and the poses they will conduct.

Unit 30 – UK Media Publishing – “Legal and Ethical Issues”

Privacy:Another element of legal issues that has to be taken into consideration is privacy, when we publish the magazine we have to make sure that we do not release any personnel details, such as peoples address and contact numbers. This is protecting them and their identity from others who could read the magazine and may use the information in a negative way.Another element where privacy may be an issue is when readers are entering their details to subscribe to the magazine, we have to make sure that they understand we may use their details for data analysis but not distributing the information for any other use. I also have to consider the age of the people subscribing to the magazine and entering competitions, therefore to prevent any illegal age issues there will be a restriction to the age limit this is to prevent those who are vulnerable giving us their personal information.

When producing the magazine I will have to make sure that I take into consideration all of the legal and ethical issues mentioned above when dealing with other people content. However I will also have to create measures to protect the content that we publish. One example of this is creating a copyright on recurrent features such as the logo, strapline and images. I would gain copyright permission on each of these by signing up and making payments to the UK copyright service.

Unit 30 – UK Media Publishing – “Legal and Ethical Issues – Press Complaints Commission”

Source: http://www.pcc.org.uk/cop/practice.html

When producing the music magazine I will have to consider the editors code, this can be found on the official Press Complaints Commission website. The first thing the editors code states is that those who contribute to making the magazine “have a duty to maintain the highest professional standards”, this connotes that all areas of the magazine including the content and the way we handle subscribers information need to be dealt with in the most specialised way. This sets a professional benchmark, guaranteeing our readers quality, reliability and experience.

Areas that are highlighted with the Editors Code:- Accuracy- Opportunity to

reply- Privacy- Harassment- Intrusion into grief

or shock- Children/ Children

in Sex Cases- Hospitals- Reporting of Crime- Clandestine devices

and subterfuge- Victims of sexual

assault- Discrimination- Financial journalism- Confidential sources- Witness payments

in criminal trials- Payment to

criminals

Additional information that is stated in the Editors Code that must be applied to the magazines development is having to applying the code, including all highlighted areas (see textbox to the left) to both print and online based material. This means that all editors will have to check through information that we publish to make sure we are within the guidelines of the code. We also have the responsibility to dealing with complaints directly from the Press Complaints Commission, these can be about copyright issues or privacy breaches.

Source: http://www.pcc.org.uk/cop/practice.html

Unit 30 – UK Media Publishing – “Legal and Ethical Issues – Press Complaints Commission”

It is the editors responsibility to ensure content that is published within the magazine, including on the double page spread and front cover is not “inaccurate, misleading or distorted information and pictures”. By following the editors code this can guarantee the highest quality of publication to the readers. Other areas that are included in this accuracy policy include maintaining the layout of typical repeat features such as the magazine logo and strapline.On the double page spread accuracy is vital with the article and images provided. The writers style must be consistent throughout and supported by appropriate images in relation to the article. Additionally if an interview is conducted it is highly important that the opinions and information given by the interviewee is correct, this is so the portrayal of their character is prominent and can create a feeling of personal identity (Katz – Uses and gratifications).

For the magazines front cover and double page spread we will have to obtain permission from anyone we want to photograph and publish in the magazine. To make sure that we do not breach the editors code I have directly contacted the model that we plan to photograph via email. I have taken a screenshot of requesting the permission and the response from the model. This now means we have the opportunity to take pictures of the person without any legal complications.

Unit 30 – UK Media Publishing – “Legal and Ethical Issues – How to make a complaint”

Complaints Procedure: (Source: https://www.ipso.co.uk/IPSO/makeacomplaint.html)

1. Initial Assessment – The complaint is received and determined whether it falls into the complaints category and breaches certain codes. If it doesn’t they will write back explaining the reasons why it does not fall into the category.

2. Referral to the Publication – If the complaint does breach a code, the detail of the complaint will be sent to the head editor of the publication. The editor will then take the complaint, if the issue has not sorted in 28 days we will provide informal guidance on the complaints process.

3. The Investigation – If the complaint is not resolved by the publication, the Complaints Committee will write to the editor of the publication to request response to the complaint.

4. Adjudication by the Complaints Committee – If the complaint still remains unresolved, the Complaint committee will decide whether there has been a breach of the Editors code and will be published.

5. Remedies – If the Complaints Committee determines that the Code has been breached, it can require the publication of its upheld adjudication and/or correction.

6. Review of the process – If your complaint proceeds through steps 2 through 5 but you are unhappy with the process by which the decision of the Complaints Committee was made, you may request a review by the Complaints Reviewer.

On the right is a screen grab of the official IPSO complaints webpage. Here you can enter all the details of your complaint, including the type of complaint, the publication name and whether you have already contacted the publication. Once all of this information has been completed the page then redirects you to another page where they require you to tell you additional information about how the editors code of practice has been breached. This is then sent off to IPSO who proceed to conduct an initial assessment and the complaint is processed.

Unit 30 – UK Media Publishing – “Complaint Case Study” Sources:http://www.dailymail.co.uk/news/article-2999340/Waitrose-magazine-includes-Taste-Israel-advert-hammered-online-ignoring-illegal-occupation-Palestine.htmlhttp://www.walesonline.co.uk/news/wales-news/magazine-scam-lures-readers-claiming-8239523http://www.independent.co.uk/life-style/food-and-drink/news/waitrose-magazine-defends-taste-of-israel-pamphlet-against-complaints-it-ignores-the-illegal-occupation-of-palestine-10113539.htmlhttp://rt.com/uk/241433-waitrose-taste-israel-magazine/http://www.palestinecampaign.org/taste-apartheid-courtesy-waitrose/

A recent example of a magazine which was reported to the press complaints commission (PCC) was the Free Waitrose Kitchen magazine. The element of the magazine that was criticised was one of the ‘Tastes of the world’ inserts, that was a government sponsored pamphlet focussing on the ‘Taste of Israel’. This causes some controversy as people took to social media to express their strong opinions how this was a form of government propaganda. Customers of Waitrose, a popular UK supermarket were quoted sending back their free coffee cards which are given to exclusive members.Additionally not only on social media were people protesting, throughout the day several groups of protesters gathered outside Waitrose stores nationwide.

The PCC recognised the disrupt that the magazine insert caused after receiving over 400 complaints in several days. They are still investigating the matter as there is no evidence to suggest that it is breaking the editors code of practice and is instead a debatable view because of the happenings in Israel.The Palestine Solidarity Campaign have encouraged people to continue making complaints about the magazine insert so the problem is recognised. And have included on their website the best ways to enter a complaint.

Unit 30 – UK Media Publishing – “Complaint Case Study” Sources:http://www.theguardian.com/media/2013/apr/05/thats-life-magazine-censured-murdererhttp://www.pressgazette.co.uk/pcc-thats-life-breached-editors-code-making-payment-sister-murdererhttp://www.pcc.org.uk/newsarchive/index.html?article=ODM1OQOne example of a gossip magazine that has been

investigate by the press complaints commission is ‘That’s Life!’. That’s life is aimed at a female readership and typically includes real life shocking stories that have been submitted by others. The magazine is only published in the UK and Northern Ireland by H Bauer Publishing.

In April 2013 the magazine was investigated after receiving several complaints from members of the public that breached the editors code of practice. The article in question included an interview with the sister of a convicted murderer. The complaint to the PCC was made by the victims sister. The interviewee was paid by the magazine to reveal further details of the case, and appeared to glamourise the killing. This breached clause 16 of the editors code which states, “Payment or offers for stories, pictures of information, which seek to exploit a particular crime or to glorify or glamourise crime in general, must not be made directly or via agents to convicted or confessed criminals or to their associates – who may include family, friends and colleagues.”

Once the complaint had been reviewed they agreed that the sister of the murderer was not a ‘victim’ and instead an ‘associate’ because of her being an immediate family member to the murderer and receiving payment from the magazine for the interview.

This was a clear instance in which a crime had been exploited in breach of Clause 16: by receiving payment for the story Ms Hodgson had directly benefited from her brother's crime. The complaint was upheld.

The official complaint report.

Detail of clause 16 in the Editors Code

Unit 30 – UK Media Publishing – “Conclusion”

After researching different print based media products in the previous learning outcome in this section I am focused on creating my own idea generation and plan for a music magazine.First of all I looked at two separate ideas, I created both mind maps and mood boards for both, this helped with gaining ideas and finalising what the magazine house style could be. After this I looked at a magazine that has been published for several years, Q Magazine, this is my magazine of inspiration. I explored the features that I plan to ‘repeat’ (Steve Neale – 1980), and how they will be useful for a specific genre. I looked further into the layout, style and genre of Q Magazine and how this could benefit the print based media product.

After looking at the magazine of inspiration I decided to conduct some primary research to gather information about the target audience and the demographic of the readers. I found from the survey results that there is a larger demographic of 15 – 24 year olds who would prefer for the magazine to be released on a monthly basis. By looking at these statistics and opinions this will aid me in making final decisions, such as choosing the magazines masthead name.

Once the research had been completed I looked further into planning the pre-production stages of the magazine process, such as creating a magazine flat plan, exploring font styles and designing hand drawn drafts. By looking at these pre-production stages I am able to compare and contrast the work produced based on feedback on the survey and finalise if it is what the target audience wants to be published.

Additionally I felt it was very important to look at the legal and ethical issues that could possibly surround the magazine once it has been published. I researched the legal and ethical constraints a magazine might face, these include matters such as copyright, accuracy and discrimination. I felt it was also important to investigate the ‘Editors code of practice’, this is because it is the main body where are complaints are referenced from. When the magazine is being published I need to ensure that none of these codes are broken or the magazine could risk dealing with legal complications. I also included two individual case studies where the editors code of practice had been breached and how the complaints were dealt with.