evaluation question 3

By Samantha Hunn

WHAT HAVE YOU LEARNT FROM YOUR AUDIENCE FEEDBACK?

When producing a fi lm you need to try and get a vast audience which is wide spread to get the maximum profi t and viewings. To do this you need to have an ad campaign that appeals to the general public and to your target audience which will encourage them to see the fi lm. Therefore it is important to get audience feedback when producing the advertisement because then you know what the audience likes/dislike and what they expect from your products. Also from gaining feedback you can improve your products to a higher standard and more people are likely to buy them which in turn will give the fi lm a wider reach.

WHY AUDIENCE FEEDBACK IS IMPORTANT

When doing our trai ler and anci l lary products we tr ied to get feedback in a number of ways. TRAILER FEEDBACK: For the trai ler i tsel f we wanted audience feedback

before we actual ly produced the product and started fi lming. This was so that we knew what our target audience expected to be in the trai ler and how we could get a maximal target audience. I t was important we done this because then we could fol low the feedback we received and produced a trai ler based around i t . This research was in the form of a quest ionnaire, which I produced and distr ibuted via survey monkey.

TRAILER FEEDBACK: Once we had then created a fi rst draft copy of our trai ler, we uploaded i t to YouTube. We then set up screenings in c lass which al lowed the rest of our c lass to view our trai ler. In order to col lect feedback, we gave out sheets which asked them what they l iked, didn’t l ike and suggestions for improvement. I t a lso had a rat ing out of 10, so we could roughly work out the standard people thought our trai ler was at and the enjoyment level . Once the trai ler had fi nished we then recorded people giving us feedback aloud, which we took into considerat ion when complet ing the trai ler. For our trai ler in part icular this feedback was extremely useful because our main target audience was for people below the age of 25 and for people in their school/ col lege years. Therefore as al l the feedback we got was from this age range and were students, i t was ideal to hear what they l iked and disl iked.

HOW WE COLLECTED FEEDBACK

MAGAZINE/POSTER FEEDBACK: For the magazine cover and poster I collected feedback in a diff erent format. This time I produced a questionnaire about them and attached the finished product to the questionnaire. This was done online via survey monkey. My questionnaire involved questions such as ‘would you buy this magazine? Why?’ and ‘What do you dislike and like about the poster’, etc. This allowed me to address my potential audience and see what they thought about my methods of advertisement. Once I gathered the feedback and I took it all into consideration when perfecting and finishing my ancillary products. The majority of my audience feedback will be of the age 18, this is because that’s my target audience. I presume they will all be students too.

HOW WE COLLECTED FEEDBACK

TRAILER

MAIN PRODUCT FEEDBACK

The next few slides will tell you all about the feedback I received about the trailer

that I produced.

WATCH VIDEO ‘ATTACHMENT FEEDBACK’

ON THE BLOG

Trai ler Feedback

THE FEEDBACK I RECEIVED FOR MY MAIN PRODUCT

The video shows the feedback we received from our classmates about their views on the trailer for

‘Attachment’.When looking back through the feedback I found a common theme of what people liked and how they thought our trailer could be improved. We took this

into consideration when finishing our trailer so that it will appeal to a lot of people.

We had quite a few comments on our choice of inter-titles. 4 people said that they thought we should changed the font of them, whilst others

thought that they should be longer. Here are some of the comments we received:

Trai ler Feedback


THE WAYS TO IMPROVE:

Another thing that people said was that we needed to include quicker shots to go with

the change of mood in the trailer. People also recommended some more intense and scary music to create and help build more tension.Here are some of the comments I received:

Trai ler Feedback



People also thought that the spoken dialogue in the background needed to have more

emotion in the voice so that it would draw people in. Also people thought that it said the name ‘Jenna’ too much which lead to it being

quite annoying.Here are some of the comments we received:

Trai ler Feedback



Finally some people mentioned about our music in the background. A few people said that it was just generally too loud, so it was

slightly overpowering. Also someone said that it ended to suddenly and that it should have

been more of a gradual fade out.Here are some of the comments we received:

Trai ler Feedback



The most common aspect of our trailer that people liked was the fact that we had a letter

been spoken the entire way through, acting as a narrator telling the story.

Here are some of the comments we received about this: Trai ler

Feedback


THINGS THAT PEOPLE LIKED:

From all the comments, we feel as though this was one of the mainaspects of our trailer and don’t need to make any changes to it.

Other people said how they liked the fact that our trailer shows a clear change in mood. It begins with happy upbeat music/ shots but

then soon changes to a dark and eerie atmosphere.

Here are some of the comments we received:Trai ler Feedback



People also said they though we had some good shots throughout our trailer. Some people specifi cally said which parts they liked; someone said they liked the jump scare at the end whilst another person thought the slow zoom in towards the

masked face was good.Here are some of the comments that we

received:

Trai ler Feedback



Another person said they liked the use of the name ‘Jenna’ a lot:

Also people thought the acting in the trailer was good and we chose good props to use:

Another comment was that the storyline was clear and easy to follow:

Finally someone said how they liked the trailer because it generally did creep them out:

Trai ler Feedback



7 7.5 8 902468

1012

Rating

Rating

Num

ber

of

People

Trai ler Feedback


The results show that the average rating was a 8/10 as 10 people gave us this score. The lowest we got was a 7, so we were

fairly happy with this because it shows that people thought it was to a high standard and clearly enjoyed it. Also from these

results, it suggests that there isn’t much that we would need to change from our trailer to make it better because the ratings

were high.

We took into consideration all of the feedback that we gathered and tried to change our trailer based around this.

Firstly we wanted to change the inter-titles because this is one of the main things that people thought should be changed. We changed the font of them, the transition and how long they appear on the screen.

On the inter-title towards the end we changed what said ‘Sturman productions’ to ‘revenge’ because we thought that it would fi t in

better with the atmosphere that we were trying to create.We then reconsidered out trailer in terms of sound. Firstly, we

reduced the volume slightly and tried to fade the music in more when the letter starts. We also found some more intense music and added it

into parts of the trailer to make it more scary (e.g. when the knife appears). We also relined the words ‘stop’ in the letter that was being read with the clip in the background. When the light fl ashed on it said

stop and this way it makes it feel more creepy.We also added an eff ect on inter-title that said ‘Attachment’ so it fl ashes up at the viewer. This was done so its almost l ike a shock.Finally we quickened up some of the longer shots to help with the

change in emotion. By doing this the trailer builds up pace and as a result builds up in suspense.

HOW FEEDBACK INFLUENCED THE TRAILER

POSTER

ANCILLARY PRODUCT FEEDBACK

The next few slides will tell you all about the feedback

I received via my online survey about the magazine

cover that I produced.

Poster feedback

THE FEEDBACK I RECEIVED FOR ANCILLARY PRODUCTS

1

10

3

AGE

17

18

20+

5

9

GENDER

Male

Female 8

2

2

2Occupation

StudentShop WorkerWaiter/wait-ressOther

From these results you can see that the majority of my feed-

back was from people the age of 18 years old. Also they are

mainly students. I done this purposely because that is my target audience so I wanted mainly their

feedback. I received more feedback from girls than boys, however this didn’t affect my results. I will take

all the feedback into consideration.

Poster feedback


Monthly

Never

0 1 2 3 4 5 6 7 8 9

How often do you watch horrors?

Number of people 12

2

Would you see the film based on the

poster?

Yes

No

I thought it would be a good idea to ask them whether they currently watch horror films to get a rough idea of the amount of people my magazine could actually appeal to. My result show that

people typically watch horror films on a monthly basis. Only 6 people (3 for each) said that they never watch them or that they watch them yearly. This suggests that a large amount of people

are actually interested in horror films so are likely to watch the film.

I then wanted to know how appealing my poster was and Whether it was doing a good job at promoting the film. My

feedback from this question suggests that a large amount of the people who saw my poster would actually watch the film it

was advertising. Also when I asked why the people wouldn’t watch the film it came back down to the fact that they don’t like any horrors. As a producer, this is good to know because then you know that your marketing campaign is working effectively and

would generate interest in your film.

Poster Feedback


Picture Colours Title0

2

4

6

8

10

12

What grabs your attention?

Num

ber

of

people

I can see that my average score for how eye catching the poster is, is an 8. The most people have gone with this score(7), with 5 people suggesting its more eye-catching than that and 2 people suggesting its less eye-catching than that. I am happy with this feedback because its well above midway and suggests that my

poster does actually appeal to people and draw them in.

The majority of my feedback tells me that most people are initially attracted to the image (within the blood splat) in the centre of the poster. This was said by 11 people which suggests it is one of the most eye catching parts of the poster. Most people thought that the face within the blood splat looked creepy so it drew them in and they felt intrigued. Some people specifically said the eyes as they look as if

they are staring at you so it captivates the viewer of the poster.

Another thing that was said by 2 people was the colour choice. It is known that red attracts the eye which is whys it’s the centre piece of my poster. Also as the colour red fits in with the shape that the face it within, the viewer will just presume that’s is a splatter of blood which is what I was trying to connote. One person said that the title and its font was what grabbed their attention the

most. This may have been due to the font or just because it’s the largest piece of text on the screen.

4 7 8 9 100

2

4

6

8

How eye catching do you find the poster?

Rating given

Num

ber

of

people

Poster Feedback


Nothi

ng

Plain/

simpl

e

Whi

te b

ackg

roun

d

Hard

to re

ad

0123456

What do you dislike about the poster?

Nu

mb

er

of

peop

le

The feedback that I received from this question was useful to know. five people said thatthey didn’t like the fact itlooked so plain and simple. They thought that it looked empty and I should have put more on the poster. However, Ithink that the simplicity of this poster is what makes it stand out more. Similarly to this 3 people didn’t like the plain whitebackground. This could link in with the fact that the poster looks bare because its on a very subdued background which makes it boring. Again, I think that having this white/plain background makes the red image and the title stand out more.

One person claimed that the credits at the bottom were too small and hard to read so you couldn’t see all the informationclearly. This problem was easily rectified because I just extended the writing making it easier to see.

Two people said that they didn’t dislike anything aboutthe poster and that they thought it was good and appealing the way it was.

Poster Feedback


75

2

What im-provements do you rec-ommend?None

Background

Other

This question leads on from the previousone, as I asked people about how they thought I could improve my poster to get rid of the bits they disliked and to lure morepeople into watching the film. The most obvious answer I got back from this questionwas to change the background, by either adding a picture or just by changing the backgroundto a different colour. Two other people gave differentsuggestions which were ‘make it more scary’ and‘give more information’. The most people (7) said that I should just leave it as it is and there are noimprovements needing to be made.

Poster Feedback


Picture Review Title Colour Others0

1

2

3

4

5

6

What do you like about the poster?

Nu

mb

er

of

peo

ple

It is clear from my feedback that the picture is the main thingthat people like about my poster with 5 people saying this. This is

probably due to it being the centre point of my poster. Its purposely in the middle to stand out and catch peoples attention. Three people said that they liked my colour scheme and the way

that the colour red connotes blood and death. Other people said how they liked the title and the review at the top because

the title stands out and is easy to read and then the review encourages others to watch people the words used draw you in.Another person said that they like all the fonts used because the title looks like a typical horror and the others fit usual conventions

of an advertisement poster.Finally people said that in general they like how the cover stands

out from the rest and its easy on the eye. Also how it just gets straight to the point because of its simplicity.

I think that generally I got quite good feedback and I was happy with what was said. Generally people

seemed impressed with my poster and they were likely to watch the fi lm based on it. I got some constructive

criticism that I took on board, for example; making the credits bigger. However, a lot of the improvements I

disregarded. This was because most of it was just about the plainness of the poster and how it had a

white background. I didn’t feel it was entirely necessary to change because people were still happy

with the poster and thought it was eye-catching enough, therefore I mainly left it how it was. Also

myself and some other people liked the fact it had a sense of simplicity because then it would stand out

from other posters.

HOW FEEDBACK INFLUENCED THE POSTER

MAGAZINE COVER

ANCILLARY PRODUCT FEEDBACK

The next few slides will tell you all about the feedback

I received via my online survey about the poster that

I produced.

Magazine Cover Feedback


88

Gender

Male

Female

1

12

3

Age 17

18

20+

From these results you can see that the gender was split 50/50between the amount of male and females. This was so I didn’t get biased results from one particular gender. Similarly to the poster feedback the majority of my responses were from people of the

age 17-18. This again is ideal because they are my target audience so they are typically the people I’m trying to appeal to.



6

9

6

5

32

Type of magazine

Film

Music

Fashion

Tv

Sport

Gaming/ Computer tech

I thought it was important to know whatsort of magazines people usually boughtto see whether my magazine wouldfit in and be popular with the audience.The results show that music, fashion and film are the most popular, closelyfollowed by TV. Other responses includedsports and gaming mag’s which a few peoplepurchase. As I am creating a magazine based around films, the results show that my magazine would have a place in the marketas that’s one of the most popular magazines out there.



13

3

Would you buy this magazine?

Yes

No

0 2 4 6 8 10 12 14 16 180

1

2

3

4

5

Price willing to pay

Number of peopleAm

ount

willing t

o p

ay (

£)

From these results I can see that the majority of people who didmy questionnaire would actually buy the magazine. This is good

to know because then it tells me that it does actually appeal to anaudience and this would be good promotion for my film. Only 3

people said that they wouldn’t buy the magazine, but these werebecause of reasons such as ‘don’t like magazines’ and not

actually to do with the appearance of mine. I thought that it was agood idea to ask people how much they were willing to pay for thismagazine, to know the maximum in which I could charge, where people will still buy it. My general results for this were averaging around £2.50. This is quite a good figure and it also suggests to me that the audience think my magazine will be of a fairly high

standard as they are willing to pay £2.50 for it.



Year

ly

Mon

thly

Wee

kly

Daily

Never

012345678

How often do you watch horror?

Num

ber

of

people

13

3

Would you watch the film?

Yes

No

In the same way as I did on the Poster questionnaire, I askedhow often people watched horror to get an idea of how big of an

audience there is that I am trying to attract. 7/16 results said thatthey never watch horrors. The other 9 said that they watch them either on a yearly, monthly or weekly basis. This means that over half of my respondents would actually be interested in our film so

we would be able to get a lot of income from the film.

I then asked whether the people would watch the film based on this magazine cover. The bulk of my responses said yes which

tells me that its doing a good job of promoting our film. Also the people who said no gave reasons such as ‘don’t like horrors’ or

its ‘too scary’, which could actually be considered as good feedback because this tells me that the cover is giving off the correct genre of movie and that its actually thrilling to look at.



Yellow (colours)

Main image

Mask Knife Title0

1

2

3

4

5

6

What grabs your at-tention?

Num

ber

of

people

From my results I can see that the most noticeable thing, whichcatches people’s eye, is the colouring of my cover. The yellow

clearly strikes the eye because it stands out from the dark background. Other results also suggested it was the main image

which people were initially attracted too. Some people specificallysaid that it was the mask that drew them in, whilst others believedthat the knife and the rope was enticing because the felt uneasy.The majority of my results said either of these two thing which

suggests that they are the main points to my magazine. However one people said they thought the title was eye-catching

And caught their attention first.



Nothing

Text

Images

Colour Scheme

0 1 2 3 4 5 6

What do you dislike about the cover?

Number of people

My results show that people generally like the cover becausewhen I asked them what they dislike their response was nothing. This suggests to me that its appealingand people are happy with what mycover looks like. In terms of theimages on the screen, some peopledidn’t like how the head covered the titlebecause then you couldn’t see what it actuallysays. Another person said how they didn’t think the second image(in the corner) was really necessary on the cover. However, I disagree because then it gives you a preview of the ’32-page horror special’ so its more likely to entice you. Another personsaid that they didn’t think the main image was very scary. I willconsider trying to make it more creepy.More feedback I received was that they didn’t like the colour scheme - particularly the yellow. This was said by one person asthey didn’t feel that it was very horror-like. Another person justsaid ‘dull’. This may be because its only black, white and yellow.Another person felt it looked a bit ‘squished together’ whilst othersdidn’t like some of the fonts. I will bear this in mind when Perfecting my cover.



Yellow

Picture

Coverline

0 1 2 3 4 5 6 7 8 9 10

What do you like about the Cover?

Number of people

My responses from this question show that people liked the picture the most; 8 people said this. Some people specifically said

that they liked the mask, whilst others said the knife. Someone also said that they liked the background that I added to the image.

Another thing people liked was the yellow colouring. This is becausethey said that it stands out from the background and its easy to see.

Also the bright yellow is vey eye catching so it immediately grabsthe eye.

Another response was that they liked my cover line because its Very visible and clear. A further response was that they liked how it

‘looks scary’.

Overall I was quite pleased with the feedback that I received. People seemed to be happy with how my

magazine cover looked so I didn’t really feel the need to change anything on it. I made the colour yellow a bit brighter to try combat the fact it looked dull, but other

than that I left it. The reason behind this is because people said they were willing to buy the magazine, so

it must look of a high standard. Also my responses told me that from the magazine cover, people would watch the fi lm. This therefore suggests that it is doing its job

correctly and advertising/promoting my fi lm, and encouraging people to watch it.

HOW FEEDBACK INFLUENCED THE MAGAZINE COVER

evaluation question 3

Education

audience feedback

blog trailer feedback

trailer main product

magazineposter feedback

standard people

lot of people

main target audience

vast audience