Question 3

What kind of media institution might distribute your media product and why?

By Ed Elliott

Bauer Media

Bauer media are a very popular and well known, privately owned publishing group. They have over 300 products including TV stations, Radios and many more online products. They are also famous for publishing Q and Kerrang! Magazine which also have share the same target audience as I do. Bauer also circulate over 38 million magazines a week which will have a vast amount of benefits towards publishing my magazine. It may be more more likely for them to publish mine as its not a genre they normally produce.

Harris Publications

• Having researched into many magazines, including XXL, knowing that they distribute this magazine, it would be ideal if they distributed mine. The benefits of this would be that they are under control of publication and distribution of 10 other magazines which are all of similar genre to mine, this means it can be effectively marketed to gain the best possible success. They are also one of the largest distributors of music magazines in the US. By being in the US it means my magazine would reach a wider audience on a larger scale meaning more sales.

IPC MEDIA

• IPC publishing company is also a very popular magazine publishing company which would most likely be able to distribute my magazine. They publish a lot of magazines that are of similar genre to mine such as ‘NME’ which is an extremely successful magazine with a target audience of young adults like mine. Their knowledge of this type of magazine makes IPC extremely good to publish my magazine as they know the market, how to sell it and how to reach the audience.