What have you learned from your audience

feedback?By Sophia Leiper

During the pre-production stage I used demographics to establish my target audience, do research into what types of things they enjoy watching and what aspects of the specific genre MUST be included in my work. I feel that these were reached. One that was a major feature was the use of a sexualized woman. An example of this is, say in James Bond. Below is an example of the stereotypical “Bond Girl”, “Vesper Lynd” played by Eva Green.

Audience Feedback helped to make sure I reached the necessary expectations with my products.

Different questionnaires were created for the print work and for the teaser trailer. The teaser trailer had a paper questionnaire and one sent via WhatsApp to various people so that I could have fairly fast responses so as to make the changes quickly. The print media questionnaires were conducted through SurveyMonkey so that I could ask different people and not be able to recognize the results.

In both my print media and teaser trailer only small changes had to be made – the colour of some font, slowing down some shots etc. However, they are small things that I had overlooked during the production stages. I feel that the changes that I the made, made my work more suitable for my target audience.

Original poster

Modified poster