exclusive listing proposal
DESCRIPTION
Exclusive Listing Proposal. Prepared for: NITZE-STAGEN Frank Stagen Chief Executive Officer Kevin Daniels President Angela Davis Director of Property Management. Prepared by: GVA KIDDER MATHEWS Ted McCaffray, Vice President Jim Kidder, SIOR, Vice President - PowerPoint PPT PresentationTRANSCRIPT
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Exclusive Listing Proposal
Prepared for:
NITZE-STAGENFrank Stagen
Chief Executive Officer
Kevin DanielsPresident
Angela DavisDirector of Property Management
Prepared by:
GVA KIDDER MATHEWSTed McCaffray, Vice President
Jim Kidder, SIOR, Vice PresidentCraig Hogan, SIOR, Vice President
September 9, 2003
JK/proposals/Nitze-Stagen/Listing Proposal.ppt
Starbucks Center
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Table of Contents
Executive Summary
Property Overview
MarketOverview
Marketing Plan &
Timeline
GVA Kidder
Mathews Team
ListingStructure
Section I
Section II
Section III
Section IV
Section V
Section VI
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Executive Summary
Property
Starbucks Center consists of approximately
2,000,000 square feet on 17 acres. The property
is the focal point of the SODO Business District.
Two large areas are available: 36,000 square
feet on the third floor and 80,000 square feet on
the second floor.
Real Estate Market
There is approximately 65,408,953 square feet
of industrial warehouse and office space in the
Seattle close-in market. The current vacancy
rate for mid-year 2003 is 5.68% (January 1, 2001
vacancy 1.9%).
Triple net lease rates for comparable buildings
average $0.25 to $0.30 per square foot,
blended.
Concessions of one-half month of free rent per
year of the lease term are common. Office
tenant improvements are generally provided on
an “as-is” layout but with new paint and carpet.
New office build-out is generally amortized.
Rent escalations range from six to nine percent
increases in the beginning of the fourth year of
a five-year lease term.
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Executive Summary
Marketing Team
We have assembled this team of professionals at GVA Kidder
Mathews with the skills necessary to achieve the optimal outcome
for Starbucks Center. Criteria used in assembling the team included:
1) experience in representing landlords and owners in the market;
2) track record in successful completion of similar leasing
assignments; 3) high levels of integrity and strong relationships in
the real estate community; and 4) diligent cold calling efforts.
Ted McCaffray, in conjunction with Jim Kidder, SIOR and Craig Hogan,
SIOR, will lead the GVA Kidder Mathews marketing team. Combined,
these individuals have 50 years of experience with leasing
institutional quality business parks. The balance of this report
outlines our proposal to assist Nitze-Stagen in successfully leasing
the Starbucks Center.
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Property OverviewStarbucks Center
Property Profile: Starbucks Center
Address: 2401 Utah Avenue S.Seattle, WA
Total Building Size: 2,000,000 SF
Year Built: 1912 - 2002
Clear Height: 10’
Construction Type: Concrete poured in place
Other: MultistoryFreight elevatorsSeismic upgrade
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Property OverviewStarbucks Center
Property Profile: Starbucks Center
Strengths
• Quality corporate image• Central SODO location• Excellent access• Multiple office entries• Divisible• Near Port of Seattle• Managed dock-high loading• Concrete truck apron• Truck leveler• Dock equipment
Limitations
• Low ceiling height• Freight elevators• Access to elevators is distant• Additional material handling
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Property OverviewStarbucks Center
Competitive Properties for Lease
There are approximately 10 industrial buildings available for lease in the 35,000 to 100,000
square foot range. The lease rates for comparable buildings range from $0.25 to $0.30 per
square foot, triple net. Rent for office ranges from $0.30 to $0.70 per square foot, depending
upon whether it is existing office or build-to-suit.
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Property OverviewStarbucks Center
Competitive Projects for Lease
PropertyAddress
Avail. Sq. Ft.
Office
Clear Height
Loading
Lease RateShell/Office
Comments
SUBJECT
Starbucks Center2401 Utah Avenue South
Seattle
115,000
BTS
10’
2 DH
$0.36
Recommending lower asking rate.
Disston Building1705 4th Avenue South
Seattle
43,525
20’
3 DH
$0.53
Good location. Possible retail component. Rate is high.
Gerry Sportswear1041 1st Avenue South
Seattle
58,492
3,000
10’
3 DH
$0.50
Located near stadiums; building hotel across street. Parking revenue carries property. Owner needs to lower lease rate or spend money to take to next level.
Hanford Central26 South Hanford Street
Seattle
119,771
6,000
18’-20’
20 DH
$0.45
Primarily trying to sell. Lease rate is high.
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Property OverviewStarbucks Center
Competitive Projects for Lease
PropertyAddress
Square Feet
Office
Clear Height
Loading
Lease RateShell/Office
Comments
Owl Transfer & Storage3623 6th Avenue South
Seattle
73,335
17’-22’
16 DH / 2 GL
$0.37
Space is chopped up. Great freeway access. Priced right for smaller divisions.
West Waterway3546 W Marginal Way SW
Seattle
66,672
2,000
22’-26’
3 GL
$0.33
Good power, okay location, limited parking. Has been on market for 2 years.
Former Mesher Supply5001 1st Avenue South
Seattle
70,476
0
12’
7 DH
Main Floor - $0.40Upper Floor - $0.25
Probable tear down and redevelop.
City Commerce Park3849 1st Avenue South
Seattle
36,000
6,000
14’-16’
4 GL
$0.25
Vacant for 2 years, 20’ x 20’ column spacing. Owner offering first year rate of $0.25 per square foot.
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Property OverviewStarbucks Center
Competitive Projects for Lease
PropertyAddress
Square Feet
Office
Clear Height
Loading
Lease RateShell/Office
Comments
Military Road S Building8300 Military Road South
Seattle
90,838
16,000
24’
4 DH / GL
$0.52
Trying to divide and conquer. Catering to smaller tenants. Terrible access.
Amazon.com Distribution550 South Dawson Street
Seattle
99,852 (divisible)
7,000
24’
12 DH / 1 Ramp
$0.51 - $0.52
Great space. Only one year sublease.
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
The Seattle close-in industrial market is typically considered to be the area north of the Kent Valley to downtown Seattle. The area is bound by I-5 to the east and West Marginal Way to the west. The industrial area follows the route of the Green River or Duwamish Waterway. This area has provided a level topography, which has been developed since the turn of the century.
The close-in market is within the Seattle city limits with some portions located in unincorporated King County and the City of Tukwila. The market consists of 65,408,953 total square feet. Typical of this market are older facilities with high site coverage, low ceiling heights and challenged loading capabilities. The majority of tenancies are 10,000 to 20,000 square feet.
Industrial Market AnalysisThe close-in industrial market has experienced very flat demand for space over the last six months. We anticipate the market will stabilize in the first quarter of 2004. The current vacancy rate is 5.68%. This is the highest vacancy rate the close-in market has experienced since it was near 5% in the late 1980s. Accordingly, the market is giving steep discounts and has substantially increased lease incentives (i.e., free rent). Broker incentives have increased to full 5% fees on most leasing commissions, with some landlords offering bonus commissions in addition (i.e., trips, $0.50 per square foot of leased area).
Market Overview
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Market Overview
Rental RatesThe rate for the distribution space in the close-in market is trending toward $0.45 per square foot, NNN. Prices vary from this based on functionality, location and size. Most spaces over 30,000 square feet have had to offer rates in the $0.35 per square foot range. As tenants increase their size beyond 30,000 square feet, economies of scale come into play and tenants are easily swayed by the lower rates in the Kent Valley (i.e., $0.25 to $0.30 per square foot).
Rate RecommendationWe recommend marketing the space on the second and third floors at $0.25 per square foot, NNN.
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Phase I - Preparation
Property Detail Report Our first step in preparing to market a property is to complete a property detail report. We will tour the property and assemble information as required. This information includes floor plans, zoning and land use data, site maps, building specifications, operating systems information, structural reports and utility information.
As this information is assembled, we work with our clients to identify unanswered questions which may be asked by prospective tenants. A strategy is then developed to deal with these issues in order to expedite interest in the property. Signage
GVA Kidder Mathews will consult with the client and visit the property to determine the best location for sign placement. Signs are strategically placed to maximize exposure to oncoming traffic. Specific information can be placed on the sign to provide prospects with helpful information regarding square footage; however, generally sign copy should be simple to maximize the number of inquiries.
Marketing Plan
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Phase I - Preparation
PhotographsGVA Kidder Mathews will arrange to photograph the property to maximize prospect interest. In some cases, it may be necessary to have aerial photos prepared to show sites in perspective to their surroundings. We will coordinate with local photographers to arrange shots which create the best image possible. These pictures will then be inserted into the appropriate marketing materials.
Maps & DemographicsComprehensive maps and demographic information are helpful to informed decision-making. GVA Kidder Mathews can prepare specific demographic reports and maps which include existing facility locations, employee zip codes, customer locations and proximity to key access routes. Additional information, such as income, age, population, or other key data requested by the client, can also be included. This capability is available on a local, regional, or national/international level.
Marketing Plan
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Preparation of Marketing Materials
Phase I - Preparation
Site/Floor PlansFloor plans and/or site plans will be assembled, utilizing architectural drawings provided by our clients or by taking measurements and preparing in-house graphic diagrams. These plans are prepared to give interested parties a clear overview of how a property can be utilized.
Detail SummaryDetailed information on the property is summarized on one page for a mass marketing campaign. Key information relating to square footage, site features, operating systems and pricing is discussed.
BrochureOnce the property detail report is completed and photos have been developed, a professional brochure can be printed, which includes key selling points of the property, a location map, photo of the site and contact information.
Marketing Plan
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
GVA Kidder Mathews Web Site Listing information will be posted to the GVA Kidder Mathews company web site at www.gvakm.com. Listings are updated monthly and are frequently visited by agents and brokers as well as potential tenants.
GVA Kidder Mathews Featured PropertyListing information can be posted to the “featured properties” section of the company website at www.gvakm.com. Listings are rotated monthly and are frequently visited by agents and brokers, as well as potential tenants.
CBA Multiple Listing Service Information will be submitted to the Commercial Brokers Association (CBA) for publication on their web site. In addition, listing information is made available through the CBA Advantage dial-up listings database.Market Reports GVA Kidder Mathews distributes semiannual reports on the Greater Seattle real estate market, received by more than 1,500 business and property owners. These reports, which are critical to underwriting, are designed to provide current information on the various real estate submarkets, as well as inform recipients of new listings and recent transactions. Currently, these reports cover the industrial, office, retail, apartment and investment specialties.
Phase I - Preparation
Marketing Plan
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Phase II - Execution
Electronic MailWithin the first week of signing a Listing Agreement, GVA Kidder Mathews will send out an electronic brochure to a list of all active commercial real estate agents announcing the availability of the Starbucks Center to the market.
Direct Mail CampaignGVA Kidder Mathews will implement a direct mail campaign designed to maximize exposure of the Starbucks Center and increase awareness of its availability. Specific groups will be targeted as follows:
Active Target Prospects. GVA Kidder Mathews is constantly tracking prospects in the marketplace. When a new property is listed, the parameters of this property are cross-referenced with known requirements and a target list is developed. Information is then sent to those prospects and follow-up calls are made to generate interest.
S.I.C. Users. For properties which require a specific use, a prospect list will be pulled from our computer database. These users can be identified locally, regionally or nationally based on Standard Industrial Classification (S.I.C.) code, as well as by number of employees or other specific parameters.
Marketing Plan
Geographic/General Mailings. Mailings are sent out to prospects who are located in the immediate area around the subject property or who are known to have an interest in certain product types.
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Cold CallingWe will personally contact prospects who have been targeted for the site. These prospects will be contacted on a priority basis. Calls will be tracked via computer or a prospect log so that reports can be generated on an ongoing basis.
CommunicationWe will monitor all marketing activity and current status updates shall be communicated to the owner. Communication activity shall include:• Verbal and e-mail status reports
• Ongoing marketing activity letters
• Copies of letters sent to inquiring brokers and prospects
• Periodic meetings between clients and GVA Kidder Mathews agents to ensure open communication channels
Tours & Coordination of Due Diligence We will arrange all property tours and coordinate due diligence with contractors, architects, space planners, engineers, lawyers, accountants, city planners, developers, financial analysts, environmental specialists and others necessary to assist in facilitating the transaction.
Negotiating and Closing We will work diligently to generate Letters of Intent and offers on the property. These documents will be analyzed by the appropriate parties and their attorneys. We coordinate the negotiations in order to reach agreement on terms and conditions, and shall work to address appropriate issues necessary for closing.
Phase II - Execution
Marketing Plan
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Storage companies
Public warehouses
Garment manufacturing
Printing companies
Drapery manufacturing
Storage for
Museums
Theatres
Ballet/dance studios
Proposed Users
Marketing Plan
Space specific / low visibilty users
High security
Regional companies
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Extensive industrial experience
Dominant market share
Close-in market coverage
Creative transaction structuring
Integrity and credibility with brokerage community
Extensive national coverage through GVAKM
Ranked #1 Firm – Industrial Leasing Brokers
Why GVA Kidder Mathews?
GVA Kidder Mathews Team
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Active Puget Sound Real Estate Firms(Current Listings According to CBA)
CompanyNo. of
Listings% of
Listings
GVA Kidder Mathews(Listing Team)
38 listings(23)
34% of all listings(20%)
CB Richard Ellis 15 13%
Colliers 8 7%
Puget Sound Properties 5 4%
Andover Company 3 2.6%
Trammell Crow 3 2.6%
JSH Properties 2 1.7%
American Warehouse 2 1.7%
Piha / Rogel 2 1.7%
Westlake & Associates 2 1.7%
Morris Piha 2 1.7%
9 other companies 1 each <1%
TOTAL 113
Survey conducted via CBA 8/22/03 area 150, 155 properties for lease only
Although all information furnished regarding property for sale, rental or financing is from sources deemed reliable, such information has not been verified, and no express representation is made nor is any to be implied as to the accuracy thereof, and it is submitted subject to errors, omissions, change of price, rental or other conditions, prior sale, lease or financing, or withdrawal without notice.
Lease
We are proposing a fee of five (5)
percent of the total lease consideration
for the first five years of the lease, and
two and one-half percent (2.5) percent
for years 6 through 10. In the event
that an agent other than the listing
team is the procuring agent, we are
proposing a fee of seven and one-half
(7.5) percent of the first five years, and
three and three-quarters (3.75) percent
for years 6 through 10, in order to
compensate the outside agent with a
full fee (5% to outside agent, 2.5% to
listing agent). No fee will be payable
for lease terms in excess of 10 years.
Listing Term
GVA Kidder Mathews proposes a six-
month listing term.
Reporting
Reporting will be handled on several
fronts. GVA Kidder Mathews will
maintain verbal communication with
owner throughout the process. We will
e-mail owner after each incoming
contact on the building. At owner’s
request we can have formal marketing
meetings on a regular basis.
Listing Structure