What do you see when you look into thefuture? Do you see opportunities and breakthroughs? Or just problems and obstacles? Store brands is based on optimism. It is all about takingadvantage of the future and growing. Perhaps that is why PLMA’s annual trade show has been so successful. Starting with only 50 exhibit booths in1980, it is now the largest private label organization in the world.

You can be a part of this exciting phenomenon. Private label market share has reached nearly 25% of unit sales in the U.S. and is expanding faster than national brands. Retailers coast-to-coast have committed themselves to an

aggressive store brands strategy whilespecialty chains are using their own brands tocreate shopper loyalty unheard of only a fewyears ago. Supermarkets, drugstores, massmerchandisers, dollar stores and convenienceretailers are all on the store brandsbandwagon. This is your opportunity to grabthe future and make it work for you.

“Store Brands and Beyond” is the theme of PLMA’s 2015 Private Label Trade Show andit says it all. More than 2,700 exhibit booths.Over 5,000 buyers and visitors. Nearly20,000 different products – from food,snacks and beverages to health and beauty,

from kitchen and household to GM. All devoted to store brands. All under oneroof at one time.

Whether you are a small manufacturer or part of a large multi-nationalcompany, it is your chance to meet the largest concentration of private labeldecision-makers anywhere.

To maximize efficiency, the show floor is divided into food and non-food. The North Hall and Sky Hall are devoted to food, snacks and beverages while the South Hallpresents health and beauty, household and GM.

PLMA helps exhibitors before and during the show, too.

• PLMA’s online Show Preview opens 30 days before the show so you can announce new products to retail buyers.

• The New Product Expo, on display in PLMA’s unique Idea Supermarket, helps you

to promote your company’s innovations and attract buyer attention.

• The Official Program Guide, distributed to retailers at registration, gives your company advertising

opportunities to spotlight your booth location.

·   And, PLMA’s Show Floor Navigator permits visitors to use their smartphones to search for products and exhibitors while they are at the show.

But PLMA is more than a trade show. Your membershi p opens the door toseminars, conferences, publications, research, and networking that you will need in the year ahead.

You can buy exhibit space in othershows, but no show will help you build your future better than PLMA’sannual Private Label Trade Show. To exhibit, contact PLMA today.Telephone (212) 972-3131 or email exhibit@plma.com �Nov.15-17, 2015•Chicago

Exhibiting-at-a-GlanceShow LocationPLMA’s 2015 Private Label Trade Show will be held at the Rosemont Convention Center, only 10 minutesfrom Chicago's O'Hare International Airport.Conveniently located within walking distance or shortshuttle bus rides from major hotels, the conventioncenter provides exhibitors with an easy-to-reach,efficient venue for trade shows.

Trade Show Schedule

Friday, November 13Booth Set-Up 8:00am - 6:00pm

Saturday, November 14Booth Set-Up 8:00am - 6:00pm

Sunday, November 15Booth Set-Up 8:00am - 6:00pmSeminars & Workshops 2:00pm - 4:00pmOpening Night Reception 7:00pm - 8:00pm

Monday, November 16Keynote Breakfast 8:00am - 9:00amTrade Show Floor Open 9:00am - 6:00pm

Tuesday, November 17PLMA Live! Breakfast 8:00am - 9:00amTrade Show Floor Open 9:00am - 4:00pm

Wednesday, November 18Booth Breakdown 8:00am - 1:00pm

Booth Assignments The trade show floor is divided into separate halls for food andhome and health. All booth assignments are on a first-come,first-served basis in order of recei pt of application andpayment, product eligibility and availability of space.

Official Program GuidePLMA exhibitors get a free listing in the Official Program Guidewhich includes company name, address, phone, website, email,product lines and exhibitor personnel. Advertising space is alsoavailable for companies who wish to promote their boothlocation or products.

PLMA Live! CoverageThe show is also broadcast over the internet to retailersacross the country on www.plmalive.com as well as to TVmonitors in hotels and exhibition halls.

Preliminary Retail and Wholesale Registration ListExhibitors receive a preliminary retailer and wholesaler list 30 days prior to the show to help arrange appointments inadvance.

Online Show Preview Exhibitors are invited to announce new products on PLMA’sShow Preview, which is sent to all registered retail andwholesale visitors 30 days prior to the show. Exhibitors canalso submit new products for display in PLMA’s New ProductExpo, which is located inside PLMA’s Idea Supermarket®

and open during show hours.

PLMA Matchmaker™

PLMA Matchmaker helps retailers and wholesalers arrangeappointments with exhibitors prior to the show. Exhibitorsreceive secure access codes prior to the show in order topartici pate.

Seminars and Special EventsExhibitor personnel receive free admission to PLMA’s OpeningNight Reception, Keynote Breakfast and the PLMA Live!Breakfast as well as Sunday’s seminar program.

Exhibit RatesThe cost of exhibiting at PLMA’s 2015 Store Brands andBeyond is low, too. Choose from a variety of in-line or island configurations. This year's member rates are:

1 booth (10' x 10') $ 3, 500 2 booths (20' x 10') $ 4, 5003 booths (30' x 10') $ 6,0004 booths (40' x 10') $ 7, 5004-unit island (20' x 20') $ 8, 0006-unit island (30' x 20') $ 10, 0008-unit island (40' x 20') $ 12, 000

10-unit island (50' x 20') $ 15,00012-unit island (30' x 40') $ 1 7, 00016-unit island (40' x 40') $ 21,00020-unit island (50' x 40') $ 25,000

MARC GLASSMANRITE AID CORP.WALGREEN CO.

Mass MerchandisersKMARTSEARSSHOPKOSMART & FINAL STORESTARGETVARIETY WHOLESALERSWALMART STORES, INC.

Dollar Stores &DiscountersBIG LOTS STORESDOLLAR GENERAL CORP.DOLLAR TREEFRED'SJACK'S WORLD99¢ ONLY STORESR. H. RENY

Club StoresBJ'S WHOLESALE CLUBCOSTCO WHOLESALESAM'S CLUB

Convenience StoresBP CONVENIENCE STORESCIRCLE KCUMBERLAND FARMSFAMILY EXPRESSHOLIDAY COMPANIESKUM & GOKWIK TRIPMAPCORACETRAC PETROLEUM7-ELEVENSHEETZSPEEDWAYTHORNTONSVALERO

Specialty RetailersACE HARDWAREACADEMY SPORTS & OUTDOORSAMAZONBABIES 'R' USBED BATH & BEYONDCHRISTMAS TREE SHOPSCOST PLUS WORLD MARKETSMENARDSOFFICEMAXPETLANDPETSMARTSALLY BEAUTY SUPPLYSTAPLESTOYS 'R' USTRUE VALUEULTATHE VERMONT COUNTRY STORE

Co-ops & WholesalersAFFILIATED FOODS MIDWESTASSOCIATED GROCERS OF FLORIDAASSOCIATED SUPERMARKET GROUPASSOCIATED WHOLESALE GROCERSBOZZUTO'SC & S WHOLESALE GROCERSCARDINAL HEALTHCENTRAL GROCERSCERTCOCERTIFIED GROCERS MIDWESTCHAIN DRUG CONSORTIUMCHAIN DRUG MARKETING ASSOC.GREAT LAKES WHOLESALEGROCERS SUPPLY

HARVARD DRUGIGAKINRAYKRASDALE FOODSMCKESSON CORP.MCLANE COMPANYMERCHANT DISTRIBUTORSPIGGLY WIGGLY ALABAMAPIGGY WIGGLY MIDWESTPRIDE PRODUCTS CORP.ROUNDY'SSPARTANNASHSUPERVALU TOPCOUNIFIED WESTERN GROCERSVALU MERCHANDISERSWAKEFERN FOOD CORP.WESTERN FAMILY FOODS

International RetailersAEON PETALDI UKALIMENTATION COUCHE-TARDALKOSTOALLIANCE BOOTSALMACENES EXITOALMACENES IBARRABEIJING BAO KUI MARKETBRAVO SUPERMARKETSBUDGET FOOD STORESCADENA COMERCIAL OXXOCALLEJA CENCOSUD S.A.CGC JAPANCHEDRAUICO-OP ATLANTICCOMMERCIAL ZAFFARICONDOR SUPER CENTERCOST RIGHT LIMITEDCOSTCO WHOLESALE CANADADAIRY FARMDIA BRASILDOLLARAMADUKANDUMSAE-MARTECON SUPERMERCADOSEMKE GROUPFAMILIPRIXFARMACIA GUADALAJARAFARMACIAS BENAVIDESFEDERATED CO-OPERATIVESGENERAL TEKSTIL SAN VE TICGIANT TIGER STORESGRATISGRUPO PAO DE ACUCARGRUPO PUMAGRUPO RAMOSH. Y. LOUIE CO.H-E-B MEXICOHELEKANGHARRODSHOMEPLUSITO YOKADO CO.JEAN COUTU GROUPKOBA COLUMBIALIDLLOBLAWSLOTTE MARTLULU HIPERMARKETSM & M MEAT SHOPSMCKESSON CANADAMEGA MARTMERCATODO S.A.METRO RICHELIEUMICHAEL ROSSY LTEE.MONDOU LTEE.NEWBOY

NONG HYUPNORTH WEST CO.OVERWAITEAPANDA GROCERYPETLAND CANADAPHARMASAVE DRUGS NATIONALPRICESMARTPUREGOLD PRICE CLUBREDE DE SUPERMERCADO ASUNREXALLRIGLASAM'S CLUB BRASILSAM'S CLUB CANADASAM'S CLUB MEXICO759 STORESEIJO ISHIISHANGHAI TED FOODSTUFFSSHINSEGAE CO.SHOPPERS DRUG MARTSOBEYS SORIANASULTAN CENTERSUPER CENTRO EL FUERTESUPER MERCADO ZONA SULSUPER 99SUPERMERCADO RICOYSUPERMERCADOS ECONOTIENDAS TRES BTOTTUSUNIPRIXUNISUPERWALDO'S DOLAR MART MEXICOWALMART ARGENTINAWALMART/ASDAWALMART BRASILWALMART CANADAWALMART CENTRO AMERICAWALMART CHILEWALMART CHINAWALMART/MASSMARTWALMART MEXICOWALMART PUERTO RICOWOOLWORTHS AUSTRALIAWOOLWORTHS SOUTH AFRICA

MilitaryARMY AIR FORCE EXCHANGE SERVICE(AAFES)MARINE CORPS EXCHANGENAVY EXCHANGE

* PLMA’s retail and wholesale list is based on attendance at past PLMA trade shows.

Supermarkets and Food RetailersA & PACME MARKETSAHOLD USAALBERTSON'SALDIANGELO CAPUTO'S FRESH MARKETSBI-LOBIG Y FOODSBROOKSHIRE BROTHERSBROOKSHIRE GROCERYCARDENAS MARKETSDAVE'S SUPERMARKETSDELHAIZE USADOROTHY LANE MARKETSEL RANCHOEL SUPERFAIRWAY MARKETSFAREWAY STORESFOOD LIONFOODTOWNFRESH DIRECTFRESH & EASY NEIGHBORHOOD MARKETTHE FRESH MARKETGIANT EAGLEGIANT FOOD STORESGROCERY OUTLETHAGGENHANNAFORD BROS.HARMON’S GROCERYHARRIS TEETERH-E-B GROCERY COMPANYHEINEN'S FINE FOODSHY-VEEINGLES MARKETSINTERNATIONAL AMERICAN SUPERMARKETSJEWEL-OSCOK-VA-TKEY FOOD STORESKINGS/BALDUCCI’SKOWALSKI’S MARKETSTHE KROGER CO.LOWES FOODSLUND FOOD HOLDINGSMARSH SUPERMARKETSMEIJERMETROPOLITAN MARKETNATURAL GROCERSNORTHGATE GONZALEZ MARKETPRICE CHOPPER/GOLUB CORP.PUBLIXRALEY'SROCHE BROS.SAFEWAY SAVE MART SUPERMARKETSSAVE-A-LOTSCHNUCKSSEDANO'SSHAW’S/STAR MARKETSSPROUTS FARMERS MARKETSTATER BROS.STOP & SHOPTOPS MARKETSTRADE FAIR SUPERMARKETSTRADER JOE'STREASURE ISLAND FOODSWEGMANS FOOD MARKETSWEIS MARKETSWESTERN BEEFWHOLE FOODS MARKETWINCO FOODSWINN-DIXIE STORES

Drug ChainsCVS/PHARMACYDISCOUNT DRUG MARTHARMON FACE VALUES

Here is a sample of the buyers you can meet at the show.PLMA’s Who’s Who of Retailers and Wholesalers

Welcome to thePrivate LabelManufacturersAssociation. With more than 3,500member companiesworldwide, PLMA isthe only industry organization devoted entirely topromoting the interests of store brands. Through itsyear-round programs and publications, PLMA givesmembers the contacts and services they need tocompete effectively in today's marketplace.

Membership ProfileFounded in 1979, PLMA's membershi p ranges frommulti-national corporations to small family-ownedsuppliers. Their products include food, beverages,snacks, health and beauty, household, kitchen,housewares, DIY, leisure and general merchandise. Many member manufacturers only do private label.Others are well-known brand makers who also haveprivate label capacity. Together, they form PLMA's ActiveMembershi p. For brokers and trade suppliers, there isPLMA’s Associate Membership. For internationalcompanies, there is PLMA International Council.

Trade ShowsIn addition to PLMA’s annual show in Chicago, PLMAprovides member manufacturers with sellingopportunities around the world. PLMA presents the“World of Private Label” International Trade Show inMay in Europe. PLMA’s Shanghai Private Label Fair inChina is presented in partnershi p with the ShanghaiInternational Sourcing Promotion Center.

Conferences and SeminarsPLMA also presents conferences and eventsthroughout the year that deal with current issues frommarketing and consumer trends to trade practices andlegislative and regulatory concerns. These includePLMA’s Annual Meeting & Leadershi p Conference and PLMA’s Washington Conference.

Executive EducationMembers can also partici pate in PLMA's Executive Educationprogram, developed inconjunction with St. Joseph'sUniversity in Philadelphia.

The program offers a 3-day program of coursescovering private label history, retail marketing andmerchandising, new product development andpromotion.

Research and PublicationsPLMA provides members with key intelligence data,too. In conjunction with The Nielsen Company, PLMApublishes the Private Label Yearbook with marketshare data from supermarkets, drug chains and massmerchandisers. PLMA also regularly tracks trends in consumer shopping behavior in conjunction withSurveyLab. To keep members informed throughout the year, PLMA provides members with the online E-Scanner newsletter.

PLMA.OrgPLMA Member Services are coordinated through an exclusive member service website PLMA.org. These services include PLMA's Yearbook with marketshare data for over 700 product categories andsubcategories across all channels and ninegeographical regions on a quarterly basis. Members-only services also include access to PLMA’s IdeaSupermarket, with research on products and packagingof retailers around the world and PLMA’s broker andsupplier directories.

A Unique Organization for a Unique IndustryYou may belong to other trade associations, but PLMAis unique. That is why it has grown bigger and biggerfor more than 30 years. Join and become part of the family.

Presented by the Private Label Manufacturers Association630 Third Avenue, New York, NY 10017 • Telephone: (212) 972-3131 Fax: (212) 983-1382 E-mail: info@plma.com www.plma.com

Welcome to the PLMA Family

Nov.15-17, 2015•Chicago