eyeblaster 2009 creative innovation
DESCRIPTION
Eyeblaster 2009 Creative Innovation. Media channel coverage. Plan. Traffic. Serve. Optimise. Analyse. RICH. STANDARD. EMERGING. SEARCH. MOBILE. creative. innovation. consumer engagement. most advanced. video. on the market. File sizes up to 50 MB Supports all compressions - PowerPoint PPT PresentationTRANSCRIPT
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© 2008 Eyeblaster. All rights reserved
Eyeblaster 2009Creative Innovation
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© 2008 Eyeblaster. All rights reserved
Media channel coverageRICH
Plan Traffic Serve Optimise Analyse
STANDARD
EMERGING
SEARCHMOBILE
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© 2008 Eyeblaster. All rights reserved© 2008 Eyeblaster. All rights reserved
innovationcreative
consumer engagement
![Page 4: Eyeblaster 2009 Creative Innovation](https://reader030.vdocument.in/reader030/viewer/2022032414/56813326550346895d9a0b61/html5/thumbnails/4.jpg)
© 2008 Eyeblaster. All rights reserved
© 2008 Eyeblaster. All rights reserved
most advancedvideoon the market
File sizes up to 50 MBSupports all compressionsFLV WMV AVI MPEG MOV MP4
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© 2008 Eyeblaster. All rights reserved
HD Video
• High impact branding unit• Add any rich media content – static, flash or video
The Dark Knight
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© 2008 Eyeblaster. All rights reserved
HD Video
Benjamin Button
• A full microsite experience without taking the user away from site content
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© 2008 Eyeblaster. All rights reserved
HD Video Performance
Video 25% Played Video 50% Played Video 75% Played Video Fully Played40%
50%
60%
70%
80%
90%
100%100.00%
77.29%
66.37%
58.74%
50.69%
82.33%
72.34%
64.72%59.36%
Video MetricsGrand TotalHD -Enterteinment
Video Played Duration
Vide
o Pl
ayed
Rat
e
• Video duration: HD has a 12.4% lift over normal in-banner video.• Video viewers have a tendency to view all the way when it comes to HD
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© 2009 Eyeblaster. All rights reserved© 2009 Eyeblaster. All rights reserved
EBTVAdvertiser brandingBasic skin Full skin
Basic offering can be publisher branded
Simple customisation with branding
Premium offering with full-skin capability
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© 2008 Eyeblaster. All rights reserved
• Simple offering to traditional TV buyersTake existing TVC and extend reach online
• New inventory to sell = new revenue streamDoes not cannibalise existing ad space
• No fuss template creative solution – Simply switch out the new video asset and click through URL
• Work with the trusted partner in rich mediaUse Eyeblaster’s proven technology, experience and support
Eyeblaster TV is the solution
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© 2008 Eyeblaster. All rights reserved
Homepage Skins
Samsung
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© 2008 Eyeblaster. All rights reserved
Homepage Skins
L’Oreal
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© 2008 Eyeblaster. All rights reserved
Side-kick
• 2 minutesDwell Time
• 70%Expansion Rate
• 70%Fully Played Video Rate
Madagascar
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© 2008 Eyeblaster. All rights reserved
Drop-kick
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© 2008 Eyeblaster. All rights reserved
In-ad live maps
• Engage user in brand research
• Compatible with any map product
• Combine with data capture for location-specific re-targeting
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© 2008 Eyeblaster. All rights reserved
In-ad chat
• Engage audience in online chat• Create a branded social experience• Combine with site takeovers for total brand engagement
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© 2008 Eyeblaster. All rights reserved
RSS ads
• RSS latest content into creative
• Incoming feed is automatically formatted
• Ad content is 100% accurate & up to date
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© 2008 Eyeblaster. All rights reserved
Mobile via banner
• User submits mobile number in ad
• Ad sends voice message, wallpapers, ringtones or vouchers
• A great opportunity to engage with consumers
Snickers
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© 2008 Eyeblaster. All rights reserved
Indiana Jones
Yell.com
Bad Company
German Wings
Synchronised ads and extra content
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© 2008 Eyeblaster. All rights reserved
Publisher Formats
• Exclusive publisher formats from Eyeblaster
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© 2008 Eyeblaster. All rights reserved
Preview ads Download FLA templ
ate Download build guid
e
Certified MSN Homepage formatswww.eyeblaster.com/msn_new/
Preview ads Download FLA templ
ate Download build guid
e
Preview ads Download FLA templ
ate Download build guid
e
Preview ads Download FLA templ
ate Download build guid
e
Preview ads Download FLA templ
ate Download build guid
e
Preview ads Download FLA templ
ate Download build guid
e
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© 2008 Eyeblaster. All rights reserved
Thank you
For more information contact:Marc Gaccione – Director Channel Development(646) [email protected]