fairmas hostel benchmarking
DESCRIPTION
New benchmarking system with data entry for occupied beds - already used by more than 500 hotels. Bed indicators are already available of more than 500 hotels in Germany. Hostels can compare their results with performance of sets of other participating hostels and hotels. All common market benchmarking reports are available for bed indicators such as Bed Occ% or RevPAB.TRANSCRIPT
Fairmas Experts in market analysis for the hospitality industry
Know more – make better decisions:
the new generation of Hostel Benchmarking!
If you know the enemy and know yourself you need not fear the results of a hundred battles.
- SUN TZU, The art of war; China 500 b.C.
Fairmas GmbH, Berlin 2014 2
Fairmas GmbH, Berlin 2014 3
Hostel benchmarking What we can do New benchmarking system with data entry for occupied beds - already used
by more than 500 hotels
Bed indicators are already available of more than 500 hotels in Germany
Fairmas GmbH, Berlin 2014 4
Hostel benchmarking What we can do Hostels can compare their results with performance of sets of other
participating hostels and hotels
All common market benchmarking reports are available for bed indicators
such as Bed Occ% or RevPAB
Fairmas GmbH, Berlin 2014 5
Hostel benchmarking Pilot Market Berlin Hostel pilot project in Berlin will start on December 1st, 2013
No cost for the next 3 years for the first 15 participating hostels in Berlin
Free head office version with access to performance data of own hostels
Fairmas GmbH, Berlin 2014 6
Fairmas HostelBenchmarking The system
Fairmas GmbH, Berlin 2014 7
Web based in new, modern design
Hostel Set MPI MPI vs. LY
Hostel Set ARI ARI vs. LY
Hostel Set RGI RGI vs. LY
Bread & Butter Winter 14.01.14 16.01.14 23,7% 27,7% 0,86 -0,38 20,0 29,2 0,68 0,14 4,7 8,1 0,58 -0,0915.01.13 17.01.13 40,9% 33,0% 1,24 18,9 34,9 0,54 7,7 11,5 0,6718.01.12 20.01.12
Grüne Woche 17.01.14 26.01.14 27,7% 39,8% 0,70 -0,26 16,5 19,8 0,83 0,20 4,6 7,9 0,58 -0,0318.01.13 27.01.13 34,0% 35,6% 0,96 14,1 22,3 0,63 4,8 7,9 0,6120.01.12 29.01.12
Fruit Logistica 05.02.14 07.02.14 76,3% 60,0% 1,27 0,15 17,4 28,7 0,61 0,00 13,3 17,2 0,77 0,0906.02.13 08.02.13 52,0% 46,4% 1,12 22,3 36,6 0,61 11,6 17,0 0,6808.02.12 10.02.12
Berlinale 06.02.14 16.02.14 49,8% 51,4% 0,97 -0,14 18,1 23,4 0,77 0,13 9,0 12,0 0,75 0,0307.02.13 17.02.13 47,8% 43,1% 1,11 18,2 28,1 0,65 8,7 12,1 0,7209.02.12 19.02.12
Bautec 18.02.14 21.02.14 51,0% 50,6% 1,01 16,5 18,2 0,91 8,4 9,2 0,9121.02.12 25.02.12
Deutscher Krebskongres19.02.14 22.02.14 56,9% 53,9% 1,06 17,2 18,4 0,93 9,8 9,9 0,9922.02.12 25.02.12
ITB 05.03.14 09.03.14 55,0% 60,3% 0,91 -0,04 25,1 29,1 0,86 0,01 13,8 17,6 0,78 -0,0306.03.13 10.03.13 53,5% 56,1% 0,95 25,8 30,3 0,85 13,8 17,0 0,8107.03.12 11.03.12
Echo 27.03.14 27.03.14 82,2% 82,3% 1,00 0,09 21,6 24,4 0,89 -0,20 17,7 20,1 0,88 -0,1021.03.13 21.03.13 77,3% 85,4% 0,91 22,6 20,9 1,08 17,5 17,9 0,9822.03.12 23.03.12
Event BedOcc ABR RevPaB
8
Focus on events
Hotel / Set (Number Hotels)
14.01.14 to
16.01.14
15.01.13 to
17.01.13
14.01.14 to
16.01.14
15.01.13 to
17.01.13
14.01.14 to
16.01.14
15.01.13 to
17.01.13
Demo Hostel 33,6% 35,5% -1,9% 28,7 29,6 -0,9 9,6 10,5 -0,9MyMarket (6/6) 54,5% 35,8 19,5MyCompset (5/5) 61,0% 37,0 22,5CompCityWest/3 stars (32/32) 51,9% 53,1% -1,2% 53,7 60,2 -6,5 27,9 32,0 -4,1
Rang in MyMarket (6) 5 4 5
Demo Hostel 33,6% 35,5% -1,9% 28,7 29,6 -0,9 9,6 10,5 -0,9Best performer (MyMarket)* 63,4% 70,3 44,6Lowest performer (MyMarket)* 16,0% 33,7 5,4
MyMarket (6/6) 0,62 0,80 0,49MyCompset (5/5) 0,55 0,78 0,43CompCityWest/3 stars (32/32) 0,65 0,67 -0,02 0,53 0,49 0,04 0,35 0,33 0,02
Occupancy Average rate per bed RevPaB
MPI ARI RGI
Fairmas GmbH, Berlin 2014 9
Free additional market sets
Hotel / Set (Number of Hotels) Today MTD YTD Today MTD YTD Today MTD YTD
Demo hotel Berlin 86,2% 90,1% 76,0% 130,9 131,2 122,1 112,8 118,2 92,8MyMarket (7/7) 94,1% 88,3% 71,7% 137,9 127,1 120,9 129,7 112,2 86,6MyCompset (6/6) 95,3% 88,0% 71,0% 138,9 126,4 120,7 132,4 111,2 85,6Berlin all hotels (181/196) 81,0% 83,8% 66,9% 91,6 90,9 87,4 74,1 76,2 58,44* Category (101/107) 82,2% 84,2% 67,0% 81,3 81,1 77,5 66,8 68,3 51,9Berlin City West, 4* Category (45/49) 80,1% 84,3% 66,5% 78,2 76,6 75,2 62,6 64,6 50,05* Category (22/22) 83,7% 84,1% 68,7% 149,9 149,3 148,9 125,5 125,6 102,4Berlin City West, 5* Category (14/14) 83,6% 84,7% 67,3% 140,9 139,2 137,1 117,8 117,9 92,3Berlin City East, 4* Category (51/53) 83,0% 86,3% 69,5% 82,9 85,0 79,6 68,8 73,4 55,3
Occupancy Average Rate RevPar
10
Best / Lowest Performer Performance corridor
Hotel / Set Today MTD YTD Today MTD YTD Today MTD YTD
Demo hotel Berlin 86,2% 90,1% 76,0% 130,9 131,2 122,1 112,8 118,2 92,8Best Performer (MyMarket)* 98,6% 89,8% 74,4% 157,9 151,9 138,3 155,7 136,4 102,8Lowest Performer (MyMarket)* 84,5% 89,4% 65,8% 109,5 94,6 97,5 92,5 84,5 64,1
Occupancy Average Rate RevPar
Fairmas GmbH, Berlin 2014 11
Free group version
Fairmas GmbH, Berlin 2014 12
Legal security Don‘t worry Acceptance declaration from the Federal Cartel Office
Accumulated and anonymized data
Regulated criteria for competitor sets
At a glance A few words about Fairmas
Fairmas GmbH, Berlin 2014 14
Software for hotels with focus on: Daily hotel benchmarking
Planning processes (budgeting / forecasting)
Controlling and Management Reporting
System interfaces
Fairmas GmbH, Berlin 2014 15
Track record of past 10 years:
1,100 hotels and 3,500 users work with our daily benchmarking system
Fairmas GmbH, Berlin 2014 16
Ausgewählte Referenzen
Thank you for your attention Fairmas Gesellschaft für Marktanalysen mbH
Sachsendamm 6
10829 Berlin, Germany
T +49 30 322 340 5 20
F +49 30 322 940 5 21
I www.fairmas.com
Fairmas GmbH, Berlin 2014 17