faizel mohammed principal marketing officer · principal marketing officer. stats sa publishes over...
TRANSCRIPT
Things your data didn't tell you
Faizel MohammedPrincipal Marketing Officer
Stats SA publishes over 300 publications
Data available via print, digital and mobile
This data provides
you with
Facts
Mid Year Estimates 2016 CS 2016
Population Data
GDP Q2 2016 GDP Q2 2016
Economic Data
CS 2016
Poverty Data
That’s great for big
picture thinking ….but
not for my data needs.
That’s great for big
picture thinking ….but
not for my---specific—
localized-- data needs.
Census
The census data offers demographic, population and economic baseline information
Specific Localized Data Needs
Such as age, sex, education, occupation, economic activity and where people live, what they own, where they have come from.
1 + 1 = 11Maximising the benefit of leveraging your data with Stats SA’s data
Census Data and Cross Tabulation
Or When Sally met data
My future husband must be:
• Male
• Aged 21-34
• Single (never married)
• Has Bachelor’s degree or higher
• Earns above R25 600 a month
My future husband must be:
• Male
• Aged 21-34
• Single (never married)
• Has Bachelor’s degree or higher
• Earns above R25 600 a month
1 606 996
My future husband must be:
• Male
• Aged 21-34
• Single (never married)
• Has Bachelor’s degree or higher
• Earns above R25 600 a month
545 444
My future husband must be:
• Male
• Aged 21-34
• Single (never married)
• Has Bachelor’s degree or higher
• Earns above R25 600 a month
352 351
My future husband must be:
• Male
• Aged 21-34
• Single (never married)
• Has Bachelor’s degree or higher
• Earns above R25 600 a month
15 014
My future husband must be:
• Male
• Aged 21-34
• Single (never married)
• Has Bachelor’s degree or higher
• Earns above R25 600 a month
1 004
My future husband must be:
• Male
• Aged 21-34
• Single (never married)
• Has Bachelor’s degree or higher
• Earns above R25 600 a month
1 004
Updating for 2011
Choose GeographyaGendera Agea
Incomea Educationa Marital Statusa
The number had risen to around 8852 in 2011
PS…Sally has found the 1 in 8852
Change in definition Men Aged 21-34
NW in Focus
Thank You