fall 2009 beef horizons

Volume 13/Number 2 Fall 2009

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BeeF HOrizOnS Published bi-annually for beef producers in the United States.

address correspondence to: Cooperative Resources International117 East Green Bay Street, P.O. Box 469 Shawano, WI 54166888.333.1783 [email protected] www.crinet.com

FALL 2009 Vol. 13/No. 2 editor: Lindsay Johnson graphic designer: Amy Seefeldt Contributing Writers: Willie Altenburg, Brad Johnson, Jim Johnson, Mary Raether, Jena Swanson, Sarah Thorson, Katie Wolf

On the Cover: Photo taken by Brad Buchanan at Gold-Bar Livestock in Ariss, Ontario.

genex Cooperative, inc.BOard OF direCtOrSduane J. nelson, President Winthrop, Minn., 507.647.2540

Jimmy Franks, 1st Vice President Waynesboro, Ga., 706.437.0527

John J. ruedinger, 2nd Vice President Van Dyne, Wis., 920.922.9899

paul greene, Secretary Berlin, N.Y., 518.658.2419

Jacques Couture Westfield, Vt., 802.744.2733

Jim Crocker Valley City, Ohio, 330.483.3709

Jon Wayne danielson Cadott, Wis., 715.289.3860

kay Olson-martz Friendship, Wis., 608.564.7359

Bobby robertson Tahlequah, Okla., 918.456.2357

ronald totten Stafford, N.Y., 585.344.0758

Clarence Van dyke Manhattan, Mont., 406.282.7579

richard Vold Glenwood, Minn., 320.634.4665

alfred Wanner, Jr. Narvon, Pa., 717.768.8118

Is it that Simple? Good Bulls+Good People=+17%!

2009 has the makings of a record beef year for Genex! Through June 2009, U.S. beef sales for Genex are up 17 percent over the previous year. Genex has seen a 5.4 percent increase in the National Association of Animal Breeders domestic marketshare through the first half of the year.

We feel the formula is simple. It takes good bulls, the kind the industry desires. Bulls which are chosen with real world cow sense and have a balanced EPD package, avoiding extremes. Bulls that are backed by productive cow families and structure bred to last.

Good people provide “chute-side” service to our members and customers. Our sales force has grown with our program over the past year. There are more Genex beef sales representatives in the country than at any other time in history. These representatives provide insemination service, synchronization expertise and genetic advice.

We hope you’ll agree. The Genex formula for success is good bulls + good people = a successful and growing beef program.

Thank you for being a part of our growth!Genex … yourprofitpartner™ n

Table of Contents

A New Era in DNA-Marker Technology ..............................pg. 4

Utilizing GenChoice™ ..............pg. 5

Proper Gun Loading Using ¼ cc Semen Straws ........pg. 6

Maximizing Profitability with TEAM .....................................pg. 8

Fall Beef Specials ..................... pg. 10

New Bulls .................................... pg. 13

Testing Available through Genex. ........................ pg. 20

MICRO Beef PVP Testing ... pg. 21

Genex Products and Semen Available Online ................. pg. 21

Genex to Market ESTROTECT™ ...................pg.22

Profit Enhancement Project ......................... pg. 23

By: Willie Altenburg, A.V.P., Beef Marketing, Genex

BeeF HOrizOnS editOriaL BOardMembersrichard Beitelspacher, Bowdle, S.D. allen ellicott, Pitts, Ga. Frank Schieber, Stanberry, Mo.nathan Seeger, Dent, Minn.donald thibault, Jerome, IdahoJ. robert tibbs, Jr., Havre de Grace, Md.

Employeesmorgan Johnsrud, Team Leader, Ore.Stan Lock, Area Sales Manager, Mo. tom mcCall, Area Sales Representative, Va.Sarah thorson, Training Programs Manager, Wis.

Mission StatementProvide products and services as effectively as possibleto maximize the profitability of members and customersworldwide while maintaining a strong cooperative.

Steps to Increased Beef Sales

3©2009 CRI BEEF HORIzONS

DNA-marker technology continues to evolve at breakneck speed, and the latest advance is a more reliable genetic test for beef producers who are looking to make more-informed management decisions. Earlier this year Pfizer Animal Genetics released GeneSTAR® Molecular Value Predictions (MVPs™), based on an expanded panel of 56 DNA markers. GeneSTAR MVPs identify traits for feed efficiency, marbling and tenderness, and improve the reliability and value of GeneSTAR as a decision-making tool. This new product is a result of Pfizer Animal Genetics’ significant investment in research, development and third-party validation of new genomic technologies in cattle.

GeneSTAR MVP technology provides:• Ameasureofmolecularbreedingvalue

expressed in units of the trait• AverageMVPreliabilityvaluesfortheherd• Astate-of-the-artmoleculartoolwhich,when

combined with traditional genetic principles, can accelerate the rate of genetic improvement

Putting MVPs into practiceMore markers and increased reliability make GeneSTAR MVPs powerful tools for all sectors of the beef production chain. To best report the information from the 56-marker panel in a usable manner, the previous GeneSTAR “star system” has been revised. The star system reported results based on the number of favorable alleles present for a particular trait. MVPs incorporate information from many more markers, which may not all have equal effects and can affect multiple traits simultaneously.

MVPs are reported in units of the trait—similar to estimated progeny differences (EPDs)—and account for the simultaneous effect of all markers. When MVP results are reported, each animal will receive a value for each MVP accompanied by a reliability value and a breed ranking. This allows producers to identify top individuals in their herd and rank them among other breed leaders.

More information, selection opportunitiesMVPs provide producers with the opportunity to know more about each animal in their herd for more-informed decision-making. A key advantage of using genomic technology is the ability to obtain genetic information on young animals for traits that are difficult or costly to measure, or that can only be collected much later in life.

More information to select elite donor females and herd sires translates to faster genetic progress and additional herd benefits from multiple avenues. From highly sought-after genetics in the sale ring to efficient animals in the feedlot to a more tender, consistent product on the consumer’s table, GeneSTAR MVPs provide the information herd owners need to meet their respective goals.

The economic impact for each herd will be unique based on varying goals and market segments. Pfizer Animal Genetics is committed to helping producers make sense of and fully implement GeneSTAR MVP results derived through marker-assisted technologies. The opportunities available to producers through MVP information will allow them to make decisions regarding the grouping of animals and the selection of genetically superior animals to serve as parents for the next generation.

Animals can be tested for MVPs by submitting DNA samples, which can come from hair with the root bulb intact, blood or semen. To learn more about testing your herd with GeneSTAR MVPs, proper sampling methods or to obtain a test kit, contact your Genex sales representative or visit www.pfizeranimalgenetics.com. n

GeneSTAR MVPs: A new era in DNA-marker technologyBy: Jim Johnson, National Sales Manager, Pfizer Animal Genetics

genex has reached an agreement with pfizer animal genetics to market the mVp testing. Contact your

genex sales representative for details.

4 ©2009 CRI BEEF HORIzONS

It has been a life-long dream for beef producers to predetermine the sex of a calf. At Genex, this dream has become a reality. The GenChoice™ sexed semen product line is currently available in GenChoice 90™, with the options of male or female-sorted semen. GenChoice 90 will achieve 90 percent of the desired sex ratio, which means approximately 90 percent of calves produced from GenChoice 90 will be the desired gender.

Purebred and seedstock producers now have the ability to breed their best heifers using GenChoice 90 female-sorted semen. The ability to produce more heifers allows producers to apply more selection intensity on the female side of the pedigree. That translates to a higher percent of replacement animals coming from top-end, high genetic heifers. With genetic advancement coming from both the dam and the A.I. sire, GenChoice can make a significant impact on your bottom line. In addition, there is an added calving ease benefit to breeding your replacement heifers using GenChoice 90 female-sorted semen.

Kenny Stauffer, of Hoot Owl Ranch, Harrisburg, Neb., wanted to use Final Answer on his commercial heifers in 2008 to produce replacement females. Not knowing much about the GenChoice product, he relied on the advice of his Genex Area Beef Representative, Royce McConnell. Stauffer used 50 straws of GenChoice female-sorted semen resulting in 34 heifer calves and two bull calves - a 72 percent conception rate.

“The results exceeded our expectations,” stated Stauffer. “During the spring 2009 breeding season we used GenChoice female semen on our virgin heifers with 10 of 18 pregnant to Final Answer. We also bred our cows to Objective 3J15.”

Since GenChoice is available in male or female, producers will now have more bull prospects without expanding their herds or adding cooperator herds. In addition, producers have the option to choose sires which are specifically suited to produce more terminal qualities. The extra pounds and carcass yield will pay added benefits, offsetting the higher cost of GenChoice semen.

Galen Fink of Fink Beef Genetics, Manhattan, Kan., is committed to building on predictability, quality, efficiency and added value to increase cattlemen’s profit and consumer beef demand.

“We have a larger bull market than we do a female market. It is logical for us to utilize GenChoice male semen to try to produce more bulls for our commercial bull buyers. We are excited about using this product,” stated Fink.

Genex realizes a one-size-fits-all approach won’t work for every herd. With your unique goals and objectives in mind, Genex offers you choices - male or female. In 2010 Genex will introduce another choice to beef producers, GenChoice 75™, a product that offers 75 percent of the desired sex ratio.

Utilizing

For best results, follow these guidelines when using genChoice semen.•Forsingleuseartificialinsemination(A.I.)onheiferswithwell-identifiedstandingheats.•DonotusewithtimedA.I.synchronizationorwhenflushingforembryotransfer.•GenChoicemustbethawedusingthewarmwatermethod.Thawstrawsina95ºFwater

bath for a minimum of 45 seconds. •GenChoiceshouldonlybehandledbyexperiencedA.I.technicians.•GenChoicerequiresexcellentsemenhandlingtechniques.

GenChoice “Best Use”ask your genex representative how genChoice can give you more choices.

If you have used semen from any of the Genex Scottish Angus bulls or GenChoice™ sexed semen, you have noticed it is packaged different than traditional Genex semen. This semen has been packaged in ¼ cc straws, versus the traditional ½ cc straw. The smaller straw size allows for this semen to be packaged 10 semen straws in the bottom goblet, with an empty top goblet, compared to the five straw in the top goblet, five straws in the bottom goblet that most of us are used to.

It is important to recognize gun loading procedures for ¼ cc straws are different and should be followed to achieve optimum performance from the ¼ cc straw package size. We have developed a set of protocols that should be used when loading the ¼ cc straw into either a universal artificial insemination (A.I.) gun or ¼ cc A.I. gun. The nice thing about using a universal A.I. gun versus ¼ cc straw gun, is adaptability for both ½ cc and ¼ cc straws. That way, even if you may have some semen packaged in ½ cc straws and some in ¼ cc straws you still only need one gun.

When removing the ¼ cc straw from the semen tank it is important to always use tweezers. Tweezers designed specifically for ½ cc straws may not work effectively with ¼ cc straws; ask your local Genex representative about tweezers for ¼ cc straws.

To Properly Load Universal or ¼ cc Guns:

1. Pull the plunger of the gun back six to seven inches.

2. Place the straw directly into the barrel of the gun with the plugged end in the gun and the crimped end sticking out.

3. Give the straw a quarter turn to ensure it is properly seated in the gun.

4. Use a clean scissors to cut through the air space below the crimped end of the straw. Keep in mind

½ cc and ¼ cc straws are cut differently. For ½ cc straws, cut at a slight angle. For ¼ cc straws, cut straight across.

5. Secure the cut end of the straw into the insert of the sheath.

a. For the All-2-Mate™ O-ring gun use the split sheath with the green insert.b. For the All-2-Mate™ spiral gun and KombiColor use the non-split sheath with blue insert.

6. To secure the straw into the sheath, place the sheath over the gun and straw. Pinch lightly above

the insert and apply pressure until you feel the straw lock into place inside the guide cup. Seating the straw into the insert assures the semen cannot run back into the sheath during deposition.

7. Finally, secure the sheath onto the gun.

a. To secure the sheath onto the spiral gun, pull the sheath down over the barrel of the gun until the end of the sheath touches the spirals on the gun and the insert is near the end of the sheath (Figure 1). Screw the sheath onto the spirals at the base of the gun until you meet resistance (Figure 2). The end of the insert should now be into the tip of the sheath (Figure 3).

½ cc straws: cut the straw at a slight angle.

¼ cc straws: cut straight across the straw.

Proper Gun Loading Procedures are Important when Using ¼ cc Semen Straws

By: Sarah Thorson, Training Programs Manager, CRI


b. To secure the sheath onto the O-ring gun, slide the sheath down the barrel of the gun and push the O-ring up (Figure 4). Slide the sheath beneath it and slide the O-ring down the barrel until it is held firmly in place over the top of the sheath (Figure 5). Then give the O-ring a slight twist to lock into place.

c. To secure the sheath on the KombiColor gun, simply slide the sheath down the barrel of the gun until the guide cup comes to the end of the sheath. There is a lip on the base of the KombiColor gun (shown in Figure 6) that holds the sheath in place (Figure 7).

These guns are designed to be loaded in this manner. If you have any questions about these procedures, please do not hesitate to contact your local Genex representative. They are armed with the tools and knowledge to make your next A.I. project a success. Good luck and happy A.I.ing. n

Figure 1 Figure 2 Figure 3

Figure 4 Figure 5

Figure 6 Figure 7

CRI Hosts Beef Tour for International Visitors

Fifty visitors from Argentina and Brazil participated in the 2009 CRI Beef Tour.

Cooperative Resources International (CRI) hosted a beef tour for 50 international sales representatives and beef producers from Brazil and Argentina. The 12 day, five state tour gave the visitors the opportunity to better understand the United States beef industry.

Michael Sleeper, CRI Associate Vice President of International Marketing, commented on the overall purpose of the beef tour. “It gave them a whole new outlook on the beef cattle genetics available from CRI and using bulls from outside of their own countries,” stated Sleeper. “We really set a strong basis for a sales relationship with these countries.”

The tour included ranch and business visits as well as educational sessions regarding beef genetics and the services offered by CRI. Specific points of interest on the tour included numerous beef ranches, the American Angus Hall of Fame, the Dickinson Research Extension Center and two of the cooperative’s custom collection facilities - Genex Dakota Sire Service and Genex Hawkeye West - to see bulls currently in stud. The tours allowed the visitors to view progeny of CRI bulls and learn more about the different ways ranches operate.


Maximize ProfitabilityTEAM (the electronic auction market) continues to grow throughout the United States. TEAM is an interactive marketplace that brings cattle buyers and sellers together through the power of the Internet. With multiple sales weekly, TEAM allows producers to sell potload groups (42,000-50,000 pound live weight loads) of finished cattle, feeders, market cows and bulls, and bred females.

TEAM is now marketing cattle in 17 states. Although TEAM is designed for large producers, TEAM has proved successful in all facets of the beef industry, including cow/calf, backgrounders and feedlots.

Cow/calf producers can maximize the profitability of their feeder cattle and market cows. Bob Skinner, beef producer from Jordan Valley, Ore., states, “I am very happy selling my market cows on TEAM. I like the format and the way it is handled. I sold a potload of market cows the week prior to marketing on TEAM, which I delivered myself, and received $44/cwt live. The next week, the market prices were slipping downward and I sold a potload of market cows on TEAM. I received $48/cwt live and the buyer paid all of the transportation costs. I received several dollars more per head selling on TEAM. I am very pleased and will continue to market cattle with TEAM.”

TEAM has also proved to be a great fit for small to mid-size farmer feeders and backgrounders, especially in the Midwest. Several small feedlots (less than 200 head) have used TEAM to market finished cattle, and have found it to be a great alternative to traditional marketing methods. Jeff Lyons, who operates a feedlot near Lisbon, N.D., says, “TEAM is a great way to market cattle to buyers you never had access to before.”

Why Utilize TEAM?Cattle marketed through TEAM go directly from seller to buyer. This method of marketing cattle ensures cattle are exposed to as little stress, sickness and shrinkage as possible.

Most cattle marketed through TEAM are sold FOB (Freight on Buyer) the seller’s location, meaning no transportation costs for the seller – a prime example of how TEAM can lower marketing costs and increase the seller’s bottom line.

Commissions are only taken when the cattle sell; there is no consignment fee and a flat commission is taken on finished, feeders and market cows and bulls.

Because TEAM sales take place over the Internet, anyone with Internet access can participate in TEAM auctions. This brings maximum exposure to a seller’s cattle.

Frequently cattle are pictured, described and sold the same week. Utilizing digital photographs gives TEAM a huge advantage over using videos. Videos can be blurred or make it difficult to see the condition of the cattle. Photographs allow viewers to see the quality and condition of the cattle with no interruption, and the pictures can be maximized for key attention to details. TEAM can post up to six digital photographs of the cattle.

Multiple auctions weekly gives TEAM a huge competitive advantage. The seller and buyer can react to the ever-changing market conditions, making decisions in a manner timely to these fluctuations.

For more information on marketing cattle through TEAM, visit www.centrallivestock.com and click on the TEAM link. Local TEAM agent contact information can be found on the Web site, or call 800.733.1844. n

By: Jena Swanson, TEAM Marketing and Administration Manager , Central Livestock


Genex Angus Influence Sale

This will be a showcase event for the finest in Genex Influenced Angus.

The sale is open to a select number of high-quality cow/calf pairs, bred heifers and open heifers sired by or bred to top Genex sires.

Sunday, December 6, 2009 1:00 p.m.

Medina Valley Angus sale facility Chillicothe, Ill.

For more information contact

Jon Janssen, Genex 515.468.8221 American Angus Hall of Fame

816.532.0811

Looking for a marketingalternative to maximize the profitability of your

market cows and feeder cattle?

team (the electronic auction market) is a real time, online, cattle auction that brings cattle buyers and sellers together through the power of the Internet.

team offers: Several weekly sales No transportation cost Flat commission No consignment fee

team markets: Market Cows/Bulls Feeder cattle Finished cattle Bred females

Visit www.centrallivestock.com and click on the TEAM link for more information on marketing your cattle through TEAM.

Or call Central Livestock 800-733-1844.

Central LivestockAssociation

A subsidiary of Cooperative Resources International


©2009 CRI BEEF HORIzONS

Fall Beef Specials

Special runs September 1, 2009 - December 31, 2009.Special Prices can be combined with Volume Special. Utilize with the Farm Plan Beef Deferral Program!

1an01134 pendleton $25 now $18 1an01166 Old post $30 now $201an01153 Commander Bond $40 now $25

1an01139 payday $30 now $20 501an01099 density (Female) $50 now $40502an01099 density (male) $35 now $30

1an01105 matrix $20 now $16

name Ced BW WW YW SCr Cem miLk mkH mW mH $en CW marB re Fat Carc Herds

ult Herds $W $F $g $B

1AN01134 pendLetOn 15 -3.6 94 139 1.42 13 27 -21.25 19 0.19 0.00 0.053 8 45.95 63.16 7.62 42.40.66 .79 .69 .66 .67 .17 .19 .15 .25 .34 .19 129

1AN01166 OLd pOSt 3.6 30 51 12 19.55 17.77 0.27.34 .23 .15 .18

1AN01139 paYdaY 4 3.0 68 111 6 29 -14.08 27 0.07 0.63 0.018 31.74 43.53 15.08 48.85.23 .33 .23 .11 .09 .11 .09 .14 .17 .12

1AN01105 matriX 9 2.0 60 105 0.83 1 22 14 15 0.2 -2.05 11 0.09 0.40 0.023 2 445 32.81 40.48 15.31 38.32.82 .93 .90 .85 .81 .33 .39 23 .24 .25 .26 .36 .44 .29 2 915

1AN01099 denSitY 1 4.6 52 97 0.05 3 25 15 40 0.5 -3.34 23 0.16 0.34 0.050 112 23.73 35.43 11.62 41.32.56 .91 .86 .82 .75 .30 .42 36 .35 .31 .23 .31 .39 .26 230

American Angus Association Fall 2009

10 ©2009 CRI BEEF HORIzONS10

©2009 CRI BEEF HORIzONS

name Ced BW WW YW mCe mm mWW CW Yg mB BF rea SHr StaY api ti

1SM00103 tOp gun 11.2 0.3 46.1 88.4 3.3 5.5 28.5 15.7 0.08 -0.10 0.040 0.26 -0.05 15.6 98.5 65.9.50 .81 .76 .74 .18 .31 .33 .55 .36 .36 .47 .33 .01 .06

1SM00090 mO Better 6.7 1.5 32.8 80.0 4.9 3.9 20.3 13.4 0.09 0.29 0.040 0.18 0.07 22.6 122.9 65.9.68 .86 .81 .79 .29 .59 .60 .57 .38 .40 .49 .37 .03 .15

American Simmental Association Fall 2009

name Ce BW WW YW miLk tm SCr CW rea Fat marB

1CH00945 nO dOuBt 9 1.0 34 78 15 32 0.8 26 0.62 -0.016 0.12.55 .75 .65 .57 .23 .34 .29 .29 .25 .23

American Charolais Association Spring 2009

name Ced BW WW YW miLk m&g Cetm SC Fat rea imF $Bmi $Cez $Bii $CHB

1HP00823 reVOLutiOn 6.4 0.7 63 111 18 49 2.7 1.2 0.040 0.77 0.32 27 21 21 38.20 .62 .53 .55 .19 .17 .34 .37 .38 .34

American Hereford Association Fall 2009

1ar00921 red native $30 now $20 1Sm00090 mo Better $20 now $161Sm00103 top gun $30 now $20

1CH00945 no doubt $22 now $18 1Hp00823 revolution $18 now $15

11©2009 CRI BEEF HORIzONS 11

NEW BULLS

New

New

New

S A V Emblynette 0429 Grandam of Free Spirit

1AN01161 S A V Free Spirit 8164 AMF, NHF

Sire: S A V Net Worth 4200 MGS: G A R Integrity Reg.# 16107687 Born: 2/29/08Birth Wt.: 92 lbs. 205 Days: 1014 lbs. 365 Days: 1574 lbs. Yrlg. Fr. 6.6 Scrotal: 42.4 cm.

✦ Free Spirit is a standout herd sire prospect possessing exceptional thickness, muscle and performance.

✦ His dam has earned a progeny weaning ratio of 117 on two calves, in the same tradition of her Pathfinder dam and Pathfinder grandam.

1AN01162 Koupals Juneau 797 AMF, NHF

Sire: O C C Juneau 807J MGS: O C C Glory 950G Reg.# 15804077 Born: 1/16/07Birth Wt.: 81 lbs. 205 Days: 750 lbs. 365 Days: 1307 lbs.Scrotal: 42.9 cm. @ 14 mos.

✦ A pedigree that guarantees productivity in the pasture. A bull that will have females with the Juneau maternal capability and the Glory stoutness.

✦ Juneau 797 has been called a “real world bull” by numerous cowboys in large ranch country.

1AN01163 ALC Destiny D82U AMF, NHF

Sire: G A R Predestined MGS: Connealy Leadtime Reg.# 16148239 Born: 1/24/08Birth Wt.: 89 lbs. 205 Days: 758 lbs. 365 Days: 1325 lbs. Scrotal: 43.0 cm. @ 15 mos.

✦ Destiny is a nice combination of performance and carcass quality with EPDs ranking in the top 10 percent of the breed for growth traits as well as sporting a 68.22 $B.

✦ Destiny offers an outcross pedigree being a direct son of Predestined as well as a maternal brother to A.I. sire ALC Nobleman.

$25

$20

$18

Ced BW WW YW SCr Cem miLk $en CW marB re Fat $W $F $g $B

epdS 6 1.6 53 95 1.64 4 18 1.19 12 -0.14 0.34 0.005 27.41 33.00 5.63 27.38aCC .25 .36 .27 .26 .33 .14 .20 .09 .15 .16 .11

rank 15% 15% 2% 15% 25% 20%


epdS i+7 i+2.8 i+55 i+101 i+0.60 i+10 i+26 -8.24 i+29 i+0.71 i+0.47 i+0.014 25.95 38.34 34.61 68.22aCC .05 .05 .05 .05 .33 .05 .05 .25 .27 .28 .26

rank 10% 10% 10% 20% 2% 4% 5% 10% 4% 1%


epdS 1 4.6 61 110 1.18 4 36 -20.57 25 0.44 0.30 0.025 24.30 45.34 24.60 57.94aCC .26 .34 .26 .25 .35 .11 .12 .12 .18 .22 .14

rank 3% 3% 10% 1% 10% 25% 20% 3% 5%


NEW BULLS

New

New

Boyd New Day 8005 Maternal Grandsire of Armor

Benfield Edella 1105Dam of Substance

1AN01164 Wilde’s Armor 6210 AMF

Sire: Mytty In Focus MGS: Boyd New Day 8005 Reg.# 16225298 Born: 1/8/08Birth Wt.: 80 lbs. 205 Days: 776 lbs.. 365 Days: 1405 lbs.Yrlg. Fr. 5.8 Scrotal: 37.0 cm. @ 12 mos.

✦ One of the best In Focus sons we have seen; he possesses muscle, depth and performance while still having a very attractive look.

✦ Armor is tighter sheathed and longer fronted than most In Focus sons.

1AN01165 Benfield Substance 8506

Sire: H A Image Maker 0415 MGS: Jauer Java 8136 Reg.# 16207085 Born: 2/6/08Birth Wt.: 85 lbs. 205 Days: 656 lbs. 365 Days: 1459 lbs. Yrlg. Fr. 5.7 Scrotal: 37.0 cm. @ 12 mos.

✦ A very unique bull that combines muscle and maternal while offering a potential calving ease option.

✦ His dam is a beautiful structured female with a picture perfect udder.

$18

$18


epdS 10 0.5 54 100 1.05 8 22 -3.96 15 0.60 0.33 0.029 28.79 37.71 31.11 56.32aCC .31 .35 .26 .25 .33 .18 .19 .18 .23 .26 .20

rank 10% 20% 15% 10% 10% 10% 15% 15% 10% 15% 10%


epdS 8 0.4 55 104 4 26 -8.92 10 0.09 0.10 -0.014 29.08 41.46 15.71 38.08aCC .29 .34 .25 .25 .16 .20 .12 .18 .21 .14

rank 25% 20% 10% 10% 20% 15% 15% 5%

New 1AN01173 Sinclair Timeless 8BA4

Sire: Sinclair In Time 6BT39 MGS: N Bar Prime Time D806Reg.# 16027579 Born: Born: 2/10/08

✦ A genuine calving ease sire exhibiting exceptional thickness and strength.

✦ Timeless’ dam is a Pathfinder daughter of N Bar Prime Time D806, making him doublebred to this proven calving ease sire.$16

Ced BW WW YW SC Cem milk $en CW marb re Fat $W $F $g $B

epdS 15 -3.5 31 58 -0.03 9 20 10.57 -1 0.19 -0.16 0.047 27.36 6.02 10.90 15.12aCC .26 .35 .25 .23 .32 .11 .12 .10 .16 .19 .13

rank 1% 1% 20% 20% 25%


NEW BULLS

New 1AN01167 MCC Relevance 828

Sire: G A R Predestined MGS: S A F Focus of E RReg.# 16270340 Born: 2/3/08

✦ This son of Predestined and out of MCC Daybreak’s dam possesses a great EPD tabulation and is a tremendous carcass and feed efficiency prospect.

✦ Relevance could very well be the low birth weight alternative to Predestined.

$18

Ced BW WW YW SCr Cem miLk mW mH $en CW marB re Fat $W $F $g $B

epdS 11 1.3 53 102 0.55 11 27 i+45 i+0.6 -7.72 22 0.71 0.42 0.017 29.10 40.19 34.95 65.26aCC .29 .35 .27 .26 .35 .19 .21 .05 .05 .20 .24 .28 .22

rank 5% 15% 10% 4% 15% 10% 4% 10% 15% 10% 4% 1%

New 1AN01168 MCC Breakaway 8132

Sire: MCC Daybreak MGS: N Bar Prime Time D806 Reg.# 16198752 Born: 3/23/08

✦ This son of MCC Daybreak and out of N Bar Prime Time D806 daughter is a bull with excellent muscle and base width in a light birth weight package.

✦ His sire, MCC Daybreak, is proving to be one of the top feed efficiency sires in the breed.

$16


epdS 10 0.5 51 96 0.20 9 27 -7.35 18 0.48 0.17 0.051 28.86 34.80 21.64 48.25aCC .24 .35 .25 .23 .31 .10 .12 .11 .17 .21 .14

rank 10% 20% 20% 15% 20% 15% 20% 20% 15% 15% 20%

New 1AN01169 Nichols Stout T152 AMF

Sire: Nichols Commitment M380 MGS: Nichols Bushwacker K161 Reg.# 15922672 Born: 3/27/07Birth Wt.: 81 lbs. 205 Days: 750 lbs. 365 Days: 1545 lbs. Yrlg. Fr. 6.6 Scrotal: 38.0 cm. @ 13 mos.

✦ This extremely muscular young sire is correctly named for the extra base width and muscle definition he exhibits.

✦ He is a grandson of GAR Commitment out of a Bushwacker-bred dam.

$22


epdS 0 4.1 59 126 -0.64 2 21 -11.57 33 0.27 0.07 0.032 16.95 63.80 11.90 53.36aCC .22 .34 .24 .23 .32 .09 .12 .07 .13 .15 .10

rank 5% 1% 1% 1% 10%


NEW BULLS

New

Chisum

1AN01170 S Chisum 6175 AMF

Sire: S Alliance 3313 MGS: S Eclipse 169Reg.# 15511451 Born: 3/31/06Birth Wt.: 72 lbs. 205 Days: 838 lbs. 365 Days: 1436 lbs. Mature Wt.: 2540 lbs. Yrlg. Fr. 6.0

✦ Chisum is an exciting new sire that many astute cattlemen are talking about.

✦ Chisum offers a unique maternal pedigree combining breed greats, Alliance 6595, EXT and 6807, while producing calves that have tremendous depth, width and muscle.

$20

Ced BW WW YW SCr Cem miLk $en CW marB re Fat Carc Herds


epdS 9 1.3 61 110 0.66 9 28 -12.45 20 0.07 0.25 0.027 3 30.95 45.34 10.31 40.64aCC .43 .62 .48 .45 .50 .09 .12 .13 .21 .28 .17 32

rank 15% 3% 3% 20% 10% 15% 25% 10% 3%

New 1AN01175 Remington Spartan 93R

Sire: Angus Acres Spartan 160L MGS: Lazy J Jack 8DReg.# 1619157 Born: 03/24/05Birth Wt.: 95 lbs. 205 Days: 646 lbs. 365 Days: 1304 lbs.

✦ This straight Canadian-bred bull impressed numerous cattlemen from around the world when he was on display at the World Angus Forum in Calgary.

✦ Spartan possesses more softness and performance than most straight Canadian cattle.

$25

Ced BW WW YW SCr Cem miLk $en CW marB re Fat Carc Herds


epdS -2 2 34 79 -1 7 15.39 2 -0.19 -0.04 -0.004 2 13.74 24.44 1.20 12.20aCC .31 .75 .64 .47 .05 .10 .06 .08 .11 .08 5

rank 10%

New

Double AA Annie K 548’99 Dam of Old Post

1AN01166 Double AA Old Post Bandolier

Sire: Double AA Blackman 252’96 MGS: Johnston Bandolier 849E Reg.# 16198184 Born: 2/15/03Birth Wt.: 89 lbs. 205 Days: 617 lbs. Mature Wt.: 2480 lbs. Scrotal: 43.0 cm.

✦ Old Post is a powerful and athletic individual admired for his length, thickness and depth of body.

✦ The first Old Post calves have been well accepted among Angus breeders. Old Post will offer a new Angus pedigree to herds desiring additional skeletal dimension and performance.

$30


epdS 3.6 30 51 12 19.55 17.77 0.27aCC .34 .23 .15 .18

rank 5%


New

New

1AR00922 Fritz Golden Oscar 8006 OSF

Sire: Red Crowfoot Ole’s Oscar MGS: JLI 2174 Golden Lad Reg.# 1255319 Born: 1/24/08Birth Wt.: 79 lbs. 205 Days: 813 lbs. 365 Days: 1333 lbs. Yrlg. Fr. 6.0 Scrotal: 39.0 cm. @ 14 mos.

✦ Golden Oscar is a great calving ease prospect with the pedigree flexibility to use on many of today’s popular bloodlines.

✦ A bull that should add natural fleshing ability, structural soundness and maternal longevity to any cowherd.

1AR00923 LSF NSF Big Time U203 OSF

Sire: LSF Mew Tres Tiempo 511S MGS: NE0-SHO Catalyst K593 Reg.# 1239355 Born: 3/12/08Birth Wt.: 66 lbs. 205 Days: 779 lbs. 365 Days: 1362 lbs. Yrlg. Fr. 6.5 Scrotal: 38.8 cm. @ 12 mos.

✦ Big Time possesses an attractive phenotype along with EPDs in the top 25 percent of the breed for eight different traits.

✦ Use him to sire light birth weight progeny that will have the skeletal frame and muscle to perform with the top sire groups of the breed.

$18

$15

Ced BW WW YW miLk tm me Hpg Cetm StaY marB rea Fat

epdS 6 -1.4 37 76 20 39 7 7 7 10 0.10 0.08 -0.010aCC .19 .36 .27 .28 .20 P .10 .18 P P P P

rank 20% 25% 25% 15%

Ced BW WW YW miLk tm me Hpg Cetm StaY marB rea Fat

epdS 9 -2.3 43 88 19 40 6 9 3 11 0.08 0.36 -0.010aCC .14 .34 .24 .25 .16 P P .13 P .25 .24 .20

rank 25% 20% 15% 5% 20% 25% 10% 15%

NEW BULLS

New 1SM00112 BMR ExplorerSire: Westfall Voyager 721P MGS: CNS Dream On L186Reg.# 2385799 Born: 2/19/07Birth Wt.: 89 lbs. Scrotal: 41.5 cm. Homozygous Black, Homozygous Polled

✦ Explorer’s first calves are on the ground and initial reports suggest this bull will be a true calving ease sire with greater than expected performance.

✦ He is a very sound made, big-footed, attractive sire with ample depth and muscularity.

$25

Ced BW WW YW mCe mm mWW CW Yg mB BF rea SHr StaY api tiepdS 12.3 0.1 32.5 59.1 6.8 5.6 21.8 -2.2 0.06 0.24 0.030 0.01 -0.04 16.6 113.9 66

aCC .18 .40 .26 .25 .17 .17 .18 .23 .14 .14 .14 .14 .02 .05rank 3% 25% 10% 20% 20% 15%


NEW BULLS

New 1CH00954 KBK Rally 24T

Sire: JS Equity 11R MGS: Curran Red Rock 47LReg.# QM200261 Born: 2/20/07Birth Wt.: 88 lbs. 205 Days: 824 lbs. 365 Days: 1528 lbs.Mature Wt.: 2250 lbs. Scrotal: 38.5 cm. @ 13 mos.

✦ Rally offers red Charolais breeders a different pedigree. To date, his first set of calves have all been red and polled.

✦ Rally was selected for his depth of rib, hip and overall performance.

$20

Ce BW WW YW milk tmat

epdS 24 3.4 47 83 18.3 42aCC PE 0.36 0.23 0.21 0.15 0.18

rank 20%Canadian Charolais Association

New

New

1SM00115 RC Club King 040R

Sire: HC Hummer 12M MGS: CCR GriffeyReg.# 2311320 Born: 2/14/05Birth Wt.: 87 lbs. 205 Days: 687 lbs. 365 Days: 1336 lbs. Mature Wt.: 2010 lbs. Mature Frame: 6.1 Scrotal: 41.9 cm. Homozygous Black, Homozygous Polled

✦ The growth and power bull the breed has been waiting for, with an outcross pedigree!

✦ He will add muscle density, thickness and a notch more frame along with scale-pounding performance.

1HH00107 C Harland Too ET

Sire: CJH Harland 408 MGS: CL 1 Domino 501 Reg.# 42888808 Born: 1/4/08Birth Wt.: 94 lbs. 205 Days: 659 lbs. 365 Days: 1155 lbs. Yrlg. Fr. 5.8 Scrotal: 42.0 cm. @ 12 mos.

✦ Harland Too is a Horned Hereford bull out of the esteemed Colyer program in Idaho.

✦ This son of Harland 4008 puts together a nice tabulation of calving ease, maternal and growth.

$25

$20

Ced BW WW YW mCe mm mWW CW Yg mB BF rea SHr StaY api tiepdS 14.9 0.5 46.5 84.5 2.2 3.6 26.8 13.4 0.08 0.14 0.000 -0.06 -0.14 19.6 123.4 71.9

aCC .32 .76 .70 .69 .19 .39 .40 .53 .37 .38 .47 .36 .08 .10rank 1% 4% 2% 15% 5% 15% 10% 3%

Ced BW WW YW miLk m & g Cetm SC Fat rea imF $Bmi $Cez $Bii $CHB

epdS 3.3 2.0 49 84 22 46 0.9 0.9 0.020 0.45 0.29 21 17 18 29aCC P .25 .26 .25 .16 P .18 .24 .23 .21

rank 15% 25% 25% 25% 25% 20% 15% 4% 10% 20% 15% 3%


New

New

1CH00955 LT Stagecoach 8068 PLD

Sire: LT Western Edge 4057 PLD MGS: LT Wyoming Wind 4020 PLDReg.# M760644 Born: 3/11/08Birth Wt.: 92 lbs. 205 Days: 823 lbs. 365 Days: 1485 lbs.

✦ A high-octane, performance Charolais prospect whose grandam produced A.I. sire, LT Easy Pro.

✦ Stagecoach’s dam is a flawless phenotypic dream, sired by Wyoming Wind, that produced LT Pro Assert, a high seller in the 2005 Lindskov-Thiel sale.

1LM00014 TMF Unanimous 20U

Sire: WULFS Nobel Prize 3861N MGS: TMF Landmark 601LCAN Reg.# CPM0189270 Born: 1/12/08Birth Wt.: 94 lbs. 205 Days: 744 lbs. 365 Days: 1248 lbs. Scrotal: 34.0 cm. @ 12 mos. Homozygous Polled

✦ One of the most powerful young Limousin bulls to enter the industry, Unanimous was selected for his tremendous performance and body depth.

✦ He has an ADJ Ribeye of 16.54, ADJ Marbling 2.6 and a LMY of 68.7.

$25

$25

Ce BW WW YW miLk mCe tm SC CW rea Fat marB

epdS -2.2 0.9 34 64 7 0.5 24 1.2 22 0.18 0.025 0.03aCC BK BK BK BK BK BK 20 PE PE PE PE PE

rank 10% 65 15 20%American International Charolais Association Spring 2009

geSt Ced BW WW YW pWg Cem milk mWWt SC dOC Stay CW rea Fat marB

epdS -0.7 4.9 4 58.2 99.5 41.2 3.5 21.1 50.2 0.3 31.9 n/a 38.4 0.91 -0.01 -0.04aCC .33 .20 .35 .30 .24 .20 .17 .21 .17 .20 .22 .21 .23 .21

rank 3% 10% 10% 1%

NEW BULLS

New 1LM00015 TMF Toledo 711T

Sire: Carrousels Peak Power MGS: EXLR Matrix 075MCAN Reg.# CPM0186184 Born: 9/3/07Birth Wt.: 94 lbs. 205 Days: 838 lbs. 365 Days: 1228 lbs. Scrotal: 34.0 cm. @ 12 mos. Double Polled/Scurred

✦ His impressive depth of body combined with his length and thickness, make Toledo a must-use for individuals wanting to add performance to their next calf crop.

✦ Cattlemen continue to comment on the capacity Toledo exhibits.

$30

gest Ced BW WW YW pWg Cem milk mWWt SC dOC Stay CW rea Fat marB

epdS -2.2 0.6 4.9 64 101.8 37.7 0 29 61 0.5 17.5 n/a 20.1 0.8 0 -0.18aCC .31 .22 .35 .29 .24 .22 .13 .18 .27 PE .20 .19 .21 .19

rank 10% 1% 10% 10% 4%


Testing Availablethrough Genex

Genex currently offers testing for Arthrogryposis Multiplex (AM) and Neuropathic Hydrocephalus (NH). Here are some Frequently Asked Questions regarding this testing:

Q. What is the procedure for AM/NH testing?A. Contact your Genex representative or Genex Customer Service (888.333.1783) to request a testing kit that includes

hair or blood cards, sample collection instructions, test submission form and a pre-printed Genex return envelope. Once you receive the kit, collect the samples as instructed, complete the forms and return these items with your payment in the envelope.

Q. How much do the tests cost? Can I charge them to my Genex account?A. Each test is $26.00 per test per sample. Because NH and AM testing runs on different platforms, there is no

savings realized by testing a sample for both. Payment in the form of a check, credit card or Farm Plan™ will be accepted. Payment must be received with your order.

Q. If I previously had AM testing done through Genex, can the same samples be used for NH?A. Yes, as long as enough DNA matter is available on the original sample. Contact us at 800-927-2855 so we can

verify with the lab that your sample will work.

Q. If I want only archived samples tested, is there a way to process my order more quickly?A. Yes, we can save mail time. You can either request a form be emailed to you or the form can be printed from the

Genex Web site. Go to www.crinet.com. Click on Genex Cooperative, Inc., and then on Beef to find the form. Once the form is completed, email it to [email protected], or fax to Attn: Beef DNA Testing at 715.526.3219. Payment will be needed at the time of ordering, so credit card or Farm Plan will work with this method. The lab will still require approximately 10 business days to process the test, but time will be saved mailing forms.

Q. How long will it take to receive my results and how will I receive them? Do you notify the breed association of the results?

A. Once the lab has received the samples, it will take approximately 10 business days for them to complete the testing. Results can be emailed, faxed or mailed to you. The lab forwards your results to the appropriate breed association.

In the near future, Genex will offer the Osteopetrosis (OS) test along with coat color, parent verification and GeneSTAR® Molecular Value Predictions™ (MVPs) through Pfizer Animal Genetics. Watch the Web site for updates. n

By: Mary Raether, Beef Support Coordinator


MICRo Beef PVP Testing

Genex Products and Semen Available online

Central Livestock and Genex are proud to offer you a service to increase your profitability. Representatives in Idaho, Minnesota, Nevada, North Dakota, Oregon, Wisconsin and Washington are now certified as MICRO PVP agents.

Used by thousands of cattlemen, MICRO PVP offers a simple and cost-effective way to qualify cattle for age and source verification at all stages of the beef supply chain. The MICRO PVP is a USDA-approved Process Verified Program. The program may be used by ranchers, feedyards or other producers to qualify cattle for export programs.

The MICRO PVP Ranch Program allows ranches to age-verify and enroll their cattle in a USDA-approved program prior to shipping cattle from the ranch. Audits are conducted via phone or on-site and ranches maintain full control over their cattle marketing options.

To enroll cattle for age verification, the rancher must follow these steps:

1. Record age information in calving books, calendars or other formats. Premise I.D. is optional.

2. Tag the cattle with EID tags and record information on supplied worksheets.

3. Complete an Audit Request Form and send to Micro Beef.

4. Audit completed via phone or on-site, verifying the calving dates.

5. Micro Beef reviews the audit and, if passed, generates an official Approval Letter. Cattle are then officially verified and enrolled in a USDA-approved program.

To learn more about enrolling your cattle for age and source verification, contact Central Livestock at 800-733-1844 or Genex at 888-333-1783. n

A new era of purchasing has arrived. Genex products and genetics are available through the click of a mouse. With the opening of the Profit Shop, an online retail store, members and customers can place their orders for cattle genetics, products and supplies at their own convenience.

Products currently available through Genex Profit Shop include beef semen, A.I. supplies, EAZI-BREED™ CIDR®s and beef A.I. certificates. Customers browsing the site can view direct links to immediately make a purchase with MasterCard or Visa using an online payment system. Products are shipped directly via UPS.

Whether ordering through Profit Shop or from your local Genex representative, it’s never been easier to purchase Genex products and semen. Many current and new Genex customers have already taken advantage of this service. Available products can be viewed at profitshop.crinet.com. n

By: Jena Swanson, TEAM Marketing and Administration Manager, Central Livestock

By: Brad Johnson, Beef Programs Administration Manager, Genex

©2009 CRI BEEF HORIzONS 21©2009 CRI BEEF HORIzONS

Genex Cooperative, Inc. will once again be marketing ESTROTECT™ Heat Detection patches to beef producers in the United States and Canada. ESTROTECT is an economical self-adhesive heat detection patch featuring a “scratch-off” technology. After the animal is mounted, the fluorescent layer underneath is shown for easy observation and reading. Additional mountings result in increased color exposure. Genex currently has three colors available – orange/red, green and pink.

Application Procedures Warm ESTROTECT to human-body temperature

before application.

Remove dirt, sand, dust, shedding and loose hair from the tailhead.

Press ESTROTECT onto the hair across the backbone of the cow and between the hip and tail head, spaced perpendicular to the spine.

Rub onto the hair with your bare fingers. Do not apply in rainy weather.

For more information on ESTROTECT contact your Genex representative or call Genex Customer Service at 1-888-333-1783. To purchase online, visit the Genex Profit Shop at http://profitshop.crinet.com. n

Genex to Market ESTRoTECT™

By: Katie Wolf, Product Program Manager, CRI

Evidence.Evidence.™

Breed

Don’t breed

ESTROTECT™ Heat Detectors provide mounting evidence to help detect cows and heifers in standing heat.

An economical and simple to use management tool, ESTROTECT Heat Detectors minimize false positives with a product design that “scratches o�” and works over time.

Put your trust in ESTROTECT Heat Detectors and you’ll get mounting evidence to support reproductive success.

For more information on ESTROTECT Heat Detectors visit www.estrotect.com or call 800-559-9704

©2009 ESTROTECT is a trademark of ESTROTECT, Inc.

Guaranteed.Guaranteed.

Visit www.estrotect.comto receive a free sample

*Please review complete details of our guarantee on our website, www.estrotect.com. There are no warranties which extend beyond the description contained herein and is limited to US customers.

Mounting Mounting

Mounting Evidence.™Guaranteed.


Profit Maker Bulls and Genex Team Up on

Profit Enhancement ProjectOver the past 25 years, Profit Maker Bulls has developed, performance tested and marketed more than 15,000 bulls. In the fall of 2008, the decision was made to take genetic evaluation one step further and install a GrowSafe Individual Feed Consumption Measurement System.

Dave Bittner, General Manager of Profit Maker Bulls, believes in these days of tight profit margins, in all segments of the cattle industry, the opportunity to use genetic selection to reduce feed costs by 10 - 15 percent could not be overlooked.

“Feed costs represent the largest expense item for all segments of the industry including cow calf producers, backgrounders and cattle feeders,” stated Bittner. “The only practical way to reduce feed costs is to select and propagate the genetics of cattle that can gain rapidly and maintain themselves with less feed.”

The GrowSafe system uses an electronic identity tag to record the animal that is eating and weighs the feed unit several times each second to determine how much feed that animal has eaten.

At the end of the test, the quantity of feed that each animal should have eaten for his weight and gain is calculated and compared to the quantity actually eaten. If the animal ate less than expected, he is efficient. If he ate more than expected, he is inefficient.

Enhancing the profitability of their customers is the goal of both Profit Maker Bulls and Genex Cooperative, Inc. With reliable selection for feed efficiency through DNA markers somewhere off into the future, the GrowSafe System presented an immediate opportunity to compare individual cattle and hence sire groups for feed efficiency.

Grow Safe System - Feed Units on Weigh BarsThe mutual objective of quantifying the genetic differences and making superior genetics available to their customers made the joint evaluation project of Profit Maker Bulls and Genex a logical one.

The Profit Maker Bulls Genetic Alliance members are breeding their cows to Genex sires. They are using proven sires to provide a reference point and promising young sires to quantify their potential.

The first calves from this project hit the ground in mid August. Following weaning next spring, the bull calves and many of the heifer calves will be tested for feed efficiency at Profit Maker Bulls with their GrowSafe System.

We’ll keep you posted on the results. n


CHANGE SERVICE REQUESTED

PRSRT STDUS POSTAGE

paidMERRILL WI 54452

PERMIT NO 24

genex Cooperative, inc.P.O. Box 469, 100 MBC DriveShawano, WI 54166

©2009 CRI B0299-079

1AN01141 piOneer1AR00904 miSSiOn Statement

Updated Images of Breed Greats, Mission Statement and Pioneer!

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