Fame Asia:10 Stars

& their marketing appeal

Asia 5Bringing you a flavour of businesstrends in Asia...in just 5 minutes

A Futures Coaching initiativewww.futurescoaching.com

rise of celebrity culture

Mass mediaInternet

Social mediaGlobalisation

Aspirational questDesire to dream

Rewarding success.........

Just a few of the drivers of celebrity culture in Asia

In Korea, a lucky pigs' head will also speed would-be celebrities on their way

Gong Li is an outstanding Chinese film actress with over30 films to her name.

Her first big endorsement contract was for L'Oréal in 1996

Celebrity endorsement

Sachin Tendulkar helped India to World Cup victory in 2011. With multi-million dollar contracts for WorldTel and Iconix,

he is the richest cricketer in the World

how's that?

Korean-born Bi Rain (Jung Ji Hoon) is a singing, modelling,

acting & dancing sensation

In 2010 he was named 'Best Ambassador for Asia'

His company managesK-pop groups and in Dec 2011

raised $7.4Mn for further growth

artist as business person

Standing at 2.29m (7ft 6ins), Yao Ming is the tallest and one of the best players in the NBA

He has been the richest celebrity in China for the last 5 years

reaching higher

Yao Ming's Apple ad

http://www.youtube.com/watch?gl=FR&hl=fr&v=Xvbuwfawqcc

higher still

Triple gold medallist for gymnastics, Li-Ning is so popular in China that he carried the Olympic flame in 2008

In 1990, he founded Li-Ning (sports) Company which today counts over 8,000 branded sports stores

marketing guruWith a fan following numbering over a billion, India's richest Bollywood actor in 2011 was Shah Rukh Khan

The 'King of Bollywood' endorses34 brands

COO of Dish TV stated: “what impressed me most was his knowledge of consumer behaviour and marketing”

He owns two production houses, a cricket team and a motor racing franchise

fame & responsibilityChinese artist Ai Weiwei was detained for 81 days in 2011

for investigating abuses of power

Runner up in Time magazines' Person of the Year, 2011

Weiwei is top of ArtReviews' 2011 list of most powerful contemporary artists

glamour for the stars

Filipino society figure, Monique Lhuillier's fame is growing

She has designed wedding dresses and red carpet gowns for the likes of Jennifer Lopez and Gwyneth Paltrow

Jay Chou is a Taiwanese-born mega-star who has won the World Music Award four times

What sets him apart is not the list of brands he works for (Pepsi, Motorola, Panasonic etc) but his commitment

He has written songs for ads, directed commericals, and designed his own laptop product for ASUS

total involvement

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