The ProblemLack of brand awareness because: Bottles not distinctive enough/mimic the shapes of other brands No targeted advertising Unique selling point not focussed

AudienceAge: 20-28 Working with Disposable income PMA people Health conscious.

YCN SubmissionOUGD203

Beth YatesSarah Pritchard

Brand OverviewSet up in 2002 Healthy drinks that taste good 3 different product ranges, still100% natural ingredients NO ADDED SUGAR

Orange & Mango logo and description Apple & Blueberry logo and description Orange & Mango logo and description

New bottle shape mock ups Floor vinyl advertising leading to the shelf

Ad Shell advertisement. Apple & Blueberry example of how it would look.

Phone Box advertisement. Orange & Mango example of how it would look.

TELEPHONE

Come and say hello at  feelgooddrinks.co.uk

Feel Good drinks are fruity, tasty and packed full of goodness. With 100% natural fruit juice and no added sugar, they are 1 of your 5 a day and guaranteed to make you feel good.

Magazine Advertisement with orange & passion-fruit to show how it would look.

Direct Mail with mock pages of what it will be like for every drink available.

Online web banner using orange & mango to show the example of how it would look.

Feel Good drinks are fruity, tasty and packed full of goodness. With 100% natural fruit juice and no added sugar, they are 1 of your 5 a day and guaranteed to make you feel good.

Come and say hello at  feelgooddrinks.co.uk

Any 500ml bottle of Feel Good Drinks

EXPIRES 01/12/12 Valid on 500ml bottles of Feel Good drinks, stilland sparking. Participating retailers only. May not be used in conjunction with any other offer. One voucher per transaction. Cashvalue of voucher £0.001. Photocopied or defaced vouchers will not be redeemed. Voucher may not be auctioned, sold, copied, distributedor transmitted electronically. © The Feel Good Drinks Company 2012

Any 500ml bottle of Feel Good Drinks

EXPIRES 01/12/12 Valid on 500ml bottles of Feel Good drinks, stilland sparking. Participating retailers only. May not be used in conjunction with any other offer. One voucher per transaction. Cashvalue of voucher £0.001. Photocopied or defaced vouchers will not be redeemed. Voucher may not be auctioned, sold, copied, distributedor transmitted electronically. © The Feel Good Drinks Company 2012

Any 500ml bottle of Feel Good Drinks

EXPIRES 01/12/12 Valid on 500ml bottles of Feel Good drinks, stilland sparking. Participating retailers only. May not be used in conjunction with any other offer. One voucher per transaction. Cashvalue of voucher £0.001. Photocopied or defaced vouchers will not be redeemed. Voucher may not be auctioned, sold, copied, distributedor transmitted electronically. © The Feel Good Drinks Company 2012

Come and say hello at  feelgooddrinks.co.uk

Feel Good drinks are fruity, tasty and packed full of goodness. With 100% natural fruit juice and no added sugar, they are 1 of your 5 a day and guaranteed to make you feel good.