THE FEEL GOOD FACESfeel good drinks label designs//concept

YCN Feel Good DrinksBrief: #1

Emily BallLeeds College of Art

Smiling is contagious.

In a study conducted in Sweden, people had difficulty frowning when they looked at other subjects who were smiling, and their muscles twitched into smiles all on their own.

INITIAL IDEAS & CONCEPTexisting competitors//ideas

YCN Feel Good DrinksBrief: #1

Emily BallLeeds College of Art

Competitors

Innocent: inclusion of mini beaniesgive each drink it’s own characterand an additional reason to purchase the product

Firefly: photography showing peoplebeing active, healthy, having funcreates these associations with the product itself

Label designs for a spicy condiments range:use of the photographed faces, again adds character to each product and also reflects how the product will make the user feeland the experience it provides

DESIGN DEVELOPMENTexperimentation//layout ideas

CLOUDY LEMONfruit, water & no added sugar

APPLE & BLUEBERRYfruit, water & no added sugar

O R A N G E & M A N G Ofruit, water and no added sugar

fruit, water and no added sugarORANGE&PASS ION FRUIT

YCN Feel Good DrinksBrief: #1

Emily BallLeeds College of Art

Concept

To encourage people to smile and feel good when seeing the cheeky faces on the labels.To give each flavour drink, an individual ‘feel good’ character/personality.

FINAL LABEL DESIGNSfeel good faces//still range

YCN Feel Good DrinksBrief: #1

Emily BallLeeds College of Art

FINAL PRODUCTSfinal label designs in context//mock-ups

YCN Feel Good DrinksBrief: #1

375mlfruit, water and no added sugar

APPLE&BLUEBERRYwww.feelgooddrinks.co.uk

Mixed Fruit Juice Drink

100% Natural Ingredients

grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola

64% Fruit Juice (from concentrate)

We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water

1 of your 5 a day...

C R A N B E R R Y & L I M Efruit, water and no added sugar

375ml www.feelgooddrinks.co.uk

Mixed Fruit Juice Drink

100% Natural Ingredients

grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola

64% Fruit Juice (from concentrate)

We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water

1 of your 5 a day...

CLOUDY LEMONfruit, water and no added sugar

375ml www.feelgooddrinks.co.uk

Mixed Fruit Juice Drink

100% Natural Ingredients

grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola

64% Fruit Juice (from concentrate)

We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water

1 of your 5 a day...

ORANGE&MANGO375ml

fruit, water and no added sugarwww.feelgooddrinks.co.uk

Mixed Fruit Juice Drink

100% Natural Ingredients

grape, orange 11%, lemon, mango 1%, passion fruit, apple, acerola

64% Fruit Juice (from concentrate)

We don’t add sugar lumps to our drinks, not even a smidgen, just fruit and water

1 of your 5 a day...

Emily BallLeeds College of Art