Presented by:-Om Prakash

Atul Vaibhav

Taranpreet

LAVA MOBILE

“Get the Power in Your Hand”.

LAVA MOBILE

IntroductionMission & VisionManagementMarket shareSponsorshipEventsBrand personalityCompetitors

Presentation Include

“Get the Power in Your Hand”.

With this motto as its guiding principle, LAVA has embarked on an ambitious journey of empowering every human with quality innovative products at an affordable price.

Introduction

The company aims to carve a unique niche for itself by focusing on Innovation in every field namely Product, After-Sales Service and Distribution. The company aspires to become one of the strongest brands in the Telecom sector by offering the customer with a unique proposition unmatched by any other player in the industry.

Company Profile

Vision:- To empower people to do more, to be more

Integrity: Steadfast adherence to high moral and

professional standards

Passion for Excellence: Intense keenness to stretch the limits of

great in everything we do

Mission and Vision

Balakrishna Rao (CEO)Hari Om Rai (C0-founder & Director)Sunil Bhalla (Co-founder & Director)Shailendra Nath Rai (Co-founder & Director)Vishal Sehgal (Co-founder & Director)Praveen Srivastav (Sales Head)

Management Team

About Lava MobileLava international is a leading brand in Indian mobile market today. The organization, started operation only 14 months back, captured almost 6 percent market share.

Today the brand is proud of having a wide range of handsets in its portfolio. The company has already expanded its operation in all the states of India. Today LAVA boasts of a network of 1,000 distributors and presence in 50,000 retail counters.

About lava

Lava mobileLava Mobile, one of the

leading mobile brand s in India is proud to be the first handset brand to incorporate Rupee Symbol in mobile phones. It is a matter of pride for India to be the fifth nation having a currency symbol of its own. Lava, always a leader in consumer insight driven innovations ensured that the Indians did not have to wait too long to have it on their mobile phone keypad.

QualityAppearancePackaging

BrandServicesSupportWarranty

PRODUCT

Low costDual simTorchExpandable memoryCamera Fm radioBattery backupTouch screenDifferent models according to customers

requirement

Competitive advantage

Front line servicePublic relationMessageSalesMediabudget

promotion

Presenting on the promotion add of lava

Lava models all ranges

Lava kkt24 plus Lavakkt30-05 Lava kkt34-09

Lava b5-09 Lava kkt-34-09 Lava a9-03

Nokia 56.8%LG 5.5%Macromax 6%Samsung 7.7%Karbon mobile 6.7%Now the present market share of lava mobile is 6%LAVA is the first handset brand which has created a

new segment introducing Alpha series phones and intend to capture 10% to 15% market share within this segment. Apart from the alpha key-pad lava also has option of QWERTY key-pad phone.

competitors

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