PIZZA HOUSEA Slice of Chicago, Right Here in East Lansing!

Voted Best PizzaBest Salads

Best Chipatis Best Takeout

Best Munchies-

Readership Poll

Lina Marie KustantinNew Media Drivers License

A SLICE OF CHICAGO!

About Pizza House★ The Pizza House

restaurant in Ann Arbor and East Lansing are located adjacent to their respective and rival Michigan universities.

★ Established in 1986, known for serving famous Chicago and Sicilian deep dish and traditional pizzas, pasta, and everything in between.

SOCIAL MEDIA

Challenge:Increase

brand awareness by using social

media to promote Pizza House as the primary place for lunch and

dinner.

Personalize the Pizza House

Brand

Integrated Theme: Pizza House can utilize social media to communicate with consumers to increase brand awareness and gain positive perception towards the brand.

Goal: use social media for customer interaction, customer service, video blogging and public relations, also monitor what customers are saying and when necessary use social media to apologize to customers.

BLOGGING

4,353 fans

“Where’s Boxy?” Contest

Currently: on the Pizza House Web site, customers can submit pictures of the restaurant’s pizza delivery box at one of their favorite spots. Each photo has the opportunity to be selected in a monthly

drawing for the entrant to win a $50 Pizza House gift card.

Opportunity: we can expand this idea by having customers send in a picture of themselves eating Pizza House in funny or cool places like Mount Everest. Best Picture will be picked bi-weekly to win a free large

pizza.

Customers can send their pictures to the Pizza House Blog Followers of the blog can vote for Best Picture

YOUTUBE CONTEST

Pizza House can host a contest to have a pizza special named after the contestant. For example: “Lina Marie Special,” which is black

olives and pickles (my favorite). To enter: customers will be asked to share why

they love Pizza House, the videos will be posted on YouTube and linked to the Pizza House blog and Facebook. People can vote for the best video

Prize: the winner will have a pizza named after the contestant and receive their special pizza for FREE once a month for a year.

METRICS OF SUCCESS

BUDGET