final report mkt 501
TRANSCRIPT
Consumers Attitude towards the Superstore Shop
1
Analyzing consumer attitude towards different Super Stores
Consumers Attitude towards the Superstore Shop
ANALYZING CONSUMER ATTITUDE TOWARDS DIFFERENT SUPER STORES
PREPARED FOR:
Dr. Md. Humayun Kabir Chowdhury
ProfessorDepartment of Business Adminstration
Course: Marketing Management
MKT- 501Sec- 02, Fall- 2010
PREPARED BY:
Parag DuttaID # 2009-2-95-111
Md. Moshiul AlamID # 2009-1-95-132
Sayed Enamul HasanID # 2009-2-95-034
Benzir Ahmmad ID # 2009-2-95-050
December 22, 2010
2
Consumers Attitude towards the Superstore Shop
December 22, 2010
Dr. Md. Humayun Kabir ChowdhuryCourse Instructor, Marketing ManagementDepartment of Business Administration East West University Dhaka-1212
Dear Sir
Here is the report on the study of Analyzing consumer attitude towards different Super Stores. This report is prepared to fulfill the partial requirement of the Marketing Management Course of MBA Program (MKT-501). From a questionnaire survey we have tried to determine the strengths and weaknesses of the Super Stores. We have done our best to give our maximum output according to our ability. We are calling sorry, for any mistake in this report.
Thank you for your valuable time and cordial considerations.
Sincerely,
________________ ________________Parag Dutta Md. Moshiul AlamID # 2009-2-95-111 ID # 2009-1-95-132
_______________Sayed Enamul Hasan Benzir AhmmadID # 2009-2-95-034 ID # 2009-2-95-050
3
Consumers Attitude towards the Superstore Shop
ACKNOWLEDGEMENT
For helping to make this project, first we would like to thanks the Almighty and our parents. We
would like to specially thank our Honorable teacher Dr. Md. Humayun Kabir Chowdhury, Course
Instructor, Marketing Management Professor, East West University for helping us to make this
report. We also thank to our friends, they gave us many idea and information. It is great
experience for us in light of the course “Marketing Management” which has a great significance
& a great importance as an emerging & flourishing sector in the global business arena. We
strongly believe works like this one will surely help us to develop & make us better adapted as
well as capable to coup with the issues & practical exposures in this field as well as to the whole
of different business forms that are getting pace.
We would like to thank those persons who help us to make this report.
Our special thanks to our lab stuffs of East West University. They helped us very much to collect
data and make the report. They gave us the chance for taking idea. Without their help we could
not able to prepare this project.
4
Consumers Attitude towards the Superstore Shop
TABLE OF CONTENTS
Page
Chapter 1: Introduction 8 to 10
1.1 Origin of the Report 9
1.2 Scope of the Report 9
1.3 Objectives of the study 9
1.4 Research methodology 9
1.5 Sampling Plan 10
1.6 Research Design 10
1.7 Methods of Analysis 10
1.8 Limitation of the study 10
Chapter 2: Super Stores: An Overview 11-18
2.1 An Overview of Super Store 12
2.2 An Overview of Agora 13
2.3 An Overview of Meena Bazar 15
2.4 An Overview of Nandan 16
5
Consumers Attitude towards the Superstore Shop
2.5 An Overview of PQS 17
Chapter 3: Expectancy Value Model and Its Complications
19-23
3.1 Expectancy Value Model 20
3.2 Calculation of Evaluation(ei) and Value 20
Chapter 4: Findings, Recommendations and Conclusion
24-30
4.1 Findings & Recommendation for Agora 25
4.2 Findings & Recommendation For Meena Bazar 26
4.3 Findings & Recommendation for Nandan 28
4.4 Findings & Recommendation for PQS 29
4.5 Conclusion 30
Reference 31
AppendixAppendix 32
Questionnaires 32-34
Executive Summary
6
Consumers Attitude towards the Superstore Shop
Super Store business is one of the popular businesses in the world. People are considering
frequent shopping through them. So in course of time and with the growth rate of population
and also appeal for high standard living, Super Store business is growing in a high pace.
The purpose of this report is to determine the consumer’s cognitive behavior and attitude
towards different Super Stores. These attributes used in t this report directly or indirectly
influence the consumers when they intend to purchase products as well as to get the service
provided by different super stores. The attributes considered here are: Quality, Price, Product
Variety, Product Availability, and Location. On the basis of the five attributes we have
developed our questionnaire and surveyed among the students. After getting the evaluation
from the students we follow the expectancy value model to measure the consumer perceived
value accordingly.
For data analysis we have followed one of the categories of Evaluation of alternatives named
Compensatory Heuristics (Expectancy Value Model) method, which is also known as FISHBEIN
Model. Primary data was collected through questionnaire survey designed according to the
Likert scale method for multiple-choice questions. We used the random sampling method to
choose the sample. We analyzed the data, presented the results and findings, and ranked the
companies based on the strengths and weaknesses respective to different attributes and overall
attitudes and finally recommended strategies for them to overcome the shortcomings they
have.
7
Consumers Attitude towards the Superstore Shop
Chapter 1
Introduction
1.1 Origin of the study
As a student of Marketing Management of the department of MBA, we have
done this project based on the Expectancy Value Model. By working on this
8
Consumers Attitude towards the Superstore Shop
project, we experienced a clear view about the attitudes that consumers
evaluate product and services by combining their brand beliefs.
1.2 Scope of the study
The scope of the study is to identify the evaluation of consumers towards the
various super stores. This project helps us to have a clear view about how a
consumer perceives a product. This will help us to evaluate the consumer’s
attitude and learn to design the Marketing Strategy.
1.3 Objectives of the study
The basic objective of study was to focus on the basic of expectancy value.
The objectives of the project are as follows:
To have an idea how a consumer evaluates the products or services by
combining their brand beliefs.
To have an idea about the consumer attitude towards a specific brand.
The methods to evaluate a consumers brand beliefs about super store.
1.4 Research methodology
Research methodology includes the source we have used to collect the data.
The data that we have used for research purposes mainly of two types-
primary or raw data and secondary data or published source.
Primary data sources
We have collected the data through a questionnaire from our class
mates. We have chosen them randomly
Secondary data sources We have collected the secondary data from the internet, articles and
related books of marketing.
1.5 Sampling plan
Population – East west University
Sample Unit – Students of MKT-501
Sampling type: Non Probabilistic Sampling
9
Consumers Attitude towards the Superstore Shop
Sample Size- 30 respondents
1.6 Research Design
The research design is descriptive in nature from the viewpoint of function
because it is based on describing various aspects of Superstores attributes
like Product Variety, Product Quality, Price, location and availability. From the
viewpoint of nature of data, it is both a qualitative and a quantitative
research. From the viewpoint of research place, it is both a desk research
and finally from the viewpoint of objective, it is an applied research.
1.7 Method for Analysis
In order to analyze and interpret data some tools of statistical analysis have
been used .The statistical tools to be followed are –
1. Likert Scale
2. Fishbein model
1.8 Limitation of the study
We have tried our level best to work on Expectancy Value model and tried to
find out vast outcomes on our concerned topic. To complete this work we
have tried to go through in details about the Expectancy Value Model. Our
honorable teacher has given us the guidelines for completing the project.
Though our teacher helped us to solve the project, but still we couldn’t
ignore some drawback and limitations. Those limitations are as follows:
The time for completing the project was not sufficient.
Not all the sampling unit had clear view about the superstore.
In spite of these, we tried our best to overcome other limitation and to give
the best of us. We are thankful to our faculty and fellow mates who also
helped us to finish this project.
10
Consumers Attitude towards the Superstore Shop
Chapter 2
SUPER STORES: AN OVERVIEW
2.1 An Overview of Super Store
The idea of all essential commodities under one roof is the driving force
behind the success of supermarket business in Bangladesh, which saw
around Tk.200 corer investments in the last five years. Superstores are set
11
Consumers Attitude towards the Superstore Shop
to boom in the country as the current market players are planning to open
several hundred more outlets in the next few years to cope with the rising
demand from the consumers.
The annual turnover of the superstores now stands at around Tk 15.0 billion
(1500 crore), according to Bangladesh Supermarket Owners Association
(BSOA).
Hassle-free shopping environment, hygienic commodities, fresh vegetables,
meat and fish at the supermarkets are wooing the customers besides, every
commodity is available in this supermarket, and the supermarkets offer good
services to working people, who really find little time for shopping in the
daytime.
The rise in supermarkets, according to analysts, will diversify consumer
choices and boost consumer spending needed for economic growth, while
the wet markets will also witness an improvement in quality and services on
increased penetration of supermarkets.
But a decade ago, the trade was in the hands of thousands of small retailers
in the wet markets and grocery shops in cities and remained out of the focus
of business conglomerates.
In the last eight years, many small and big supermarkets made debut in the
trade to attract middle and upper middle class consumers, a section of who
are shifting to the chain stores from the wet or kitchen markets.
A rise in the organized retailing would offer consumers hygienic foods at
competitive prices compared to those of unorganized retailers in the kitchen
markets where commodities are sold mostly in unhygienic manner.
We have chosen four main superstores from the whole supermarket industry.
We select those who offer all kind of necessary products including staple
products, food products. Our project will cover various aspects of Agora,
Meena Bazar, Nandan, and PQS.
12
Consumers Attitude towards the Superstore Shop
Dhaka-based Agora with its four outlets, Meena Bazar with eight branches,
PQS with five stores and Nandan with three outlets are the major players in
the market.
2.2 An Overview of Agora
Rahimafrooz Superstores Ltd. (RSL) made a breakthrough in the urban
lifestyles by launching the first retail chain in the country, ‘Agora’. Currently
there are four Agora outlets at Gulshan, Dhanmondi, Moghbazar and Mirpur
in Dhaka. With many more coming up at important locations in Dhaka and
other major cities, Agora is endeavoring to fulfill the everyday shopping
needs of the urbanites through fair price, right assortment, and best quality.
Agora mainly focuses on food items - ranging from a wide variety of fish,
meat, vegetables, fruits, bakery, dairy, and grocery - it also carries a vast
array of other household, grocery, personal care, and miscellaneous
products. At any point in time, there are nearly 20,000 different products
available at Agora.RSL is committed to sustaining and growing as the most
trusted, loved, and frequented retail chain.
Product Categories :
13
Consumers Attitude towards the Superstore Shop
Beverage
Fish
Fruit
Meat
Vegetable
Confectionary
Baby products
Basic Households
Paper accessories
Outlet:
Agora has four outlets all over Dhaka situated in Dhanmondi, Gulshan,
Mirpur, and Moghbazar. It has placed its outlets in the prime centers of city
which seems to be much convenient to customers. Agora has also started
their journey in Chittagong and Sylhet too.
Offering:
Agora has some Promotional activities which maintain its appeal to the
existing and potential consumers. It has regular promotion of services,
existing & new products in daily newspaper to keep consumers aware of the
available products. Also Agora has some exclusive seasonal offer, price
reduction, sales promotion to attract the consumers as well. Many exclusive
products like perfume, households and fresh basic foods are available in
Agora which is priced higher than traditional market. Mainly Agora supplies
many unusual unseasonable items which they priced higher because of the
product unavailability in outside.
14
Consumers Attitude towards the Superstore Shop
2.3 An Overview of Meena Bazar
Meena Bazar, which started its journey in 2002, has already extended its
business to Khulna. The company has taken up a three-year plan to open
outlets in Chittagong and Sylhet and at eight points in Dhaka.
"Positive customer response is inspiring more investments in the thriving
sector," said Kazi Jamil Islam, executive director of Meena Bazar
Product Categories :
Beverage
Fish
Fruit
Meat
Vegetable
Basic household
Exclusive shirt, tie, shoes
15
Consumers Attitude towards the Superstore Shop
Accessories
In house product like sweet, yogurt, herbal product.
Outlet:
At this moment, Meena bazaar is operating eight branches in Dhaka. In Khulna, they have opened another branch.
Offering:
Meena Bazar is sometimes offering for their customer on various occasions.
2.4 An Overview of Nandan
One of them is Nandan Mega Shop. Nandan Group, with their first retail
outlet, Nandan Mega Shop, brought the like of Sainsbury’s in Bangladesh in
the Year 2002. From 2002 they continue running their business successfully.
They have a wide product verity and also give their customer quality product
and service.
Product Categories :
Meat
Fish
Fruit
Beverage
Vegetable
Basic household
16
Consumers Attitude towards the Superstore Shop
Shoe
Musical CD, DVD
Medicine
Price:
The price of the product is including VAT. But sometimes they give various
types of discount on the products. They follow company retail price for
other’s goods. Sometimes sale goods below market price
Outlet:
They have 3 outlets in the Dhaka city. Those are Dhanmodi, Gulshan, Kakrail and Uttara. They are going to launch their own website very soon.
Offering:
To hold the present customer and catch the potential buyer, they offer various types of promotional activities. Like in Eid, 1st boishak festival, Puja etc. Arrange various types of festivals, weekends, 5 day long discount etc on their product.
2.5 An Overview of PQS
The first chain supermarket in Bangladesh is PQS, which was established in
September 2005 at Uttara in Dhaka. On the growth of the relatively new
business, PQS tries to ensure customers' satisfaction from the beginning and
their quality products also attract customers.
17
Consumers Attitude towards the Superstore Shop
Product Categories :
Meat
Fish
Fruit
Beverage
Vegetable
Shoe
Dress
Hand bag
Showpieces
Toys for kids
Outlet:
They have now five outlets at Uttara, Shanti Nagar , Dhanmondi,Gulshan and the other one is in Elephant Road
18
Consumers Attitude towards the Superstore Shop
Offering:
They make offer by colorful festoons and promotional poster hung in and
outside the shop, along with gimmicks like raffle draw in various occasion.
Like Eid, puja etc.
19
Consumers Attitude towards the Superstore Shop
Chapter 3
Expectancy Value Model and Its Implications
20
Consumers Attitude towards the Superstore Shop
3.1 Expectancy-Value Model
The consumer arrives at attitude (Judgment; Preference) toward various brands through an attribute evaluation procedure. The consumer develops a set of beliefs about where each brand stands on the attribute.
The expectancy-value model of attitude formation posits that consumers evaluate products and services by combining their brands belief –the positive and negative-according to importance. By the expectancy model, we calculate the perceive value of each brand of a customer. The consumer will favor the brand which has the highest perceived value.
Here,
bi= beliefs ei= evaluation
As we have decided to go for Super Store industry for our research purpose. So finally we have selected four leading Super Store, which are as follows.
Agora Meena Bazar Nandan PQS
3.2 Calculation of evaluation (ei) and value
Evaluation of the Super Shop:
Sample Size – 30 Persons
Evaluation Process:
Firstly, we have collected the information from 30 personnel for evaluating the super
shops. Secondly, data were inputted on the Fishbein Model and then calculate the value.
According to the model,
21
Consumers Attitude towards the Superstore Shop
A= ∑ b e
Where, A= Attitude b = Believe e = Evaluation
Major attributes:
1. Quality
2. Price
3. Variety
4. Availability
5. Location
We have allocated value of each response as below according to 5 points Likert scale –
1. very Good = 52. Good = 43. Neutral = 34. Bad = 25. Very Bad = 1
Findings
Below are the findings of the analysis using survey data:
The respondent of the survey provided the following responses, which represent
ei and the weight given based on the 5 point scale measurement.
Super Shop
Names
Attributes (ei)
Quality Price Variety Availability Location
Agora 4.07 4.17 3.93 4.27 4.07Meena Bazar 4.17 3.8 4.27 4.07 3.97Nandan 3.8 4.2 4 4 3.97PQS 3.8 3.97 4.13 4.23 3.8
22
Consumers Attitude towards the Superstore Shop
Here the value of Quality for Agora = 4.07 means this is the average value of the 30
respondents given response. It means people selected different level of Likert scale and
those value i.e. 1, 2, 3, 4, 5 whatever represents their response is recorded for each
attribute and then divided by 30 to get the average value of that attribute.
Based upon market analysis and personal experience; we have set the following weight (bi) of
different attributes which is done dividing 100 scale into several parts.
Weight (bi)
Quality Price Variety Availability Location Total
30 25 20 15 10 100
We used the 5 points Likert scale to measure the consumer feedback against different Super
Shop products:
very Good Good Neutral Bad Very Bad5 4 3 2 1
**The questionnaire of the survey is attached at end of the report.
Then we used the Fishbein Attitude Model to calculate the consumer’s attitude about each
Super Shop, multiply the attribute evaluations with weight of each attributes and then
calculate total for each Super Shop:
n
Ao =∑bi.ei
i=1
Calculation:
23
Consumers Attitude towards the Superstore Shop
Super Shop Names
Attributes Result
Quality Price Variety Availability Location Total Points
Positions
Agora 122.1104.2
5 78.6 64.05 40.7 409.71st
Meena Bazar 125.1 95 85.4 61.05 39.7406.2
52nd
Nandan 114 105 80 60 39.7 398.7 3rd
PQS 114 99.25 82.6 63.45 38 397.3 4th
Here suppose for Agora; previously we got the attributes value (e i) 4.07 for Quality; and we
set weight (bi) = 30 for Quality; so we multiplied attribute value ei and weight value (bi)
and got 122.1. In similar ways, we calculated the value for each Super Shop’s different
attribute. After that, based upon the total point we have got the positions of each Super
Shop among them.
From the above analysis we found that Agora posses the top position in consumers mind
while they consider different Super Shop to purchase while as Meena Bazar, Nandan and
PQS posses 2nd, 3rd and 4th position respectively.
24
Consumers Attitude towards the Superstore Shop
Chapter 4
Findings, Recommendations and Conclusion
25
Consumers Attitude towards the Superstore Shop
4.1 Findings & Recommendation For Agora:
Strength:
When it comes about the price factor, Agora is very competitive among
the super shops.
Product availability feature is another key attribute for attracting
consumer specially the loyal users. Here agora is ahead than other
super shops which means when a user go to their shop, they find their
desired product available in desired size and models.
Weakness: According to the analysis, Agora obtained second highest point about
maintaining their quality. This means they need to work out more in
this sector.
In product variety, Agora’s situation is really bad. According to the
analysis, agora’s product variety is lowest. So they need to concentrate
in this factor more.
Recommendations:
According to the analysis, we can take Agora as the Market leader of
the total super shop industry. As it is ahead than other super shops, to
retain the market share, Agora must work out in some attributes which
are Quality, price factor, product variety.
Expanding total market: Agora generally targeted Upper middle
class and Rich class people. But there is a huge potential market which
is not focus properly. Thus the concept of superstore is not always
convenient to other income people. So if agora can reduce their
costing, keeping the price and the quality same a huge potential
untouched customer may start to visit them rather than local market.
26
Consumers Attitude towards the Superstore Shop
Defending market share: To retain their existing market, they can
use some in store activities, so that customers feel more convenient,
more ease at their shops. Giving the valued customers, a little more
extra service may retain their existing customer loyal to them. Bonus
point is already installed in the stores of Agora for buying products.
Along with that, informing consumers over phone or email about their
new offers and new arrivals of products may attract consumers to feel
close to them.
Flanking Defense can be a strategy for Agora to hold the
market share. By enriching the product variety in
reasonable pricing, keeping the product available and
maintaining the quality of the products may help Agora
satisfy existing consumers and attracting new consumer
towards them. Protecting the weak point is the major
target in this defense system. So strengthening their weak
points, they may make their defense system stronger.
4.2 Findings & Recommendation For Meena Bazar
Strength:
According to the analysis, Meena Bazar holds the highest position in maintaining the quality of the commodity they sell.
It’s been observed that Meena Bazar offers wide variety of products. Some products are available only in Meena Bazar which is not available elsewhere.
The availability of products in Meena Bazar is also good.
Only Meena bazaar has in-house products like cosmetics, skin care products.
Customer find it Meena bazaar at convenient place which resulted in large number of customer visit per day in Meena bazaar. Their branches are situated in the prime location of the city.
Weakness:
27
Consumers Attitude towards the Superstore Shop
Price of Meena bazaar is comparatively higher than other leading superstores resulted from the survey
Recomendation:
Meena Bazar should define strategic objectives and opponents and
should take actions accordingly.
They may choose some attacking strategy like Flank attack, for that
they need to find out the weakness of their competitor and thus they
can concentrate on the weak points of their opponents and develop
their strategy accordingly.
They even may choose Encirclement Attack so that they can offer
everything their opponent offers and in some cases if they can offer
more than their opponents, their strategy may face of success.
If they choose bypass attack, they may change the range of their
product category and product brands with exclusive price offers. For
this they may open their branch in different location where consumers
are still untouched but potential in terms of business.
Some other strategies may be chosen like :
o Price discounts: By promoting special price offer, Meena bazaar may attract and attain their existing consumers.
o Prestige goods strategy: As Meena bazar has set up their branch in the posh locality of the city, they can take prestige goods strategy very easily. By providing prestige goods, they may set up a new consumer segment that is exclusively loyal to them.
o Product proliferation: products in various size, colors and from different brands may help them to grow their business. They may enrich the range of their products by all available brands and products.
o Improved services strategy: They can offer special service to their customers such as home delivery unit or even in store testing service may attract their consumers.
o Intensive advertising strategy: they may take intensive advertising strategy to grow new consumers. Both ATL & BTL promotion may help them to grow their business.
28
Consumers Attitude towards the Superstore Shop
4.3 Findings & Recommendation for Nandan
Strength:
From the survey we find that Nandan offers a competitive price. For
which a number of customers go to Nandan, rather than other super
shops.
Weakness: Nandan is lack behind offering quality products in wide range of
variety.
Even the availability of products is Nandan is not competitive than
other leading supershop.
Nandan only have two branches in Gulshan and Dhanmondi. That is
another problem for them to catch up potential & new consumers.
Recomendations:
Nandan should strongly concentrate to overcome their weak points so
that they can start compete equally with their opponents first. By
overcoming those drawbacks, they will be able to set a strong image in
their consumer’s mind.
For setting their strategy they can choose any of the following
strategy:
o Counterfeiter: As being a market follower, Nandan can easily take the strategy of counterfeiter. They can follow the product line of the market leaders like Agora or challenger like Meena Bazar.
o Intensive advertising strategy: they may take intensive advertising strategy to grow new consumers. Both ATL & BTL promotion may help them to grow their business.
29
Consumers Attitude towards the Superstore Shop
4.4 Findings & Recommendation for PQS
Findings:
As our analysis depends on our findings from the conducted survey, we
discover that though in some attributes PQS is lacking behind compare to
other superstores, they also offer some competence in some attributes
too comparing with other superstore.
Strength:
In price, product variety and product availability attributes, they
really shows a competent attitude towards their competitors.
Being the first super shop of Bangladesh, PQS try to satisfy their
limited consumers by serving them with the products within the
reach of the consumers.
Weakness:
Though PQS is competeting in the market for a long time, they
could not create strong situation against their competitors.
They could not even be able to make a strong position in their
consumer’s mind.
Recommendations:
As their consumer line is small in comparison to other super shops,
PQS can try to retain this consumer loyal to them first. For that they
can improve their customer service in their store. They can take the
strategy to make their customer believe that in their small activities,
they are serving the best.
They can offer customized products to their consumers.
30
Consumers Attitude towards the Superstore Shop
Price range is suitable for middle income customers. But they can
concentrate to target the low income people group so that they may
attract an untouched community.
31
Consumers Attitude towards the Superstore Shop
4.5 Conclusion:
Though supermarket culture is an emerging phenomenon in Bangladesh
perspective, but it has gained substantial profit in few years. The people of
Bangladesh also welcome the superstore concept because of the
conveniently aspects of shopping. The industry is getting bigger and
competition is being tougher. Now a days Superstores are trying to be
accessible for all kind of people which would be amazing for us.
Superstore is a business as well as a unique service to connect consumers
with better products and prices, and create a market for local manufacturers.
A rise in supermarkets would give consumers more choices and allow them
to choose independently.
Organized retail shops might lead to an improvement in quality and services
in the wet markets. It will increase consumption and help boost economy.
Supermarket also works as an aggregator of local and imported products
which seems to have significant impact on buyers. People can experience
many products, compare the qualities of products and also can gain
knowledge on global products.
It can be undoubtedly concluded that supermarket concept is proven very
useful and effective for us. In this whole assignment we try our best to unveil
the insights of different superstores. We try to enlighten a comparison
among them within our limited scope. We are grateful to our respected
instructor to give us the opportunity to explore the ideas and dimensions of
Superstores.
32
Consumers Attitude towards the Superstore Shop
Reference:
1. Marketing Management 11th Edition- Philip Kottler & Kavin Lane Keller
www.agorabd.com Newspaper Articles Internet
33
Consumers Attitude towards the Superstore Shop
Appendix
Questionnaire:
We are the students of MBA department in East West University develop a questionnaire
on consumer behavior towards different Super Shop for the purpose of Marketing
Management (MKT-501) course. For this reason, we need your evaluation. We are
requesting to fill this questionnaire. We are ensuring you that it will be remain confidential
and it will not be disclosed to anyone.
Assessment Scale:
5 4 3 2 1
Very Good Good Neutral Bad Very Bad
Please (×) your valued option under the following statements:
1) Does Agora maintain the standard procedure to control the quality of the product?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
2) Do you think the price of the products in Agora is reasonable and competitive?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
3) What’s your opinion about the product variety in Agora?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
4) How would you evaluate the availability of products in Agora?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
34
Consumers Attitude towards the Superstore Shop
5) How convenient is Agora’s location to you?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
6) Does Meena Bazar maintain the standard procedure to control the quality of the product?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
7) Do you think the price of the products in Meena Bazar is reasonable and competitive?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
8) What’s your opinion about the product variety in Meena Bazar?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
9) How would you evaluate the availability of products in Meena Bazar?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
10) How convenient is Meena Bazar’s location to you?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
11) Does Nandan maintain the standard procedure to control the quality of the product?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
12) Do you think the price of the products in Nandan is reasonable and competitive?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
13) What’s your opinion about the product variety in Nandan?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
14) How would you evaluate the availability of products in Nandan?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
15) How convenient is Nandan’s location to you?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
35
Consumers Attitude towards the Superstore Shop
16) Does PQS maintain the standard procedure to control the quality of the product?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
17) Do you think the price of the products in PQS is reasonable and competitive?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
18) What’s your opinion about the product variety in PQS?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
19) How would you evaluate the availability of products in PQS?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
20) How convenient is PQS’s location to you?
A) Very Good B) Good C) Neutral D) Bad E) Very Bad
Thank you for your kind cooperation.
36